Where the car Audi A4 is produced. Audi plants in the world

On the market or in the store has always been a special argument towards the profitability of the purchase, mainly when it characterized expensive products, in particular, equipment and transport. For each car owner, for many years, the car with the cherished four rings under the Audi brand acts as an indisputable example of reliability and quality. Most drivers and potential buyers of cars are confident: the country of the Audi manufacturer and the assembly site 100% identical concepts, which is initially an incorrect statement. In this article, we will tell you where Audi is collected, focusing on the model range and popular copies from the manufacturer whether German in the Russian Federation can and how significant the impact of this fact on reliability, high-quality parameters and operational properties of the car.

Area information Audi car production factories.

A bit of history

At present, as well as throughout the long period of the existence of AUDI, its products were considered primitive, reliable and consumer attention. The entire range of cars under this brand refers to a premium category, characterized by the perfection of both technological and designer position. The history of the company has more than a hundred years, during this time the company has experienced many transformations and changes, improved and grew, and today is one of the leading and competitive corporations leading in the field of automotive industry. For the first time, the world heard about the Audi brand in a distant in 1910: after the company was renamed several times due to legal and social nuances of that time, returning their name only in 1965. At this time, the company has been successfully operating as part of the Volkswagen-Audi concern, conquers all the large segments of the market and the positive ambitions of consumers, despite the far from the democratic value of their cars.

The scale of the production of cars under the Audi brand is really global: the concern's vehicles are delivered to almost all corners of the world, which makes you think about whether several plants in Germany can cope with such volumes of work? Of course, no: the branches of the concern have a global geography, which predetermines the need to specify before, whose assembly of a particular model, since this indicator may predetermine the quality of products and its operational resources.

Location of Audi branches

In technical documentation for Audi cars, Germany is indicated, however, the manufacturing manufacturer does not always have a German location. Branches of the Concern are located almost all continents, which makes it possible to actively supply products to all countries of the world, to cope with the global scale of production work, in parallel working out new specimens, strengthening their position in the market. As for production, all the significant, predetermining the corresponding functionality of the vehicle components and the aggregates are made mainly at Germany factories. Branches in most cases are engaged in assembly work, which minimizes the factor in the non-compliance of the goods to the world brand. The location of assembly enterprises of the AUDI concern is predetermined by their following geography:

Germany, as the country of Audi, has more than two dozen enterprises for the production of vehicles, as well as centers involved in directly design and engineering issues.
The United States is located largest and production trends in the United States, where the Audi is collected by almost all modifications, providing North American regions in the one hundred percent amount.
Production departments in Brazil are five branches engaged in large-sized assembly, as well as plants in Argentina and Mexico, where certain Audi models are collecting, provide production of Latin American automotive markets.
The production of models for African countries is carried out at the factory in South Africa.
Asian consumers have the opportunity to purchase transport under the Audi brand in the domestic automotive markets under the Indian and Malaysian plants, with large-sized details produced in China.
In the European countries, except for machines with an absolute German pedigree, Audi models, components in enterprises in Slovakia and Belgium can be supplied.
The Russian plant in Kaluga is engaged in large-sized cars supplied to domestic markets.

Let's try to answer current issues of domestic consumers, which Audi models are collected in Russia, who produces cars for the Russian market that are not manufactured in Kaluga, analyze how the fact of domestic intervention in the car package is displayed on high-quality and operational features of products.

Warranties from the manufacturer or dependence of reliability from the location of the assembly branch

The German manufacturer over many years of its existence on the market is characterized as a responsible and reliable supplier of cars. Despite the fact that the branches of the Audi plant are scattered around the world, the Germans include a scrupulous product manufacturing at absolutely all factories, the human factor of influence on the quality of products is reduced to a minimum. At each enterprise of the concern, regardless of which this country is installed modern, upgraded products for the production of products that meet international standards, and each car supplied for sale passes the strictest technological control. Even on branches in African and some Asian countries, where it would be much cheaper to use human labor, the German manufacturer refuses such an option to solve the problem, preferring, despite the substantial financial costs, the release of suitable, reliable and technologically thorough products.

There were precedents when the concern in favor of the delivery of quality goods refused to manufacture certain models if there were complaints from technologists on the quality of the machines produced. For example, in Russia were removed from the production of the Audi Q5 and Q7 model through the decline in demand for them due to the inconsistency of the quality of the machines. Statistical data and user reviews indicate that the quality of products does not suffer from the indicator, which branch directly produced the Audi car, where the car was going, however, the exceptions from the rules were still registered. This fact causes potential buyers when selecting a vehicle, especially a premium category from the Audi concern's assortment, to understand where one or another model is collected.

Audi pedigree for domestic market

Some time ago, with the opening of the plant in Kaluga and the start of its functioning, the management of the concern planned the mass production of Audi products in Russia, which makes it almost absolutely able to ensure the need of domestic buyers, and not only. However, the plans were changed through the low-quality execution of some machines of cars: Popular models from the "KU" line 5 and 7 versions did not meet the expectations of the consumer, because their production in Russia was discontinued. At this time, for Russia, the Audi Q5 model comes directly from Germany, and only the plant in Slovakia is engaged in the manufacture of crossovers Q7. As for the compact, popular model Q3, then there are no complaints to the quality of its production, they collect them exclusively in Spain, where the production has been established since 2011, they are equipped with traces and organized the manufacturing process according to modern technological requirements.

At the factory in Russia, they collect at the present time among domestic consumers of the sedans of the line A sixth and the eighth version. Audi A6 assembled at the Kaluga Plant is not very pleasant rumors, however, potential buyers should not immediately refuse to acquire this model. In parallel, copies of these versions of the car from Europe are supplied in parallel to the domestic market, which allows the purchase of "without risk", however, the cost of the junges will be significantly higher. Manufacturers explain such a price inconsistency not with high-quality indicators of products, but increased costs for transporting machines.

A lot of discussions are conducted in Russia among consumers on the topic where Audi A4 is collected, interesting in terms of acquiring both for "simple" people who have funds and for buyers of a premium category. The fact is that in 2013 it was planned to start the launch of the large-sized assembly of these models at the Kaluga factory. These plans did not become a reality, although initially German producers gave official "good" to the manufacture of A4 in Russia. The delivery of this model to the domestic market is established directly from Germany, despite the fact that its assembly is carried out in other branches scattered through continents. Not so unequivocal is the answer to the question where the Audi A3 is collected for Russia: the cars of this version are made both in Germany and Belgium and in China, which requires checking the pedigree model before purchasing.

Let's summarize

High-tech, advanced, modern, innovative and reliable - all the characteristics of cars under the Audi brand, which are for many dreams, legend in the field of automotive industry. The large-scale production of Audi cars has been established in Germany, where the central production facilities and worldwide are located. The manufacturer gives official warranties on all goods, presented on sale, assuring the consumer that the location of the assembly branch is not displayed on high-quality and product performance. If you still do not want to become the owner of the legendary Audi of the African or Chinese assembly, before purchasing goods, do not be lazy to learn the history of the preferred model, checking the way of transporting a particular car in the documentation of the dealer company, or breaking through the car on the VIN code when it is purchased in the secondary market.

Audi AG is a German automotive company as part of the Volkswagen Group concern, specializing in the release of cars under the Audi brand. Headquarters is located in Ingolstadt (Germany).

The history of Audi Agicious is connected with the name of August of the chorgy.

Augusto Khorch was born on October 12, 1868 in the Vinningen village of Vinningen, located in the Vinningen River Vinnikna Village. At first he studied the profession of his father. However, he did not show the abilities necessary for the blacksmith. And then, after several years of wanderings, he began studying in a famous technical school of the city of Mitvida at that time. At the end of the technical school, he received the qualifications of an engineer and worked in various design bureaus in the cities of Rostock and Leipzig. Of particular interest in him caused the use of an internal combustion engine, which at that time was still only a formless mechanism.

In 1896, Khorch was invited to head the production of motorcycles in Benz & Sie in Manheim. However, Karl Benz, being an innovator of a conservative plan, did not support the majority of ideas and suggestions regarding changes in its designs. The dissatisfaction with this situation, Augustor Horch makes a decision to organize his business.

Together with one of the shareholders, he created in 1899 in Cologne Horch & Cie. Along with the provision of services for the repair and equipment of vehicles, since 1901, the company began to establish its own production of cars. However, when the capital began to be exhausted, chorus with drawings in the suitcase and ideas in the head went on the road in Germany in search of money for their projects.

In Saxony, the chorns found one industrialist who became interested in his ideas and was ready to finance them. Then in 1902 the chorns moved with all its cars and equipment in REYEHENBAC, and then in 1904 - to Zwikau. In 1909, disagreements arose between the shareholders, and August Khorch left the enterprise. Still, his thirst for activity was not broken. With the help of his friend Franz Fichencher, a reputable entrepreneur from Zwikau, he soon founded a new automotive enterprise. The second firm was also called the name of Chorch. But this led to a lawsuit on the rights of the company. Augustor Horish lost this process. For a young company, it was necessary to find a new name. How to call a company?

Horst Ficencher (Horsther's grandson of Franz Fichencher) tells that in the living room of his grandfather, an endless debate on this issue was: "All possible and impossible offers arose. In the adjacent room, three son-gymnasian son of my grandfather also participated in the search for the name for the company. My father Heinrich, who was then 10 years old, stolen all adults simple solutions of severe problems: Horen, Horchen (listen, listen) is translated from German to Latin as "Audire", and the imperative form "Horch!" (Listen!) - "Audi!" From this day of my father, they were all called only Audi. "

It took only a few years so that new cars of the chorns won recognition. Audi Team For three years in a row, since 1913, the international route has won the Austrian Alps, which was considered the most complex test test for cars at that time. With the basis of the second enterprise ended the innovative phase of the life of Khortha. During the First World War, he took the organizational functions, and after the war, he was invited as an expert on technical issues, many representatives of the German automotive industry.

The story of four rings
Symbol Audi - "Four Rings" - a trademark of one of the oldest automotive manufacturers in Germany. It symbolizes the combination of four previously independent automotive manufacturers: Audi, DKV, Chore and Vanderer. They are roots of modern Audi AG.

1910-1920
At the beginning of 1909, after a legal dispute with the first Horch-Werke plants, Augustor Horch renamed his second automotive factory in Audi Automobil-Werke. When choosing a new named after Khorch, who did not want to "give up" his own surname completely, decided to use puns. The word Horch in German means "Listen", like Audi in Latin.

In mid-190, the plant released the first car Audi to the market. This car had a 2.6 liter four-cylinder engine with a capacity of 22 hp

1920-1930
In 1920, Audi Automobil-Werke AG introduced a new trading sign - Audi. In accordance with the fashionable at that time, the business style, Lucian Bernhard's stroke changed the Audi emblem decorated with vignettes. Now the new emblem is already (gold letters on a blue background in Ovale) decorated Audi car radiators. When in 1965, Volkswagen acquired 100% of Cocchern Auto Union (before that, their part belongs to the Daimler - Benz concern) in which Audi was also released, the first car of the post-war, who had a brand Audi was released. He entered the market with the Auto Union emblem, representing the plexus of four rings, which was caused by the fact that the Audi cars from 1949 to 1965 were produced under the AUTO Union brand. Also on the right front wing and on the back of the body, the emblems resembling the first Audi emblem were present (compared with the initial version, the font was changed). This emblem has been changed with the launch of the NSU production line in 1977. She got red - brown oval, instead of blue. Since 1982, the satellite oval has also decorated the side surfaces of the wings of cars.

Upon completion of World War II, all Saxon auto union plants were destroyed by the allied aviation strikes, and many employees and the management of the concern left the Soviet occupation zone. All equipment that survived was dismantled and exported. The management of the company is still shortly before the end of the war managed to move to Bavaria. At the end of 1945 in the city of Ingolstadt, an auto union spare parts warehouse appeared. But before the full release of products was still far away. Only on September 3, 1949, the production of motorcycles and delivery truck resumed. The company has been registered in a new way and AUTO UNION GMBH has appeared.

1950-1960
The first passenger car DKW after the war. After creating Auto Union GmbH in Ingolstadt in September 1949 and the start of production in the same year, motorcycles and cars for transporting small batches of cargo in August 1950 began production of the DKW - the first post-war car Auto Union. Until the end of 1961, DKW passenger cars were made on the production facilities of Rheinmetall-Boersing AG in Dusseldorf.

In April 1958, the Joint-Stock Company Daimler-Benz AG bought 88% of AUTO Union shares, and a year later bought a firm completely. Ingolstadt firm has become its branch. But the popularity of the Volkswagen Käfer model has adversely affected the volume of sales of other small-caps and the financial position of the AUTO Union concern, and in 1964 the company entered Volkswagen. In 1965, it was decided to release all new models of lost the independence of the concern under the Audi brand. At first, after the absorption, Volkswagen did not want Audi to develop their own cars. They were going to produce Volkswagen Beetle on the capacity of the enterprise. But Ludwig Kraus, who was at the time the head of the design department, decided to develop the model secretly from all. Ultimately, they still found out in Wolfsburg, but did not interfere. The fruit of such activities was the car middle class Audi 100, which appeared in 1968.

In 1969, Volkswagenwerk AG joint stock company combined AUTO Union GmbH and NSU Motorenwerke AG from Necarzulm. The company received the name Audi NSU Auto Union AG with a head office in Neckarzulme. In 1974, a significant event occurred. The head of the design department became Ferdinand Piych (Ferdinand Piëch).

1970-1980
In early 1970, a wide export of AUDI in United States began. At first, the exports to the United States was limited to the Audi Super 90 model (Sedan and Universal), as well as the new Audi 100. Since 1973, Audi 80 has joined them, which, unlike the European version, was produced in the body of a wagon. Later, the Audi model received its own designations on the US market: Audi 4000 for Audi 80, Audi 5000 for Audi 100.

1980-1991
In March 1980, the Audi booth at the Geneva Automobile Salon became a real sensation, thanks to the new all-wheel drive sports compartment presented on it. For the first time, the passenger car was offered with the concept of the drive used so far only in trucks and SUVs. The idea of \u200b\u200bsuch a car arose in the winter of 1976/77. During test races on the VW ILTIS army SUV developed. The magnificent behavior of this car when driving on ice and the snow led to the thoughts to introduce a four-wheel drive VW ILTIS into serial Audi 80. In the same year, the design work was carried out, the result of which the Audi Quattro sports coupe was the result.

Audi Quattro's sports debut took place at the beginning of 1981 on the January Rally in Austria. New Audi were out of competition. Until 1985, no one could compete with them. And in 1986, the group "B" was closed in which Quattro performed, since the management of FIA considered these competitions too dangerous. This was finished racing career of this car.

In December 1982, the mass production of Audi Quattro - serial sports coupe, which had four-wheel drive and outstanding driving characteristics were established: with a weight of about 1.5 tons of car, the car had a 200 hp engine, which allowed him to accelerate to 100 km / h 7.1 seconds. In 1984, the buyers became available to Audi Sport Quattro. She had a fortified 300 mm body with kevlar inserts and two versions of the engine - 220 and 306 hp The latter accelerate Audi to 100 km / h in 4.9 seconds. The maximum speed of this car reached 250 km / h. Gradually, the Quattro® drive began to be offered for other Audi models.

1990-1991
In 1990, Audi AG first participated in the German serial car championship (DTM). The winner of this season was Hans-Joachim pieces, speaking on Audi V8. The following year, Frankom Biela at the wheel of Audi, the same model was able to successfully defend the championship title.

Audi with engine V6
In December 1990, a new Audi 100 was presented (internal designation C4), which for the first time in the history of the concern was also offered with a six-cylinder V-engine. Powerful (174 hp) The power unit with a working volume of 2.8 liters was the most compact and easy in its class. He had a new fuel injection system, which provided the required high traction effort at low speed and high power in the upper roller range.

1990-2000
At the Geneva Automobile Salon in March 1990, Audi AG introduced Audi Duo, Serial Audi 100 Avant Quattro, in which an electric motor with a rear axle drive was also installed in except for an ordinary gasoline engine. If necessary, the drive could be switched from the gasoline engine to the electric. This hybrid car was designed, in particular, for use in the field of utilities.

In 1993, Audi Group was formed, in which the Hungarian and Brazilian units entered over time, the British Cosworth Technology and Italian Automobili Lamborghini and the Spanish Seat were absorbed. The company is developing dynamically at most existing automation services today. This is a business segment (A6), Executive (A8), sports and racing cars (Audi TT, sports versions A4, supercar R8), as well as crossovers Q7, Q5 and Q3.

2005 Audi Hybrid.
On September 12, 2005, Audi AG introduced its new brainchild at the International Motor Show to Frankfurt (Germany) - Audi Q7 Hybrid SUV. The uniqueness of this car is that it is equipped with two highly technological engines. Simultaneously with the 4.2-liter FSI V8 gasoline engine, the Audi Q7 Hybrid car is equipped with the latter modification electric motor, which increases the torque technical indicators to 200 Newton-on-meter and the power of 32 kW (44 hp).
It is difficult to believe that with all this, the technical data of the vehicle allows you to reduce fuel consumption by an average of 13%. Optimization of energy consumption efficiency is achieved by the Audi - Intelligent Energy Management innovation. In addition, the integrated QUATTRO technology provides an SUV impeccable smokers when driving in various road conditions.

2008 - Double victory of all-wheel drive models Audi
Two all-wheel drive models Audi won the "4-4 of the Year 2008" contest, organized by the German AUTO BILD Allrad magazine. In the nomination of cars "from 25,000 to 40,000 euros", a new Audi A4 Quattro won, and in the category "All-wheel drive coupe and sports cars" - Audi R8. Following the "eight", the second place was taken by the Audi A5 Quattro model.

Among other models of the German automaker, the second and third place in the "more than 40,000 euros" nomination were occupied by Audi A6 Quattro and Audi A8 Quattro. The awarding of prizes to the winners was held at the international exhibition AUTO Mobil International (AMI) in Leipzig.

Audi implements its "superiority of high technologies" on six enterprises with the legendary traditions of automotive production. Advanced logistics processes, synchronized Audi Production System manufacturing system and more than 60,000 highly qualified employees guarantee sustainably high Audi standards worldwide. Whether in Germany, Belgium, Hungary, India or China, all AUDI manufacturers demonstrate the highest quality, efficiency and compatibility with the environment.

In Germany, Audi carries out production on two platforms with rich traditions of automotive industry - in the cities of Ingolstadt and Neckarzulme. It is here that technical developments are mainly underway, and many discoveries were committed here. Visitors have a great opportunity to penetrate the history and philosophy of the brand of four rings. Starting in 2010, the plant in Brussels produces Audi A1. About 1.9 million high-tech engines produce annually at the Hungarian factory in the city of Gelier. In addition, at the factories in Aurangabad and Changchun, Audi produces premium class cars for the growing markets of China and India.

Plant in Ingolstadt (Germany)

Over 500,000 cars are annually going to the production line of the largest Audi AG plant. It is here that the Lines for the production of Audi A3, AUDI A4, AUDI A5 and AUDI Q5 are installed. Audi TT Coupé and Audi Tt Roadster, manufactured in partnership with Audi Hungaria, are also held through the body work shop and the painting shop.

Plant in Necarzulme (Germany)

In the city of Necarzulme, which is a traditional automotive center, premium models are created: Audi A8, Audi A6 and AUDI A4. Many typical Audi innovations first saw the light on this second largest Audi factory in Germany. Quattro GmbH manufactures Audi A6 and Audi R8 models in Neckarzulm. A visit to the Forum Audi exhibition complex in Neckarzulme leaves unforgettable impressions of the immersion in the fascinating world of the automotive industry.

Plant in Diere (Hungary)

Diper, Hungarian city on the Danube River, is an ideal place to produce high-tech engines and cars. His advantages are not limited to the developed labor market with a large number of qualified workers and highly educated certified specialists.

Plant in Changchun (China)

Audi activities in China began 20 years ago. In 2007, the annual sales of the company in Chinese clients for the first time exceeded the mark of 100,000. In the same year, more than 93,000 cars have left the lines of the manufacturer of traditional models in Changchun. Today Audi is the fastest growing premium brand in China and Hong Kong. The share of the company's market in the premium class car segment is about 42%.

Plant in Brussels (Belgium)

The creation of the fourth production platform in Europe has become a base for maintaining AUDI achieved sustainable growth and its collateral in the long run. Audi A1 is produced in Brussels since 2010.

Plant in Aurangabad (India)

At its factory in Maharashtra Audi produces cars for sale on the growing Indian market. The plant is located in the university city of Aurangabad. Since 2006, Audi A6 is produced here, and since 2008 - Audi A4. By 2015, the annual release of Audi A6 should exceed 2,000 cars, and Audi A4 - 11,000.

Plant in Bratislava (Slovakia)

Audi AG manufactures Audi Q7 model in Bratislava, the capital of Slovakia. Approximately 1300 people at a modern Volkswagen Slovakia plant collect this powerful car from machine collectors - a representative of the SUV segment.

Plant in Martorel (Spain)

The issue of the Audi Q3 model began in the first half of 2011. This compact car is collected using ultra-modern equipment at the SEAT factory in the Spanish city of Martel. The annual production volume is over 100,000 cars. In 2009 and 2010. New body workshop and assembly line were built for the release of AUDI Q3. General capital investments in the production of this model in Markers exceeded 300 million euros.

Audi is known to each motorist. She received due to its unchanged quality and original design, which are versed worldwide. The story of Audi passed many difficult stages that made the company as we know it today.

How it all started

Audi is a company from Germany that produces passenger class vehicles. In the village of Ingolstadt is the main office of the company. A centenary name history and brand started in 1910, since the time August Horch decided to register the company whose name took from his last name. Chorch means "hearing", which is translated from Latin. At that time, the entrepreneur was already on the position of auctioner in one large company, but quickly left her for personal reasons. This is the impetus to start your own business.

The work of August did not always have. In 1909, he created a 6-cylinder engine, which immediately failed in sales. It strongly soaked the company, which I almost became bankrupt. For this reason, the engineer quickly fired, but he quickly founded a new firm with the name of the fervor.

Find out at first sight

Any self-respecting motorist without error recognizes the Audi logo. The history of the emblem was formed around four firms that were combined into one force. Among them were "Audi Verke", DKV, August Horish Autmobile Verke "and" Vanderer ". Grand Merger happened in 1934.

As the story of the icon says, he was initially installed only in racing cars, and individual design was created for serial models. Later it changed that only attracted potential buyers.

First ideas and steps

The object of the company's enterprises was the construction of machines. Famous engineers who were engaged in creating original models were hired. Already in the first year of its activities, the Audi-a was constructed. As this model was invented, it is still unknown to anyone.

Recognition of work

Soon, several more models were released, which immediately received recognition from motorists. Germany appreciated the advantages of a new brand. So, in 1911, large competitions took place in Austria. The story of the brand remember this year as the victory of his model Audi-B. Since then, special attention has been focused on subsequent flagships, which every time it became better.

1912 became known thanks to the release of the Audi-C model. The test drive for her came on the Alpine races, where she showed enough good results, for it it was given the name "Alpenziger".

The main success of the brand occurred in the 20s, when the company acquired for the sale of Audi-M and no less famous Audi-K. The first was highlighted by a spacious engine of 4.7 liters by 6 cylinders, and the second had 2.1 liters for the engine. This made it popular among ordinary cars. But the audi-M also managed to become one of the fastest cars of that time, because overcoming 120 kilometers in 1 hour. This corresponded to this, which was at the level of branded models.

Solution of problems

Success ended in the same 20s when Audi was under threat of bankruptcy. To solve this problem, the leadership decided to merge with another firm. Thus, in 1928, the company's capacity acquired DKW, replacing the main owner on Jorgen Skaptus Rasmussen.

When a large economy crisis happened in 1932, AUTO Union was decided. Its task was to combine the well-known and powerful brands of Wanderer and DKW, as well as former Audi and Horish competitors. The result of their work was the release of two models whose work was based on the motor from the Wanderer. As evidenced by the story of Audi, sales seemed quite good.

New format

With the onset of World War II, all partner companies were nationalized. They became one unit that was engaged in the production of cars. So and in 1949 the company increased its scale due to Mercedes-Benz facilities. Daimler-Benz AG doubled its effectiveness when in 1958 he became the owner of shares from AUTO Union, selling them Volkswagen. But the name decided to save, so the company further wore the name Audi.

After a short break in 1968, the company released a machine with anterior type drive, which gave good results. With the advent of Audi Quattro, the company received good chances to qualify for a sports class. This car gave an excellent jump, again making it one of the best among alternatives. The car was light enough and possessed excellent protection. Transport fully complied with the requirements for high-speed rally, so I was able to compile a great competition to the rest of the manufacturers.

Manual change

In 1969, Neckarsulmer Automobilwerke bought the main shares of Volkswagen, as part of which was Audi. The history of the company's creation indicates that at the same time the company had the name Audi NSU Auto Union, but in 1985 it returned to the classical Audi AG.

The strategy of the updated company was the organization of sales in the United States. It happened in 1970, and the first car, which went to another continent, became Audi Super 90. This wagon immediately got support from users. Later, the ranks of the Audi 80 model, which had a slightly improved characteristics for buyers in the United States. After that, the real models received their designation in this market - Audi 80 and Audi 4000, respectively.

Again on start

In the 1980s, some violations of the company were discovered, so the level of its sales sharply fell in the US regions. 1980 Recompresented by the conclusion to the market of a large novelty in the form of an all-wheel drive compartment of the sports class. An previously similar model was Audi Quattro, which used the driving system of trucks.

The creation of this model was marked in 1977, when during the tests of the flagship flagship VW ILTIS brought all of all attention. He had excellent quality driving on ice and snow, so it was decided to introduce such a system into Audi 80 cars. This model received an enhanced version with a turbo video motor to 5 cylinders and 2.2 liters, the power of which was 147 kW, or 200 horsepower.

More new products

The history of the company remembers the introduction of machines with full drive into mass production. Later, the Quattro concept was offered with other Audi flagships. On the basis of this car, the Audi Coupe sports class coiler was launched, which appeared in 1993. Later it was decided to use the original body that would supplement the model range. This transport has long remained one of the best in his own way, until he was withdrawn from sales in 2000. In general, the total number of units made was 72 thousand.

One of the models that the brand history remembered is Audi 100. Its feature was the use of a six-cylinder V-type engine. This unit is considered the easiest among the model line. But Audi A4 saw her buyer in 1994. In the same year, the company created RS2 Avant - a five-seater vehicle with a 315-strong turbo engine on an injection basis.

A little later, the well-known platform of the company Golf IV marked the beginning of the flagship Audi A3. It was shown in 1996, having received a lot of positive estimates. After a year, its mass production began. A year later, the presentation of new flagships in Frankfurt am Main took place. The flagship AUDI S4 / S4 Avante / RS4 has become a bright modification for the Sport segment at that time. He used for his work the engine 2.7 V6 Biturbo, which was able to produce power in 380 liters. from.

New generation

The history of the concern saw a universal body for new flagships in 1998. To focus on the development and production of such cars, it was decided to stop the release of the C4 series. Since the company in a short time began production of fundamentally new machines, it became the beginning of the release of a new family class V.

But 1998 was remembered by the premiere of Audi TT, which possessed the body of the coupe. He was seen in Geneva, positively perceiving a novelty. A year later, the same fate suffered the roadster, which was shown in Frankfurt am Main. In 1999, the Audi A3 sports model was modified, which received an engine having turbocharging and a all-wheel drive type transmission. Audi S8 is an analogue of a known racing machine, but has a 4.2 V8 motor using a full drive.

Views change

The year 2000 began for Audi from the Audi Allroad flagship premiere, which was created on the basis of A6 Avant. In 2001, transport was made with a plaque-type roof, which later began to gather on Karmann's facilities.

Today the company's capacity is located in different countries, and not only in Germany. The company annually tries to increase its scope and power. The model range allowed to satisfy the wishes of each buyer, and even fans of powerful cars were able to choose an AUDI Q7 SUV for themselves.

Among the unusual innovations, model 2000s can be distinguished, which attracted customers from Asia countries. Production is trying to create more simple and powerful development every time, which attracts new markets. Such modern views allow you to get big profit and strengthen positions in sales.

Special view on Audi-M

This model received special attention from the company, because on it for the first time installed the emblem "Audi - a unit on the background of the globe." For work, a classic engine in six cylinders was used and an up to 4,700 cu. See Power in 70 liters. from. Created comfort during the trip. Among the changes, the camshaft was seen, which was decided to move upstairs.

The technical side implied the use of aluminum for the cylinder block. Also, the constructors took care of the driver's safety, due to which the brake system was distributed immediately into four wheels. The greatest speed that the flagship was able to reach was 120 km / h.

How to appear Audi 100

This model was widely shown to customers in 1990. It was also known called C4. It was for it that for the first time they released a six-cylinder engine in the form V. It possesses small size, but the capacity of 174 horsepower was one of the best in its price range.

History Audi A4.

Among the cars of the Audi brand in the middle class, the A4 model deserves special attention. Thanks to the use of the rear and front drive, control control is improved, so in 1994 active mass production began. The company introduced a new design of the hull, which highlights the flagship among the analogs.

Today, the AUDI brand is part of the Volkswagen concern. It is at the stage of lifting and growth, as the company has already has high quality indicators for a long time. This creates successful sales for it, thanks to which constant development occurs.

If you want to buy a high-quality and affordable car, the Audi brand will become an excellent choice. In the entire history of the company's existence, she actively worked on improving its models and introducing new technologies. This made it possible to get a decent quality.

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One of the largest and most successful German automotive concerns received gorgeous development in recent years. Audi brand cars have always been considered a premium class, under the wing of a huge Audi-Volkswagen corporation, this brand has received vast opportunities to apply the best technologies, the most successful solutions in the technical and designer part. It is these features of the car that attract their buyers, despite the constantly growing price tags and incredible equipment, in which you can find many excessive parts. Audi today competes with BMW, and is also one of the main rivals of Japanese and American elite brands. It is such a fate that the current peculiarities of the corporation are envisaged.

Among the first questions, which is asked by potential buyers of the car, there is always a question about assembling machines. Many believe that all Audi models like a premium segment cars are gather exclusively in Germany. In fact, the brand has a mass of assembly plants around the world than and its prevalence is explained both on the distant banks of the Atlantic and the difficult Australian market. Also an interesting fact that Audi's brand cars today are officially recognized as the best acquisition in the secondary market, which increases their popularity due to the confirmed quality and a huge resource of operation. Let's consider the main features of assembling cars of this German brand.

Geographical distribution of audio cars

Automotive companies included in the Volkswagen AG group are incredibly distributed worldwide. Today it is one of the broadest geographic concerns that successfully works almost on all continents. In most cases outside of Germany, there is only a large-sized assembly of machines, the main production assets are within the European country. As for the Audi car, the company offers a wide assembly geography. The largest enterprises outside of Germany are located in North America - one of the first markets for buying these cars. In general, in the world, you can find enterprises related to Audi in such countries:

Germany - more than ten plants of different focus and large research engineering centers;
The United States is the largest assembly and production unit with its own model range and technical features;
Brazil - five enterprises that produce a large-sized assembly for all Latin America countries;
Argentina and Mexico are two more Latin countries in which some models are built;
South Africa - almost the entire model range for Africa is going at a large factory in this country;
India and Malaysia are Asian concerns created to reduce the cost of some production processes;
China is a huge Audi division that develops and produces engines, body and all other parts for cars in Asia;
Slovakia and Belgium - some engineering developments for the concern are in these countries.

Russia also present assembly capacities for Audi cars, but they are not too common. At the Volkswagen AG plant in Kaluga today collect Audi A6, as well as Audi A8 - the two most popular sedan in their class for the market of our country. In most cases, these machines are sold to business or politicians, so the corporation has left a mass assembly in our country. The rest of the models that were previously gathered in Russia left our conveyors and are exported to the country from Europe. It caused a small rise in price of cars, but the quality has grown significantly. Let's say right, Kaluga assembly needs certain changes in the technological process. This is evidenced by deteriorating reviews on new popular sedans A6.

The main assembly features of the Audi concern

The company has time to follow all its divisions. The concern conducts strict quality control of the assembly, which is precisely the reason for the removal from the Russian production of some Audi models, in particular K5 and Q7 crossovers. Buyers are reviving the company more than just worthy quality. In Europe, the Audi build is in full, each detail of the future vehicle is subject to tough certification. It is worth noting that the Corporation is actively developing technologies that continue successfully inherit other brands of the concern. Today, the main tasks and principles of the company are as follows:

the highest quality of cars, the absence of any childhood diseases in new developments;
extended testing of each technology, which is introduced into the technical or functional part of the machines;
certification of each individual unit of technology, testing and ticking parts at the factory;
maximum automation of production, even in those countries where it is more profitable to use manual labor;
assembly control, which is held by German experts at every factory, where they collect Audi;
multi-stage material selection system for interior, high-quality plastic and beautiful layout;
the most modern design features, a permanent contest among the best designers of the company.

Audi is one of the few brands that has no one permanent design bureau. The corporation collects a competitive view from different divisions of its designers, and then selects the best developments. However, other projects do not remain without a case, because companies have such brands like Volkswagen, Skoda and Seat, which less picky about the appearance of their technology. That is why Audi always has the best designer features among the leadership of the management. However, this is a fairly subjective scope of activity, because someone Spanish Seat likes a lot more classical stylish imagine Audi.

New models - Elegant development of AUDI equipment

No model is delayed today on the corporate conveyor for more than five years. And five years for such cars may be quite a long time. Therefore, in most cases, the corporation offers an updated style of its cars Even before the old design becomes irrelevant. Many potential buyers are surprised at how fast the designer series of cars is updated, but it does not care for the involuntary management of the company. In 2015, the Corporation presented a fairly large number of new products and restyards, the focus of which attract the following updates:

Audi RS4 Avant - a large wagon with sports characteristics and futuristic design, rigid suspension and powerful engines, costs from 4,700,000 rubles;
Audi RS5 Coupe - a chic sports car with an incredible style and very advanced technique, the car can surprise sports dynamics and a price of 4,800,000 rubles;
Audi S6 Avant - a new model with sports inclinations, low ground clearance and amazing dynamics, gorgeous engines make a trip unforgettable, and raise up to 4,480,000 rubles;
Audi Q3 and RS Q3 - amazing compact crossovers with present zeal into the future not only in design, but also in the technical part, the machines start from the price of 1,615,000 and 2,990,000 rubles, respectively;
Audi Q7 - Changing Generation A major crossover became the center of attention of the company's model range, the optimal appearance and improved technique began to cost from 3,630,000 rubles.

Do not forget about such design models as Audi TTS Coupe and Audi R8 Coupe. These are the most expensive and unique representatives of passenger cars from the German concern, which have proven the right to exist unexpectedly high sales all over the world. New design of the automotive concern is becoming even more aggressive, the company offers more and more interesting features and presents an unforgettable features of the technical part of its machines. Development does not stop for a second, so that next year we will look at the Audy model range with completely different eyes. We offer to be surprised by the new Audi technologies for watching the Q7 2015 Test Drive:

Let's sum up

A different look at the Audi cars can provide both unexpected surprise and disappointment. Someone liked the soft smooth lines of premium sedans of the early 2000s, someone prefers a unique acute and aggressive design of the current generation of cars. But you can safely declare that the company grows faster than its competitors, offers more affordable models with no less exciting technique under the hood. Also, it will not be superfluous to notice the unique developments of the corporation that affect the imagination by their capabilities.

It is still difficult to assume what the further development of the geography of Volkswagen AG and AUDI will be. But it is possible to unmistakably say that the growth and expansion of the corporation is inevitable. Today we see the future in the machines of this company. All European concerns try to imitate the technical and visual work, which offers a German elite brand. And how do you feel about the modern style and the features of the development of the technical part of the Audi automotive company?

The characteristics of the situation with the sales of Audi in Russia the epithet "Poor" seems to us most appropriate, and that is why. Recall how after the Peak 2012, when Russia became the fifth market of the world following China, the USA, Japan and Germany, in 2013, the demand for passenger cars began to crawl under the mountain. Premium segment for inertia Ros, including Audi: In 2013, Mark attracted more buyers than in 2012, although the increase (+ 8%) was not so weighty, like Mercedes-Benz (+ 19%) and BMW (+ 12%).

Of all the players of the Premium segment, which in one way or another can compete with the Audi on a model range, a similar picture record only in Infiniti (-43%) and Land Rover (-58%). At the same time, it is obvious that these brands are significantly better opposed to the challenges - their model rules are significantly "shorter", and they are where it is more difficult to maneuver in crisis.

By 2017, the dynamics of the fall in demand on the Land Rover model practically went to zero (-3%), and in Infiniti - and at all in the "green" zone (+ 10%), but Audi in 2017, on the contrary, became an "antiller" , showing a drop in sales by 18%. There is such an inhabitant result not only in the premium segment, but in general, neither one large brand that has implemented in Russia more than 2.5 thousand cars in Russia, not in the past year. The exception is UAZ, the demand for which to some extent depends on orders from the Ministry of Defense, MES and Gosstruads.

Moreover, Infiniti and Land Rover indicators only beneficially makes it possible to have a treaty on industrial assembly in Volkswagen Group Rus. Last year (according to Vedomosti), except for Audi Q7, other models of Ingolstadt brand in Kaluga were not collected - A8 and A6 in connection with the coming change of generations (Audi A8 she was in the fall of 2017, at A6 - this year) Pre-removed from the conveyor. However, the full size crossover Q7 is not just one of the popular models of the brand, the last two years (2016 and 2017) is the bestseller Audi in Russia, so the opportunity to play at this car is a very important tool defining the success of sales.

And now we turn to the result of Lexus, which, in a good way, should be taken in the textbook. In 2017, Mark sold 50% more than in 2013. It's not close to this result in the premium segment no one - other sales fell, and Porsche and Jaguar, who managed to increase sales, still sell not such large volumes. At the same time, Lexus imports all its model range in Russia, which, by the way, is not as wide as the "Germans".

Moreover, Lexus looked unconditionally lost to the German troika "Polyana" of sedans, unless, of course, do not count ES - ledged Toyota Camry. IS and GS generally left Russia, in LS last year they sold only 14 warehouse cars. As for the LS of the new generation, which has already been announced in Russia, he will only replenish a number of eminent metastists: in the Russian segment of the F-class sedans, Mercedes-Benz S-Klasse, which only partly compete is "Seed" BMW, which is true, only Up to half of the sales leader: 1230 pieces at BMW against 2503 at Mercedes (taking into account all the bodies).

To a greater extent, this (drop in sales of Audi - approx.) "Merit" Lexus, who for the same period, Russian sales rose by 50%. In other words, how much Audi fell - so much Lexus has grown. It was the Japanese brand that displaced Audi from the "Great German Troika", which, in fact, turned into a "deuce". I think that in Lexus, they made a bet on the SUV segment, which in recent years in the Russian Federation has become one of the largest. LEXUS share SUV exceeds 90%, and Audi has a little more than half.
Azat Timerkhanov

head of the press service of the Avtostat Analytical Agency "

Let's return to the Audi model range in Russia and let's see, on which cars Mark lost last year depressing 18% of the volume. So, 80% of sales accounted for the following positions: Q7 (3,769 pcs.), A6 (2 996 pcs.), Q5 (2,734 pcs.), A4 (2,085 pcs.), Q3 (1 955 pcs.). The leader model lost 26%, the A6 remained almost in zeros, Q5 at the change of generations was not charged 24%, A4 added 10%, Q3 wished by 22%.

Why are ordinary consumers who have become less like Audi? The question is not easy, but the fact that the drawdown is given by private traders, and not legal entities, clearly shows the statistics of flit sales. Audi here is the tone set Q7 (1 632 pcs.) And A6 (sedan, 1,519 pcs.). Compared to competitors, the numbers are quite decent: BMW X5 - 1,798 pcs. and BMW 5 - 1 718 pcs., Mercedes-Benz GLE - 845 pcs., Mercedes-Benz GLS - 1 379 pcs. And Mercedes-Benz E Sedan - 1 451 pcs.

Now take a look at the map of Russia - where is Audi inferior to competitors? And everywhere, and in the capitals - especially strongly. In Moscow, BMW is selling better by 81%, Mercedes-Benz is 120%. Lexus with Audi is almost shortened, but Lexus is a little better. Petersburg Audi dealers please the representative office even less: BMW is better here by 108%, Mercedes-Benz - by 160%, Lexus, however, is a little behind. A similar picture is observed in Krasnodar, but "starting with Kazan", the distance between Audi and the tribe luxury brands is reduced, and the lexus even detects foci of increased demand.

Meanwhile, do not say that the Audi is so bad with latitude geography - Mark dealers in 2017 worked in 40 cities, while BMW, let's say, only at 39, Lexus - Again in 40. Mercedes-Benz The network is slightly wider - 46 settlements, but these "extra six" give a very small increase to the volume of sales of the rest. Trade enterprises Audi in Volgograd and Vologda last year cease sales. Flashes of activity in Khabarovsk were recorded, where "Audi Center" sold 2 cars (in September) and Murmansk (for one car in January and October) - now there are only service enterprises.

Why is the year in a row Audi sales in Russia fall? You might think that the case is in high prices. No, the prices of the Audi are the same, and at times, taking into account the large discounts, and below. Actually, all premium brands dumping - it allows a high margin, and often they try to promote each other, say, at the end of the year. In this case, under favorable conditions, the discount relative to the nominal price per full-size SUV can amount to 500 thousand rubles, but, of course, on a version in a rich configuration.

Maybe it's about any scandals about reliability? Hardly. For the imperfection of automatons with two clutches, the Volkswagen was fade in mainly Volkswagen. From the TSI engine line, the owners have most of all problems with, however, with this Audi motor sold little. But the story of liters really could affect demand. Interestingly, the same problems with the giant oil consumption were solved only by 2013-2014, when there was an unrestrained drop in sales ... However, if in Russia people massively refused to buy due to imperfections of automotive equipment, Audi would be far from the first brand who left our market. Here to take at least BMW ...

Probably, there are also hidden reasons for the fall in sales, which only company employees know, but others lie on the surface. For example, the global brand management at one time did notice the moment to start the so-called cross-coupening coupes, and meanwhile, Mercedes-Benz Gle Coupe / BMW X6 and Mercedes-Benz GLC Coupe / BMW X4 born 10,616 purchasing votes last year in Russia. That is, I have Audi in the presence of at least one of these cars, sales would be obvious better. Otherwise, Audi is not a competitor Mercedes and BMW.

And what's the picture on a global scale? It turns out that almost all key world markets at the Audi affairs are perfect and selling! Well, what is that Brazil strolled, and so, judge for yourself.

Pay attention to the positive trend in the United States. And now take a look at the detail. It turns out that in America, as well as in Russia, Audi is not included in the premium triple. In 2017, 226 511 Audi was sold in the USA, Mercedes-Benz - 337 246 pcs., Lexus - 305 132 pcs., BMW - 305 685 pcs. Maybe really Audi until it gets up to the premium segment? ..

By the way, in the US market, success or failure is often associated with the results of research of independent agencies, and if you judge the J.D.Power rating on last year's rating regarding reliability, the sales situation seems quite logical. Having studied the triple car, the experts found out that in the PP100 indicator, that is, "the number of faults per 100 cars", Audi is far from above. With the average market indicators 156 pp100, 153 pp100 was recorded on the "three-year-olds" AUDI. The leader of the rating was LEXUS with an indicator of everything in 100 RP100, Mercedes-Benz showed the fifth result (113 pp100), BMW - seventh (139 pp100).

Russian ratings also do not allocate Audi. If you believe the "Autostat" data, Audi has a very high loss of value. And this particular is the factor that can really weaken interest to buy - to whom will it want to lose with a resale three or four hundred thousand rubles? Only in one category of seven - in "Compact crossovers" Audi Q3 took second place, in the other categories in the three winners there is no Audi model. In the "Common Town", too, without Audi - Prizes were divided by Volvo, Lexus and Porsche.

In short, it is obvious that a lot of questions have accumulated on the work of the Russian office of Audi, and it would be logical to ask them to the head of the Lubomirus Nimann division. Alas, our request for an interview was rejected by the press service Audi: "In the next few months, Lubomier has a very dense schedule, unfortunately, until it turns out. As soon as the opportunity appears, we will contact you. "

Predecessor Naimana - German Ahim Zayer was dismissed from his post in the fall of 2015. According to RBC - just for weak sales. In 2017, Audi, led by Niaman, sold by 34% less machines than in 2015, but so far Lyubomir Naimar, who passed away in Audi from Skoda, remains on his post. It remains to hope that the actual refusal to conduct an interview is not related to his ambulance.

Thanks to its high-quality assembly, Audi cars are among the most reliable used machines. The company has a very memorable logo consisting of four rings. Competition make up two companies - BMW and Mercedes Benz. An enmity began in 2006 from the moment of the company "BMW" a congratulatory video with the victory of the Audi car in the nomination "The Best Car of South Africa".

Story

The company "Audi" was born in 1909, ahead of his main competitors. The headquarters of the concern is in Ingolstadt.

Cars currently produced were initially produced under the "Auto Union Auto" brand. The takeoff of the company occurred after World War II due to the buying of all shares by Daimler Benz AG. In 1964, "Auto Union" became a subsidiary of Volkswagen. Thanks to their joint activities, the concern made many cult cars, such as "Audi-100" (in the people they were called a cigarette), "Audi-80", "Audi-Q7" and many others.

The company still does not give positions in the automotive market, producing more and more premium cars, the example of which is the new "Audi-A8".

Where are they collecting "Audi"?

Volkswagen manages all manufacturing tasks, as it is a parent company. The production of cars from Germany is dispersed worldwide. Today it is located in more than 10 countries.

Germany. It has a company headquarters. It is the main country assembly "Audi", the center of production and design. There are more than 10 workshops, as well as engineering centers.
Argentina. Produces cars for the South American automotive market.
China. Many components are produced at China's factories (engine, suspension, body).
USA. Here is the largest manufacturing and designer complex.
Brazil. There are five car production factories for the South American Auto industry.
South Africa. For an African car industry, almost all models are produced here.
Slovakia. Many design work is carried out in a given country.
India. Here is the production that issues certain models. For the most part, they are cheaper than the shops of the German assembly.

The production of cars from Germany under the brand "Audi" is carried out on all canons of the German assembly. The main features and principles of the design and production of cars "Audi" can be distinguished:

the best quality and complete exception is the possibility of marriage parts;
constant testing of cars for safety, permeability, technical qualities and much more;
production is fully automated, manual assembly is not present in any "Audi" factory;
production is controlled by experts with many years of experience;
the ability to select the options for finishing the interior, car functionality, technical characteristics and much more;
continuous development of production, adjustment under modern technologies.

Model range and prices for "Audi"

For 2018, the company produces cars of different price categories, functional and technical characteristics. List of the latest model range and prices for "Audi":

Auda-A7 Sportbek: A sports sedan with a rounded back, updated optics. Popular colors: blue. The cost depends on the configuration: 4,300,000 - 5,000,000 rubles.
"Audi-RS4" Avant: Universal RS line, which received updated design and technical components. The cost of the car is 5,400,000 rubles.;
"Audi-A8": Premium Class Sedan, received a new interior design and exterior. The most notable change was the grille grille. The price varies from 6,000,000 to 7,40,000 rubles, depending on the configuration.
Audi-Q7: Premium SUV, received new LED optics, radiator grille, as well as an updated interior. The price ranges from 3,870,000 to 5,200,000 rubles.

New cars "Audi"

To date, all the "Audi" models are produced at no more than five years, then they change them new ones. Over the past three years in cars, the interior design has been completely changed. Since 2018, the interior has received more interactive sensory displays, as, for example, in Auda-A8, where one display is responsible for the interior functionality, the second is for navigating, multimedia, and the third is the dashboard.

There was also a new model in the RS line - "Audi-RS6", which received a matte gray design, and also became one of the most powerful and speed cars of the Audi company.

New A8 received an updated appearance, interior, functionality and specifications. Now this car is not inferior to premium cars of the Seventh BMW series and the Mercedes S-Class.

Also in 2019 it is planned to release a new Q8, which must be submitted to the public in Germany, where "Audi" is collected.

The most popular cars "Audi"

The popularity of Audi's company brought many cars, as well as the fact that even twenty-year-old cars are reliable and serve as a car owner without serious breakdowns. The most popular models of the "Audi-100", "Audi-80", "Audi-Q7", as well as new models: "Audi-A8", "Audi-P8", and "Audi-RS6", which turned out not only An ordinary wagon, but also an excellent sports car.

The most popular cars on the roads of Russia are "Audi-A6" 1996-2002 release in the body of a wagon.

After increasing demand on the coupe, "Audi" updated the A6 version, dividing it into a sedan, wagon and coupe, the last version began to be called "Audi-A5".

Assembly "Audi" in Russia

Car production "Audi" is located in many countries. In Russia, where they collect "Audi" for the Russian market, there are also its production workshops.

In Kaluga, only one model is produced - "Audi-Q7". Prior to this Russian assembly, Audi issued a large model nearby, but the production declined due to low demand for these cars in the Russian market, as well as due to the fall of the ruble exchange rate.

From production in Russia, such models were removed as A1, P8, A8, TT and Cabripes of the Third and Fifth Version Due to the new requirements of Russian legislation, according to which new cars must be equipped with the Era-Glonass system. But, due to the policies of the company "Audi", this is not possible.

Geographical distribution of audio cars

Germany - more than ten plants of different focus and large research engineering centers;
The United States is the largest assembly and production unit with its own model range and technical features;
Brazil - five enterprises that produce a large-sized assembly for all Latin America countries;
Argentina and Mexico are two more Latin countries in which some models are built;
South Africa - almost the entire model range for Africa is going at a large factory in this country;
India and Malaysia are Asian concerns created to reduce the cost of some production processes;
China is a huge Audi division that develops and produces engines, body and all other parts for cars in Asia;
Slovakia and Belgium - some engineering developments for the concern are in these countries.

The main assembly features of the Audi concern

the highest quality of cars, the absence of any childhood diseases in new developments;
extended testing of each technology, which is introduced into the technical or functional part of the machines;
certification of each individual unit of technology, testing and ticking parts at the factory;
maximum automation of production, even in those countries where it is more profitable to use manual labor;
assembly control, which is held by German experts at every factory, where they collect Audi;
multi-stage material selection system for interior, high-quality plastic and beautiful layout;
the most modern design features, a permanent contest among the best designers of the company.

New models - Elegant development of AUDI equipment

Audi RS4 Avant - a large wagon with sports characteristics and futuristic design, rigid suspension and powerful engines, costs from 4,700,000 rubles;
Audi RS5 Coupe - a chic sports car with an incredible style and very advanced technique, the car can surprise sports dynamics and a price of 4,800,000 rubles;
Audi S6 Avant - a new model with sports inclinations, low ground clearance and amazing dynamics, gorgeous engines make a trip unforgettable, and raise up to 4,480,000 rubles;
Audi Q3 and RS Q3 - amazing compact crossovers with present zeal into the future not only in design, but also in the technical part, the machines start from the price of 1,615,000 and 2,990,000 rubles, respectively;
Audi Q7 - Changing Generation A major crossover became the center of attention of the company's model range, the optimal appearance and improved technique began to cost from 3,630,000 rubles.

Let's sum up

Audi founded in 1910 a young August Horish engineer. It was his second attempt to open his business: the first company, "Horch & Co", was created back in 1899. However, in 1909, he was forced to leave Horch & Co by a court decision. The reason was disagreement with creditors' partners.

The new company of Charia, founded in the town of Kemnitz, at the same way as the previous one, wore his name. When the city authorities learned about this, the court assigned another name, "Audi". Some sources argue that he came up with one of the business partners of the ferreac. He simply suggested using the same word, "Horch" (that translated from German means "Listen"), but in the Latin version - "Audi".

The Audi logo is four silver rings. They symbolize the four firms in 1932 - DKW, Audi, Horch and Wanderer - Autocontrace Auto Union. At first, the Audi emblem was installed only on cars intended for racing, and the nameplates were mounted on the serial models - specially made signs.

Pre-war story "Audi"

Audi-A was the firstborn of the new company. He came out in 1910. The following appeared Audi-B. This model participated in races in Austria. The route of 2.5 thousand km long passed in the Alps. In 1912 in Auuto Alpenfart (so-called Austrian races) perfectly proven itself Audi-s. This model later became called "Alpenziger", which means "the conqueror of the Alps".

Financial problems began with the firm from the twenties. At first she was united on the other, then both moved to the ownership of Jorgen Skaptus Rasmussen. The same problems forced small producers to create a concern Auto Union in 1932. In addition to others, both created by the chorny company. True, he himself for this time (since 1916) was not engaged in production.

The concern was released two front-wheel drive models equipped with Wanderer motors. They were in demand and sold well until the war began.

Audi after war

Concern AUTO Union at the end of the war has been nationalized. Serious reform occurred in 1949, when Mercedes-Benz passed the basic rights of Auto Union. Then the control stake has passed several times from one company to another. Audi's brand has disappeared for several years.

The name Audi again appeared only in 1965, when the ownership of the shares was gained from Volkswagen. Four circles assigned to Audi from the moment of the unification of four firms (1932), bark on the hoods of all models of this car.

By 1968, Audi was presented in the markets in a wide range. Her sales steadily grew.

As a "daughter" of the famous Volkswagen, Audi received world fame in many respects thanks to the Audi Quattro model. This car had "sports appearance" and four-wheel drive. It was different, speed and amazing stability. Few people could compete with Quattro, which confirmed the results of several auto racing.

Since 1958, the company is referred to as Audi AG. The automotive company Germany is part of the Volkswagen Group - one of the most powerful world concerns.

Machine production year from year to increase. Starting from the 10th year of our century, it exceeded 1 million pieces.

Audit model range is very extensive. It is represented by representatives of the representative class, and racing cars, and supercars, and crossovers.

Thanks to the excellent technical specifications, Audi is very popular, including in Russia. It is worth noting that we have in demand not only new cars. Excellent is the sale of the model and on secondary car markets. And especially neural fans of German cars, you can advise special gadgets for a computer, such as Flashka Mercedes.

Manual change

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NEW GENERATION

Interesting Facts, Technologies and Autosport

Audi was the first company that began to carry out crash tests (starting since 1938).

The Audi 80 model in North America was sold at the name under the name Audi Fox, and later - like Audi 4000.

The Audi Concern became the first automaker created its own virtual world on the PlayStation Home resource. Visitors are excursions to Audi Space virtual space and the ability to participate in the Vertical Run racing race.

Audi cars became winners of the prestigious Le Mans race 24 three times in a row - in 2000, 2001 and 2002. In honor of such ambitious success in 2003, a sports concept car Audi Le Mans Quattro was presented in Frankfurt.

Key models in brand history

Audi 80 is one of the most massive cars of the 20th century. The total volume of machines produced has more than 4 million copies. The model was produced for 30 years - from 1966 to 1996. Initially, the car was manufactured on one platform with Volkswagen Passat. In 1987, a new generation of Audi 80 appeared on the B3 platform, which no longer had anything to do with Volkswagen. The body B3 was completely galvanized, which ensured such high protection against corrosion, which Audi increased the warranty period from 8 to 12 years. Galvanized cases are used to create current AUDI models.

Audi Quattro is the first rally car company. Thanks to innovations in the rules that allowed the use of all-wheel drive cars in competitions, Quattro was able to participate in races. The car won in two consecutive competitions.

The development of the famous Audi TT began in September 1994 in California. The first concept car was shown at the Frankfurt Motor Show in 1995. The following modification of the model, Audi TT Coupe, the developers have demonstrated visitors to the Tokyo Motor Show in 2005. The new TT was much easier than the previous one through the use of a combination of aluminum and steel materials.

Crossover Audi Q7 company began to produce in 2005. The first copy of criticism was seen on the Frankfurt Motor Show. The model created on the platform "E" is based on the concept of Audi Pikes Peak Quattro 2003.

Audi A3. – Family Hatchback. In 1996 - 2003, the first generation was produced, from 2003 to 2012 - second. Most recently there was a third generation of a compact car, which quickly became popular in European countries. Audi A3 has many different awards.

Audi. in Russia

One of the first Audi, which appeared in Russia, was the Audi 80 B3 model. The famous "barrel" with the 89th body quickly became popular thanks to a simple design: car enthusiasts, well-separated in front-wheelwater vases, could easily change spare parts for Audi. Some even upgraded their foreign cars, replacing the details of domestic counterparts. Love Audu 80 in Russia and for high suspension strength - the car with an unprecedented for a foreign car jerk conquered domestic roads.

Today Audi does not give the positions of the sales leader among premium cars in the domestic market. From January to August 2012, 22,292 copies were sold - 41% more compared with the figures of 2011. But this car hijaculates not so often: according to statistics in Russia for 2010-2011, the Audi brand did not even get into the twenty leaders. Our most popular models today are Audi A3 Sportback, AUDI A4, AUDI A6, Audi Q3, Audi Q5 and Audi Q7.

In 2001, Audi opened Quattro driver's skills in Russia. This is the first school created by a foreign car manufacturer in Russia. Throughout the entire existence, the Quattro school is very popular among our compatriots: more than 16 thousand private and corporate clients have passed the training in 11 years.

Audi was the official sponsor of the Russian national team at the XXX Summer Olympic Games 2012 in London. The concern provided 129 cars as prizes for Russian athletes. Executive models A8 received gold winners, silver medalists handed the keys to A7 Sportback, and bronze holders became the owners of elegant A6. Also, Audi was chosen by the Official Partner of the Olympic Games in Sochi in 2014.

Audi AG is a German automotive company as part of the Volkswagen Group concern, specializing in the release of cars under the Audi brand. Headquarters is located in Ingolstadt (Germany).

The history of Audi Agicious is connected with the name of August of the chorgy.

In mid-190, the plant released the first car Audi to the market. This car had a 2.6 liter four-cylinder engine with a capacity of 22 hp

The VW-Kaluga plant was built in November 2007 (Technopark Grabtsevo, Kaluga). In addition to the Audi models, the release of VW and Skoda cars was established at this enterprise.

German brand Audi. It was founded in 1909. But the history of this autohygigant began in the XIX century, more precisely in November 1899, when August Khorch founded the company A.horch in 1909, the chorus left A.horch and founded another owned brand - Audi. In 1958, Daimler-Benz AG acquired a controlling stake in AUTO UNION (where it was Audi), but then sold them Volkswagen. Currently, the brand Audi is widely known. Company profile is the release of expensive representatives of the representative class. Despite the fact that this company is a subsidiary VW, Audi has long been standing in one row with such Grande segments as Mercedes and BMW.

The whole story of Audi

After disagreements with the Board of Directors, A.horch August, Khorch in 1909 leaves the same created plant and creates another brand - Audi Automobil-Werke. The first car Audi appeared in 1910 and had a 2.6 liter 4-cylinder engine with a capacity of 22 hp. The persistence, with whom August Khorich exhibited his cars to various competitions, was rewarded in 1911, when his Audi in the engine of 2.6 liters in the Alps Cup race in Austria passed the entire distance without penalty points. In 1932, 4 German firms DKW, Audi, Horch and Wanderer were united in Auto Union car concern. This is how the famous four rings appeared. The first results of collaboration for Audi became the front-wheel drive series Front with a 6-cylinder top-tank engine Wanderer in 2257 cm3, followed by rear-wheel drive Audi 920 with a 6-cylinder HORCH motor in 3281 cm3. After the war, the territory of Germany, where the city of Zwickau was located in the GDR. The former Audi plant was nationalized and no less well-known cars trarabant were produced on it. The Audi brand temporarily disappeared, because after the war Auto Union only produced DKW cars. Only in 1957 there was a single model called Auto Union 1000. Next year, Auto Union moved under the control of Daimler Benz, and in 1964, when the transition to the release of front-wheel drive cars began to be planned, became the property of the Volkswagen concern. In 1965, the Audi brand was revived. In the Frankfurt Motor Show, the front-wheel drive Audi 1700 was shown with a high-economical engine development engine Daimler Benz, having a compression ratio of 11.2 and a capacity of 72 hp. In 1969, AUTO Union and NSU firms occurred - a new company became called NSU Auto Union. The last organizational changes occurred in 1984, when NSU Auto Union was renamed simply Audi. After 1965, the Audi model family began to expand - by the beginning of the 70s, the series "60", "75", "80" and "100" appeared. Created in 1980, quattro all-wheel drive modifications have repeatedly achieved success in the international rally, which brought Audi high authority to the Audi brand. The initiator of the release of all-wheel drive cars Audi was an engineer Ferdinand Pich (Ferdinand Piech), which considered this process as natural as the transition from the installation of the brakes only on the rear wheels to the brakes on all wheels. The emergence of mass all-wheel drive Audi is considered the revolutionary stage of the development of the automotive industry. Base for all-wheel drive modifications served standard cars with front leading wheels. In a block with a gearbox, a dispensing box with a differential, which distributed torque was almost equally equal on both axis. In the same time it was at first there was a mechanism for the inclusion or disconnection of the rear drive. The first all-wheel drive Audi were designed primarily for sports competitions, where it would be possible to check the reliability of new designs. They were the powerful 5-cylinder engines with turbocharging. Under the influence of all-wheel drive Audi, a new direction was laid in the creation of serial machines for both sports and normal operation.

This now the world-famous firm was born in 1910 by the court decision. The case was considered about the accusation Augusta chorch (August Horch) his former colleagues from the company Horch. As a result of disagreements with partners, the fighting chore was forced to leave his own company founded by him in the city of Zwickau in the east of Germany in 1899. After some time, he created in the same city a new company, naturally, assigning her name to her. For a short time, there were two firms with the same name in one small town: a new name was assigned a new name. Audi, that Latin means the same thing that Horch in German - " listen».

First Audi. It was equipped with a 4-cylinder engine in 2612 cm 3, similar to the former designs of the fervor created by him for the company Horch. But soon it was followed by new motors working volume in 3562, 4680 and 5720 cm 3. All had so-called symmetric valves: inlet stood from the bottom, and the graduation strictly over his head.
Persistence, with whom August Khorich exhibited his cars to various competitions, was rewarded only in 1911, when his Audi B. With a 2.6 liter engine in the Cup of the Alps Cup in Austria passed the entire distance without penalty points. Taking into account all the shortcomings of the "B" series in 1913, a new model was developed. Audi C, Equipped with a 4-cylinder 3.5-liter engine, in which the crankshaft rotated on three supports and was slightly shifted by the sidelines from the axes of cylinders. The usual cone clutch had a leather friction surface. The wooden body on the chassis with a base of 2900 or 3200 mm was open with an extended and pointed back, which, according to its creators, provided better flow and attached rapid appearance. In 1912-1914, this car has achieved serious success in the competitions for the Alpine Cup. So he is known as AlpenSieger. - "Conqueror Alps."

Before the war, another small car type was created "8/28" With a motor in 2071 cm 3, which continued to release and after the establishment of the world. But the most popular in the 20s was 50-strong "Audi-K" With a top of 3.5 liters. The first 6-cylinder was "Audi-M", released in 1924. Its working volume was 4655 cm 3, and the camshaft first rearranged to the top. The crankshaft had 7 supports, and the cylinder block was made of aluminum alloy, although cylinder sleeves remained steel. The upper camshaft directly acted on the valve rods. The brakes of all wheels were supplied with a vacuum amplifier. The maximum vehicle speed reached 120 km / h.
First 8-cylinder engine In 4872 cm 3 appeared in 1928 by the car of the "R" series, which received a loud name IMPERATOR. It turned out to be the last one's own design. Audi, which another automobile firm soon joined DKW.

Jorgen Spa Rasmussen (Jorgen Skafte Rasmussen), founder DKW, I decided not to create for a new gamma Audi. Own engines, but purchased from the ruined American company Rickenbacker all its equipment and development. Regular models Audi. appeared in 1929. These were 6-cylinder Dresden and 8-cylinder ZWICKAU. In 1931 in the gamma Audi. Easy model entered "R" on chassis DKW. With a 4-cylinder PEUGEOT motor in 1122 cm 3.
In 1932, 4 German firms DKW, Audi, Horch and Wanderer. united in a car concern Auto Union. The first result of collaboration for Audi. The front-wheel drive series has become Front With a 6-cylinder VANDERER top engine at 2257 cm 3, followed by rear-wheel drive Audi 920. With a 6-cylinder Motor Horch in 3281 cm 3.

The front-wheel drive Audi Front has become a "collective product" of all those included in the concern AUTO UNION. Firms: The idea of \u200b\u200bthe front drive for mass vehicles belonged to the founder DKW. Rasmussen, its 6-cylinder engine was developed on Wanderer. And produced on Horch And the finished car was brand Audi. Despite the difficulties of mastering the new design, the car has proven itself well and produced until 1938. The front suspension was on transverse levers and transverse springs and largely resembled the Alvis design. In contrast to most front-wheel drive small FRONT machines belonged to the middle class. The machines were supplied with various multi-site bodies and developed a speed of over 105 km / h. In 1937, an elegant three-seater sports version Front was presented at the Berlin Motor Show.

After the war, the territory of Germany, where the city of Zwickau was located in the GDR. Former factory Audi. It was nationalized and no less famous cars were produced on it. Trabant. Mark. Audi. temporarily disappeared, because after the war AUTO UNION. produced only cars DKW. Only in 1957 the only model appeared called Auto Union 1000. Next year AUTO UNION. Moved under the control of Daimler Benz, and in 1964, when the transition to the release of front-wheel drive cars began to be shown, became the property of the Volkswagen concern. In 1965, brand Audi. revived. On the Frankfurt Motor Showing the front-wheel drive Audi 1700. With a highly economical engine development engine Daimler Benz, having a compression ratio of 11.2 and power 72 hp
In 1969, a merger of Auto Union and NSU firms - a new company began to be called NSU Auto Union. The last organizational changes occurred in 1984, when NSU Auto Union was renamed simply Audi.
Curious things happened throughout the entire 104-year history of the company. So, after its absorption by the concern Volkswagen in the mid-60s, there was a little bit at all: the whole potential Audi. decided to quit for mass production "Zhukov". And only the successful development of its own model - secret from the management of the concern - allowed to preserve identity Audi.

We are our, we will build a new brand.

The newest period in the history of the firm covers the last quarter of a century. After entering Volkswagen for many years Audi. Perceived in Germany as a private folk brand. It went on until the beginning of the 80s, when cars with four rings on the radiator began to stand out in innovative solutions. Established in 1980, all-wheel drive modifications "Quattro" We have repeatedly achieved success in the international rally, which brought a brand Audi. High authority.
The initiator of the release of all-wheel drive cars Audi. was an engineer Ferdinand Pih (Ferdinand Piech), which considered this process as natural as the transition from installing the brakes only on the rear wheels to the brakes on all wheels. The emergence of mass all-wheel drive Audi is considered the revolutionary stage of the development of the automotive industry. Base for all-wheel drive modifications served standard cars with front leading wheels. In a block with a gearbox, a dispensing box with a differential, which distributed torque was almost equally equal on both axis. In the same time it was at first there was a mechanism for the inclusion or disconnection of the rear drive. First all-wheel drive Audi. It was designed primarily for sports competitions, where it would be possible to check the reliability of new designs. They were the powerful 5-cylinder engines with turbocharging. Under the influence of all-wheel drive Audi. A new direction was laid in the creation of serial cars for both sports and normal operation.

Since then, the creation of both the new image of the brand began, which has become even more relevant by the beginning of the 90s - the fall in the European market forced the leadership of Volkswagen to reconsider its approaches to business. Three options were considered: Leave the brand Audi. In the mass segment, simply translate it into the Premium segment or swinging the premium progressive. Chose the last and began to build our own marketing strategy Audi - after all, until then, the brand did not even have their salons, the cars were sold along with Volkswage models. Moreover, until 1994, the model range of Brand hit everyone with his statement: it had only two cars - Audi 80. and Audi 100, What caused obvious discontent of customers and criticizing specialists.
Today's image of the brand is kept on four principles: the use of high technologies, emotionality, sportiness and global claims. Each fulfills a specific task, and all together pursue the main goal: in the next five or six years, at least double sales, to be equal to world sales and perception with the main competitors - BMW and Mercedes-Benz.
However, at headquarters Audi AG. These principles are also called tools that are solved by quite specific tasks for the seizure of markets. So, the company first made a four-wheel drive in the sedan, and this attracted new customers: if in 1995 such models were sold about 50 thousand, then in 2002 - four times more. Almost seven years old Audi. was the only one who used direct fuel injection on diesel engines. This made it possible to reduce the noise of the motor, increased the ecology and speed of cars. As a result, the sale of such cars for the same seven years has grown from 100 thousand to 300 thousand per year. And the manufacture of large series of cars with aluminum bodies In general, influenced the development of all global auto industries.

The bet on the emotionality of the brand was done when they left the image of the mass machine. " In segment « premium» the atmosphere itself is very important, the client surrounding, - says the head of the Department of Global Communication Strategies Audi AG. Gream Lisil. - By purchasing an expensive model, the man first of all buys emotions. He wants to feel the exclusivity of the car and attitude towards himself, so everything needs to be done on the highest category" First of all, this level must match the product itself: its quality, specifications, design. About how serious about this is related to the company, one can judge today's development of the model range. Since 1995, one year of new models began to appear annually. Starting S. A4, Germans issued for three years A3. and A4 Avant, Business Model A6, Universal A6 Avant and TT Coupe. In the next four years, the market appeared TT Roadster. and oscidence Audi Allroad Quattro, Compact A2. And already new A4, Limousine A8 and new A4 Avant, Convertible A4 and second generation A8. Finally, in 2003 a new version of the model appeared. A3. and three completely innovative concepts - Pikes Peak, Nuvolari and Le Mans, Presented in the interval from January to September. Such "rapidity" is especially impressive, given that the creation of each model takes about five years and up to two billion euros.

Following the general concept of Brand, the company gives all new sports character. This is expressed in excellent dynamic characteristics, powerful engines, suspensions, in the guise of machine and interior design. Moreover, in addition to basic models, sports modifications with an index s and supersportive RS are produced. RS6, For example, it is impressive: its 450 horsepower literally provoke on rapid throws and rebuildings, and on the autobane only the electronic speed limiter did not allow to jump over 250 km / h. But marketing policy requires even more aggressive fitting of the sports spirit, and Audi. Mountain skiing, golf, sailing, supports two famous football clubs in Europe supports actively sponsoring competitions. All this works on the fourth postulate of the company, which sounds like this: Audi. - One of the largest players in the global market. For this, dealer networks are expanding in various regions of the planet, the joint venture is created to work on the promising Chinese market, the share in Europe is expanding, where the German brand is now owned by 3.6% of the market. The overall level of the company's claims, a business specialist, Jurgen de Greave, tried to explain on a specific example: " In the US, we sell eighty-five thousand cars per year, and BMW is a quarter of a million. We intend to initially compare our sales rates, and then oust competitors».

How it all started

Find out at first sight

As the story of the icon says, he was initially installed only in racing cars, and individual design was created for serial models. Later it changed that only attracted potential buyers.

First ideas and steps

Recognition of work

1912 became known thanks to the release of the Audi-C model. The test drive for her came on the Alpine races, where she showed enough good results, for it it was given the name "Alpenziger".