In order for a car wash to generate a stable income, its management must devote a lot of time to developing the right advertising strategy. In general, advertising can be roughly divided into two main types: one-time and monthly. If the first involves the purchase of certain advertising material, for example, a sign, then the second is given regularly and is an integral part of fixed costs.
It is worth emphasizing that the choice of advertising methods is based on the expediency of measures, and not on the principle "the more, the better." Thoughtless spending of funds on various advertising materials and promotion on inappropriate information platforms is unlikely to harm the business, but it will be ineffective. That is why each entrepreneur will need to choose certain advertising methods based on the location of the car wash, its target audience and their own financial capabilities. For this, it is necessary to carefully study the main types of advertising for car washes, each of which is described in detail in this article.
Exterior decoration of the point
Facade
LED display
The LED display can be used in car washes to let the customer know if the box is busy or free. In some cases, such boards also indicate the time until the next car will enter. Such installations are controlled using a remote control panel.
Outdoor advertising
Billboards
Pavement signs
The pillar sign should be located near the car wash, near the road or highway. It must contain the word "car wash" and the name of the company. Having once spent on its installation, you will no longer need to invest in this type of advertising, and as practice shows, it remains quite effective, despite its low cost.
Pointers
Installing road signs is one of the most effective ways to advertise a car wash. As a rule, they are located on roads and highways close to the enterprise itself. The main calculation is made on the fact that when he sees a sign with the words "car wash" and an arrow indicating the desired control, the driver will remember that he needs to wash the car, even if he had not planned to do this at all.
Internet advertising
Ads on ad sites
It is difficult to promote car washes on social networks, as the audience is unlikely to stay for a long time in groups with a similar theme. It is possible to maintain the number of subscribers with the help of material investments, but this is hardly advisable. That is why one of the best options for advertising a car wash will be placing ads on local Internet resources. The advantage of this method is that in most cases such advertising is free, moreover, it is designed for your target audience - motorists living in a certain locality.
Web site
In our age of information technology, creating your own website is important for any enterprise, including a car wash. With the help of such a resource, clients will be able to find out your schedule, list of services, leave feedback and simply learn more about the company.
If you decide to create a website on your own, be sure to read our articles:
Here we have laid out our experience and opinions on the use of various tools that you just need in your work. This will allow you to reduce the time spent on selecting the necessary resources for its creation and to maximize profit from the site as quickly as possible.
Printable advertisement
Business cards
This type of advertising is also effective for the promotion of car washes. So, the owner of the enterprise can order a large batch of business cards (about 1000 pieces) and place basic information on them (it is advisable to mention the official website). You should not order very expensive business cards, but the cheapest cardboard options are unlikely to leave a good impression on the client. You can also give a small discount to those who provide a business card. You can distribute them in car dealerships by agreement with their owners. This is guaranteed to attract a considerable number of new customers to you.
Advertising in newspapers and magazines
Placing advertisements in print media is relevant if they work with automotive topics or publish ads. Such advertising is inexpensive, but it is guaranteed to attract new customers to you. In the event that automotive magazines refuse to publish an ad, you can agree on the placement of an advertising module, which also does not require significant costs from you.
Leaflets
Distribution of flyers is especially important in the early stages of a business. They can be put into mailboxes, and this is likely to attract new customers. Let their number be not so large, but at the start of the project it is important to start building an audience. It is advisable to change the layout of the leaflets on a monthly basis and print information about special promotions on them.
Advertising in elevators
This type of advertising is quite expensive, for example, in comparison with the placement of advertisements in newspapers. However, as practice shows, it is quite effective, so if you are ready to allocate funds for this, you should definitely not neglect advertising in elevators.
TV advertising
Creeping line, promotional videos
The feasibility of such advertising will depend on the scale of the sink and its location. If you are in a metropolis, and huge amounts of money will be required for advertising on TV channels, you should limit yourself not to a video, but to a running line. If you work in a small town, promoting your car wash on local TV can be an effective and inexpensive way to increase the brand's awareness.
Radio advertising
Audio clips and announcements
Radio for motorists is the main source of leisure and information. That is why the owner of a car wash should definitely consider the option of recording an audio clip or ordering regular voice-over announcements. If you have a limited budget, you can save on another type of advertising, but be sure to promote your car wash on the radio, most likely this method will be more effective than, for example, distributing flyers.
Other
Carrying out promotions
In order to retain old and attract new customers, it is worth developing a system of discounts or regularly holding price promotions. So, for providing a business card, you can give a 5% discount, think over a system of discounts for regular visits to the car wash. Periodically, promotions can be held, thanks to which motorists will be able to visit the enterprise and spend less, for example, within 2 weeks of a certain month.
