- Capital investments: 2,400,000 rubles,
- Average monthly revenue: 352,000 rubles,
- Net profit: 178 00 rubles,
- Payback: 14 months!
The article presents a ready-made business plan for opening an autonomous modular car wash. You will find out how much funds are needed for opening, the number of employees, potential income, profitability and payback periods.
1. How to open an autonomous mobile car wash
The number of cars in Russia is increasing every year. According to the information portal API (link), as of January 1, 2012, more than 35 million passenger cars were registered in Russia.
Most car owners treat their cars like living beings, take care of them, try to keep them clean. In this regard, a car wash is a very profitable and promising business in Russia.
Relatively recently, a new direction appeared on the Russian market of car washes: the production of fully autonomous mobile car washes. In this business plan, we will try to reveal all the features of the new product.
1.1. Benefits of a mobile car wash
Compared to stationary, mobile autonomous car washes have the following Benefits:
- Not required in foundation construction
- Fast commissioning time
- They have all the permits of the SES, as well as a certificate for a fire conclusion.
- No sewerage is required, as the module has equipment for circulating water purification.
- There is no need to connect electricity, sewerage, water supply and other infrastructure lines.
- Easily dismantled and transported to a new location.
1.2. Car wash location
The question of choosing a location for a car wash must be taken seriously, since the success of the entire enterprise depends on it.
It would be optimal to place the car wash near a busy highway (next to a gas station) or near a large shopping center. It is also worth paying attention to the availability of a convenient entrance and exit for transport. If the territory allows, then it is worthwhile to provide a small parking lot for waiting cars.
Once you decide on the location, you need to resolve the issue of renting a land plot for installing a mobile car wash. To do this, you need to contact the administration of the district in which you plan to open the sink and clarify who owns the land plot.
If the land plot is owned by the state, then the lease price will not be high, but if it is privately owned, then the lease price can be several times higher.
An important point: When installing a mobile car wash, the presence of electrical networks, water supply and sewerage is not required, since this car wash is completely autonomous and has the necessary equipment for operation: water is concentrated in containers and exported-imported, and electricity is generated by a diesel generator.
1.3. Necessary equipment for an autonomous car wash
Currently, there is a lot of offers on the market for the sale of autonomous modular car washes, we settled on the offer of the company LLC "Aquarius"
LLC "Aquarius" is a developer and manufacturer of autonomous mobile car washes under the AMAR-1 brand.
A mobile car wash is a modular container-type unit that includes an autonomous power supply (diesel generator), equipment for manual washing, tanks for clean and waste water, as well as a water purification system for circulating water supply in a closed cycle.
Also, the set for the sink includes a full package of documents required for work:
- SES conclusion.
- Fire opinion.
- Certificate of conformity.
- Passport.
- Manual
Thus, when buying an autonomous modular sink, you only need to agree on the lease of a land plot, find personnel and you can start working.
The cost of the module for 2 cars is 2 250 000 rubles
1.4. Staff
To service a car wash for 2 cars, 4 people are enough. They work in shifts, two in two, for 12 hours. Piecework salary, 20% of the cost of work, payment daily. All issues related to the purchase of products, the solution of administrative issues are in the hands of the business owner.
2. Financial model
- Type of activity: mobile car wash for 2 cars
- Location: within the city limits, near a busy road, a gas station is located nearby. The population of the city is 400,000 people.
- The average cost of washing is 400 rubles.
2.1. Capital costs for opening a car wash
2.2. Revenue
The activity of a car wash is subject to significant seasonal fluctuations, as revenue growth occurs in March - October, and a decrease in revenue is observed in the period from November to February.
Revenue for 2 parking spaces located in the city and near a busy highway is presented in the table:
| Revenue, in rubles |
|
| average revenue |
2.3. Cost price
| Naming of expenditures | Daily consumption | Cost per unit | Consumption, per shift, in rubles | Monthly production / 30 shifts |
| Diesel fuel costs (2.4 liters per hour) | ||||
| Generator maintenance costs | ||||
| Water replacement costs | ||||
| Costs of replacing filter cartridges | ||||
| Consumables (Shampoo, rags, etc.) | ||||
| other expenses | ||||
| Total cost |
2.4. General expenses
2.5. Profitability calculation
2.6. Payback calculation
The payback period for a modular car wash for 2 cars is 13.4 months.
3. Organizational issues
3.1. Organizational form
To start providing services to the public for washing, you must register with the Federal Tax Service Inspectorate. The organizational form of an individual entrepreneur is optimal. (With this form of activity, constituent documents and authorized capital are not required)
3.2. Tax system
According to the Tax Code of the Russian Federation, the activity of a car wash falls under the simplified taxation system: UTII.
For those regions where UTII is not applied, the possible use of the Simplified Taxation System (STS), income minus expenses.
3.3. Accounting
Tax and accounting of a car wash is quite simple and does not take much time, it is not advisable to keep an accountant on the staff. In this regard, it is best to keep records on your own using the online service "My Business" - this will allow you to save money (you will receive a full accounting for less than 1,000 rubles per month), as well as your own time (the service is fully automated and easy to "manage").
Risk Analysis for Mobile Car Wash Business Plan
In the course of the implementation of organizational and operational activities, the functioning of the project may be accompanied by a number of negative factors. In general, the threats are given in the analysis of risk factors and opportunities for opening a mobile car wash. To determine the degree of impact of risks and their actual danger to the business, it is necessary to detail the threats through qualitative and quantitative analysis.
Qualitative risk analysis implies an expert assessment of the likelihood of a threat being implemented. Quantitative indicators reflect the actual value and the degree of its impact on the main components of the project.
Qualitative analysis of project risks
Risks are divided into external and internal. Those threats that arise under the influence of general economic influence and are not associated with management processes are called macro-environment risks. Those threats that directly depend on the organization of the business, project management, and the actual implementation of the business plan are internal risks.
Table 1. Main external risks of the project
| Risk name | Risk assessment | |
|---|---|---|
| Changes in statutory and regulatory legislation | The risk can lead to a tougher business environment and a decrease in its profitability. Risk compensation occurs at the organizational stage when creating a form of management, ownership and taxation. |
|
| Opening in city N with a population of 400 thousand people, activation and dumping of direct competitors | The emergence of new market operators leads to a redistribution of profits (demand may increase slightly, while the number of competitors - several times). The risk of creating your own customer base, active sales and the development of a unique selling proposition (USP) is eliminated. Consumer loyalty should be stimulated through effective programs. |
|
| Seasonal sales decline | The risk does not have clear predictable time boundaries (as in other types of business) and is subject to the influence of weather conditions. The threat of a decrease in average annual income indicators significantly increases the expenditure side of the business (efficiency of production equipment, staff maintenance). The risk is leveled by the development of a competent marketing strategy, a shift in seasonal emphasis in sales and an effective advertising policy. |
|
| Vandalism, natural disasters and force majeure | The risk can lead to property damage. Which entails costly repair and restoration. The risk is compensated by the insurance service. |
As a rule, all external threats are leveled by a competent organizational component. With proper planning and development of anti-crisis strategies, external risks are only a predictable consequence, which is compensated by prepared measures. Internal risks pose a much greater threat to business.
Table 2. Main internal risks of the project
| Risk name | Risk assessment | Risk characterization and response methods |
|---|---|---|
| Geomarketing location error | The risk of an error with the location of the car wash location point has a high degree of probability and significant consequences. A high-quality geomarketing analysis of the area, traffic flows, infrastructure, etc., which will provide input data for forecasting sales, taking into account the density of potential customers, can eliminate the wrong decision. |
|
| Low level of staff competence, turnover, low probability of financial motivation | The risk is due to the low prestige of the profession, which leads to the filling of the labor market with people with low intellectual data (or temporary staff). In turn, such a staff has a low financial capacity and is insensitive to financial motivation. Poor quality of service, irresponsible attitude to the property of the car wash, incompetence leads to lost profits. The risk is leveled by the system of total control and punishment, by strict standardization of the work of ordinary personnel. |
|
| Technological risks | The selected technology and assortment may entail a number of difficulties due to the illiterate or inappropriate use of technical capacities. Failure of the water supply and utilization system, power units will lead to the shutdown of business processes and direct losses. The risk is leveled at the organizational stage by the creation of compensating or redundant emergency support systems, at the functional stage - by the introduction of a competent servicing personnel unit (engineer) and carrying out planned repair and maintenance work. |
Quantitative analysis of project risks
All risks, both internal and external, have as a general negative result a decrease in profits up to the bankruptcy of the project. Omitting the probable reasons, the real threats to a decrease in the profitability of a business can be:
- unforeseen technological and technical risks;
- opening in the city of N with a population of 400 thousand people, activation and dumping of direct competitors;
- decrease in consumer demand as a result:
- geomarketing location errors;
- poor quality of service;
- seasonal fluctuations.
The degree of influence of unforeseen technological and technical risks
Calculated based on the average car wash throughput. For the average period required for emergency troubleshooting, 4.5 hours are taken (taking into account the type of equipment: an autonomous power supply (diesel generator), pumps, a water purification system for circulating water supply in a closed cycle, etc.).
With an average load of a car wash in the amount of 30 cars / day (see the analysis of risk factors and opportunities for opening a mobile car wash), direct losses can amount to:
(30/24) * 4.5 = 5.625 car washes * 400 rubles = 2250 rubles (lost revenue part) + 12000 (repair and restoration work with material) + 2500 (part of organizational costs attributable to downtime) = 16750 rubles - direct losses on one breakdown, which is about 4.7% of the total monthly income.
With the wear and tear of the equipment, these costs will increase every month.
Thus, the possible financial values of the risk make it possible to consider an increase in staff by 1 unit (equipment operation engineer) as a necessity, which will also reduce compensation costs, taking into account the salary of a competent specialist (16.5 thousand / RUB).
The degree of influence of the competitive environment
The relative calculation of the market capacity of the city N with a population of 400 thousand people, given in the analysis of risk factors and opportunities for opening a mobile car wash, demonstrates the prevalence of demand over the number of offers (data are given as an example): “with an average washing frequency of 1 time / 9 days, turnover one wash can vary within the average maximum of 630 thousand rubles / month with a throughput of 50-55 washes / day. "
Thus, with the overwhelming majority of manual small washes, a large share of the financial capacity is occupied by specialized large washes, which, together with mobile washes and offers at gas stations, constitute a competitive environment. The loss step with a total market share of 1.2% is insignificant.
Decrease in consumer demand due to organizational errors (location, service, lack of seasonal compensation).
The risk is calculated based on the average statistical indicators of losses and the dependence of demand on additional factors: location convenience (up to 65%), service level (up to 48%), promotions and special offers (up to 22%).
Thus, an error in geolocation can lead to a loss of up to 220 thousand rubles (by comparison, geomarketing analysis costs about 3.5-5 thousand / rubles), low quality of service - to a loss of up to 150 thousand rubles; the lack of seasonal compensation leads to a decrease in average annual indicators by 70 thousand rubles.
On average, the risk threatens with losses of up to 70% of profits and is the most significant. This situation requires a detailed analysis of the company's capabilities, the development of a marketing and organizational plan, and the creation of a high-quality long-term advertising strategy.
Ranking project risks
Risks of reduced demand due to organizational errors are most likely, and technological risks are the most critical threats.
The fundamental point is to determine the location of the location. A mistake in choosing a location can lead to irreparable losses. Low level of service increases the risk of competitive environment impact.
The general background of threats for the project is favorable... The market is under development and demand significantly exceeds supply, with a tendency to increase. With a competent organizational approach, a business is promising and allows you to react very flexibly to the emergence of any risk, for which you should be attentive to marketing planning, strict regulation of work and service processes, and active promotion of services.
Editor's note: An interesting option for opening a car wash is buying a successful business model, this option has its advantages (the entrepreneur acquires already accumulated experience, a certain set of knowledge, software developments and much more) and disadvantages (you have to pay for experience in money (royalties, lump-sum payment)). But considering buying a franchise as one of the ways to start is definitely worth it.
Addition
If you need an extended business plan, check out BiPlan Consulting's offer. There are 2 download options on the site: paid and free. The paid version contains all the necessary calculations for obtaining a loan and subsidy. ...
