Any business depends on the number of those customers who purchase the company's goods or use its services. A priori, any business cannot do without advertising itself and increasing the number of buyers of its goods and services.
How to properly advertise your car wash
This statement fully applies to such a type of business as a car wash. This business, due to the high competition in the Russian capital, requires much more effort on the part of car wash owners than in other regions of our great country. Of course, the fact that the vehicle fleet in the capital is constantly growing plays into the hands of car wash owners, but the question of how to promote a car wash in the face of high competition in the capital is one of the most pressing in the realities of the modern auto business.
The editors of the site project tried to conduct a marketing study of this issue and find out which car wash advertisement will be the most effective in modern conditions.
To begin with, any new car wash (as well as some other types of modern business) should become known to as many potential customers as possible. That is, even before its opening, it is necessary to use some means of outdoor advertising (the banner "We are opening soon" on the task of the car wash will be very, very useful). It is necessary to organize the distribution of leaflets with a short list of future services and the exact address of the location of the future car wash. The owner of the car wash can be sure that the information will reach potential customers and they will definitely use the services of the new car wash when it opens. It is necessary to start creating a small online car wash project (mini business card site), but not yet release it on the big Internet.
After the exciting opening moment has passed, it is necessary to begin large-scale advertising of the car wash. Repeat the same set of outdoor advertising means (replace the banner from "We are opening soon" with the banner "We are open. Welcome"), pay for advertising in various print media, order advertising on the Internet (Yandex. Direct is fine - that's what you need your own website ). Naturally, distribution of leaflets to motorists on the road and some other activities. It is necessary to carry out various promotions at your car washes (flight of imagination of business owners).
In fact, the question of how to quickly promote a car wash is important, but even more important is another question - how to make sure that a car wash remains popular over a long period of time. To do this, it would be nice to get an advertising video using the example of what is given at the end of the article.
