According to the Association of European Businesses (AEB), in 2013 Nissan Motor Co. Ltd topped the list of companies whose cars are best sold in our country. Let's talk about the sales leader, about the company, and most importantly, what can the manufacturing country say about the quality?
A Nissan made in Russia, the United Kingdom, Mexico, South Africa ... What is it? By the way, this is not the entire list of states where the assembly workshops of the enterprise are currently located. In total, about 20 countries have sheltered engineering workshops, design and research centers, and production facilities on their territories. Although among us, ordinary people, this manufacturer is associated exclusively with the country of the "rising sun" - Japan. Despite the fact that many know for certain that the organization is working far beyond the borders of the small island state. Everyone clearly understands that the "roots" (more precisely, the mentality of the employees) are still Japanese.
Japan - "the beginning of the sun"
This country (manufacturer "Nissan") is associated with consumers exclusively with high quality products. It makes no difference what it is about: knives, china, household appliances or cars. The Japanese mentality is not only sentimentality and admiration for traditions, it is, first of all, honor and decency, friendliness and a fanatical desire for novelty. And these are not all the distinctive features of the average inhabitant of the land of the rising sun. At the genetic level, they contain hard work and a desire for development. Isn't this the very engine of progress? Perhaps that is why the country is developing so rapidly?
Manufacturer "Nissan"
It is a huge team of about 224,000 employees worldwide. The company's scope of activity includes such areas as shipbuilding and rocketry (in particular, the company's engineers develop engines). Work is underway in the field of telecommunications and finance. Machine tools for textile production are being developed.
Flagship programs
In 1999, two powerful concerns merged: Renault and Nissan. This event had a positive impact on the economic growth of the enterprise as a whole, allowing it to lead the ratings for more than one year. Moreover, success was also ensured thanks to the competently, and most importantly, timely introduced programs. In particular, thanks to Nissan Revival Plan, the corporation was brought out of the crisis.
NPW
The Nissan Production Way (NPW) program is the backbone of all production. A set of rules is mandatory for employees around the world. The prescribed set of instructions and recommendations allows you to perfect the process of creating any of the concern's cars. With NPW, Nissan connects the power of materials, equipment and people to create what consumers want to pay for.
Proper use of the program allows you to provide and study the needs of customers. Moreover, such a symbiosis and efficient use of financial resources make it possible to expand production. It is the Nissan Production Way program, which has been so successfully implemented, that makes it possible to talk about the quality of products equally well, regardless of which country of manufacture of "Nissan" is indicated in the vehicle documents. You can be one hundred percent sure that the car will be perfectly assembled both at a plant in Mexico or Russia, and on an assembly line in Japan.
Structure
Nissan Motor Co. headquarters Ltd is based in Yokohama (Japan) and its design department in London (England). The R&D Center in Cranfield (England) develops and implements the new generation of Nissan vehicles. It is in England that one of the largest assembly shops of the corporation is located. The port city of Sunderland is not convenient for cheap labor, by no means. It is from here that it is convenient to deliver finished products to customers located in Europe and North America.
VIN code
It is easy to find out about the place of assembly by the first character of the vehicle VIN-code. One single letter will tell us what the country of origin is. Nissan Qashqai, Micra, Note are assembled in the United Kingdom. In the identification documents of the vehicle, this is indicated by the first letter of the code - S.
The Nissan Navara and the Pathfinder are assembled in Spain, and the V symbol indicates this in the documents.
Country of origin of "Nissan X-Trail" (X-Trail), "Teana" (Teana), "Murano" (Murano), "Patrol" (Patrol) - Japan, these models have the first character in the VIN-J ...
An assembly line for Tean, X-Trail and Muran was opened at the St. Petersburg plant. And AvtoVAZ began assembling the Almer.
The history of Nissan begins with the opening of the Kwaishinsha Co. automobile plant, established in 1911 by the pioneer of the Japanese automobile industry, Mr. Masujiro Hashimoto, in the Azabu-Hiroo area of \u200b\u200bTokyo. In 1914, a small, box-like passenger car of its own design was launched, which debuted on the market a year later under the name Dat Car. Its maximum speed was 32 km / h. The name Dat is an abbreviation of the first letters of the surnames of Mr. Hashimoto's three major patrons: Kenjiro Den, Rokuro Aoyama and Meitaro Takeuchi. In addition, the name Dat in Japanese means "lively, agile".
Jitsuyo Jidosha Co. Ltd., another predecessor to Nissan, was founded in Osaka in 1919 and produced a Gorham-style three-wheeled vehicle designed by the American engineer William R. Gorham. The company was engaged in the import of machine tools, components and materials from the United States, and thus was recognized as one of the most modern automobile factories.
In 1926, the Kwaishinsha Co. and Jitsuyo Jidosha Co. and Dat Jidosha Seizo Co. was formed, which in 1931 became a division of Tobata Casting, previously created by Mr. Aikawa.
But the official date of the creation of Nissan Motor Co., Ltd. is December 26, 1933 when the predecessor company Jidosha Seizo Co., Ltd. was formed. with a registered capital of 10,000,000?. Mr. Yoshisuke Aikawa was appointed President of the company. A division of Tobata Casting Co., Ltd. transferred to Jidosha Seizo Co., Ltd. production of the first Datsun vehicles. And in 1934, the construction of the first Nissan Yokohama Plant was completed.
On June 1, 1934, the company name was changed to Nissan Motor Co., Ltd. The first 44 Datsun vehicles were exported to Asia, Central and South America. The president of the company, Mr. Yoshisuke Aikawa, turned out to be a brilliant leader. He pinned great hopes on the development of the Japanese industry at the expense of the automobile industry, made huge plans to increase production to 10,000-15,000 vehicles per year, and practically achieved such results.
The first Datsun passenger car rolled off the Yokohama assembly line in April 1935. At that time, Nissan switched to using only Japanese-made components and installed presses to produce body panels, thus ending the manual processing of metal sheets. These changes have taken Nissan and the Japanese auto industry forward overnight.
In May 1935, an emphasis was placed on the development of the Nissan brand, which had a huge impact on the company's marketing policy. The first corporate symbolism was adopted: the red circle symbolized the rising sun, blue - the sky. The slogan of that time was "Sincerity brings success."
In 1935, the export of cars to Australia began. In those days, Datsun cars symbolized Japan's fast-growing advantage in modern industrialization, and the motto emerged as proof: "The rising sun is the flag, Datsun is the car of choice."
In 1939, after successful sales in the Dаt car market, Nissan began to create large-sized cars Nissan Type 70, Nissan Type 90 buses and Nissan Type 80 vans.
In 1943, the Yoshiwara Plant was completed and automobile production began. At the end of 1943, in the midst of World War II, the production of cars and trucks was completely stopped. In September 1944, the headquarters of Nissan Motor Co. moved to Tokyo, Nihonbashi area, and company name changed to Nissan Heavy Industries, Ltd.
In 1945, Nissan resumed production of trucks, and in early 1946, the head office returned to Jokohama. Research and development of textile machinery started. In 1947, the production of Datsun passenger cars was restarted.
Rebuilding its position after the forced stagnation of the Second World War, in 1950 Nissan acquired shares in Minsei Diesel Motor Co., Ltd and two years later signed a technical cooperation agreement with Austin Motor Co., Ltd. (Great Britain), having released the first Austin from the assembly line a year later.
In 1951, Nissan celebrated the birth of the Patrol, the first four-wheel drive SUV with a 6-cylinder engine.
In 1953, the Nissan Motors Workers' Union was formed, a new trade union organization. This union aimed to create a modern relationship between workers and managers, based on the principle of mutual trust and respect.
In 1958 Nissan Motor Co. began exporting passenger cars to the United States. In September of the same year, two Datsun 210s took part in the Australian Mobil Gas Trial Rally, one of the most challenging rallies in the world, and won the championship title in their class.
Nissan was the first car manufacturer in Japan to receive the 10th "Prize of the Year" award in 1960 for excellence in industrial engineering. And throughout this period, Nissan has persistently built a strong organization as the foundation for rapid and successful future growth.
Recognized by buyers in Japan, the Datsun brand has become synonymous with high quality small cars. The automobilization process continued its victorious march in the Japanese market, and in August 1958 Nissan released the high-end Datsun Bluebird car, created for personal use, off the assembly line. At that time, domestic cars were considered less practical than imported ones, since they required a lot of effort from the driver when braking. One notable feature of the Bluebird was the use of power-assisted front brakes for the first time by Japanese manufacturers, which allowed even fragile women to brake with light pedal pressure. The first generation Bluebird was built to be reliable, attractive and durable.
In 1960, a new large car model was developed - the Nissan Cedric. The name of the car was coined in honor of the protagonist of the famous story Little Lord Fauntleroy, which is read all over the world.
The 1959 Bluebird and 1960 Cedric captured the hearts of Japanese buyers and accelerated the motorization process in Japan.
From the very beginning, Nissan set up production facilities abroad, taking the initiative in 1959 to create an assembly plant based on Yulon Motor Co., Ltd. in Taiwan; in 1961 she founded Nissan Mexicana, S.A. de C.V. and Nissan Motor Manufacturing Co. in Australia.
In anticipation of the liberalization of capital investment laws in Japan, Nissan built two plants from scratch: the Oppama Plant in 1962 and the Zama Plant in 1965. A year later, Nissan absorbed Prince Motor Co., Ltd., as a result of which the Nissan lineup was replenished with new Skyline and Gloria models, and a single highly qualified team of engineers was created, continuing the glorious tradition of the aircraft companies Nakajima and Tachiki, which previously produced high-class aircraft engines.
Anticipating the advent of the high-speed car era, the Gloria was powered by one of the most powerful engines of its time. The car also provided excellent ride comfort. In May 1964, during the ll Grand Prix Rally in Japan, two Gloria Super-6s took the lead from the very start of the race and came to the finish line by a huge margin, winning the championship title.
The Cedric, a mid-size car, is the result of a huge effort by the company. He represented the embodiment of the latest Japanese technology of the time. At the time, being the largest mid-size car in Japan, the model featured a spacious interior and comfortable handling that were typical of large sedans. The luxurious body of the Cedric was adorned with twin headlights, and with impressive dynamic performance, fuel consumption was as low as that of a small car. The Cedric was an exceptionally durable vehicle with state-of-the-art equipment. At the 1964 Olympic Games in Tokyo, the Nissan Cedric was chosen as the vehicle that transported the Olympic Flame from Greece to Japan.
In September 1963, the start of production of the second generation Skyline was announced, and already in November 1963, the car appeared on the Japanese market. This model has earned a reputation as a small, comfortable family car, simple and reliable to operate and maintain.
The car engine had a guarantee for 2 years of operation or 30 thousand kilometers. The chassis did not require lubrication for 30 thousand kilometers. The materials used to make ball joints repel dirt and dust, which increased the durability of the parts. For this, the car received the highest "Technical Award from the Society of Automobile Manufacturers".
Subsequently, in February 1965, the Skyline 2000GT-B was released. Despite the fact that the model was positioned as a sports car, the Skyline 2000GT-B became a mass-produced car with high sales volumes. The standard equipment included three Weber-type carburetors made in Italy, having the best performance in the world. Even the most sophisticated drivers could not fail to appreciate the excellent performance of the car. The popular Skyline S54B model won the Rally in Japan and won all tours without exception, beating all the most famous foreign sports cars.
Introduced in 1966, the Sunny heralded the advent of the “own car” era in Japan, which was a huge driving force amid the rapid growth of the small car market.
In 1966, there was a trend towards a steady increase in the number of people with enough rest time to enjoy driving. Although the Nissan Bluebird remained a popular family car, it was not affordable for young employees. In response to this situation, Nissan developed and marketed the Datsun Sunny 1000 with the aim of providing customers with high quality at an affordable price. As a compact class car (a completely new category at the time), Sunny became the most popular in the process of general motorization in Japan. The name of the car was perfectly suited to its image, which was defined as "full of sunshine", "bright, alive and young".
In 1966, the Nissan Prince R380 took 3rd place in the Japanese Grand Prix rally, competing with the legendary Porsche 906. And in the same year, the Nissan Bluebird won its class in the XIV Safari Rally. For the first time, a Japanese car won.
In 1967, the first Prince Royal limousine with a 6373 cm3 V8 engine was developed for the Japanese imperial family; vehicle length was 6.155 mm, width - 2,100 mm and height - 1,770 mm.
In January 1968, the company's headquarters moved to a new building in the Ginza district of Tokyo. In the same year, the new Fairlady 2000 was launched, which helped Nissan gain immense popularity in the international market.
1969 saw the introduction of the dynamic rear-wheel drive Datsun 240Z with independent suspension, front disc brakes and a 6-cylinder engine, recognized as the world's best-selling sports car in the 1970s. 500,000 Datsun 240Zs have been sold in less than 10 years.
Sales volumes increased year after year and by 1969 the total export deliveries reached 1,000,000 vehicles. In early 1970, Lambda 4S-5 successfully launched the first Japanese satellite, OSHIMI. During those years, Nissan was involved in the development and manufacture of rocket engines and launchers. In the same year, the company began to expand its manufacturing area, also focusing on the production of engines for the shipbuilding industry.
In 1970, Nissan won the Safari Rally thanks to the outstanding performance of the Bluebird, and in 1971, the Datsun Fairlady 240Z won.
The increase in the number of cars on the roads has led to an increase in the number of accidents and environmental pollution. In 1971, Nissan developed the first Experimental Safety Vehicle (ESV), applying more technology than ever to improve its safety. To prevent further air pollution, Japan has aligned its exhaust emission standards with the US Muskie Bill (Air Purification Act). Despite the fact that in reality these standards were practically impracticable, they nevertheless made it possible to successfully implement a system of 3-level catalytic neutralization of exhaust gases - the most advanced technology of the time. Thus, significant steps have been taken towards improvement in the production of automotive electronics and component materials.
The two energy crises of the 1970s marked the beginning of the rapid growth in exports of small Japanese cars, renowned for their excellent fuel economy and superior quality. In 1973 US EPA fuel economy tests, Sunny won, gaining immense popularity in the United States during the Datsun Saves advertising campaign.
At the time, American manufacturers were not at the forefront of small cars, and low sales led to factory closures and massive layoffs. As a result, social divisions arose, which led to increased protectionist sentiments and requests for quotas on the import of Japanese cars. For Japanese companies, this entailed the opening of factories in the United States.
In March 1971, the construction of the Tochigi Plant was completed.
By 1972, total Japanese production in Nissan's history had surpassed 10 million vehicles, and within three years, Japan's sales reached 10 million.
Over the years, Nissan has carried a high reputation as a manufacturer of high quality vehicles and a pioneer in the creation of various kinds of avant-garde technologies. To improve fuel economy, Nissan has developed various types of materials to reduce vehicle weight, such as highly resilient sheet steel for body panels, and has developed advanced engine management systems to control combustion. In addition, Nissan also pioneered the development and use of CAD / CAM systems (computer-aided vehicle design systems and industrial robots).
In 1974, 10,000 Nissan Patrol SUVs were announced for the year.
In 1977, cumulative production since Nissan was founded has already surpassed 20 million units.
Attaching great importance to the domestic market, Nissan opened the Kyushu Plant in 1977 and another Iwaki Plant in 1992, introducing the most advanced automatic technology. Later, Iwaki Plant began production of new V6 engines. In 1987, Nissan launched the Be-1 and in 1988 the Cima, thus creating new segments of the automotive market.
In 1981, Nissan began promoting its vehicles worldwide under the Nissan brand as part of the company's new corporate strategy. In November 1981, the Nissan Technical Center was opened.
Then in the 80s. Nissan established two strategic overseas manufacturing bases: in 1980 - Nissan Motor Manufacturing Corp., U.S.A. in the USA and in 1984 - Nissan Motor Manufacturing (UK) Limited in the UK. The first Datsun pickup truck rolled off the assembly line at Nissan Motor Manufacturing Corp., USA in June 1983, the first Sentra (Sunny) in March 1985.
In 1983, Nissan Motor Iberica, S.A. Started production of the Patrol (Safari) SUV, which won the Paris-Dakar rally in 1984.
1985 was a significant year for Nissan for many reasons: it acquired a stake in Yulon Motor Co., Ltd. (Taiwan), and Nissan Foreign Business College was opened. In 1986, Nissan expanded the 4x4 lineup with the all-new Nissan Terrano, thus responding to the growing demand for a family car, maintaining this market position to this day.
In 1988, the Nissan Silvia Q won the "Grand Prix for Best Design" and the following year it received the "Japanese Car of 88-89" award. In the same year, the Cima sedan was launched on the Japanese market.
In April 1989, Nissan Europe N.V., the regional headquarters for European operations, and Nissan Distribution Service (Europe) B.V. were established in Holland.
In the same year, a division of Nissan, the Infiniti Division of Nissan North America, was created in the United States, producing luxury cars that rival Mercedes, BMW and Lexus. In November 1989, the famous Infiniti Q45 appeared on the market.
In 1990, Nissan North America, Inc. was established in the United States as the regional headquarters to oversee North American operations. In the same year, the 300ZX won the 1990 Imported Car of the Year award in the United States. In November 1990, Nissan acquired a stake in Siam Motors Co., Ltd., Thailand.
In the same year, the Nissan R390 GT1 sports car took 5th place in the Le Mans Rally - the highest of all Japanese manufacturers participating in this serious competition.
Cumulative production reached 50 million vehicles in January 1990.
In 1991, a new distribution company Nissan Motor (GB), Ltd. was established in the UK.
In 1992, Nissan Motor Manufacturing Corporation, USA began production of the Altima (Bluebird) car, and Nissan Motor Manufacturing (UK) Ltd. started producing the Nissan Micra (March) designed by renowned Japanese designer Mr. Tokuichiro Hosaka, which immediately won the 1993 European Car of the Year award. March car wins 1992-93 Japanese Car Award and "New Car 1992-93" in Japan.
In 1993, Nissan Motor Iberica, S.A. launched a new all-wheel drive model - the Terrano II SUV for the European market.
In February 1994, the first H-II rocket powered by Nissan's solid-propellant jet engine (SRB) was successfully launched. By that time, the cumulative production of Nissan vehicles exceeded 60 million.
In the same year, Nissan received the Global Environmental Award for its significant contribution to the environment and the environment.
In 1994, sales of the new generation Maxima QX began in Europe, and in 1995, the Almera.
In June 1995, Nissan established a Global Restructuring Policy to promote local manufacturing bases and expand imports of parts worldwide.
Nissan has worked vigorously on environmental issues that have received increasing attention lately. The company's efforts to protect the environment include the creation of refined power supplies for vehicles and extensive activities to recycle natural resources. In 1997 Nissan developed a hybrid electric vehicle (HEV) that runs on both gasoline and electricity.
Since 1997, Nissan has produced one model after another, equipped with direct injection gasoline engines and direct injection diesel engines (Presage in 1998). Nissan was also actively expanding its use of the HYPER CVT continuously variable ratio transmission, which provided great fuel economy. In 1997, Nissan began selling Primera and Bluebird vehicles with the Hyper CVT system.
In 1998, the updated Primera was launched on the market and was immediately recognized by the European New Cars Assessment Program as the safest car in the event of an accident.
In the same year, the Nissan team became the only one to compete with dignity in the challenging 24-hour Le Mans rally in 10 positions in all 4 cars. In 1998, a new Patrol GR appeared with a 2.8 liter 6-cylinder turbodiesel engine.
In 1999 at the Geneva Motor Show, a prototype of the new Almera Tino car was presented, which in September 2002 went on sale in the European market.
Cumulative car exports reached 30 million in July 1999. On March 27, 1999, Nissan and France's Renault SA signed an agreement to form a worldwide alliance to achieve profitable growth for both companies. Carlos Ghosn (Mr. Carlos Ghosn) has been appointed General Manager (CEO) of Nissan.
In November 1999, Nissan introduced the Extroid CVT system to Cedric / Gloria sedans, making it the world's first CVT system on rear-wheel drive models equipped with high-displacement engines, thus reducing fuel consumption by 10% compared to automatic transmissions. Cedric / Gloria cars won the Best Car 1999-2000 award. Extroid CVT won the 1999-2000 Technology Award. In the first quarter of 2000, Nissan launched the Tino Hybrid and the Hypermini two-seater electric car.
In 1999, 7 major Japanese factories and the product planning and research team received ISO 14001 certification for the use of environmentally friendly systems.
On October 18, 1999, Nissan announced the Company Revival Plan (NRP), a comprehensive restructuring plan designed to achieve continued profitable global growth for the company. The goals and objectives of the Nissan Revival Plan were met ahead of schedule - by the end of the 2000 fiscal year.
Nissan's Renaissance Plan has taken strong steps to increase the attractiveness and competitiveness of products, while reducing costs and debt.
In addition, in 2000, Nissan began selling the ultra-small EV Hypermini and the ultra-low-emission (SULEV) Sentra in California. In November 2000, the Bluebird Sylphy's 1.8L QG18DE engine won the Technology of the Year award.
In 2002, for the fourth time in 10 years, Nissan received the prestigious Red Dot award for high-end design from the German design center Nordrhein-Westfalen. This annual award was given to the new Nissan Primera in 1993, 1996 and 2002.
In 2002, the Nissan Altima won the North American Car of the Year award.
Since April 2002, the company has continued to move forward with the approval of a new business plan "NISSAN 180", the goal of which was to achieve additional sales of 1 million vehicles worldwide within 3 years, achieve 8% operating profit and zero automobile debt. ...
In the same year, Nissan acquired a 13.5% stake in Renault and then increased its stake to 15%.
In 2002, Nissan Motor Co., Ltd. and Dongfeng Motor Corporation signed a strategic partnership in China. Each side will own a 50% stake in the new company, which will also build Dongfeng buses, trucks and commercial vehicles in addition to Nissan's full lineup. By merging into a joint venture, Dongfeng and Nissan intend to become the first Sino-Japanese company to manufacture a range of trucks, commercial vehicles and passenger vehicles. The new company was named Dongfeng Motor Co., Ltd.
At the end of 2002, Nissan Motor Co. announced the development of a seat belt that is already tensioned at the time of hard braking. It is designed to cushion injury in the event of a collision. This new limiting system detects the moment of a potential collision based on the driver's brake pedal pressure and pre-tensiones the belt to keep the driver safe. If an accident is imminent, the seat belt limiter helps to maximize the effectiveness of other vehicle safety systems. This system will be used in a new luxury model that will hit the market in 2003-2004.
For over 10 years from 1992 to 2003, all European Nissan models were created at the Nissan Design Center Munich, which in January 2003 was relocated to London, the heart of the European design industry.
In March 2003, the new Nissan Micra was awarded the 2003 European Automotive Design Award.
In 2002, Nissan produced 2,761,375 vehicles, an increase of 10.5% over 2001. In the domestic market in Japan, the company produced 1,444,314 vehicles from the assembly line, which is 13.5% more than in the previous year. The production of cars abroad increased by 7.5% and amounted to 1,317,061 units.
Today Nissan Motor Co. is an excellent example of a fast-growing company that builds its success on the principles of strong positioning and strategies that translate into the company's global mission: to produce unique and innovative vehicles and services that provide the highest value for buyers, employees, dealers and suppliers.
At the end of April 2004, a new three-year Nissan Value-up business plan was unveiled and went into effect in April 2005.
The company's new three-year business plan focuses on growth, high profitability and return on investment. With the new plan, by the end of FY2007, we aim to achieve 4.2 million vehicle sales per year, maintain net operating income at the level of the world's leading automakers, and maintain a payback rate of at least 20%.
Nissan's Value-up plan will expand the company's global presence. Great hopes are pinned on the promotion of the Infiniti brand: it will be positioned as a first-order global luxury brand. In support of the company's strategy of significantly expanding its presence in the global market, 28 all-new Nissan and Infiniti models will be launched for various countries.
Nissan Motor (Nissan Jidosha Kk), a Japanese industrial corporation specializing in the production of cars, trucks and buses of the brands Nissan and Datsun. It also produces sports boats, communications satellites, etc. The headquarters is located in Tokyo. After the Asian crisis of 1998, the company merged with Renault.
The company was formed in 1925 as a result of the merger of two companies - Kwaishinsha Co. (founded in 1911 and made Dat cars) and Jitsuo Jidosha Co. (founded in 1919) - and was called Dat Jidosha Seizo Co. The name Dat is an abbreviation of the first letters of the names of three major patrons: Kenjiro Den, Rokuro Aoyama and Meitaro Takeuchi.
The official date of the establishment of Nissan Motor Co., Ltd. is December 26, 1933 when the predecessor company Jidosha Seizo Co., Ltd. was formed. Mr. Yoshisuke Aikawa was appointed President of the company. On June 1, 1934, the company name was changed to Nissan Motor Co., Ltd.
The first passenger car was produced in 1931. The 1934 Nissanocar is an example of a successful and economical model.
The first Datsun passenger car rolled off the Yokohama assembly line in April 1935.
In 1939, after successful sales on the Dаt car market, Nissan began to create large-sized cars Nissan Type 70, Nissan Type 90 buses and Nissan Type 80 vans.
During the Second World War, trucks and other vehicles were mainly produced for military needs. In 1945, the company's enterprises were occupied, so the production of products was suspended for a long time (in fact, until 1955).
In 1945, Nissan resumed production of trucks. Research and development of textile machinery started. In 1947, the production of Datsun passenger cars was restarted.
Rebuilding its position after the forced stagnation of the Second World War, Nissan signed a technical cooperation agreement two years later with Austin Motor Co., Ltd. (Great Britain), having released the first Austin from the assembly line a year later.
In 1951, Nissan celebrated the birth of the Patrol, the first four-wheel drive SUV with a 6-cylinder engine.
In August 1958, Nissan released the high-end Datsun Bluebird car, built for personal use. A notable feature of the Bluebird was the use of power-assisted front brakes for the first time by Japanese manufacturers, which allowed even fragile women to brake with light pedal pressure. The first generation of the Bluebird embodies the characteristics of a reliable, attractive and durable vehicle.
In the 1960s, the company made a powerful breakthrough and penetrated all markets, primarily the American one (the models were created with the American consumer in mind). The sporty Nissan Datsun 240 Z (1969), created for sale in the USA, after adapting to European markets, became the bestseller in its class.
In 1960, a new model was developed - the Nissan Cedric. The Cedric, a mid-size car, is the result of a tremendous effort by the company. At the time, being the largest mid-size car in Japan, the model featured a spacious interior and comfortable handling that were typical of large sedans. At the 1964 Olympic Games in Tokyo, the Nissan Cedric was chosen as the vehicle that transported the Olympic Flame from Greece to Japan.
In February 1965, the Skyline 2000GT-B was released. Despite the fact that the model was positioned as a sports car, the Skyline 2000GT-B became a mass-produced car with high sales volumes. The popular Skyline S54B model won the Rally in Japan and won all tours without exception, beating all the most famous foreign sports car analogues.
Introduced in 1966, the Sunny heralded the advent of the “own car” era in Japan, which provided a huge driving force amid the rapid growth of the small car market.
In 1966, Nissan developed and marketed the Datsun Sunny 1000. As a compact car (a completely new category at the time), the Sunny became the most popular in Japan's motorization process.
In 1966, Nissan acquired Prince Motor Co., Ltd., resulting in the addition of new Skyline and Gloria models to Nissan's lineup. Anticipating the advent of the high-speed car era, the Gloria was powered by one of the most powerful engines of its time. The car also provided excellent ride comfort.
In 1966, the Nissan Prince R380 took 3rd place in the Japanese Grand Prix rally, competing with the legendary Porsche 906. And in the same year, the Nissan Bluebird won its class in the XIV Safari Rally. For the first time, a Japanese car won.
In 1967, the first Prince Royal limousine with a 6373 cm3 V8 engine was developed for the Japanese imperial family; vehicle length was 6.155 mm, width - 2,100 mm and height - 1,770 mm.
In January 1968, the company's headquarters moved to a new building in the Ginza district of Tokyo. In the same year, the new Fairlady 2000 was launched, which helped Nissan gain popularity in the international market.
1969 saw the introduction of the dynamic rear-wheel drive vehicle, the Datsun 240Z, recognized as the world's best-selling sports car in the 1970s. 500,000 Datsun 240Zs have been sold in less than 10 years.
In the early 1970s, Nissan was involved in the development and manufacture of rocket engines and launchers, at the same time the company began to expand its manufacturing scope to also produce engines for the shipbuilding industry.
In 1971, Nissan developed the first Experimental Safety Vehicle (ESV), applying more technologies than ever to improve its safety.
The two energy crises of the 1970s marked the beginning of the rapid growth in exports of small Japanese cars, renowned for their excellent fuel economy and superior quality. In 1973 US EPA fuel economy tests, Sunny won, gaining immense popularity in the United States during the Datsun Saves advertising campaign.
In 1974, 10,000 Nissan Patrol SUVs were announced for the year. In the late 1970s, the company established itself in the off-road vehicle market.
In 1981, Nissan began promoting its vehicles worldwide under the Nissan brand as part of the company's new corporate strategy. Then in the 80s. Nissan established two strategic overseas manufacturing bases: in 1980 - Nissan Motor Manufacturing Corp., U.S.A. in the USA and in 1984 - Nissan Motor Manufacturing (UK) Limited in the UK. The first Datsun pickup truck rolled off the assembly line at Nissan Motor Manufacturing Corp., USA in June 1983, the first Sentra (Sunny) in March 1985.
In 1983, Nissan Motor Iberica, S.A. started production of the Patrol (Safari) SUV, which won the Paris-Dakar rally in 1984.
In 1986, Nissan expanded the 4 × 4 lineup with the all-new Nissan Terrano, thus responding to the growing demand for a family car, maintaining this market position to this day.
In 1987, Nissan launched the Be-1.
In 1988, the Nissan Silvia Q won the "Grand Prix for Best Design" and the following year it won the "Japanese Car of 88-89" award. In the same year, the Cima sedan was launched on the Japanese market.
In April 1989, Nissan Europe N.V., the regional headquarters for European operations, and Nissan Distribution Service (Europe) B.V. were established in Holland.
In the same year, a division of Nissan, the Infiniti Division of Nissan North America, was created in the United States, producing luxury cars that rival Mercedes, BMW and Lexus. In November 1989, the famous Infiniti Q45 appeared on the market.
In 1990, the 300ZX won the 1990 Imported Car of the Year award in the United States.
In 1992, Nissan Motor Manufacturing Corporation, USA began production of the Altima (Bluebird) car, and Nissan Motor Manufacturing (UK) Ltd. started producing the Nissan Micra (March) designed by renowned Japanese designer Mr. Tokuichiro Hosaka, which immediately won the 1993 European Car of the Year award. March car wins 1992-93 Japanese Car Award and "New Car 1992-93" in Japan.
In 1993, Nissan Motor Iberica, S.A. launched a new all-wheel drive model - the Terrano II SUV for the European market.
In 1994 Nissan received the Global Environmental Award for its significant contribution to environmental and environmental management.
In the same year, sales of the new generation Maxima QX began in Europe, and in 1995, the Almera.
In 1997 Nissan developed a hybrid electric vehicle (HEV) that runs on both gasoline and electricity.
Since 1997, Nissan has produced one model after another, equipped with direct injection gasoline engines and direct injection diesel engines (Presage in 1998). At the same time, Nissan began selling Primera and Bluebird vehicles with the Hyper CVT system.
In 1998, a new Patrol GR appeared with a 2.8 liter 6-cylinder turbodiesel engine.
In 1999 at the Geneva Motor Show, a prototype of the new Almera Tino car was presented, which in September 2002 went on sale in the European market.
On March 27, 1999, Nissan and France's Renault SA signed an agreement to form a worldwide alliance to achieve the profitable growth of both companies. The Renault merger is dedicated to the 2000 Fusion concept car, a variant of the popular Primera.
Cedric / Gloria cars won the Best Car 1999-2000 award. Extroid CVT won the 1999-2000 Technology Award. In the first quarter of 2000, Nissan launched the Tino Hybrid and the Hypermini two-seater electric car.
In 2000, Nissan began selling the ultra-small EV Hypermini and the ultra-low-emission (SULEV) Sentra in California. In November 2000, the Bluebird Sylphy's 1.8L QG18DE engine won the Technology of the Year award.
In 2002, for the fourth time in 10 years, Nissan received the prestigious Red Dot award for high-end design from the German design center Nordrhein-Westfalen. This annual award was given to the new Nissan Primera in 1993, 1996 and 2002.
In 2002, Nissan Motor Co., Ltd. and Dongfeng Motor Corporation signed a strategic partnership in China. The new company was named Dongfeng Motor Co., Ltd.
In March 2003, the new Nissan Micra was awarded the 2003 European Automotive Design Award.
Nissan has subsidiaries in Australia, Peru, Mexico, the United States and Germany.
Nissan is one of the leading and oldest car manufacturers in the world. With factories in 20 countries on all five continents, the company sells nearly three million vehicles every year in 170 countries.
In 1912 in Japan, partners Den, Aoyama, and Takkeuchi founded the Waishnsha Motor Car Tokio company ("Kwaishnsha Motor Car Tokyo").
In 1914, the DAT car was released, the name DAT was derived from the first letters of the names of the three founders of the company, at the same time it meant "agile, lively" in Japanese. This name was then transformed into Datsun (son of DAT) in 1931 and later, in 1934, into Nissan Motor Co., Ltd.
1st Nissan Pickup,
1935 g.
Nissan patrol
1968 year
In 1950, Nissan began developing and manufacturing vehicles for foreign markets. Since the mid-50s, Nissan has systematically attempted to conquer the American market with models adapted for the US market. And so in 1960, the Nissan Motor Corporation was created in the United States, in 1966 in Mexico, the first Nissan automobile plant outside Japan began operating, and in 1980, production facilities opened in Europe and the United States.
The sports car "Nissan Datsun 240 Z" (1969), originally developed for the American market, in the 60s, after some refinement, became the leader in the world sports car market. Towards the end of the 70s, the company began producing cars of the upper middle class with turbocharged engines. Nissan has also achieved significant success in the off-road vehicle market. In 1983, Nissan began a partnership with Alfa Romeo, which opened up favorable prospects for the production of sports cars.
The famous Nissan emblem of traditional red, blue and white colors is widely known all over the world, where the red circle symbolizes the rising sun and sincerity, blue is the sky, and the name Nissan is written in white. This emblem expresses Nissan's motto - "Sincerity Brings Success". But time does not stand still. Nissan has developed a new emblem design that combines tradition and modern technology in the automotive industry.
It all started in 1914 with the release of the DAT car, 20 years before the company was named Nissan. The name DAT was derived from the first letters of the names of the three founders of the company, simultaneously meaning "agile, lively" in Japanese. This name was then transformed into Datsun (son of DAT) in 1931 and later, in 1934, into Nissan Motor Co., Ltd.
In 1950, Nissan began developing and manufacturing vehicles for foreign markets. The business grew rapidly: in 1960, the Nissan Motor Corporation in the United States was created, in 1966, Nissan's first automobile plant outside Japan began operating in Mexico, and in 1980, production facilities opened in Europe and the United States.
PLANTS IN EUROPE
Nissan's Sunderland, UK plant, where the Micra, Almera hatchback and Primera are assembled, is considered the most efficient automotive manufacturing facility in Europe. Total investment in this 3,035,000 sqm plant amounted to more than 1.3 billion pounds.
DESIGN CENTER
In 1992, a special design center was opened in Munich (Germany), whose task is to ensure that future Nissan models meet European tastes and styles. Designers working at Nissan Design Europe can complete a project in its entirety - from conceptual sketches to a full-scale clay model, as well as all interior and exterior design, color design, design of parts and accessories.
NISSAN IN THE WORLD
Today the Nissan company has grown into a giant multinational concern. Nissan produces and sells about 3 million vehicles each year, making it one of the world's largest car manufacturers. Since the start of production in 1934, Nissan has produced more than 77 million vehicles.
The company now employs about 40,000 people in Japan and over 137,000 abroad. 172 national distributors and over 7,000 dealers sell Nissan vehicles in 188 countries.
ACHIEVEMENTS IN EUROPE
Nissan's accomplishments in the design, engineering, manufacturing, distribution, sales and after-sales service of automobiles place it at a central location in the European automotive industry.
Nissan has been operating in Europe for many years. Investments made in manufacturing, research, design, car sales and training have given Nissan the ability to provide European buyers with the vehicles and services that best meet their needs.
Thanks to this, for more than 20 years, Nissan has been the leader in the number of sales in Europe among Japanese car companies. Sales in 1997 exceeded 489,000 vehicles, up from 454,526 vehicles in the previous year. In 1998, more than 537,000 vehicles were sold, an increase of 9.7% over 1997. In 1999, more than 518,000 vehicles were sold.
Nissan's European subsidiaries, including the Nissan European Parts Center and the Nissan Vehicle Distribution and Delivery Center, both located in Amsterdam, employ 15,000 people. This does not include the personnel of 4,300 Nissan dealers in 31 countries.
TECHNOLOGY CENTERS
Over £ 63 million has been invested in Nissan's European technology centers in Belgium, Spain and the UK. The European Technology Center in Cranfield, UK is located at the heart of European automotive parts manufacturing, ensuring a close connection and synchronization with its many European suppliers. In some areas, such as car security (anti-theft technology), Cranfield has become a global research center for Nissan.
Brussels-based engineers are involved in all stages of Nissan projects in Europe related to vehicle design and development.
Nissan is capable of producing over 400,000 vehicles annually in Europe. Plants in the UK and Spain now meet two-thirds of Nissan's European needs. It manufactures Micra, Almera hatchback, Almera Tino, Primera, Serena, Terrano II, Vanette Cargo and trucks. Nissan plans to further increase the number of models produced in Europe. Beginning in 2000, around 90% of all Nissan vehicles sold in Europe will leave assembly lines at factories in Spain and the UK.
Nissan's Sunderland, UK plant, where the Micra, Almera hatchback and Primera are assembled, is considered the most efficient automotive manufacturing facility in Europe. The total investment in this plant with an area of \u200b\u200b3,035,000 sq. m. amounted to more than 1.3 billion pounds.
Nissan's European factories for the production of off-road, multi-purpose, commercial and industrial vehicles are located in Spain. In recent years, thanks to additional investments, production capacity has increased and the release of new models has begun, taking into account the peculiarities of consumer preferences in different countries. Spain manufactures Terrano II, Serena, Vanette Cargo, Trade, trucks and forklifts. Since mid-2000, Nissan began production in Barcelona of the Almera Tino high-capacity station wagon (minivan).
Nissan Motor (Nissan) is one of the largest Japanese corporations that specializes in the production of cars, buses and trucks.
All models of the manufacturer are known for their excellent build quality, high level of safety systems, economy and original sports exterior design of their cars. Technical characteristics of Nissan models comply with European and international standards for both passenger cars and commercial vehicles.
The history of the Nissan car begins in the 30s of the last century. December 26, 1933 is considered the official date of the creation of the Nissan company. On this day, Jidosha Seizo Co., Ltd. was established with Yoshisuke Aikawa as its head. The company entered into an agreement with Tobata Casting, which worked in the metallurgy field, and became its division for the production of the first Datsun vehicles.
In 1934, Jidosha Seizo Co., Ltd was renamed Nissan Motor Co., Ltd. In the same year, the Nissanocar was produced at the new Nissan Yokohama Plant. The next year, at the same plant, a Nissan Datsun car was created, for which all components were exclusively Japanese-made. This car was the first to be exported to Australia.
Before the outbreak of World War II, the company released three new models: the Type 70 large-size passenger car, the Type 80 cargo van and the Type 90 bus. During the war years, Nissan produced trucks, but not for long. The company's headquarters moved from Yokohama to Tokyo, and back in 1946, it changed its name again, now to Nissan Heavy Industries, Ltd.
The post-war years turned out to be difficult not only for Nissan, but also for the entire industry in Japan. The production of trucks in small volumes has been going on since 1945, and the production of cars began only in 1947, the first was the Datsun car.
In 1950, the company sought to regain its position in the market, it bought out part of the shares of Minsei Diesel Motor Co., Ltd, and in 1952 signed a cooperation agreement with the British company Austin Motor Co., Ltd. Together, these companies created the Austin car in 1953.
Another significant event in the history of the company happened two years earlier, the first off-road vehicle with an open body, the Patrol, was launched. In those days, it had a unique power - it was equipped with a 6-cylinder engine.
In 1958, the company began selling passenger cars in the United States. In the same year, the Datsun Bluebird was released. This car has become widely popular in the middle class segment. 1958 was a very successful year for the Japanese automaker, Nissan made its motorsport debut and two Datsun 210 models won the prestigious Australian rally.
In 1960, the Cedric midsize sedan was released, it had a luxurious design and was equipped with a variety of technical innovations of the time. In 1964, the Cedric was honored to transport the Olympic Flame from Greece to Japan for the next Olympic Games.
In 1962, the famous Skyline model appeared. She gained fame as a small but comfortable car for family trips, moreover, simple and reliable to operate and maintain. The sports model Skyline 2000GT-B appeared in 1965, it was also popular with the mass consumer. Victories in all rounds of Japanese motor racing in 1965 brought the Skyline S54B model.
In 1966, Nissan released the compact Datsun Sunny 1000, which became one of the most popular in Japan. In the same year, the automaker bought out Prince Motor Co and released the Gloria car. In the 6th and 11th rallies in Japan, the Nissan team won with the Gloria Super, which was equipped with the most powerful Japanese engine at that time.
In 1967, the Prince Royal car was released, created especially for the imperial family. The royal limousine was equipped with a 6.4-liter 8-cylinder engine and reached a length of 6.1 m.
In 1969 the Datsun 240Z was added to the Nissan lineup, it had a 6-cylinder engine and independent suspension. The Datsun 240Z is the world's best-selling sports car in the 70s.
In 1971, the safer Experimental Safety Vehicle (ESV) was released, and in 1973, the most economical Sunny.
In the early 80s, the company actively promoted its vehicles on the world market: strategic production bases were created in the USA (Nissan Motor Manufacturing Corp., U.S.A. and Nissan Motor Manufacturing (UK) Limited) and the UK, where the Bluebird model was produced. In 1982, the first Prairie minivan was developed. Patrol Safari, which appeared two years later, brought the company a victory at the Paris-Dakar rally.
In 1986, the all-wheel drive Terrano SUV was released, and a year later the Cima business-class sedan, which later had a luxury President modification.
In 1989, the Japanese automaker got a new Infiniti car, the Infiniti Q45 model soon after its appearance became the brand's leader.
In 1992, the Micra debuted and won the European Car of the Year 1993 award and won numerous awards in Japan.
In March 1999, the Japanese company Nissan began to cooperate with the French company Renault, the first joint development was the Fusion car. The early years of the new century brought Nissan many prestigious awards: for high quality, excellent design, driving safety, technical innovation, etc.
In 2005, the production of the Note model started, and in 2006 - the Nissan Qashqai. One of the latest developments of the company is the compact crossover Nissan Juke, which was presented in March 2010 at the Geneva Motor Show.
In 2013, the premiere of the updated Nissan Micra hatchback took place at the Bangkok Motor Show. And on November 22, 2013, the presentation of a new sports youth car is planned.
On the website auto.dmir.ru you can see the catalog of models, where the most complete line of the manufacturer is presented, including a detailed description of each of the models. Also on our website you will find the latest brand news, and you can also take part in interesting discussions on the forum.
The history of the Nissan company is a successful history of mergers, acquisitions, acquisitions and cooperation that a small Japanese firm went through before growing to the largest auto concern with a worldwide reputation.
Today Nissan is among the top 10 world automakers, with varying degrees of success fighting with Honda for the second position (the first is the undisputed leader of Toyota) among Japanese car makers. The corporation has 43 car manufacturing plants built in Japan, the USA, Russia, Europe, Asia, Africa, Latin America (20 countries in total). There are 11 scientific departments and 7 design studios in its structure. Representative offices of Nissan operate in more than 160 countries of the world. More than 180 thousand people work in the giant's global system.
Nissan plant in St. Petersburg
The birth of the company
The history of the creation of the Nissan company dates back to 1914, when one of the first Japanese passenger cars was designed by Kwaishinsha - the two-cylinder "DAT". Starting in the mid-1920s, American manufacturers began to develop the Japanese market. In 1926, the firm merged with Jitsuyo Jidosha Co., Ltd., which assembled cars with the help of the Americans using their assembly technology. The new company was named DAT Jidosha Seizo.
The DAT had a 10 hp two-cylinder engine. The name of the car has become meaningful - because in Japanese the word "DAT" means "agile, lively"
Five years later, industrial tycoon Yoshisuke Aikawa, who owns the Tobata Casting Steel Works, creates a large industrial group, Nihon Sangyo.
Yoshisuke Aikawa is the first president of Nissan
The holding included about 130 enterprises, including the DAT plant Jidosya Seizo. The enterprise started production of the Datsun passenger car (“sun” in translation - “sun”, the Japanese national symbol).
Datsun 14 Model, 1938
By decision of Aikawa, on December 26, 1933, the firms and divisions of Nihon Sangyo related to the manufacture of automobiles were merged into one company - Jidosha Seizo Kabushiki Kaisha, headquartered in Yokohama.
In May 1934, Aikawa, as president of the company, changed its name to Nissan Motor Co., Ltd., from the first letters "Nihon Sangyo". And so the Nissan story began.
The first decades
Nissan's homeland, Yokohama, becomes the site of the company's first factory to produce Datsun models. The plant installs presses that replace manual labor in the preparation of metal sheets. Productivity and quality of products noticeably grow and in 1937 the ten thousandth car leaves the walls of the plant.
During the war years, the plant carried out military orders from the Japanese government: it produced trucks for the army, aircraft engines.
Only in 1947, the enterprise, which had survived the bombing, was given the opportunity to produce passenger cars again. They were the Datsun models, which were produced in various modifications until 1983.
Datsun Deluxe Sedan DB2, 1950
1950s
In the 50s, characterized by the emergence and implementation of new technologies in the automotive industry, the history of Nissan began a new stage. The first car from the family of all-wheel drive SUVs Patrol is produced, which has become legendary in the Nissan lineup. The model, which has gone through a large number of modifications, is still being produced. The manufacturer is constantly improving the vehicle's cross-country ability, its power and comfort in the cabin. The 2018 Patrol is already equipped with a 405 hp engine, has a huge ground clearance (275 mm) and all the comfortable conditions for the driver and passengers.
1968 Nissan Patrol
In 1958, the first Datsuns began to be sold in America, factories were opened abroad. Under the leadership of the new president, Murayama, the company manages to bypass the main competitor in Japan, Toyota.
1960s
In the 60s, the company is gaining momentum. The construction of new factories continues: 7 enterprises were commissioned over the decade, two of them abroad.
Confidently occupying the second line in the list of the best automakers in Japan, Nissan is becoming the leader in export to the United States, actively moving to the European and African markets.
During this period, the history of the brand was replenished with the release of popular models: the small bestseller Sunny, the landmark Skyline and the mass sports car Datsun 240Z.
1966 Nissan Sunny 1000 Deluxe
1969 Skyline 2000GT-R
1972 Datsun 240Z
1970..80th
The attention that Nissan engineers have always placed on the economy and safety of their vehicles was rewarded in the 70s when the energy crisis hit consumers' wallets and the finances of automakers hard. The Nissan Sunny model was recognized in the United States as a leader in terms of its environmental friendliness and gasoline costs, sales were successfully accompanied by the advertising slogan "Datsun keeps". The popularity of the car was overwhelming, which had a positive impact on the history of the Nissan brand.
In the mid-70s, the corporation becomes the world leader in the number of cars sold, and in 1977 the 20 millionth car manufactured by the corporation was sold.
In the next decade, the company continues to expand in the most important foreign markets: factories are opened in Australia and Europe. On the North American continent in the state of Tennessee, a large plant is being built with 8.8 thousand jobs.
Since 1983, the history of the brand takes on a new stage: the corporation begins to produce all its cars with the well-known Nissan logo today. The only exception was the pickup.
In 1987 and 1989, Nissan became the winner of the Car of the Year competition in Japan, and the export of cars of the corporation reaches 20 million copies.
21 century
In the early 2000s, the concern begins the production of hybrid cars and electric vehicles. Moving to new, still underdeveloped markets, the company in 2009 creates its first plant in Russia.
Since 2010, the corporation has put into mass production an electric vehicle called the Leaf. To this day, it is the most realizable in this class.
2010 Nissan Leaf
In 2011, the firm's headquarters moved from Tokyo to Nissan's hometown of Yokohama.
Nissan headquarters in Yokohama
In 2014, after a slight decline, sales increased in the main markets of the US and China. They increased by 14% and 21%, respectively. The automaker has provided buyers with new models such as the X-Trail, Qashqai - all on the Common Module platform designed by the Renault-Nissan alliance.
Nissan X-Trail 2014 model year
Nissan Qashqai '2014
Development of the Russian market
Implementation of Nissan models in Russia began in 1983. In 2009, the line was put into operation at its own plant, built near St. Petersburg. Investments amounted to over $ 300 million. The company manufactures Murano, Teana and X-Trail models. In 2012, it is recognized as the best in terms of product quality among all plants of the concern.
Nissan Murano '2012
In 2013, the company began to rebuild the IzhAvto plant. Then she began production of the sedan Sentra, from March - the hatchback Tiida. But due to low demand, the assembly of both models has stopped.
Since July 2014, the Renault-Nissan Alliance at AvtoVAZ has started serial production of the renewed Datsun brand on the Kalina / Granta platform. The declared volume of investments was $ 23 million.
Datsun '2014
At AvtoVAZ, under the leadership of the concern, an updated Almera sedan is produced on the Renault Logan platform. But production will stop in October. Nissan will focus all its attention on crossovers produced under St. Petersburg.
"Russified" Almera Classic
Affiliated companies
Japan is a small country, but the competition among automakers is very high here. In an effort to increase profits, they all try to advance in overseas markets. Nissan is no exception. The firm has factories, branches and subsidiaries located in 20 countries.
In the USA alone, the corporation has established 4 subsidiaries. Nissan Motor Manufacturing Corp., founded in 1980, is strategically important. This company began producing the popular Altima (Bluebird) in 1992.
1993 Nissan Altima
It was in the States that a subsidiary of the Infiniti Division was created in 1989 to produce a premium car.
Infiniti was officially unveiled in the US on November 8, 1989. However, work on the project has been carried out since 1985 by a specially created top-secret group. The name was carefully chosen, hinting at the word "Infinity" - "infinity" or "infinity". The Infiniti sign is designed as an oval with a triangular top inside, symbolizing the road to infinity.
Nissan wanted to move away from the image of a manufacturer capable of making only middle-class cars that no longer suited discerning American buyers. The new brand should be targeted at high net worth buyers.
This is how the legendary Q45 was born: with luxurious interior trim, with a 4.5 engine and 280 hp. from. The car was received with a bang by American consumers. More than one million Infiniti premium cars have been sold to date.
2006 Infiniti Q45
Nowadays, the modern generations of Infiniti are already well known to buyers not only in the USA, but also in the markets in Asia, the Middle East, and the CIS countries. The lineup of this brand includes both crossovers and SUVs, as well as electric vehicles.
Globalization strategy
Nissan's history is replete with examples of mutually beneficial mergers with other firms. So, in 1950, the company bought a stake in Minsei Diesel Motor Co., Ltd., which gave it the opportunity to enter foreign markets with its models. The collaboration led to the development of the Patrol SUV.
Nissan Patrol, 1960
The merger with Prince Motors and the purchase of the factory owned by its president, Murayama, brought to market in 1966 the Skyline model previously produced by Prince Motor under the name Horizon.
In the late 90s, Nissan accumulated a lot of debt - almost $ 40 billion. The corporation was forced to agree to an alliance with the French Renault. In 1999, the French bought a 40% stake in Nissan. The Renault-Nissan Alliance immediately raised the sales of both companies. Already in 1999, about 4 million cars were produced.
In 2000, the alliance announces the formation of an international global corporation - Global Nissan.
Two years later, Nissan increased its stake in Renault to 15%, and the French firm in Nissan to 44.4%.
Both auto giants have benefited from the merger: the Nissan-Renault alliance has now reached the third place in terms of sales in the world.
The positions of the alliance were further strengthened after the acquisition by Nissan in 2016 of 34% of Mitsubishi Motors Corporation, which became the third full-fledged member of the transnational automobile union.
Development prospects
Today the Nissan Motor range includes over 60 different car models. In the entire history of the company, over 100 models have been produced.
In 2016, Nissan alone sold 5.6 million cars. The number of sales of the Renault-Nissan alliance amounted to 8.51 million cars, which brought it to the 3rd place in the world (after Volkswagen and Toyota).
Nissan is one of the top three eco-car manufacturers. The brainchild of Nissan, the LEAF electric car is the world leader in this class. Since the beginning of the release, 283 thousand copies have been sold.
Plans and presentations
Introduced in September 2017, Nissan's new-generation Leaf electric car is equipped with state-of-the-art ProPilot technology that can drive a car, as well as the ProPilot Park system that can park a car on its own. With the new battery, the car will move without recharging for almost 380 km.
Nissan Leaf '2017
The second generation Infiniti QX50 crossover at the beginning of 2018 is equipped with a number of improvements, the main of which is a high-tech engine. Its capacity is 268 liters. with., which is noticeably more than its predecessor (222 hp), with less gasoline consumption by a third.
Infiniti QX50 '2018
At the 2018 International Exhibition, Nissan unveiled B2V technology developed by its research centers to control a machine with the power of thought. It is the first system in the world capable of interpreting signals from the brains of drivers.
Nissan continues to develop autonomous driving technologies that will allow the driver to stay away from the steering wheel or follow the road. The firm has already tested more vehicles with this system than any other manufacturer.
So the slogan "Nissan. Innovation that delights. " - fully meets the company's activities.
Company's mission
The company strives for the perfection of its products, and by improving, making them the best in the world. The purpose of Nissan's mission is to satisfy the interests of those people who want to stand out, appreciate and love original design and style, technological excellence and quality.
