Automobile company JSC AvtoVAZ. History of the LADA brand (VAZ) Plant after the collapse of the USSR

I bought a car the other day on the Kashirskoye highway. I must say right away that the car is the first new! There is not much to compare with. But how I liked everything, guys. Not convey ...

Pavel | June 21

I would like to publicize the consultant for the sale of SHEK OLEG NIKOLAEVICH, for the service rendered to him. I have been to many car dealerships, I will not say which ones, but ...

Alikeev Stas | June 18

I wanted to thank the manager Armen Simonyan for his help in choosing a car, he did his job competently. I went to the salon at VDNKh on June 7, 2019, I didn't think I would ...

Suhrab | 17 June

Good day! I express my gratitude to the manager Egor Efimov for the work done and help in choosing and buying a car. And also to all employees and employees ...

Bystrov Maxim | June 16

And what, in fact, say? All my fears were in vain. My manager Alexander Lytvyn worked with me. He turned out to be extremely attentive, polite, etc.

Andrey | June 16

Today we left for new car from Sormovskaya, and all thanks to Nastya Shestakova !!! More of these girls in car sales! Extremely satisfied with the service ...

Yana Sizova | June 2

Hello! On May 7, I visited the salon on Kashirka 41. The manager Petr Vumberov is a master of his craft. He showed everything. Found a car color. We agreed on a car for the day after tomorrow ...

Alexey | May 30

Thanks to the sales assistant Alexander Litvin! Very happy with your purchase! Professional and polite approach, efficiency and humanity!

Margarita | May 24

I bought a car the other day on the Kashirskoye highway. I must say right away that the car is the first new! There is not much to compare with. But how I liked everything, guys. Beyond words. I had two salespeople. The beautiful Natalya Krechetova who met us and told us everything and designed Petya Vunberov from whom we then took the car. They came for the first time, stayed for about 30 minutes, maybe an hour. They looked at the car, left a thousand rubles, and a few days later they already took the finished, beautiful, ours! This is the service, this is the concern. Natasha and Petya, you make people happy, you are great fellows. The car can only be happy. I will come to you again, for a car for my sister.

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I would like to publicize the consultant for the sale of SHEK OLEG NIKOLAEVICH, for the service rendered to him. I've been to many car dealerships, I won't say which ones, and that doesn't matter. I was looking for a car, a car entered the LADA Pokashirke 41 SALON, I was met by OLEG NIKOLAEVICH, I was interested, and my brother and I decided to buy a car in the salon. Loud explanation in cars convinced us to stop buying your showroom. Competent consultants success in the sale of cars, THANKS OLEG NIKOLAEVICH for help. There are a lot of salons for sale, but there are very few smart consultants. Friends, I suggest everyone to contact LADA SALON, you will be satisfied.

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I wanted to thank the manager Armen Simonyan for his help in choosing a car, he did his job competently. I went to the salon at VDNKh on June 7, 2019, I did not think that I would choose a car so quickly, I am satisfied with the purchased car and high-quality service. Well done

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Good day! I express my gratitude to the manager Egor Efimov for the work done and help in choosing and buying a car. And also to all employees and employees of the car dealership on the street. Red Pine. Wish you all the best! Thank!

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And what, in fact, say? All my fears were in vain. My manager Alexander Lytvyn worked with me. He turned out to be an extremely attentive, polite and just likeable young man. He explained all the nuances of purchasing a Lada-Grant, suggested something, advised. I dreamed of buying a red car, but there were no such cars in the cabin, and after 10 minutes of communication with Alexander I already became a fan of techno color (silver-gray) and do not regret it at all. The team is friendly and competent, I recommend to everyone Varshavka, 56, Lada Hermes salon and manager Alexander Litvin !! Come!

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The history of the most popular car in Russia began in 1966 in the Italian city of Turin with the conclusion of a contract between the Ministry of the Automotive Industry of the USSR and FIAT. A year after the signing of the contract, the construction of the Volzhsky automobile plant (VAZ), and three years later - the first six models of "kopecks" (VAZ-2101), built on the basis of the Italian Fiat-124, rolled off the main assembly line of the VAZ.

Late 70s the lineup VAZ replenished all-wheel drive all-terrain vehicle VAZ-2121 or "Niva" R12, which made a splash in the world market.

After the USSR collapsed, the industrial giant AvtoVAZ entered a phase of perestroika. The crisis was overcome by the mid-90s: then domestic manufacturer began to gradually increase the volume of production.

In 1998, the model 2111 was presented to the public, equipped with the latest engines with sixteen valves.

The beginning of the new millennium was marked by the release of a new car generation Lada Kalina, as well as the start of production of the VAZ-2107 ( Lada priora) - at first in the sedan body, and a little later - a hatchback and a station wagon.

Since 2004, the management of AvtoVAZ has decided to transfer all produced cars to a single brand, which has become written in Latin, not Cyrillic, in accordance with the norms of the Russian language. Thus, the abbreviation "VAZ" was replaced by the single name "Lada", which was previously used only to designate export versions of the trademark. However, the most labels and memorable nicknames for AvtoVAZ products are given by the Russian people. Among the most common slang names, it is worth noting "penny" or "spear" (for VAZ-2101), "four" (for VAZ-2104), "stool" (for VAZ-2105), "chisel" (for VAZ-2108, 2109), "matryoshka" (for VAZ-2112). The disparaging name of all AvtoVAZ vehicles is "basin" (from the abbreviation TAZ - Togliatti Automobile Plant).

Recent developments include a model Lada granta or VAZ-2190. This car is budget sedan, designed on the basis of Lada Kalina.

At the moment OJSC "AvtoVAZ" is largest manufacturer passenger cars in Russia and Eastern Europe. It is known that cars Lada are the most demanded and the most stolen on russian marketdespite the extremely low quality of production. Terrifying specifications Frets have long been the object of ridicule among motorists. At one of its presentations of the business plan, AvtoVAZ itself acknowledged this fact and explained its origin “ low quality purchased components ".

Employees of the Togliatti plant with work experience for more than twenty years they have been awarded the title of "VAZ Veteran" with the presentation of the corresponding certificate, a badge with the company logo and a medal of the same name. The author of the first publication in the magazine "Behind the wheel" about the auto giant under construction in Togliatti was also awarded the title of veteran, although he was not an employee of VAZ. The name of that correspondent: Brodsky Alexander Yakovlevich.

Lada lineup

The lineup of AvtoVAZ is quite diverse. In it you will find about ten small class models with various body options (sedan, hatchback, station wagon), five representatives of the small middle class, two four-wheel drive "Niva" in three-door and five-door versions, as well as the Lada Largus van - an economical car for business.

Lada cost

The cost of Lada on the primary market varies from two hundred to five hundred thousand rubles. The most budgetary option is the old-school "seven", leading its pedigree from Fiat itself. Small lada price 2107 is fully consistent with the content. But you can also repair it without unnecessary difficulties and financial costs, which makes the VAZ 2107 good choice for novice taxi workers.

Although in the 60s of the last century cars were produced in the USSR, they were in an incredible deficit. "Victory", "Volga", "Muscovites" and "Zaporozhtsy" were distributed exclusively according to the lists of enterprises, and it was often possible to acquire them even at the place of work only by great pull. On July 20, 1966, after an analysis of 54 different construction sites, the Central Committee of the CPSU and the Soviet government decided to build a large new automobile plant in the city of Togliatti. Training technical project was entrusted to the Italian automobile concern "FIAT". On August 15, 1966, in Moscow, the head of FIAT, Gianni Agnelli, signed a contract with the minister automotive industry USSR Alexander Tarasov on the creation of a car plant in the city of Togliatti with a full production cycle.

(61 photos)

The territory of the future automobile plant, 1966.

The first tent at the site of the future construction site. In the center of the group- general director Volzhsky Automobile Plant V.N. Polyakov, 1966

On January 3, 1967, the Central Committee of the Komsomol announced the construction of the Volga Automobile Plant as an All-Union shock Komsomol construction site. Thousands of people, mostly young people, went to Togliatti to work on the construction site of the auto giant.

The construction of the domestic auto giant was entrusted to the Kuibyshevgidrostroy Administration. In January 1967, the first cubic meter of land was excavated at the construction site.

The human resources department of Kuibyshevgidrostroy received a stream of thousands of letters wishing to take part in the construction of the plant. Everyone understood that building and then working at the VAZ meant being in the epicenter modern life, and the possibility of getting an apartment in Togliatti was more likely than anywhere else.

Nikolai Semizorov, head of the Kuibyshevgidrostroy department, recalls that the scale of construction simply astounded him. In four years, it was necessary to build a plant, a thermal power plant, the Avtozavodsky district of Togliatti and much more with a total cost (according to the most conservative estimates) of over two billion rubles.

The state did not spare money for the construction of the VAZ. IN short term Kuibyshevgidrostroy from a large construction organization, albeit one that has to its credit the construction of the Volzhskaya HPP named after Lenin really turned into a giant.

The technical design of the automobile plant was drawn up by the Italian automobile concern "FIAT" with the participation of the Promstroyproekt Institute. More than 40 design institutes of our country took a direct part in the design of the future giant.

Since 1969, the labor collectives of the plant began to form, most of them were people who built the plant.

The installation of production equipment, produced at 844 domestic factories, 900 factories of the socialist community, by firms from Italy, the Federal Republic of Germany, France, England, the United States and other countries, continued.

V.N. Polyakov, the first director of VAZ, who ran the plant from 1966 to 1975.

Laying the floor along the main conveyor, 1969

Construction of the VAZ department.

Various musical groups often came to the construction site.

Kiosk "Soyuzpechat" next to the construction site.

The first VAZ car was based on the FIAT-124 model, which won the Car of the Year title in Europe in 1965. The photo shows the first FIAT at the Dmitrov training ground.

In parallel with the construction of the plant, FIAT-124 was tested at the Dmitrov auto testing ground. Tough domestic conditions turned out to be too tough for the "Italian", to put it mildly. After 5,000 km, the car had to be almost thrown away. The body of "FIAT" practically "crumbled", the inadequacy of the chassis and, in particular, the brakes to our realities was revealed. Ground clearance "Italian" in 110 mm was too small in difficult road conditions Union. It was decided to increase it. True, when the Italians learned that the Russians were going to "raise" the car 17-17.5 cm above the ground, they asked in all seriousness: "Are you not going to build roads in Russia?"

The first Zhiguli on the assembly line, 1970.

On April 19, 1970, the first six VAZ-2101 Zhiguli vehicles, now known in most foreign countries as Lada, rolled off the main assembly line of VAZ. The firstborn lived up to the expectations of its creators. Driving performance were excellent and overhaul was required only after the car had covered a distance equal to ten trips from Moscow to Vladivostok.

The role of the first-born "VAZ" in the history of the domestic automotive industry can hardly be overestimated. With its appearance, the Soviet auto industry has taken more than one step forward. For 14 years spent on the conveyor, about 3,000,000 "kopecks" rolled out of the factory floor.

In 1973, the VAZ car got another name - "Lada", intended for a foreign consumer. One of the versions of the choice of this name says that the designers of "AvtoVAZ" on the eve accidentally heard the song popular at that time "No need to frown, Lada". Other stories draw an analogy with the Ladya enterprise trademark, which appeared almost simultaneously with Zhiguli. One way or another, but this name was immediately liked by everyone.

"Vazovtsy" go to work.

Thousands of new cars went to different cities Soviet Union and neighboring countries.

The General Director of the Volga Automobile Plant introduces the secretary of the CPSU Central Committee A. Kirilenko to the shops, 1973

A bird's eye view of the plant.

New cars await departure.

Already in December 1973, the millionth car was produced at the plant.

Model VAZ-2108, made in full size from plasticine.

In December 1979, the first prototype of the VAZ-2108 car was assembled in the experimental workshop.

CHP VAZ (the largest in Europe, at the time of construction) and a car plant.

New cars at the sites of the plant.

The first, released in 1970, VAZ car with serial number 0000001 had one owner in Samara and again became the property of the plant in 2000, is kept in the museum. (years of production VAZ-2101 1970-1981)

The millionth VAZ-2103 is kept in the museum of AvtoVAZ. (years of production VAZ-2103 1972-1983)

Newest production model AvtoVAZ - "Lada-Granta", launched on the conveyor at the end of 2011.

Brief information: the total area of \u200b\u200bthe production buildings of the automobile plant is 2.1 million square meters. m, conveyor length - 150 km, technological equipment - 16.5 thousand units. During the construction of the plant, 213 km of highways were put into operation, 180 km of railways, 6 million cubic meters of monolithic and prefabricated reinforced concrete were laid, and 300 thousand tons of metal structures were installed. To understand what place the Volzhsky Automobile Plant took in the hierarchy of the Soviet automobile industry, it is enough to know the following fact: in the mid-60s, all existing plants in the USSR produced as many cars, including trucks and buses, as AvtoVAZ was designed for - 660 thousand cars per year.