Choosing a product for an online store: the most profitable and purchased positions. Rating of the best-selling products in Russia and around the world Cosmetics and perfumery

This car is a compact crossover. It began to be produced in Japan in 1994. He did not leave with automotive market and in 2017. Now the fourth generation of this model of cars is traveling on the roads, the premiere of which took place in 2012, and sales began in 2013. The fuel consumption of this model is from 5.5 l / 100 km. Nice detail: heating the entire surface windshield and a panoramic view system (PVM).

This car is a compact high hatchback, made in SUV style, and also compact crossover... This model began to be produced in Russia in 2016. The tank volume of this car is 50 liters. The creators have prepared their four-wheeled brainchild for travel: Lada XRAY able to develop a good speed on the highway, not to blunder in the maneuvers of tight city roads and not to get confused in front of a dirt road, snow and uneven roads.

This car is a compact crossover. This model was presented in 2016. Collect such a car in Brazil and Russia. This car is based on the Renault Duster. Thanks to the efforts of the creators, Renault Kaptur turned out to be prepared for the various road and climatic conditions that it may face in different regions of Russia.

This car is a compact crossover. This model was developed in France. Renault Duster has been produced since 2009. Carrying capacity this car has 510 kg. The tank volume of Renault Duster is 50 liters. The interior of this car pleases with comfort. For have a nice trip there is a cruise control system. There is also a parking distance control system.

This compact car from the German carmaker Volkswagen has been produced since 1975. Now on the roads you can see the sixth generation of this car model. There are several varieties of this car, which differ from each other in bodywork.

This car is a mini crossover. Manufactured since 2014. Collect this car in India and Russia. Fuel consumption at Hyundai creta is 7.5 l / 100 km. This car has six gears. Its six-speed transmission is compact, lightweight, smooth and low level noise.

It is a subcompact car. Manufactured since 2011. The creator of this car is the South Korean company Hyundai Motors. This machine is based on Hyundai models Accent fourth generation... Changes in it made it possible to create a car adapted to the climate of Russia. Tank volume at Hyundai solaris has 43 liters. The fuel consumption of this vehicle is 4.8 l / 100 km. Comfortable salon will make you feel comfortable even on long trips.

It is a compact car that has been in production since 2015. In the model line of the automaker Lada Vesta acted as a replacement for the car family Lada priora... Lada Vesta is produced in Russia. This car was designed by Steve Mattin. The volume of the Lada Vesta's tank is 55 liters. The fuel consumption of this vehicle is 6.1 l / 100 km. This car accelerates to 100 km / h in 11.2 seconds. 1 Kia Rio

Today, an online store is in the TOP in popularity among entrepreneurial projects for beginners. A scheme that seems ideal for the one who wants to make money, where the free template found in, the best-selling product and the cash flow from grateful buyers pouring into the pocket of the businessman appear, is advertised and discussed everywhere. Many are trying to start working on it. However, for all its apparent profitability, it does not give the effect that it promises.

But trading through a virtual platform has a lot of advantages:

• you can get by with the minimum start-up capital;
• there is no need to solve problems with a "real" retail outlet, that is, to look for and rent a room, obtain various permits for it, repair it and draw up;
• an online store does not require hiring numerous qualified personnel;
• here you can apply the approach of self-realization of the idea, where it will start the whole project and save money;
• when using the Internet site, there is no need to purchase goods and store them in a warehouse;
• market coverage is not limited to a specific location and a specific number of consumers who can physically visit the store, the format allows expanding the boundaries and time frames of work.

Statistics also confirm that this direction is promising.

Internet commerce in numbers: dynamics of development

Many studies conducted by both international analytical organizations and domestic ones show a sharp increase in the share of online commerce. This surge began in 2009 and was catalyzed by the 2008 global economic crisis. This was facilitated not only by the fact that the decline in income levels forced people to look for options for saving when shopping (as you know, online stores offer lower prices compared to "real" stores), but also the fact that many companies have moved in whole or in part to retail into virtual space, and this allowed them to save on consumables. The latter, in turn, made it possible to offer competitive prices to the end consumer. That is, an online store is a profitable "vicious circle" where both the buyer and the seller have advantages. The statistics only confirm this:

• over the past five years, the rate of development of Internet commerce has significantly exceeded the growth rates of global trade;
• the volume of sales of goods using remote access, according to forecasts, in 2017 will reach 2.36 trillion. dollars;
• the number of people using the Internet to shop is growing steadily and surpassed 1.321 million in 2016.

Similar tendencies are also observed in Russia. Despite the fact that the share of the total retail volume in the RF is very small (they account for only about 5% of all retail sales), it is constantly increasing. And this growth is quite noticeable, it is almost 25% annually. That is, according to forecasts, by 2025 it could make up almost 10% of the total market, which is incredible progress. Several factors contribute to the popularization of e-commerce:

• competitive prices;
• ease of use;
• expanding the capabilities of the buyer in terms of the use of various payment systems;
• related service and its improvement.

However, if everything is so rosy, why is not each of us "raising millions" in e-commerce yet? To the question whether it is possible with the help of i / m, one can only give an unambiguous answer - no. And not because serious start-up capital is needed to launch an i / m, but because this concept is sometimes perceived one-sidedly. Without investment of time and effort, no project can be realized.

On the other hand, with a competent approach and investment of your own time, effort, and, albeit a small, but still significant amount of money, this is a promising direction in retail.

A quick overview of e-commerce in Russia

Domestic statistics confirm the high rates of development of e-commerce. Only in 2013 (in comparison with 2012) the number of i / m increased by 20%. Unfortunately, there are no statistical data to date, but the forecasts of the past years suggested a sharp positive trend. On the other hand, there is no information about those projects that were closed or "quietly died".

Today, almost a third of the population of our country already has experience of shopping on the Internet, more than half use the Web and do not mind using it to purchase goods.

In terms of the form of payment in Runet, cash payments are in the lead, followed by cards, then offline payments and the use of electronic payment systems such as Yandex.Money.

In terms of commodity structure, the Russian online market differs significantly from the global one. Cardinally - in the position of e-books, CDs, music, films and other products with copyright. If in other countries it is seriously protected by law and the consumer is forced to pay for this kind of product, then we can get it for free. Copyright control in the Russian Federation is not reliable enough, therefore, much is freely available.

TOP best selling products on the Internet in Russia

Between the experts and the statistical calculations obtained by polling consumers, the positions on the issue of constructing the rating differ. It is worth analyzing several positions of the best-selling products through the online mode and finding out who is right after all.

Electronics and technology

It is worth noting right away that there are great distinctions within this niche. It is possible to distinguish large and small household appliances, as well as electronic devices. Overall, this group accounts for almost half of all sales (44%) on the Internet. Because the advantages and disadvantages are similar, several subtypes of goods can be combined here. In various studies, they are given several first positions in the ranking.

Small household appliances, where you can include kitchen appliances, irons, hair dryers, vacuum cleaners, electric shavers and the like, are very popular. The share of these products in the total number of purchases through i / m is almost 15%.

There is also a great demand online for small electronics, which include smartphones, mobile phones, players, cameras. There are also computers and accessories for them.

Large home appliances, washing machines, refrigerators, air conditioners, hoods, etc. also in demand. In the total volume, they occupy almost 8% of purchases.

Demand is conditioned by several factors:

• the price on the Internet is always cheaper than in stationary retail outlets;
• the possibility of quiet shopping without effort;
• can choose best model according to the descriptions provided, technical specifications, photos, reviews.

Product niche for the seller and its advantages:

• high margin allows you to make work and / m more efficient, that is, you can earn money on one operation more money by spending less effort on it;
• the justification of the ratio of the cost of delivery to the purchase price - the consumer more readily agrees to the purchase.

Cons of a niche for i / m:

• high competition, often too much, which simply will not allow a beginner to break through;
• massive currency risks - even with a time difference of several days from the date of purchase and payment by the end customer, you can lose a significant amount due to the difference in exchange rates;
• potential dangers of obsolescence of models and a sharp decline in demand for them;
• the need to keep prices low, which is often problematic for small and / m;
• the need for deep knowledge of the topic, a kind of "advancement", when you can highlight any technical detail in detail for the client;
• the risk of product returns, the need to deal with service and similar issues;
• cooperation with delivery services that guarantee the safety and integrity of goods in transit.

Clothes and footwear

According to statistics, this product niche in online commerce occupies about 13% in the sales structure. The main contingent of buyers is women of various ages. And / m, offering products of this nature, you need to adhere to several rules in order to attract a client:

• high quality goods and a well-known brand manufacturer;
• convenient store navigation;
• excellent photos with the correct color rendition and detailed descriptions of each model;
• services for the delivery of several models, on-site fitting.

Many today offer their partners just such conditions of cooperation. By doing this, they not only expand their sales markets, but also help them develop and increase sales.

Advice: if you decide to start selling goods from this group, create not just a beautiful showcase, but also give your customers maximum opportunities. Only by providing the client with a guarantee that he will be able to try on the model he liked in the photo, find out whether he is comfortable in it, whether it sits well on the figure or leg, and return the unsuitable one, you will get a chance for his return. This will be your significant competitive advantage in the market.

Niche Cons:

• seasonality of goods;
• the transience of fashion trends;
• the need to receive high-quality photos from a manufacturer or supplier;
• the complexity of organizational issues in the activity and / m (requires synchronous work with professional delivery services, additional agreements with suppliers on the return of unredeemed models when sending several to the buyer for fitting);
• often requires the redemption of goods for a certain minimum amount, and this can lead to "deposits" in the warehouse if the products are in little demand;
• it is necessary to have taste, an understanding of fashion trends, to feel the market.

Advice: if you decide to focus on this product niche, then pay attention to the high demand that exists in small settlements and rural areas, deprived of large shopping centers and retail chains offering solid and fashionable clothes. Expensive things, winter boots and jackets, sheepskin coats, demi-season shoes and outerwear "go well" here. Since there are few offers "in real life", buyers use the Internet, especially since in recent years, confidence in the format has increased.

Auto parts

These products account for almost 10% of the total electronic sales. By the way, over the past few years, the group has shown positive growth dynamics, displacing children's products. Niche features:

• There is a long line of positions that are difficult to reach. Here we are not even talking about "native" parts for imported or vintage cars, for which the demand is not very high, but about those things that are used everywhere, for example, sun screens on rear glass... It is much easier for a motorist to find such a product in a car and not go to all car shops and markets in the city.
• Narrow specialization. Applying this approach to the formation of the assortment, one can count not only on a constant flow of interested customers, but also on the optimization of advertising costs.
• Small dimensions and weight of many auto parts, which makes delivery easier and cheaper.
• Absence in most cases of necessity service... If this is required, then many manufacturers have an extensive network of centers, where a warranty card issued in your office will be accepted.

Cosmetics and perfumery

According to various studies, this group is ranked 6th and 8th in the TOP-10 best-selling products on the Internet. However, there is a nuance here - each unknown brand of products is suspicious of a potential buyer. It is better to form your showcase from branded products that are well known to consumers, as well as widely available on the market. That is, offering a lower price than stationary outlets and boutiques, you give your client the opportunity to purchase a perfume or cosmetic product at a profit. The scheme works something like this:

• the consumer has already tried the cream, lipstick, hair mask, wants to buy it again and you get an interesting price;
• or he found an attractive position in the i / m, went to the store, sniffed / used a sampler and bought it online, saving on the purchase.

In the necessary conditions and / m working in this niche:

• excellent window dressing, photos, competent descriptions;
• compliance with the deadlines for the sale of products;
• proper storage of cosmetics, if it passes through the warehouse and / m;
• obligatory updating of the assortment, constant replenishment with new products and trendy goods.

Household goods and furniture

On this position, there are also some discrepancies in the opinions of experts. Some put it in 4th place and give away almost 6% of the online market. Some people think that furniture is not included in the TOP-10 at all due to the fact that buyers prefer a personal tactile acquaintance with the item that they are going to purchase. The ideal combination for this kind of sales is the presence of an exhibition center and / m, where you can order a cheaper one.

With the home furnishings subgroup, things are a little easier. Their choice does not have to be associated with the need to visually and “live” to assess the dimensions. That is why small pieces of furniture, many goods for the home and personal plot are ordered via the Internet.

Particularly noteworthy are interior items from the exclusive category. Picture frame self made, a wall mosaic panel, a vintage dressing table - all these things are quite expensive, but they will almost always find their buyer. Even in times of crisis, no one cancels anniversaries and celebrations, gifts. And such exclusive things are the best present, and they are usually chosen on the Internet. Moreover, the competition in this segment is low.

Advice: if you are attracted by the niche of exclusive interior items, then you should initially start looking for suppliers of such products. It is from this point that you need to start your project.

Products for children and toys

This group is given 4% of the online market and 5th place in the TOP, although, most likely, such an assessment is subjective. The figures are given on the basis of surveys of Internet users, where the target audience cut was not fully taken into account. Young parents, busy with household chores and caring for their baby, will prefer to order the necessary goods on the Internet and will not waste precious time on shopping trips. Online shopping saves not only time and money, but also effort. Therefore, goods for children are increasingly bought in and / m, and the market share of this niche is only growing. Moreover, the age of parents is just within those limits that coincide with the indicator of the most active Internet users.

Nuances important for a niche and / m:

• high quality of goods;
• compulsory certification of each product unit;
• compliance with established sanitary standards the goods themselves, the conditions for their storage and delivery, packaging, etc .;
• the possibility of returning some positions for various reasons;
• convenience and versatility of payment, as well as receipt of goods.

Discs and books

Experts give only 2% to this product niche. Lack of copyright protection in our country makes much of this category available without payment. Although the situation is slowly changing, and free services for downloading music and books are becoming less and less. Perhaps, in the future, such goods will start buying more actively.

It should also be borne in mind that in the regions and districts remote from the center there is a "book hunger" and still a steady demand for paper media.

In addition, special literature of scientific and technical nature, educational materials, children's books. Choosing a direction of this nature for your and / m, you can get a steady stream of buyers.

It is also worth noting here that the "fat" on book products is quite high, and there are no difficulties in organizing delivery. This product is small in size, light in weight, does not require special packaging (a sufficiently dense cardboard box, suitable in size), service. And returns in this category are extremely rare, the only reason is damage in transit, which is easy to avoid.

Other and its features

Almost 4% of the online market is occupied by the “other” category, which hides many products that are successfully sold and are in constant demand. For many novice entrepreneurs looking for their niche, it is this niche that is of great interest, because the originality of the product can attract a potential consumer, and the competition will be extremely low.

If you are not very attracted by the opportunity, but want to try yourself in online commerce, then pay attention to the following product groups:

• Author's jewelry and bijouterie. Having concluded a cooperation agreement with the craftsmen, you can sell their products. The conditions for earning income can be different - either a trade margin, or a buyout at a wholesale price, or the format.
• Souvenir products and gifts. Here are also interesting things of author's, handmade, folk crafts, artisans. They are unique and always in demand. These are not widely used products, so the approach to their implementation should be original, as well as to advertising campaigns. It takes a lot of time to find such products in reality, so potential buyers prefer to search for them on the Web.
• Stylish leather goods, belts, wallets, bags, handmade purses. Finding them within walking distance is problematic, but buying on the Internet is convenient. Fittings are not required here, you can choose a thing from a photo. The popularity of the product is at a high level, and with such products they only need a well-structured advertising campaign.
• Goods for pets. Toilet fillers, pet food, leashes, dog clothes, collars and more. The Internet is more convenient for buyers of this kind of products according to several criteria: lower prices, delivery to the door for free (you don't have to carry heavy bags on yourself, because you often have to buy packages of several kilograms at once), there is not always a specialized store nearby with the desired product , and it is inconvenient to drive for the necessary food through half the city.
• Collectibles and hobbies. A huge separate topic with an incredibly large number of possible positions. Here it is necessary to understand that trading in this product group requires the owner and / m and his staff to be passionate about the subject of sale, in-depth knowledge of the subject and full return. Among the disadvantages of a niche is a limited number of buyers, but it can grow into an advantage if i / m recommends itself with positive side and will have constant repeated calls. Of the indisputable advantages - a keen person will pay for his hobby in a crisis situation, that is, this factor will not greatly affect the profitability of an online store.
• Goods for tourism and recreation. This niche slightly overlaps with the previous one, here, too, the enthusiasm of people plays an important role, although many goods on the market are imported, that is, there are currency risks. On the other hand, outdoor recreation is gaining more and more popularity, and the demand for a product niche is increasing.
• Sex products and goods from sex shops. Anonymity is highly valued in this category. Agree, it is much easier for a client to hide behind an e-mail and a nickname than to go into a real boutique and choose something “strawberry”. Such a product will always find its buyer, because sex toys and intimate goods are already an integral part of our life. And they will always pay for the pleasure. And this is already a significant development perspective.

• When choosing a product range, rely on your knowledge. It is impossible to successfully sell tablets or auto parts without completely understanding what is written in technical passport, or not imagining how one router model differs from another.
• When deciding on a niche, consider your preferences. Any failure, routine work, fatigue can only be overcome if you really love the product that you offer your customers. Otherwise, your project will certainly be doomed to failure.
• Focus on creating an accompanying service that can make any purchase in your office as convenient as possible for the buyer. Only then can you count on positive reviews and customer returns.
• The future of e-commerce is not only in capitals and cities. The format is slowly moving to the regions, capturing small towns and countryside. Give the buyer from there what he needs that he cannot buy from nearby stores. So you can conquer this market.

Recently, e-commerce has attracted many aspiring entrepreneurs. If you decide to open your own online store, you first need to think carefully about what you will trade in it. The best-selling products on the Internet in 2018, collected in this article, will help you choose the right assortment that will attract the attention of buyers.

What to sell?

As a rule, beginners who open their business online choose 2-3 categories from the top best-selling products on the Internet. In the future, they gradually expand their range. For example, if you sell shoes and clothing, over time, when funds become available, you can offer consumers watches and jewelry. Thanks to this, you can significantly increase your profits.

Since a huge number of people visit the Internet every day, you can sell any product here. But, if you want to make a good income, you first need to carefully study the rating of the best-selling products on the Internet. After that, you can start forming the assortment.

Online commerce in crisis

During the period of economic instability, the demand for products of the middle price segment drops sharply. This is due to the fact that wages of people with an average income are falling, therefore, in order to save money, they are forced to abandon many of their usual purchases. Therefore, if you decide to go into e-commerce in 2018, you should not bet on a product in the middle price range.

In times of crisis, the best-selling products through an online store are cheap products. The bulk of the population of our country saves money, therefore they prefer to buy inexpensive goods of low and medium quality. Demand for budget clothing, furniture and food is starting to skyrocket as buyers from the former middle class are moving into this segment.

If you cannot determine what is the best-selling product in Russia on the Internet, choose one of two strategies:

1. Sell ​​expensive goods to wealthy people;
2. Take up bulk shipments of cheap goods from, for example, China.

We form an assortment

Let's try to compile a list of the top 10 best selling products on the internet.

Quadcopters and accessories

You probably know what drones or quadcopters are. Such aircraft were originally developed for military purposes. Over time, these devices began to be actively used in everyday life and for entertainment. If you are looking, try trading drones. The demand for such a product is constantly growing, so you can make good money on it.

Gadgets and Mobile Phones

Marketers have found that such products are the leader in online sales. This category includes any product that costs less than $ 600. The tempting prices that many online stores offer are attracting consumers. About 10% of the citizens of our country can afford to regularly update various gadgets and mobile phones. Moreover, more often than not, they make such purchases online. Consumers compare prices online and in real stores and see that there is a significant difference. After that, they easily part with their money, because they understand that they have saved a decent amount.

Appliances

The fact is that such expensive things are rarely bought, so consumers want to personally compare different models and make sure they are free of any defects. In addition, some people have never experienced mailing a product. They believe that it is much more convenient and profitable to order delivery in the city. Therefore, if you are still undecided, start with a different, more popular product.

Green tea

Trading in different varieties of green tea is a great business. Modern people care about their health, which is why green tea, which has medicinal properties, is very popular. Another popular product is green coffee. But the demand for it is starting to gradually decline, so if you want to make good money, focus on trading green tea with different extracts.

Products for cleansing the body

Healthy nutritious foods, known as detox products, are rapidly gaining popularity. At the moment, the greatest demand is for various herbal teas and decoctions. They filled all social networks. Surely each of you has come across such a product at least once in your feed. Some products are really good for your health, but there are others that are similar in composition to regular tea with different fillings. And nevertheless, it is quite profitable as detox products are sold online in huge volumes.

LED lightening

This segment opens up great prospects for aspiring entrepreneurs. Experts say that literally in 10 years, all lighting devices in the world will be replaced with LEDs, since they can significantly save energy. Plus, LED luminaires last much longer than conventional incandescent bulbs.

Such an idea of ​​your business with minimal investment in 2016, with a competent approach, will make you a wealthy person, since LED lighting is becoming indispensable in the everyday life of modern people.

Books

Shoes and clothing

This is a product that is in demand on the market in any economic environment. To enable consumers to choose the right things for themselves, online stores provide detailed information about each product:

• Colour;
• Textile;
• The size;
• Basic performance characteristics.

In addition, they post photos in which you can see how this or that thing looks. As a rule, clothes are shown by models, so the buyer can visually evaluate how it looks on a person. Despite the fact that many citizens of our country continue to buy clothes in ordinary stores, such a product entered the top ten best-selling products on the network. By the way, reselling clothes is great option for people who are interested,.

Children's toys and gifts

Many modern consumers prefer to order gifts and toys online. There are many sites on the network that offer their services for the selection of gifts. Thanks to this, a person can easily choose a suitable surprise to please his family or friends. To make the gift unique, you can make it personalized, that is, order some kind of original inscription or engraving.

Cosmetics

Experts believe that cosmetics and perfumery are the best-selling products on the web. Many online stores that sell products from famous brands, offer consumers video tutorials and master classes from experienced professionals. Thanks to this, consumers receive quality goods for affordable prices and learn how to properly use the purchased cosmetics. If we talk about perfumery, then usually only proven popular fragrances are bought through the network.

10 criteria for a profitable niche: What to sell online?

During the crisis, many entrepreneurs who trade on the Internet go broke or lose most of their profits. This is because they don't want to change how they work. If you select the best-selling products on the Internet and fill your site with them, online trading will bring huge profits, regardless of the economic conditions.

Before choosing a profitable one, first carefully research the market and study consumer demand. Each city has its own product categories that are most in demand in your region. Trading in such products will allow you to get a good stable income.

When choosing a new smartphone, many of us rely not only on the parameters of the gadget and its appearance, but also on reviews of a particular model. The indicator of popularity can also be taken into account, because the fact that thousands of users have purchased a particular smartphone speaks volumes. What smartphones can be called the best selling today? Let's try to understand this issue using the example of the Mobiat.ru online store.

A fresh smartphone, sales of which are already breaking all records. Xiaomi is called ChineseApple, because she produces really high-quality gadgets, but at the same time they are much cheaper than apple products. For several years, the manufacturer has achieved impressive results and went to 3rd place in the world in sales of smartphones... Previously, Xiaomi Redmi Note 2 and Xiaomi Redmi 2 were already recognized as the best-selling in their time, the same is expected for Redmi Note 3.

At a price of 12,500 rubles, the smartphone turned out to be premium in terms of characteristics. The first thing that catches your eye is metal case, which gives solidity to the apparatus. The back panel shows Fingerprint's scanner, and it is not found in every model of this price range. High productivity is ensured here 8-core processor with a frequency of 2 GHz, headroom RAM 2 or 3 GB depending on the version, the built-in memory can be 16 or 32 GB. The manufacturer has equipped the smartphone with good 13 and 5 megapixel cameras, as well as capacious 4000 mAh battery... The screen is another strong point of the smartphone: with a diagonal of 5.5 inches, the resolution is 1920 * 1080, which provides a high pixel density and clarity of the picture. You can find more detailed information about this model and the line of Xiaomi smartphones, as well as place an order on the website of the online store.

Another Chinese smartphone that is different low price and presentable appearance , and the combination of price and characteristics makes the gadget one of the most popular and best-selling at the moment. The performance here is provided by a 4-core processor with a frequency of 1.3 GHz, 1 GB of RAM, the main one - 8 GB, there is a slot for memory cards. These characteristics are enough to work with most standard applications, and many games will work without problems.

The smartphone is equipped with an IPS-screen with a diagonal of 4.7 inches, a resolution of 960 * 540, cameras of 8 and 0.3 megapixels. Battery capacity is 3000mAh, this, with the given parameters of the device, provides high autonomy. Complements the list of smartphone advantages metal back panel, which does not betray the budget of the model.

The model also belongs to Chinese production, a the love of domestic users has earned due to the ratio of price and quality... At a cost of about 10,300 rubles, you can get a nice productive gadget, which, in terms of speed and quality, is not inferior to phones of well-known brands, which cost many times more. It is worth noting that the larger version MEIZU M2Note also popular with those who love 5.5-inch smartphones. The mini version is slightly smaller, the screen has a 5-inch diagonal, has an HD resolution, and boasts protective glass.

Smartphone available in different colors: In addition to the usual white and gray, there are also blue and pink options. Fast work is provided by a 4-core processor, and since in stock 2 GB of RAM, you can run heavy applications at the same time, open several tabs in the browser, without fear that the gadget will slow down. The smartphone has 16 GB of storage in stock, expandable up to 128 GB. 13 and 5 megapixel cameras allow you to take photos of excellent quality, and a 2500 mAh battery is responsible for the autonomy. The device weighs only 131 grams, and it looks very nice, because in the design the manufacturer copied Apple products.

Apple iPhone 5S

There are also those users who prefer products with a name, choosing smartphones from Apple. These gadgets combine thoughtful design, high quality and an intuitive interface, which is why all other manufacturers are guided by smartphones of the company... These gadgets are good, but new models cost quite a lot, but when new items come out smartphones of the past and the year before last are significantly cheaper, becoming available to a wider category of users. The golden mean in terms of value for money is called the iPhone 5S, which today is considered one of the best-selling.

A stylish 4-inch smartphone can be purchased today from 17,000 rubles. For this money, the user receives not only the famous logo on the back, but also a more than productive gadget. Equipped with Apple A7 processor, has 1 GB of RAM in stock, 16, 32 or 64 GB of main memory, there is no possibility to expand it. The IPS-display pleases with the traditionally high-quality image with a density of 324 ppi, cameras with 8 and 2 megapixels take photos, which are then not ashamed to be printed and pasted into a photo album, there is support for LTE, Fingerprint's scanner... The minimum thickness is 7.6 mm, and the weight is 112 g. The weak point is the battery life.

Inexpensive smartphone from a renowned company. The gadget will cost a little more than 10,000 rubles, and at the same time will delight you with proven quality and excellent performance. The previous two smartphones of the Galaxy S2 and S3 series received huge success and sold in huge numbers... Galaxy S4 repeated and multiplied the success.

The smartphone is released in two versions: with a 4-core processor and a frequency of 1.9 GHz, as well as with an 8-core processor, where the frequency of four cores is 1.2 GHz, and the other four are 1.8 GHz. By the way, at the time of release, the Galaxy S4 became the first 8-core smartphone. The flagship model, a couple of years after its release, has become much more affordable in price, while meeting all the requirements of a modern user. RAM stock - 2 GB, the main one - 16 GB, there is support for memory cards. 5 -inchAMOLED display has a resolution of 1080 * 1920 pixels, protected by glass Corning Gorilla Glass 3, the image is contrasting and clear. There are 13 and 2 megapixel cameras and a 2600 mAh battery, there is supportLTE, there is also the ability to control a smartphone with gloves.

The flagship smartphone from ASUS, which was released in the middle of last year, and since then has been in great demand among users. Zenfone 2 received a traditional design element for the entire line - a strip with concentric circles under the screen. Otherwise, this is a classic candy bar with one important feature - the presence of two radio modules... Today you won't surprise anyone with a phone with two SIM-cards, but they work, as a rule, in such a way that during a call to one number, the second is not available. This is not the case at all in this phone - two numbers are active at once.

The smartphone is equipped with a 4-core processor, and the stock RAM is 2 or 4 GB, depending on the version selected. The built-in memory is 16 or 32 GB, and it can be expanded by another 128 GB. The model came out in 4 different versions at once, and the differences lie not only in the amount of memory, but also in the screen parameters: with a diagonal of 5.5 inches, the resolution can be HD or Full HD. Cameras in all versions are the same at 13 and 5 megapixels, and the battery has a capacity of 3000 mAh, there is a function fast charging and support for LTE. The price starts from 11 800 rubles.

Most budget smartphones are also in great demand, and a vivid example of Lenovo A606, the price of which is about 5 400 rubles. It is generally difficult to find fault with a device with such a price, but in this case the gadget received all the necessary parameters for its comfortable use.

Performance is provided by a 4-core processor with a frequency of 1.3 GHz, 1 GB of RAM, 8 GB of built-in memory, it is possible to add another 32 GB to them. The IPS-screen has a diagonal of 5 inches and a resolution of 854 * 480 pixels, which means that a demanding user will be able to see individual pixels if desired, but in general, the image is decent. A 2000 mAh battery is enough for 14 days standby time, 12 hours of talk time, and at average loads the smartphone will last a day, which is a standard indicator.

This smartphone belongs to the middle price category, but at the same time it has a number of features that distinguish it from a number of similar devices, and it was they who brought the model's immense popularity. The gadget received water resistance, metal frames and glass panels, as well as a powerful 20 megapixel camera.

The rest of the smartphone also turned out to be quite decent: a 4-core 2.2 GHz processor, 2 GB of RAM and 16 GB of internal memory. With the performance of the gadget, everything is in order, as well as with the quality of the images. 3000mAh battery enough for a relatively long battery life, and the screen with its Full HD resolution allows you to enjoy a high-quality picture, but at some angles the colors change slightly.

Expensive flagship smartphones are popular too, and the Galaxy S6 is one of them. A year has passed since the release of this device, and conclusions can already be safely drawn: for example, the gadget has actually become the most popular Android smartphones in Russia, overtaking the Galaxy S5 and Sony Xperia Z3. The high cost limits the range of users, but the model sells very well.

The filling of this smartphone is the most modern, and the stylish design betrays the premium quality of the device. High performance is achieved thanks to 8-core processor with a maximum clock frequency of 2.1 GHz. Stock RAM - 3 GB, the main one can be 32, 64 or 128 GB. 16 and 5 megapixel cameras equipped with many different useful functions, thanks to which the resulting images are of high quality. 5.1-inch SuperAMOLED display with a resolution of 2560 * 1440 pixels allows you to get the highest quality image, because pixel density here 577ppi... The smartphone screen was recognized as one of the best, but this is not all the advantages of the gadget. It supports work in LTE networks, it has a built-in moduleNFC and infrared, I have an opportunity wireless charging, fast charging and extreme power saving.

Almost the latest smartphone from Apple, apart from the latest iPhone 6 SE. The iPhone 6s is exactly the gadget that all modern smartphones are compared to, and which many want to get their hands on. By the totality of characteristics, the device turned out to be what you need. He is slim, stylish, dressed in aluminium case, equipped with a screen with a diagonal of 4.7 inches and fingerprint sensor.

Responsible for performance Apple A9 processor, which manages to quickly and easily cope with any tasks. Internal memory from 16 to 128 GB. 12 and 5 megapixel cameras allow you to take amazing photos High Quality, which captivates Apple products, is also present live photo mode- an interesting tool that allows you to record a couple of seconds prior to taking a picture. Company worked on autonomy, and the model can stay in standby mode up to 10 days, and in music listening mode - up to 50 hours. The result is an excellent gadget from all sides, the only drawback of which is the high price.