Marketing functions and their characteristics
Coursework \u003e\u003e MarketingDevelopment marketing strategy, analysis business prospects ... organization; - development " filter” marketing data (i.e. abilities ... Commercial companies service - companiesproviding ... (course), " Big-Master "(kg" Big "), "Management ...
Marketing of territories (3)
Abstract \u003e\u003e Marketing... marketing analysis are methods traditional for marketing: SWOT- analysis, analysis ... speech about a certain sequence marketing strategies, including ... labor, activities companies, management efficiency, corporate culture ...
Entity controlling enterprise
Abstract \u003e\u003e ManagementRepresents filterpreventing the implementation ... Determines General strategy companiesbecause it is difficult ... system required marketing information and constant ... Big " V. Kontratyev, who believes that there will be no problems with financial analysis ...
Automation of the financial service budgeting system (2)
Abstract \u003e\u003e Finance... (investment analysis); Analysis Results .... Automation of processes marketing logistic activity with ... strategy Development companies; budget system architecture companies. In accordance with this ... this is applied filters on mask ... groups " Big” – ...
Development of an innovative system of enterprises as a means of combating the economic crisis
Thesis work \u003e\u003e EconomyWith the help of innovation strategy state development in ... for production filters For automotive ... in hard marketing American plans companies and quite ... the main purpose analysis NIS functioning ... in hermetic " big-Bags "installed ...
The basis of the review served as marketing research materials russian market Automotive oil filters, its structures and dynamics of changes for the period from 2009 to 2012.
Potential capacity of the automotive oil filter market in Russian Federation Annually increases by an average of 1%.
The car oil filter consists of a filtering element, a reverse and bypass valve, combined in one case, and serves to filter the oxidation products, soot and wear particles of engine parts.
Now in cars used mainly two types of oil filters - filter-insert and filter assembly. The durability of the engine depends on the design and quality of the oil filter.
AT modern automotive industry Usually, two oil purification schemes are used: a full-flow, consisting of one filter, and the combined, which also includes the bypass (partially low) filter.
Currently, the full-way oil purification system is most widely used in cars with gasoline engines. All oil coming from oil pump, Filtered, and then fed under pressure to the engine.
Combined oil purification systems (unlike full-flow) preserve the physico-chemical properties of oil and, as a result, significantly increase the engine resource.
Experts allocate the following main reasons for the rejection of oil filters:
low quality and / or excessive filter paper thickness - this reduces the operation of the filter;
the filter paper is unstable to high temperatures and oil - the filter will also quickly fail (much of the service life previously declared by the manufacturer);
pressure at the inlet of the bypass valve is too low - unfiltered oil falls into the engine;
low tightness or absence of a reverse stop valve - during the car parking, the oil from it will flow.
Today, the market is saturated with oil filters of various manufacturers - from worldwide recognized MANN and Knecht to filters for the production of little-known companies. They differ not only at the price, but also by quality indicators.
In most cases, expensive oil filters They differ from cheap analogues, mainly in these filters use a more thoughtful modern design. Therefore, in the segment of premium filters, there are practically no explicit "failures" in the process, and in the segment of economy-class filters without much difficulty, you can find examples of negligent performance.
The car oil filters market allocate segments of filters of domestic and foreign manufacturers. Foreign filter prices are often varying from the cost of the original filter to a level exceeding it three times.
Distribution of consumer preferences of car owners of the oil filters of passenger and cargo transport In the Russian Federation is presented in Fig. 1 and 2. According to the conducted studies, it can be argued that about 80% of the Russian market share the manufacturers of original filters - FleetGuard and TM "Livna".
As experts were calculated, in Russia, the oil filter replacement interval approximately coincides with the average annual mileage of the passenger car. The average mileage of the passenger car in Russia is currently 16.7 thousand km per year. Thus, it turns out that the volume of the oil filter market is approximately equal to the number of the magnitude of the park passenger cars Or not many exceed it. The potential of the oil filter market can be determined by the forecast for the development of passenger cars.
Crisis 2008 - 2009. Almost did not affect the Russian oil filters for passenger cars. True, some decline was observed in the segment truck vehiclesSince park owners switched to cheaper domestic filters. Thus, in early 2010, demand was redistributed towards Russian products, however, the characteristics of which correspond to international standards, and the price is significantly lower than the well-known brands.
As a result of the calculations, the potential of the oil filter market for passenger cars in 2012 will be about 33.7 million units.
According to statistics, car park In Russia (in aggregate - passenger and trucks, buses, tractors and special equipment) there are about 30 million units. As already mentioned, the average annual need for oil filters in Russia is estimated at about 34 million units. Today, the market is most actively developing the market for foreign cars, not only passenger, but also trucks, agricultural and special equipment. Therefore, it is quite natural to increasing the demand for oil filters for foreign machinery.
All serious players are Russian and Western manufacturers of oil filters - already represented on the Russian market and occupied certain niches, asian manufacturers are quite actively. The region of the strongest competitive struggle is the average price segment. Acute competition is manifested in the segment of foreign cars. Russian manufacturersOf course, it is not easy to find and hold your place in the consumables market for car foreign production.
Oil filters are a claimed product, therefore, they are interested in the so-called packaggers companies that do not have their own production. This fact is also an additional stimulus of tightening market competition. With the current democracy of market mechanisms, it is very easy to place an order for the manufacture of filters from the manufacturer's company under its own brand, without having its own production.
All modern oil filters on the device are mostly the same, distinguishing only the manufacturing technology and the quality of the material. The main part of the oil filter is the filter element that is made of special paper.
How to choose an oil filter?
First you need to carefully inspect the product and pay attention to the quality of its housing: it should be durable, able to withstand the pressure drops and resist corrosion so that oil leakage does not occur during operation. Similar requirements should be submitted to the seal, but the quality of the valves, unfortunately, is much more difficult to determine the eye.
The main part of the filter is the filter element itself, which is manufactured from special paper. It should have a whole number of features: a wide temperature range of work, dust holding ability, completeness of discraining, high strength, resistance to aging, which ultimately will provide a high degree of cleaning. Refrigerated paper for several thousand kilometers can not badly filter, but then the dirt will be in the engine through the gusts. Too loose paper is generally not able to effectively clean the oil, which leads to an accelerated engine wear.
It is important who is the filter manufacturer. Companies producing high-quality filters indicate the country of release, accurate address, contact phones. Often, such products are actually released in China on unlicensed production. At the same time, the brand is often registered in one of the European countries, then a cheap goods marked the sonorous brand and goes to emerging markets.
Sometimes people who bought a cheap filter fake reassured themselves the thought that he will still last long and will soon appear a wonderful chance to replace him with better. However, the problem is that the use of a base oil filter can apply irreparable harm to other parts of the car engine: a faulty emergency valve will stop the oil bypassing the filter, and the slags fluttered into the engine will quickly disable it. At the same time, the valve can join so that the filter housing is burst and the oil is out of the engine. Filter-insert made of poor-quality filtering material may break and score with their remnants oil canals In the engine.
The range of oil filters is large, and they are available for them. But not every filter is suitable for your car.
Need to be able to not only make right choice, but also distinguish the real detail from the fake.
(Prepared in collaboration with AS Marketing )
Our company sells filters for DIFA brand cars in a wide range. Here you will find even those filtering elements that are considered very rare. Select the brand and model of your car, and also take into account the type of engine. Relying on this data, find the desired filter version in our directory.
No vehicle can long and successfully operated without filtering elements. Systematic cleansing is necessary motor oil, fuel system and air entering both in the engine and in the cabin passenger vehicle. Filters for passenger cars are mounted for cleaning engine oil and need periodic replacement. If you do not do this in time, the filter is clogged, which will definitely lead to the failure of the engine and the entire fuel system.
Filters for passenger cars DIFA: Excellent combination of price and quality
Our company sells Filters of Soao Dif. Each batch of filters and filtering elements is mandatory undergoing tests for the identification of their compliance with GOST and international standards.
If you still doubt whether it is worth buying filters for passenger cars in our company, we will give several arguments:
- The acquisition of DIFA filters is a measure of reliable protection of all systems of your TC. All products are accompanied by certificates of quality and compliance with standards.
- Prices for our car filters are lower than the average market in Russia, Belarus and the CIS countries.
- We implement a wide commodity range and can offer you even the rare filters and filter elements.
- Almost daily, our catalogs are replenished with new articles of goods. We are improving the production of filters by constantly introducing into it innovative technologies and applying the latest developments.
Varieties of filters for passenger cars
Market volume car filters Much, about 300 million dollars, as a lot of different filters in the car - from eight and more. The filter market for cars reacts to changes in the fleet as a whole, the collapse of sales of new cars affects it is not too much. Therefore, the situation in the car filter market can be called stable, more precisely, low-lining.
AT modern cars Install aerial, oil, fuel, salon filters, crankcase filters from the moment of introducing Euro-4, filters for cleaning oil in automatic transmission, additional filters can be installed for thin cleaning diesel fuel Heated, the pre-filtering system of diesel fuel, adsorber filters to remove moisture from pneumatic brake system In trucks, filters for cleaning antifreeze and others. Oil filters and air, and the most growing segment - salon filters occupy the greatest market share.
Oil filters
The car oil filter market in the Russian Federation increases by 1% -2% annually. In Russia, the oil filter replacement interval is approximately equal to the mystery of the passenger car per year, so the volume of the oil filter market in quantitative expression is a little more than a car fleet.
The Russian market presents products of key world manufacturers, such as MANN and Knecht, russian companies, packaging companies, and a large amount of counterfeit, as it is possible to establish filter production in half a culture. Filters differ in price, which is determined by both the brand and real qualitative indicators.
The structure of the oil filter market can be considered fully established. In the secondary market among passenger cars of domestic brands, TM "Livna", "Difa", "Kostroma filter" prevail. In the segment of passenger cars of foreign brands, TM FINWHALE, MANN, FLEETGUARD filters are leading.
The needs of the primary market russian marks Provides mainly OJSC "AutoGregat". On the market trucks TM "Livna", "Difa", "Kostroma filter" prevail.
Due to the fact that the oil filter market is stable and formed, it is characterized by an average level of competition, more acute in foreign cars in segments during the growth periods of the car market. The struggle occurs between manufacturers and packers and between manufacturers of legal products and counterfeit, but in the crisis time the segments of legal, brand products and packers of high-quality filters grow slower than counterfeit.
This is facilitated by the fact that externally high-quality filters may not differ from direct fakes, since in the manufacture of filter elements use easily externally reproducible materials, most often these are special types of filter paper, as well as various multilayer nonwoven filtering synthetic materials.
As for further development, in Russia, in the foreseeable future, there is no change in the situation in the car market, respectively, and on the market under consideration will be preserved approximately the same position as now with the strengthening positions of cheapest, extra-bar products.
Technological progress in the production of oil filters occurs in the direction of the consolidation and complication of the design of the filtering devices of the car, delivery to secondary market Replaceable filtering elements that are easy to dispose after the end of the service life, the development of inapproprous highly specialized filter elements.
Air filters
Market volume air filters In the Russian Federation about 50 million pcs. The market is divided between producers widely known in the world of brands from the EU and the USA, Asian manufacturers and domestic enterprises.
In the market there are more than twenty only good well-known TM products. The most demanded
For cars of new domestic brands Air filters - TM Filtron, Fortech, Fram, Goodwill, Mann, Knecht, and also
SIBTEK, TSN citron. In segment russian foreign cars Production of TM FEBI BILSTEIN, Knecht, Mann, Filtron, Lynxauto, Patron, TSN citron, Champion prevails. In segment passenger cars Asian brands most demanded air
Filters TM MANN, Knecht, Sintec, Nevsky filter and original.
The air filter market can be called formed, the level of competition is medium, in more dynamic times, exacerbating in the segment of foreign cars, then import brands dominate this segment. Domestic products are in demand in the segment of cars of domestic brands.
Regional features are also influenced by the market - outside of Moscow and St. Petersburg car owners are more loyal to domestic products and outbreak filters for domestic machineswho make up most of the regional fleet. Imported brand filters can be more expensive than domestic products several times, which determines the choice of the car owner.
The market is generally characterized by a large number of unbridled products, the active activities of packaging companies, reselligents of Chinese and Turkish products of different quality, with a large number of counterfeit. This feature is determined by the fact that to organize the production of air filters, large investments and complex equipment are not needed, especially for resale products of unknown brands.
The dynamics of the market for the automotive air filter market is determined by the changes in the fleet as a whole - sales and new, and used cars. Therefore, if the sale of new machines fall, the volume of the market for air purification systems changes little. But the quality of the market worsens.
One of the key trends in the technological development of air filters is the desire for maximum compactness. In particular, therefore, round filters are ousted by panel type air filters, which are characterized by a more favorable ratio between the filtration area and the volume of the housing. Further progress is associated with the ability to change the form of the filter.
So, the MANN + Hummel concern has already created FlexLine manufacturing technology. Air filter FlexLine can be installed in any limited space, as it has a flexible outer contour and can take any shape. In addition, the flexible circuit allows you to increase the filtering surface. But to the Russian car market, this technology is likely to come soon. Not earlier than the car market will be chosen from the pit of the crisis.
Salon filters
The segment of salon filters was one of the most dynamically developing in the market under consideration. Rates of growth
Massed more than 10% annually. The salon filters appeared relatively recently, but by now the EU fleet is equipped with 85% salon filters, and the park of new cars is 97%, and in the near future there will be a cabin filter.
Accordingly, in the Russian car market, the number of salon filters increased by an accelerated pace. Now sales of new machines in the Russian Federation do not grow, and therefore selling salon filters also slowed down.
The market of salon filters in Russia has not yet had time to form, car owners most of them do not consider it necessary to install these devices in the car, and now also save on autocomponents not essential.
However, there are already basic players in this market, whose fractions can be approximately determined. These include
Mann + Hummel, which in the brand segment is about 20%, SOGEFI, which takes about 5% of the segment, and Bosch, with a fraction of about 2-3%. This increases the proportion of salon filters of China, Korea and other Asian countries. Russian enterprises also supply salon filters to the market, in particular, LLC Concern Citron.
For obvious reasons, high growth rates of the market of salon filters will not be recovered in the near future. But the fleet of the Russian Federation, still, continues to change towards an increase in the share of foreign cars and the cabin filters will be in demand, as they are built into the car at the assembly plant and need regular replacement. In this case, the share of outbreaks will grow faster, since it is cheaper.
Market participants noted that the appointment of salon filters is still incomprehensible to many car owners in Russia. Especially the need for their regular replacement. This prevents the market development is no less than the overall decline in purchasing power.
The technology of manufacturing salon filters is not too dynamically changed and there are no special changes here.
Salon filters are mainly made from corrugated paper and cleaning quality enough for domestic car owners. Some companies import salon filters from nonwovens, which provide more careful dust and soot particles.
It is still rareled coal salon filters that are made from paper with activated carbon particles that can remove dust and exhaust gases, except for formaldehydes or CO2. But for the Russian market, they are too expensive. Eleteral filters are rare, which have an electret layer of a large number of charged fibers, hold the smallest particles of contaminants.
Almost unknown in the Russian Federation coal filters having an electret layer and a layer with antiseptic impregnation. All these, modern types of salon filters are still waiting in the wing in the Russian car market. On the other hand, braking the car market, perhaps at the same time is the key to the future rapid growth.
