The outgoing year is definitely becoming a turning point for the Russian car market, which after four years the fall is gradually restored. Recall, in February, the demand for new cars reached the bottom, after which he began to show continuous growth, and since May - even in two-time values. For January-November Sales passenger cars And LCV increased by 12%, to 1.43 million units, the data of the European Business Associations say. Annual result, according to the prediction of AEB, will be 1.58 million cars, which is 11% more compared to 2016.
However, rather active growth is due exclusively by past anti-advertises, and in fact the Russian car market is still at a very low level. Suffice it to say that the indicators of the "successful" 2017 were almost twice as smaller than the pre-crisis 2013, when 2.94 million cars were sold in Russia.
As Alexander Zinoviev, Deputy Chairman of the Board of the Management Board, the main factors that allowed the car market to overcome the crisis, are the deferred demand for the periods of the "low market" in 2014-2016, the regular extension of state support programs in the authority, as well as the increase in localization in the largest volume-forming brands Mass segment, such as Kia, Hyundai, Skoda and Volkswagen. "Our forecast for December, in the absence of global shocks in the foreign exchange sector - at the level of the dynamics of November, since the reduction of a number of state support programs is compensated by the traditional New Year rally," he said.
AvtoVAZ remains unconditional leader in the Russian car market, which implemented 279 thousand cars in January-November (+ 17%). For comparison, it is 110 thousand more than the nearest pursuer - Korean Kia. At the same time, despite the fact that sales of Lada cars began to grow earlier than the market (since July 2016), Togliattinians continue to increase their share, practically reaching target 20%. At AvtoVAZ, success is associated with development model Row Lada and production sites in Tolyatti and Izhevsk, strengthening the dealer network, flexible marketing policies and.
Increased Lada's share among other things, long-term price stability, as well as a large selection of various types of transmissions, motors and options, adds Lada sales director to Terra-Auto GC Igor Bader. In his opinion, the reduction of state support programs in 2018 should not strongly affect the positions of AvtoVAZ, since, for example, Lada Vesta has not been involved in preferential recycling programs and trades, on other models, they provide about 5% of sales, however Reducing programs did not cause significant damage to demand.
In the segment of foreign cars, Korean Hyundai and KIA continue to dominate, which together already bypassed AvtoVAZ in terms of sales. For 11 months of this year, buyers in Russia found 169 thousand kia cars (+ 24%) and 143 thousand. hyundai machines (+ 9%). Thus, for competitors "Koreans" still remain out of reach: behind them Renault (122.1 thousand pcs., + 19%), Toyota (83.4 thousand pcs., -1%) and Volkswagen (79 , 1 thousand pieces., + 19%).
"Hyundai and Kia hold leadership positions In the segment of foreign cars, thanks to two main factors - a high degree of localization of production in Russia, allowing only minimally to raise prices, and the better combination of the price / option, which gives the client the opportunity to get more car For comparable money. In addition, reliability and five-year warranty are a business card of these brands. The operational release of new products and updates of current bestsellers playing a role, "Alexander Zinoviev commented.
Operation "Premier"
Meanwhile, in the ranking of the most popular models on the Russian car market, the leader replaced. Recall, last year, the title of bestseller first won a foreign car - this title got Hyundai Solaris.having shifted from the top line of the car chart Vazov grant. In 2017, the sales leader became Kia Rio.The sales of which in January-November increased by 14%, to 90.5 thousand units. In second place remains Lada Granta with an indicator of 83.4 thousand realized cars (+ 6%). And the "bronze" first received Lada Vesta, whose result was 69.3 thousand cars (+ 44%). It is worth noting that with the release of the new Lada Vesta SW wagon and its off-road version of Vesta SW Cross, the flagship family of AvtoVAZ, according to the results of November, was first published in the ranking of Russian bestsellers, overtaking a grant. As Igor Bader notes, in the future, the position of the vazovsky state employee will largely depend on the planned restyling model, which is expected next year.
According to Consultant Analytics Frost & Sullivan Ivan Kondratenko, Lada Granta will retain strong position on the market, remaining among the leaders due to its competitive price against the background of reducing state support programs. In this case, customer preferences will continue to shift towards more modern cars.
Top 25 best-selling car models in Russia (Data AEB)
| # | Model | January-November | ||
| 2017 | 2016 | Change,% | ||
| 1. | Kia Rio. | 90 491 | 79 633 | 14 |
| 2. | Lada Granta. | 83 384 | 78 953 | 6 |
| 3. | Lada Vesta. | 69 336 | 48 160 | 44 |
| 4. | 63 673 | 82 338 | -23 | |
| 5. | 49 406 | 17 927 | 176 | |
| 6. | Volkswagen Polo. | 42 994 | 43 390 | -1 |
| 7. | Renault Duster. | 39 012 | 40 105 | -3 |
| 8. | Lada Largus. | 30 090 | 26 460 | 14 |
| 9. | Toyota RAV4. | 29 740 | 28 445 | 5 |
| 10. | Lada Xray. | 29 583 | 17 299 | 71 |
| 11. | Chevrolet Niva. | 27 796 | 26 727 | 4 |
| 12. | Renault Kaptur. | 27 746 | 10 216 | 172 |
| 13. | Renault Logan. | 27 306 | 26 541 | 3 |
| 14. | Renault Sandero. | 27 277 | 25 524 | 7 |
| 15. | Skoda Rapid | 26 648 | 23 458 | 14 |
| 16. | Lada 4x4. | 25 936 | 24 720 | 5 |
| 17. | Toyota Camry. | 25 288 | 25 535 | -1 |
| 18. | Volkswagen Tiguan. | 24 383 | 9 029 | 170 |
| 19. | Kia Sportage. | 22 431 | 17 264 | 30 |
| 20. | Skoda Octavia. A7. | 20 594 | 19 719 | 4 |
| 21. | Lada Kalina. | 18 166 | 19 238 | -6 |
| 22. | Nissan X-Trail | 18 127 | 16 310 | 11 |
| 23. | Nissan Qashqai. | 17 856 | 16 892 | 6 |
| 24. | Datsun ON-DO | 17 343 | 12 046 | 44 |
| 25. | Mazda CX-5 | 16 715 | 14 008 | 19 |
But last year's bestseller Hyundai Solaris fell out of the top three leaders, taking only a fourth place in the sales ranking. In January-November, 63.7 thousand Russian buyers chose this model, which is 23% less compared to the same period of 2016. And this is despite the fact that in February came to the market new Solaris.True, with the change of generations, the model lost the body of the hatchback and today is offered only in four-door performance. This is exactly what explains the drop in sales of Solaris in comparison with last year, because at the hatchbacks earlier accounted for about 25% of the model implementation. At the same time, sales of new sedans, according to Hende Motor CIS, are higher than in previous generation. In turn, Alexander Zinoviev notes that if in similar grades, then the latter will have a slight advantage in price, which is extremely sensitive to the consumer in this segment.
By the way, without the traditional bodies of the hatchback remained model Kia. Rio, which since August has also become available in. At first, the novelty was on sale in the four-door version, and in November started in the market, which is distinguished by an increased up to 170 mm clearance, adapted suspension settings, as well as protective plastic body kit. The growing demand for pseudocrossors should strengthen the leadership of the Rio model in the Russian market in the future.
Honored recognition
In the SUV segment, which is the largest in the Russian car market, also a new bestseller. This, of course, crossover Hyundai. Creta, which, recall, on the first month of sales in August 2016. However, he was able to get the palm of the championship for the year only now, after completing, thus, the long-term domination of Renault Duster leading in this segment in 2013-2016. So, in January-November, the implementation of the Krett, taking into account the low base, increased by 2.8 times, to 49.4 thousand machines. Duster for the same period went to the amount of 39 thousand units, while the demand for it decreased by 3%. However, part of the buyers, he clearly pulled another, more modern crossover of this French brand - Kaptur, whose sales are actively gaining momentum. According to the results of the 11 months of 2017, he is among the top five most popular SUV models in Russia with an indicator of 27.7 thousand realized machines (2.7 times). Thus, Kaptur has already practically caught up Chevrolet Niva, whose result was 27.8 thousand cars (+ 4%), and reduced the lag from Toyota RAV4, on which 29.7 thousand buyers stopped their choice (+ 5%).
"Krett's leadership is expected due to its novelty and prices, which is lower than most competitors with such a level of technological equipment. The decline in the sales of Duster happened due to the fact that the model without significant changes is located on the conveyor for almost 10 years and on the background of competitors is already quite obsolete, although relatively cheap. In my opinion, in part because of the backwardness of Duster, Kaptur is gaining popularity among the fans of the Renault brand in Russia and next year has chances to overtake it. Toyota RAV4, which is almost twice as expensive than Creta, has a stable position in the Russian market, but no complaints about more, "Ivan Kondratenko states.
As Alexey Kaltsev stated "behind the wheel.rf" Alexey Kaltsev, the Krett has very high chances to maintain their leadership next year. In the first quarter of next year, production starts at the factory in St. Petersburg. The car will receive new combinations of gearboxes and engines, and over the year options will be available, developed in accordance with customer requests.
In April-May of the next year, sales of an SUV start in Russia Skoda Kodiaq local production. Recall that since June, the novelty comes to us from the Czech Republic only in the top versions at a price of 2 million rubles, and with the beginning of the local assembly of Skoda will be able to expand the line of engines and options for this model, including with the front actuator. Every year it is planned to sell up to 30 thousand such cars, which is quite comparable to the current level of implementation of the SUV segment leaders. According to experts, even if the location of production will reduce the initial cost of Kodiaq to 1.5 million rubles, as it was previously stated, it will still be more expensive or at competitors' prices, such as Kia Sportage and Nissan X-Trail.
"First of all, it is necessary to understand how significant the local production will be provided to the final impact. price Skoda Kodiaq for the end user. At the same time, in this price segment, competition is very serious, and say that the novelty will be able to let down competitors, while early, "says Alexander Zinoviev.
Buinage bundle
A premium car segment, which turned out to be more resistant to crisis phenomena in previous years, in 2017, on the contrary, shows a lower demand dynamics, and some premium stamps and at all reduce sales on the growing market. Almost all representatives of the five leaders in the first 11 months of 2017 were "in the minus": Mercedes-Benz (-2%), Lexus (-3%), Audi (-19%), Land Rover. (-3%), and only BMW was able to increase the implementation (+ 8%). It is also worth noting the success of Volvo and Infiniti, whose sales since the beginning of the year rose by 20% and 12%, respectively.
According to the head of the sales department of ATS BELYAEEVO Pavel Philippov, the crisis addresses primarily cars of the middle and lower price segments. Premium segment begins to fall later, but this fall, unlike cheaper categories, is deeper, with a longer exit to previous sales indicators. "The incomes and purchasing power of the population fell, and many clients who previously owned premium cars today are transplanted to more budget models, but new cars. Sales income in the premium segment fell at times, and if dealers did not create an artificial stir at the expense of discount and special offersThis fall would be even big. Expect growth in sales of premium cars is not worth best case There will be a slowdown in the fall or stagnation, "the expert argues.
But in the GC Avtospetscenter predicts a small growth in the premium segment for 2018 due to the release of a large number of new models. According to Alexander Zinoviev, the demand to be missed the demand will be able to interesting innovations of the next year - Audi A6, Audi Q8, BMW X7, BMW X2, new Porsche Cayenne.updated Infiniti QX50 and QX80.
Insensitive Gazelle
In the lung market commercial vehicles 2017 was marked by the release of a new Light Truck UAZ PI with a lifting capacity of 1.5 tons, which should be competing the Gazelle. Since October, a novelty is available on sale with a single-row and double-row cabin, including with a full drive. Also, recently, UAZ has released a bitoxic modification of the pro, operating on gasoline and gas. It is worth noting that the new Ulyanovsk truck became the most affordable proposal in the segment of one and a half thinners - its value begins from 749 thousand rubles, excluding special offers. For comparison, the price of the nearest competitor - the onboard Gazelles business starts from 865 thousand rubles.
However, the exit on sales of Gazelle did not affect the press service of the GAZ Group. According to the company, sales side Gazelle Business, and pros called the "killer" of this model, in October-November 2017 remained at the level of last year. The cumulative sales of on-board trucks Gas (Gazelle Business and Gazelle NEXT) increased by 25% for the same two months.
In the low price segment of the LCV, the option of the car on which the developers of the UAZ pro are made practically does not affect the decision on the purchase, noted, with turn, gas dealers. According to them, the main thing is for the buyer here - the ability of the car to transport 1.5-2 tons of cargo or a working brigade, to drive to the place of loading / unloading, and it is precisely for these indicators that the pro is inferior to Gazelles.
In October, the Russian market came out worth 2 million rubles. Another new thing in the LCV segment was, which will go on sale at the end of December in two modifications - a five-seater cargo-passenger car (819 thousand rubles) and a commercial van (814 thousand rubles). This model should take a niche between the Lada Largus van (from 500 thousand rubles) and Peugeot Partner. With Citroen Berlingo (from 1.2 million rubles). In turn, PSA Group in the first quarter of 2018 will begin to produce in Russia Peugeot Expert and Citroen Jumpy on a new generation in Russia, and later passenger adds to them in the Kaluga conveyor minibuses Peugeot. Traveler and Citroen SpaceTourer.
"UAZ made a bold course with the launch of the Profi model, but it is unlikely to significantly weaken gas positions in the LCV market. Therefore, the indisputable leadership of the Gazelle, I think it will continue in 2018. Renault Dokker It will compete with the relative Lada Largus, and Citroen Jumpy and Peugeot Expert will take their small niche of compact LCV, "comments Ivan Kondratenko.
Lack of confidence
As for forecasts for 2018, the dynamics of the Russian car market will largely depend on the volume of state support. It is already known that the recycling programs and trades are minimized, the government refused and from preferential car loans. In 2018, only targeted programs "First ..." and "Family Car" will be resumed, but their preliminary budget is designed for sale only 55 thousand cars. For comparison: in the outgoing year, with the help of various measures of state support, about 750 thousand cars were implemented, which provided almost half of all sales. In the case of reducing the measures to stimulate demand, the car market can again encounter a sales drop, which will be exacerbated by the continuing increase in prices.
As they say in the press service KIA, the state support programs are an effective tool that allows you to reduce the difference between the rates of rising prices for cars and the growth of income of the population, which was formed for 2014-2017 and reached almost 30% during this period. The company believes that the market will not return at least an average annual level of 2 million cars, state support will be very important.
In the GC "AUTO" notes that sales growth, which is observed in recent months, is most likely its peak values \u200b\u200bcaused by the seasonal activity of dealers. Next year, the car market will add 8-10% at best.
But in Frost & Sullivan predict that with an optimistic scenario for market development in 2018 it is possible to preserve the level of sales within 1.5 million cars or minimal growth. But overall, appreciating the effect of state support programs to the market in previous years, one can expect that with their ending, the Russian car market will return to some decline in the next year. The natural growth of the market will come, provided that economic growth in the country and the currency rate will remain at a stable level. "In this case, even in a situation of cancellation of measures to stimulate auto sales, the Russian buyer who waited with the purchase of a new car, will feel better welfare and will be sure of tomorrow," Ivan Kondratenko summarizes.
Photo: ITAR-TASS, Depositphotos.com and manufacturers
In September, sales of new passenger and commercial vehicles in Russia increased by 17.9% compared with September 2016 and reached 148,371 pieces, follows from the European Business Association Report (AEB). In total, 1.02 million vehicles were sold in January-September, which is 10.6% higher than in the same period last year. Lada entered the top three leaders, increasing sales by 17%, Korean Kia (+ 27%) and Hyundai (+ 11%). Negative dynamics continues to show russian UAZ (-13%), premium Porsche (-12%) and AUDI (-22%).
Causes for growth
Following the revival of the market, the forecast for 2017 improved and several automakers. In July, within the framework of the Day of Open Doors, the AvtoVAZ President Nicolas Morked reported that the Russian car market for the results of 2017 could grow from 7 to 10%. Then Mor explained that an increase in growth rates could occur after the launch of new support measures from the state, including those such as the program "First Car" and "Family Car".
Kia Motors raised the forecast for the Russian car market from 5-7 to 10-12%. The revision towards increasing is due to the restoration of the economy and the current state programs, reported in an interview with Reuters at the end of September, managing director of the Russian division of Kia Motors Alexander Moines. Hyundai also increased the forecast for 2017 - from 1.4 million to 1.55 million cars (8.7% growth), RBC told her representative.
A representative of Volkswagen reported RBC that the company's outlook on the car market at the expectations of AEB - an increase of 10%.
On Friday, October 6, the French automaker, in which the restoration of the Russian market is predicted: the total sales of cars in Russia by 2022 will exceed 2.5 million, which is 60% higher than the results of 2016, expects Renault. Forecast for 2017 in the Russian market in the company do not disclose.
PwC analysts predict car sales growth in Russia at the end of 2017 to 1.4 million units (+ 7%) under the basic scenario, up to 1.46 million (+ 11%) - with optimistic. The implementation of the script will depend on the economic market economies in the second half of the year, the company's research is said.
The head of work with the KPMG automotive sector companies Ulric Andersen predicts that sales of passenger cars by the end of 2017 will amount to 1.5-1.6 million units (an increase of 10-12%). "Two-digit growth, which we can now observe - the result of the extremely low demand for the last few years caused by turbulence in the economy and a number of other negative factors that affected the purchasing power," RBC passed through the press service of Andersen. According to him, the current growth in sales is the result of stabilization in the short term, which will lead to the provision of normal refreshment of the fleet.
Head of the Group to provide services to the company's automotive industry in the CIS of the company Ey Andrei Tomyshev said RBC that the main drivers intensive repair of car sales in Russia are postponed demand, the end of the service life of previously acquired cars and existing state support programs. But the forecast EY for the year remains the same - an increase of 7-8%.
In February 2017, 106,658 new passenger cars and light commercial vehicles were sold in Russia. According to the Committee for Autocomputer Association of the European Business (AEB), it is 4.1% less than in February last year. Since the beginning of the year, Russia has implemented a little more than 184.5 thousand cars.
Thus, after a five percent recession in January, the market although slightly reduced the pace of fall, but still can not go into growth. Stabilization of the exchange rate and tangible strengthening of the ruble on the situation so far do not affect - autocompany continue to raise prices, seeking to compensate for the loss from the collapse of the end of 2014.
At the same time, the situation with sales for different brands is completely different - someone has a tangible growth, and someone has a sharp decline.
"This month we are seeing a very multi-directional sales dynamics from the brand to the brand, which ultimately turned out to be insufficient in order to bring the market in a plus, as some traditional leaders made a smaller contribution than in the same period last year. Possible reasons For this, varied, but it can be assumed that they are temporary. This assumption improves the market prospects for the commented months, "commented the sales results Chapter AEB Committee.
Leadership in the market with a large margin saves Lada. In February, I implemented 20 003 cars, which is 5% more than in the same period a year earlier.
The South Korean brand Kia is noticeably behind him - 12,390 cars (+ 8%). More recently, a foot with the second place was and, the parent company KIA, but recently the sale of this brand slowed down. At the end of February, Hyundai asked for 11% and with a result of 9391 the car dropped to the fourth line of the ranking of the best-selling brands in Russia. The third escaped french Mark. - 9626 cars (+9).
Also in the top ten leaders settled Volkswagen - 6361 Machine (+ 18%), Toyota - 6346 units (-20%), Nissan - 5300 units (-28%), SKODA - 4262 vehicles (+ 5%), UAZ - 3507 units ( + 13%) and commercial gas production machines - 3407 copies with an increase of 4%.
Seriously asked for a number of bonus brands in February: Mercedes (-22%), BMW (-13%), Audi (-23%), Land Rover (-19%), Porsche (-41%). However, it is too early to talk about the tendency here, because a number of brands were able to add, and quite seriously: Jaguar (+ 210%), Infiniti (+ 51%), Lexus (+ 24%).
In addition, the demand has sharply decreased and on chinese cars - Sales of some brands asked more than 10 times.
Among the specific models, AvtoVAZ products having two identical machines - Granta (4624 cars) and Vesta (4088), markedly overtook the main bestseller brands Kia. - Rio. 5693 people became owners of this car in February.
In fourth place, recently updated Hyundai Solaris - 2886 cars, closes the top five leaders Hyundai Creta - 2565 cars.
A noticeable lag of Hyundai models can be explained by the company's marketing solution. With a recent entry into the Creta Creta crossover market, the Koreans refused to release the SOLARIS hatchback, while KIA, as before, releases RIO in two body versions.
Among other models from Top-10, you can select a noticeable growth in demand for Skoda Rapid and Chevrolet Niva and a tangible decline in sales from Renault Duster.
"I would not make any serious conclusions from falling by 4%. The fact is that January and February months are not very indicative, at this time demand is weakened, so any one-time factors can cause a significant deviation in both the same way and to another.
There is no distinct dynamics and on brands, "says VTB Capital analyst. "I think that this year the market will still grow by 5-6%, but it will happen closer to the second half of the year. The most indicative should be the trend of March - April. "
Answering the question of the multidirectional dynamics of many brands, the expert found it difficult with an unequivocal answer. "There may be many factors. For example, at the beginning of the year, companies often conduct promotions that increase demand. Some companies held such shares this year, some - in the past, that's the difference. The update of the model range also affects. Hyundai, for example, decreases the demand for Solaris due to the fact that they are Creta launched. But to say that this is a steady trend, it is impossible. "
According to Bespalova, a consistent decline in demand for new cars in Russia is explained, but there is a factor capable of improving the situation. "People have been buying cars for the last four years. Many went to the secondary market. First of all, it is due to a decrease in consumer demand, with such trends in the economy, people try to save on long-term goods, "said expert. - But there is a support factor that should play this year.
The fact is that in 2012 there was a sales peak, and the average lifetime of the car is about five years, so I think that the market will be supported by updating its cars. "
"A drop in sales of cars in Russia in January-February 2017 is associated with the lack of support for automakers of sales models 2017 release," said Gazeta.Ru, Director of the Department of Sale of the Avtospets Center. - In March, the situation has changed - most automakers have already launched bonus programsaimed at attracting buyers. At the same time, it is about the fact that the car market has already begun or now sharply starts to recover, early, but it can be noted that the sales drop slows down, oscillations are within reason.
Sales growth can be expected not earlier than the third quarter, while a decline in sales drops are reduced, which is already not bad. "
Month month after the month, opening sales statistics on the primary market and seeing there a negative indicator, it becomes more and more difficult to come up again, how else to beat the falling market and express hope for changing the course. For example, there is a bad indicator of future speakers. - Non-employed. February ... Yes, February, perhaps, is also not yet a good reflection of real market abilities. Go in March.
To the perch, this irony is justified only in part: sales on the primary market are not growing, but also falling too much dramatic. For example, in February they decreased by 4.1% - the figure of the already does not seem to be big, and if we consider that in a bargaining expression, it is only 4.5 thousand cars, then it is alone. However, on the other hand, these are sales regarding the "doubly unsuccessful" 2016, and the continuation of the negative course of optimism can not.
The main reason for the February result of Mr. Yorg Schreiber, Chairman of the Committee of Auto Producers AEB, calls the multidirectionality of vectors of motion for many key brands. At the time when some pushed statistics up, "some traditional leaders made a smaller contribution than in the same period last year." As a result, we rearranged the second. We still have to read statistics and think about the reasons, and at the same time once again the mouth of Mr. Schreiber "suggest that they are temporary."
Premium segment
Which month in a row, we note the decline in sales in the Mercedes-Benz segment in the segment. It seems that the brand has simply changed installations in volumes - they are so stable in the region of 2.5 thousand per month. Perhaps it would be possible to even stop paying this attention if Mercedes did not catch his sworn friends and compatriots. In February, colleagues from Bavaria, for example, stopped in only 212 cars from the result of the leader, selling 2,384 cars and losing 13% of last year's 2,750. Mercedes Top The time lost 22% and with the amount of 2,596 cars came out of the leading tens of "general standings", taking 12th place in it.
In Audi, boast of comparable sales volumes cannot be: 1 350 sold cars and -23% regarding the APPG (the same period of the previous year) to this confirmation. But the Lexus of the case, on the contrary, are established: + 24% and 1,794 cars against 1 451 a year earlier. The Japanese can generally be considered the best on this indicator among the largest players of the segment: the nearest brand that showed growth in February is Infiniti, which has been experiencing three times less than 562 copies, but who shown + 51% by February 2016.
Porsche, usually comparable and even superior infiniti, February sales did not become numerous: only 241 fast carthat is 41% less than a year ago. But they brought new batches of cars in Volvo: sales volumes increased not only about January, but also relative to the APPG, albeit 3%, to 355 cars. Land Rover sold more - 714 crossovers and SUVs, but still 19% less than he himself last February.
But who has everything perfectly for the month in a row - it's a couple of Jaguar and Cadillac. The English brand continues to perform orders on, due to which 210% accumulated to last year's 67 sold cars, bringing them to 208. The Americans "grown" smaller, by 24%, which in a barn expression is 112 cars vs. 90 - but on the background of falling Sales from leaders is exactly a good sign.
Genesis also deserves a brief mention of one line: the young Korean brand replenished the custom audience for another 10 sedans. While their account goes precisely dozens - but it is extremely curious, which in Genesis will be able to achieve in the coming year.
SMART serves as a classic completion of the segment review: in February he also did not lose, implemented 30 microcars against 12 a year earlier and showed beautiful + 150% of statistical growth.
Medium segment
The average segment is perhaps the most "multidirectional" from the point of view of what we spoke at the beginning. The largest players, Toyota and Nissan were not able to "accelerate" to volumes comparable to last year's: the first shown -20% with 6,346 cars against 7,953, and the second -28% C 5 300 cars against 7 319.
Let's pop up: sales of new cars and prices in December 2016 and the results of the year
On the other hand, to be objective, positive dynamics are indeed evident: in December, for example, 145,668 cars were sold, which is only 1% less than a year earlier, and most in 2016. I.e,...
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In fairness it is worth noting that both have improved sales since the beginning of the year, but before the "past" success did not reach. Remembering that the total month's result of February was not prevented by last year's just 4.5 thousand pieces, it would be possible to notice that if, for example, the same Toyota and Nissan were published on the level compared to the APPG, the market would show growth. But - multidirection, we remember.
A traditionally confident course comes Skoda: without setting new records, she watches the "track in the next" with the results of last year. In February, this is + 5% and 4,262 realized vehicles against 4,076 - they took their Czech.
The same interest rate, but with a minus sign, demonstrates Chevrolet: -5% and 2 310 sold by Niva with an admixture of expensive Tahoe and Corvette. But among the not very traditionally "positive characters" were also Mazda with Peugeot: the Japanese issued to customers with 1,731 cars, which is 15% more than behind the APPG, and the French - 326, showing an increase of 30%.
The main bones of manufacturers joined the leaders in the face of Toyota and Nissan and slightly lagged behind himself last year. So, Ford showed -13% (2,954 cars against 3 406 for February 2016), Mitsubishi -24% (1 470 versus 1 935), subaru -16% (399 vs. 477), Suzuki -39% (377 vs. 614), and Citroen -10% (305 against 339). Honda's easy drop at 25% from 116 sold cars of great surprise does not cause - but SsangYong, despite the -96% in the column "Regarding APPG", finally, still began to sell something: the debut of the new one was marked by 15 purchased machines.
Budget segment
The most interesting news budget segment In February, it can be considered that Renault again managed to climb the third place of the absolute sales rating. But if in December the French dismissed KIA from him, this time "moved" Hyundai. The result, by the way, quite logical and relative results: 9% increased in Renault, bringing the volume to 9,626 cars sold, and Hyundai lost 11% of last year's 10 510 and implemented 9,391 cars. Their partners from Kia became the second with the total in + 8% and 12,390 cars, but the leading, naturally, Lada: + 5% and 20,003 cars issued to customers.
Volkswagen, entrenched in the fifth place of the overall rating, also showed the increase: + 18% and 6,361 sold car. UAZ sold almost half smaller, 3,507 SUVs, but also added 13% to the results of last February. In general, it seems that the budget brands "tried" more than representatives of the middle segment, and largely due to them the general result and became relatively good, and did not fall further.
Judge for yourself: Datsun - also in plus: + 20% and 1,983 sold "Russian Japanese". The leader of the Chinese unit, Lifan: + 11% and 1,161 implemented by the car also performed. In other words, almost all major players of the budget segment showed an increase to last year's results - and therefore, at least sales here more or less stabilized.
However, they stabilized not everyone here. Ravon found the owners for 506 cars - it is possible to note that Daewoo, a year ago, it turned out three times better. Chinese manufacturers Also in the mass of it, they cannot boast noticeable success: Chery finished February with a total of in -25% (333 cars against 443 per APPG), Geely showed -77% (150 versus 644), Dongfeng -69% (40 versus 127), Brilliance -90% (14 against 146), and FAW -83% (14 against 82). Only Changan supported and implemented 110 cars, which turned out to be 34% more than last year's 82. Zotye recorded 43 cars in his asset, and Haima, on the contrary, which month in a row does not sell anything.
What we have acquired
In contrast to January, February was more saturated from the point of view of the release of new models in open sale. In addition, some pre-orders started - for example, on and Chery Tiggo 3, which were voiced.
Physically, three models appeared on sale. First, the market was released, which was exclusively a cosmetic "raid" in the form of optics, bumpers and a falseradiator lattice. Under the hood of the crossover, a non-alternative 3.5-liter motor on the "sparing" 249 hp, working with the non-alternative 8-speed automatic gearbox. The drive is only complete, options for equipment are only rich: prestige and suite Safety, which cost 3,635,000 and 3,789,000 rubles, respectively. , And here we only note that it has become a little more, better and more expensive, although it did not lose some flaws.
The third, much less mass, but a very interesting novelty of February was the new flagship Geely, the Emgrand GT model. We managed to ride on it when he was still called and just prepared for the exit to our market. Now the model received a ruble price tag and a list of complete sets and is ready to look for their audience. Emgrand GT can offer customers two motors: atmospheric 2,4-liter and 1.8-liter turbocharged, 148 and 163 hp. respectively. Transmission One: Six-speed "Automatic". The cost of a large sedan will start with 1,389,000 rubles for a version with an atmospheric engine, the average execution with a turbine unit costs 1,663,000 rubles, and the top version of Flagship has a price tag of 1,739,000 rubles. Such an impressive amount is justified by the wealth of configuration, which is not only full set Airbags, including knee, but also monitoring the blind zone monitoring system, and a car park, and a projection display, and rear curtain with electric drive, and individual electric drive and heating of the rear right armchair.
That we lost
But noticeable losses February, fortunately, did not bring: it was not announced about the withdrawal of model lines not one of the proposed cars. Against the background of the January news about a significant reduction, it looks like a good sign - let's see how things will go.
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Car sales in 2017: Numbers, Facts, Phenomena
What does the Russian market look like against the background of others, why the preferences of buyers changed, because of which the Russians spend more money on cars and why premium models do not buy well
The Association of European Business (AEB) reported on passenger cars in 2017, stating steady growth for the first time since the beginning of the crisis.
The market began to recover, but growth rates are quite modest, and market participants scares uncertainty about new requirements of regulators.
In 2018, the market expects raising excise taxes on imported high power cars and increase recycling collectionthat inevitably entail price increases. But as long as the State Duma does not approve the final figures, the market reigns uncertainty, and the Committee of Auto Producers AEB for the first time in the history of observations refused to give a forecast for the next year. The Chairman of the Jorg Schreiber Committee explained that earlier in AEB expected the growth of the market in 2018 by 5-10%, but now it did not even talk about these figures.
Other market experts with confidence are talking about 10% .. At the same time, the experts of Avtostat have rebelled that demand could decrease in the second half of the year after the end of the presidential campaign. The Agency predicts that in 2018, prices for cars will rise by an average of 5-7%.
Over the year, 1.6 million cars were sold
The last month of 2017, according to AEB, showed an increase of 14%, due to which the statical increase was 11.9%. The market has grown in ten months in a row, and by the end of the year manufacturers report on 1,596,000 cars sold. Chairman of the Committee of Automobile Producers AEB JORG Schreiber noted that the car market of the Russian Federation showed the level "a little better than in 2009." At the same time, the specialist stressed that according to historical standards, its volume "is still small". According to preliminary data, Russia ranks fifth in Europe - after the German markets, Great Britain, France and Italy.
Kia Rio - the most popular car in Russia
The most popular automaker remains domestic AvtoVAZ - last year 311,588 cars under the LADA brand were sold, which is 17% more than 2017 indicator. This is not the biggest interest in the largest market leaders, but the domestic brand has achieved a market share in 19.5%, and this is the best result of the brand over the past six years. Lada still realizes much more than the nearest Hyundai competitors (181 947), KIA (157 858) and Renault (136 682).
In the top ten of the best-selling models of the market - four LADA cars, and Vesta for the year reliably settled in third place with 77,291 cars, which is 40% more than in 2016, and more than the number of Hyundai Solaris sold (68 614 pieces). Ahead is only a more affordable Lada Granta and Korean Kia Rio, which, with a result of 96,689 cars of two generations, has become the most popular car in the year.
Crossovers are becoming more popular
Segment compact crossovers First was named the largest in Russia. According to AEB, in 2017 he took 26% of the market - exactly the same as the segment unshakable before budget sedans. In third place with a noticeable lag - a golf class, which in Russia is represented by a limited number of models.
Against the growth of the growth segment of the CD-crossover segment, it is more than two-time growth of Hyundai Creta's popularity - with a result of 55,305 cars, the model ranked fifth after the year, although in 2016 it was not even a dozen. Similar dynamics at the direct competitor Renault Kaptur, although general numbers are modest: 30,966 pieces and 12th place while maintaining the former demand for a rattulate DUSTER (43,828 pieces). In total, 11 crossovers hit the top 25 of the market, four of which no longer belong to compact or budget.
All market leaders produce cars in Russia
In the top 25 of the most popular models, only cars were finally entrenched russian production. Manufacturers who have plants in Russia, the annual growth in sales is noticeably larger than the average. So, sales growth stamps Lada. And Renault amounted to 17%, KIA gain - 22%, Volkswagen - 21%. And the Mitsubishi brand has an increase in 45%, and the expansion of local production allowed the company to significantly reduce prices.
Market participants believe that the launch of local production makes sense with the volume of sales of at least 30 thousand cars per year, and these are the volumes below which sales are usually reduced very noticeable. Minimum volumes of annual sales among stamps with local plants - at Mitsubishi (24 325) and Mazda (25 910). If you do not take into account Chinese brands and premium brands, sales of all others do not exceed 10 thousand pieces.
The best dynamics showed Mitsubishi and Ravon
A 45% increase in Mitsubishi's brand is the most visible among really mass brands, although it relies on the modest base of 2016. However, in statistics AEB there are more impressive numbers. Thus, the Uzbek-Korean Ravon differed in a circulation of 15,078 cars, which is an increase of 733%, but this dynamics can be explained by the actual lack of brand on the market last year. The growth of 261% at the Zotye brand is generally impaired for the market, since sales rose from 301 to 1088 pieces. And the most impressive discs on which it is really worth paying attention to the premium brand Genesis: 1031 car against 46, that is, an increase of 2141%.
Worst Dynamics - SsangYong
A drop in sales by 89% at the SsangYong brand can be called the failure of the year. With a normal dealer network and three topical models, it was possible to sell only 123 cars against 1141 a year earlier. The results of the Chrysler brands (9 pieces against 30) and Geely (2234 against 4473) look very sad. But truly surprises UAZ, lost 15% of customers. Although the absolute figure looks good: 41,632 cars in 2017. New model And the constant updates of the existing model range allow you to hope that the brand will quickly correct the position and return back to the top ten, as it was in 2016.
Sales of premium models stagnate
According to AEB, 136,045 premium brands were implemented for the year, which is 4% more than a year earlier. The premium market, which showed a noticeable growth in the period of strong fall of the market, is now slowed down the dynamics - prices on expensive models have increased markedly, and local production, stimulating programs and state support work only in the mass segment. The leader of the premium market Mercedes-Benz showed zero dynamics for a year, having implemented 3,808 cars, although in 2016 sold on 80 pieces more. The most optimistic result is BMW: 30,018 cars and an increase of 9%. Audi (16 878 pcs.), On the contrary, lost 18% of customers. The Volvo brand has implemented 7011 cars, but the increase is as much as 26%.
Russians spent more money on cars
According to the Avtostat agency, revenue from the sale of new cars for 2017 amounted to about 2 trillion rubles, which is 15% more than in 2016. This result exceeds the level of 2011, when 1.87 trillion rubles were spent, however, more than, not with sales, but with an increase in the cost of purchases. At the same time, in the best years for new cars, Russians spent even more - up to 2.3 trillion rubles.
In 2017, prices for cars grew very moderately. According to the Avtostat agency, the weighted average price for new cars During the year rose by almost 2% to 1.33 million rubles. So, raising prices for mile row Lada. amounted to 3%, and in the office Skoda assured that the brand did not make significant changes in the price lists during the year. Nissan corrected prices within inflation, raising them by 2-3% depending on the model. But since the beginning of 2018, several brands have increased prices from two to eight percent, and this process may continue.
