Caterpillar is the history of the company. Caterpillar is the world leader in the production of special equipment at the US plant collect

Manufacturers of gadgets

Caterpillar Inc. It is an American corporation that designs, develops, produces and sells machinery through the network of its dealers around the world. It serves as a leading world leader in the production of construction and mining equipment, locomotives, engines and industrial turbines. Under this brand also produces work wear and boots (CAT / CATERPILLAR). Having more than $ 89 billion in assets, the firm is No. 1 in its industry.

Cat phone is made by CAT PHONE - Mobile devices Caterpillar Inc., simultaneously working as smartphones and by a regular telephone line. The first such unit, CAT B25, was announced and released in 2013.

History Caterpillar Inc. Began in the 20s of the last century. The future huge corporation appeared as a result of the merger of two other firms. In 1986, she was reorganized and received its current name. The headquarters of the organization is located in Peoria, Illinois, USA.

One of the founding fathers was Benjamin Holt - the American inventor, who first patented and made a caterpillar tractor. He was born in a distant 1849 in New Hampshire, USA. Benjamin was the youngest of his four brothers, as well as from eleven pivot brothers and sisters.

The head of the family was the owner of the sawmill, which delivered solid wood wood for the construction of wagons. The brother of the future inventor founded his own American company, originally produced wooden wheels for cars, and then - and steel tram wheels.

In 1869, Benjamin went to work on his father's sawmill, where he began to help in the loading of hardwood wood on the ship, which was from New Hampshire in San Francisco.

At the age of 23, the "Entrepreneurial veil" woke up in it, and the young man engaged in the supply of sawnwood on the west coast. A few years later, his mother died, and later - and the Father. After the death of parents, the young man moved to California.

Subsequent events developed by rapid pace. After moving Benjamin, the Holton brothers founded an enterprise, which took preparation of wood to use in arid California valleys and deserts. They opened their new things in Warm Stockton, where the climate was suitable for drying wooden wheels.

The brothers have invested $ 65 thousand in the construction of the plant and equipped it with the best technique, which only was able to acquire. Stockton was at a distance of 140 kilometers from San Francisco, and therefore there was a way out to the sea and a river coast. Soon the brothers constantly worked the headquarters of 25 people.

Benjamin enjoyed an authority from his family, who considered him a brilliant entrepreneur. It must be said that he never disappeared to the inventions. For the purpose of the experiment, they built the first steam engine, which received the nickname "Old Betsy". Oil, firewood or coal could be used as fuel.

The engine weighed 22 thousand kilograms and rode on huge wheels from the metal. That year, when Benjamin was made by a steam tractor, he became president of his own company. Another brainchild of a talented entrepreneur became a combine.

However, its main invention is the first workable caterpillar tractor - was successfully demonstrated by the autumn of 1904. To create such a tractor, Benjamin had to use all those metallurgical resources that were available to him.

The very first tractors of the 1890s and the beginning of the 1900s were very hard; Sometimes their weight reached 450 kilograms, because of which they often fell into the soft land of the agricultural land of the San Hoakin Valley in Stockton. Benjamin Holt tried to solve this problem due to the increase in the size of the wheels in width and height.

Such a tractor seemed more complex and expensive in service. Then he considered another option - lay a temporary maternity road to a steam tractor. This idea also disappeared quickly, because she would take a lot of time and prevented earthy work, and in general was expensive. After that, the Holt thought about wrapped the wheels of the boards.

This appeared a set of wooden tracks attached on chains. The new car was successfully tested to them on wet earth, which he plowed right on Thanksgiving.

In 1910, Benjamin opened the factory in Eastern Peoria, Illinois, led by his nephew. The next plant appeared in the Midwest. Despite the fact that there was a considerable capital on his conversion, this company turned out to be very profitable.

After 2 years, more than 600 people worked in the company; Exports of tractors in three foreign countries, including Canada, was also established. Crawler Machines Holt played a supporting role in the First World War. When she flashed, the British Military Ministry ordered the HOLT tractor.

Tests passed so successfully that this technique was chosen by a cannon tractor. The use of HOLT cars affected the development of the British tank, and the tactics in the places of hostilities were changed. In other words, this technique turned out to be "one of the most important military vehicle All times. "

When the war ended, heavy-duty tractors, so suitable for previous needs, turned out to be unsuitable for farmers. This led to the fact that the future company Caterpiller sharply worsened his position. Benjamin had to reduce prices for new equipment; The old reserves of military tractors sell also failed.

The company hardly experienced the transition to peacetime, which contributed to the nationwide depression. In 1920, Benjamin died suddenly after the disease, which lasted only a month.

Subsequent years were marked by constant financial difficulties. Benjamin's place was taken by the candidate proposed by banks, in front of which the company had a big debt. In the spring of 1925, an union was associated with a stronger financial institution. This was how Caterpillar was born.

Product rules companies were combined. Now the company produced five tracked tractors.

Sales for the first year amounted to $ 13 million. By 1929, they had increased to $ 52.8 million. The growth of the company continued throughout the entire period of the Great Depression of the 1930s.

During World War II, the products began to be actively used by the construction battalions of the US Navy, which built aerodromes and other facilities in the Pacific Theater of Military Action. During the post-war construction boom, the company Caterpiller continued to grow rapid pace.

She launched his first enterprise abroad at the beginning of the 50s of the XX century. So the transformation of the company in a multinational corporation began.

Caterpillar has built its first Russian plant in Tosno, located near St. Petersburg. He was completed for 16 months. The plant demanded the first electric substation in the Leningrad region since the Communist Government was dissolved in 1991.

The object was built in the harsh winter conditions, where the temperature dropped to -25 ° C. Construction was ruled by Lemmink & Group from Helsinki, Finland. In the 1960s, the company Caterpiller also launched production in Brazil.

Range modern products Corporation is truly impressive. The company produces about 400 purchases through a dealer network. Among them: Excavators, agricultural and tracked tractors, loaders, trucks and locomotives. Caterpillar equipment is actively used in construction, transport industry, industry, energy, forestry.

The company is the world's largest manufacturer of the Middle Wheel Loaders big sizewhich are manufactured at factories around the world.

The corporation is also engaged in the defense industry. The corresponding subsidiary produces diesel engines and automatic transmissions, as well as other details (for armored brinestocks, combat tanks, military engineering machines and tank conveyors).

Headquarters is located in the UK. The company was repeatedly criticized for supplies Bulldozers for the Israel Defense Army (IDF). In particular, in 2003, IDF Caterpillar D9 was involved in the incident, when American activist Rachel Kori, who opposed the war in Iraq and Israeli presence, was killed by a bulldozer.

Squares against the company filed her family and family of Palestinians, also those who died on that day. Nevertheless, the court rejected the claims and ruled that death occurred as a result of an accident.

Caterpillar also has a business unit specializing in the development of electronics for construction and mining industry. The subsidiary has been working since 2002 and is based on Ohio.

Mobile phones manufactured under the Caterpillar brand are manufactured at factories in China. Their distinctive feature: design and protection, correlated with construction equipment of the company. Of course, the Corporation does not specialize in consumer goods, but Cat Phone's mobile devices perfectly fill this niche. The idea itself looks great: the construction equipment of the Corporation is overall and reliable, and its protected phones can boast similar properties.

For several years, the company Caterpiller tried to go out with his "unhappy" mobile devices On the market of the CIS countries, and it still succeeded.

The price of such devices is high enough, and therefore they do not afford to pocket. In addition to phones and smartphones, the company produces various accessories, including covers, protective films for screens, charging device, holders and fasteners.

Chairman and General Executive Director, and at the same time and key figure Corporation is Doug Oterhelman, a famous American businessman. He was born in 1953 in Illinois. Father Arc worked as a businesswoman in a dealer network John Deere.. The boy grew surrounded by cars and since childhood dreamed of working in Caterpillar.

In 1975, the young man graduated from the University of Millikin with a bachelor's degree. Immediately after that, he became part of the Caterpillar family. Initially, Oberhalman got the position of credit analyst in the Treasury Department. The first part of his career will be carried out in the field of finance. At this time, the arc gets the opportunity to work worldwide, thanks to which there is a lot of travel.

He spends three years in Uruguay, a year in South Florida and four years in Japan. 20 years after his first working day, Doug will be published by its vice president, and later will receive the position of chief financial director. In 2010, he becomes the most important figure in Caterpillar.

He is accountable for six other presidents of the company. Obelmanman manages the division of social services and several enterprises with sustainable development capabilities. In addition, he oversees marketing machine industry and sales for the North American Commercial Department.

About the personal life of the company's head is not known too much. Nevertheless, his wife Diana is a public figure, because it is the chairman of Cullinan Properties Ltd. - Real estate companies offering commercial brokerage services, assets management, construction, investment services, market and financial analysis.

In 2011, Obelmanman received a salary of $ 16.9 million, which was 60% exceeded its earnings for the year previous. Doug himself says that his big family makes him very happy. Couple brings up four children.

The main concept of the company is its stability. It pays a lot of attention to keep the environment. Obelmanman says that such a position is quite natural, because it is fundamental to the success and prosperity of the corporation.

Ensuring reliable and efficient energy solutions, continuous development of infrastructure, the concern for the quality is the key objectives of modern society, according to the head of Caterpillar. For many decades, dealers and customers of the company are guided by them.

Caterpillar Inc. (Katerpilar is one of the leading corporations for the production of largest special equipment in the world. Releases earthy and transport equipment, construction equipment, diesel engines, energy installations (working on natural and passing gases) and other products, as well as shoes. Recently also protected Mobile phones and smartphones. As part of more than 480 divisions located in 50 countries around the world on five continents.

Russia has its own plant in the Leningrad region, in the city of Tosno (since 2000). Headquarters is located in the United States.

California engineers Benjamin Holt and Daniel Best could hardly suspect that their purely peaceful experiments with agricultural machinery would affect the outcome of global wars. However, this is how it happened. The Holt and Best invented the caterpillars, the British were equipped with caterpillars tanks and won the first world war.

The invention of infinite chain wheels (more known now as caterpillars), made by Holt and Beste at the end of the XIX century, was quite applied. Heavy wheel tractors drowned in the oily loose soil of the Mid-Padded states - the US Hitters. The demand for technique for this reason was small. To raise sales of your Holt Manufacturing Company and Best Tractor Company, Holt and Best companies offered several inventions. The best of them were caterpillars, reliably held multi-torque cars on the surface even where people were driving in the ground, but about using the horse could not be speech. At first, the new invention was interested only for agricultural machinery manufacturers. The situation has changed shortly after the beginning of the First World War.

Caterpillar nicknamed Tank.

The coordinated counterattack of French and British troops in September 1914 became a turning point in the first battle of Marne and the end of a carefully planned German offensive. The opposing armies turned on both sides of the front line, a long-term bloody and meaningless trench war began. Over the next two years of hostilities, the Western Front line has shifted only on any ten miles. The command of the Entente and the German imperial headquarters were fragile looking for a way to change the situation. The most recent technical developments went into the course. The Germans made a bet on aircraft and chemistry, running in the production of airships and poisoning gases. The authorship of the British recipe victory is attributed to the Colonel Ernest Swinton, the author of the popular military fiction. It was he who put forward the idea of \u200b\u200bthe armored crew, which would be driven by the engine internal combustion, moved with the help of the tracks, was invulnerable to machine-gun fire and easily coped with a wire bar.

The offer of Swinton appeared not from scratch - before the war, Swinton conducted experiments with the tractor, shortly before that developed in the United States. The project initially was met by British military very skeptical. The idea was saved Winston Churchill. In the face of the first Lord Admiralty, Swinton found the hottest supporter of his proposals. Soon the project was financed from the Funds of the Naval Ministry. By the way, part of historians believe that it was Churchill who was the author of the term Caterpillar ("Catering") in its new meaning. In most British military documents of that time, the innovation appears under a different name. For considerations of secrecy during testing, a new miracle technique was called Tank ("Tank", "tank").

However, Holt Manufacturing Company and Best Tractor Company, belonging to the Holt and Besset, took part in the First World War not only as sources of Know-how. During the war, the artillery divisions were delivered thousands of tractors-tractors. An additional source of income was the supply of engines for tanks. As part of cooperation with the Allied Command, Holt also developed the world's first self-propelled artillery setup, which moved with the speed unheardly then - 28 miles per hour. The idea, however, was too radical and did not find a wide embodiment before the beginning of World War II.

First combat machines On the tracked move were used in 1916 in the battle of Somme. But the real triumph of a new type of weapon took place on August 8, 1918 in the battle at Amiene, when avalanche of 456 tanks broke through the German front. General Erich Ludendorf, Assistant Supreme Commander Powl von Hindenburg, called this day by the Black Day of the German Army. The trench war came end. And when the German Higher Command announced in October 1918, that the victory is impossible, the appearance of tanks was indicated as the main reason.

Americans with a German accent.

Despite such successes, the inventions of the invention Benjamin Holt and Daniel Best never claimed to recognize their special merits to the powers of the Entente. All the attention of businessmen focused on the development of their enterprises, until the mid-20s of the twentieth century, agricultural equipment competing in the American market. Rivalry ended in 1908, when the Holt bought Daniel Togot. However, in two years later, the son of Besset revived the Father's company (the company became known as C.L. Best Tractor Company).

However, with time, the Holt and Best concluded that the association of companies promises them more benefits than the continuation of rivalry. In 1925, a combined company arose under the general brand CATERPILLAR. The chapter was Clarence Leo Best, who occupied this post until 1951. In January 1962, the company became public, placing his shares on the stock exchange.

And in October 1931, a single assembly production was put into operation at a new plant in Peoria, Illinois. The selection of the location of the updated company was not done by chance. Illinois can be conventionally called the industrial heart of the agricultural districts of the United States and Canada. The main city of the state is industrial Chicago. Nearest neighbors - Indiana, Missouri and Iowa. Not the last argument when choosing a place has become the presence of highly qualified and disciplined labor. The company, the founders of which made a huge contribution to the defeat of the "Second Reich", is located in the German state of the United States. From the middle of the XIX century, Illinois was one of the centers of German immigration. Extensive unnecessary lands attracted immigrants from the old world. Here they could acquire their own farms. However, money for the redemption of the Earth, cattle, the inventory was far from all. Therefore, many "hung" in the cities in the hope of accumulating funds to implement their dreams. Often, such a stop was delayed for years. As a result, by the beginning of the century, most of the cities of Illinois in the composition of the inhabitants have little difference from Thuringia or Bavaria. Technological leadership, high professionalism of workers and successful positioning steel during this period the main factors of Caterpillar success in the market. By the 1940s, the company managed to significantly expand the product line. In addition to traditional tractors with gasoline and diesel engines, the company has established the release of graders, as well as energy plants. A large increase in production at that time was caused by the needs of the warring American army in the Caterpillar technique. By request of the US Defense Ministry, the company began to produce engines for the M4 tank. Subsequently, this project became the basis for the development of the company's OEM business, which in our time it actively develops - including in Russia.

In the places of the past battles.

After the completion of World War II CATERPILLAR began expansion outside the United States. In 1950, the first foreign division of Caterpillar Tractor Co. was founded in the UK. Ltd. The main reason Became trading barriers to the company's products. European countries who survived the war were too tight about the development of their own engineering, therefore increased tariffs were established to import imports. The penetration of American products also prevented a significant dispensation in currency courses: the prices in American dollars turned out to be heavy for European customers. The problem of the problem was the creation of assembly industries in Europe, the first of which was the British factory.

The same tactics were used by the company to penetrate the Asian markets. In 1963, Caterpillar and Mitsubishi Heavy Industries created one of the first joint ventures in post-war Japan. The new plant in the city of Sagamyhar near Tokyo began the production of products in two years. Renamed in 1987 in Shin Caterpillar Mitsubishi, this enterprise is now second the largest manufacturer Heavy construction machinery in Japan.

Caterpillar expansion period in 1960 - 1970 ended very dramatically. The global recession of the early 1980s, provoked by the increase in oil prices, painfully hit the company, the former leader in the construction equipment market. The situation aggravated the high dollar rate, due to which Caterpillar's products lost their attractiveness compared to the goods of Japanese competitors, the main of which was Komatsu. In 1982, Caterpillar sales declined by almost 30%, the company for the second time since the foundation has completed the year with losses that amounted to $ 180 million.

Trade union wars.

Trying to cope with problems, the company's management decided to large-scale reducing the state and sizes of wages. For several years, 13,000 of 47,000 workers were dismissed. Salary staff and top managers have been reduced by 10% and frozen for an indefinite period. At the same time, capital investments were trimmed by 36%. Despite the measures taken, the situation has deteriorated. In 1982, the company's debt increased compared with the previous year from $ 1.8 billion to $ 2.6 billion. A similar reduction in costs provoked a real war with trade unions. The strike, announced at the company's factories, one of the largest American Treads United Auto Workers, lasted almost eight months and ended with the signing of the settlement agreement. However, as it turned out later, it was only the first fight.

Caterpillar Management made an incorrect forecast regarding the duration of the global recession, and this error set Caterpillar into a very difficult position. In 1984, the company's production facilities increased compared with 1973 by 75%, while real production increased by only 25%. At the same time, the expensive dollar strongly devalued the company's foreign income, while simultaneously provoking competitors from Komatsu and Italian Fiatallis Europe to unleash price wars. In this situation, for the first time in its history, the company had to agree to the maintenance of barter settlements with some of its customers. As an exit from the situation, at this time, the own financial unit was created, which took over the calculations with customers and dealers.

The decision of the accumulated problems was the main task of the then CEO Caterpillar Georg Shepher. The manager was actively looking for a new strategy that would allow the company to continue to insure against the repetition of similar crises. The new policy was formulated gradually. At first, the line of the products offered was significantly expanded. Staying mostly by the manufacturer of large heavy equipment, Caterpillar entered the market of small aggregates. And soon a new step was made. Instead of coagulation of foreign branches, which many from Caterpillar were waiting for many, the company made a bet on the transfer of production and assembly centers closer to key clients. It was at that time that the old agreement was revised with Mitsubishi Heavy Industries. Caterpillar began to establish independent production of excavators in Japan and other equipment.

As a result, by 1987, the company's assortment doubled and reached 150 items. However, the staff had to shorten (compared with 1982) another 40%. The gradual growth of the yen course was played by the Caterpillar's position in strengthening Caterpillar. Competitors from Komatsu no longer had unconditional advantages. By 1988, dollar prices for equipment japanese companies Rose by more than 20%, while Caterpillar prices have increased only 9.5% over the same period. Nevertheless, the leadership was decided on a root restructuring of Caterpillar business.

Chosen in 1990 to the post of CEO Caterpillar Donald Fights announced a new company strategy based on three basic principles: decentralization, budgeting, refusal of mass contractions. The ambitious program at first did not find support in the highest manual. However, the Fights was convinced that this is the only way out for a company that should comply with the principle: "If you lose in something, then you lose in everything."

The key element of the new strategy was decentralization. Caterpillar was divided into 13 independent centers and 4 service divisions. Later, the number of divisions increased respectively to 17 centers and 5 services. Before the restructured company, a common task was delivered - to ensure profitability not lower than 15%. At the same time, divisions in market conditions were to compete for orders of profit centers. The result of innovations was very encouraging. During the four years, the release time of the new product on the market was reduced by half.

Despite the promise of managers avoid mass layoffs, the new Caterpillar strategy has not to taste the United Auto Workers union, who again announced a strike. Fierce struggle that lasted with variable success For several years, nevertheless ended the company's victory. The secret of Fights's success was simple: before the start of the strike in the warehouses managed to accumulate multi-month stocks of finished products. According to researchers, the patience of strikers ended almost simultaneously with "supplies". If the strike was dragged, the company would be waiting for serious problems. However, trade unions then could not know about it and agreed to the conditions proposed by the managers.

Another important factor that ensured the stability of the enterprise in this difficult period was a huge network of dealers, each of which had its own product reserves. Caterpillar has long been selling its tractors and excavators only through the dealer network. Cumulative turnover of dealers around the world twice more turnover Caterpillar itself (in the mid-1990s - $ 27 billion per year against $ 14 billion). Partnerships with dealers provided Caterpillar and the main competitive advantage - the ability to replace any part at any point of the globe within 24 hours. In addition, dealers know about customers more than Caterpillar, and therefore the company saves substantially in marketing research.

At that time, the dealer network included 197 companies, 132 of which were operating outside the United States. The average annual income of the company's dealers was $ 150 million, and the total number of employed exceeded 80,000 people, which is 20,000 more than the number of employees of the company itself.

Caterpillar today.

The company is a recognized market leader. In 2001, sales brought CATERPILLAR $ 20.175 billion, and profit was $ 1.053 billion. According to experts, the total cost of the company's dealer network at the beginning of the 21st century exceeds $ 6 billion.

In 2011, Caterpillar acquired for $ 8.8 billion BUCYRUS INTERNATIONAL, after which it became the largest manufacturer of alpox excavators.

Caterpillar is a leading global corporation for the production of special equipment. The company produces construction, mining equipment, transport, excavation techniques, diesel engines, gas turbines and other energy installations. The equipment works on natural or passing gas. Recently, the firm produces mobile phones and smartphones.

The main goal of the company is to create reliable equipment with the smallest emissions. harmful substances. The technique is perfect safe for the environment and does not harm human health. To date, experts are engaged in the development of autonomously managed machines that will spend the minimum fuel consumption.

The main idea of \u200b\u200bthe corporation is to listen to the wishes and advice of their consumers and create special equipment for the successful customer business.

Caiterpiller company is the main supplier of special equipment worldwide. The company regularly improves production technology and develops new ideas, which makes it possible to increase the efficiency of their equipment.

Business Corporation includes several main directions:

Building.
Industrial activities.
Energy systems.
Financial help. In addition to the main activity, the company provides financing services (insurance and lending) for large customers.

History CATERPILLAR.

The founders of the corporation are Deniel Best and Benjamin Holt. Each of them in 1890 was engaged in the modernization of the wheel tractor in order to improve its maneuverability and mobility. The history of the Caiterpiller originates in 1905, when studies of both engineers led to the creation of a steam motor for the tractor. This year their equipment began to be used on construction and agricultural work. After a few years, the success of the company exceeded all expectations, the tractor models were improved, a new equipment appeared every year, which was actively used in the United States.

In the 20s of the last century, products began to be supplied to Europe. After a few decades, the equipment is actively used worldwide.

The Second World War also did not bypassed a caterpillar corporation. The military battalions of the American Army used the company's technique for the construction of military fortifications.

Where they collect CATERPILLAR

Many consumers who wish to purchase high-quality equipment for their business is concerned about the question: where they collect the Caiterpiller. In early 2000, Caterpillar production goes beyond America and is implemented in Japan, Germany and Belgium. Today, the Corporation continues the policy of successful activities and has plants in 25 countries of the world. About 300 items are produced, which is rightfully recognized as the best in the engineering industry. The main office of the corporation is located in the United States.

Caterpillar is a global leader in the production of construction and mining equipment, engines operating on natural Gaze and diesel fuel, as well as industrial turbines and diesel electrical locomotives. In addition, thanks to the work of our Caterpillar Financial Services division, we occupy leading positions in the market for lending to the acquisition of technology.

Created for the success of the customer

We are seriously and for a long time - for our customers and for the whole world. Our customers can be found almost in any corner of the world. We understand that the source of our success is to promote the success of our customers.

Created to change life for the better

We are aware of our responsibility to society in which we live and work. The Caterpillar Foundation, founded in 1952, makes it possible sustainable progress worldwide, supporting sustainable development and environmental protection programs, providing access to education and meeting basic human needs.

Created for the future

The long history of our existence is rich in innovation, we use the most advanced technology to develop best solutions For our customers. Do we conduct research methods for moving large volumes of materials with lower fuel costs, create equipment with a smaller level of emissions, or we develop solutions to create autonomously managed machines, we always try to use feedback with the customer to improve our ideas and actions for the benefit of our customer. Now in the future.

The world's largest Caterpillar company in the production of special equipment

Caterpillar Education History, Caterpillar Engines and Power Supplies, Used Caterpillar Equipment, Caterpillar Management

Section 1. Caterpillar history and success.

Caterpillar Inc. - This is an American corporation. One of the world's largest manufacturers of special equipment. Releases excavation and transport equipment, construction equipment, diesel engines, energy installations (working on natural and passing gases) and other products, as well as shoes. The composition of more than 480 units located in 50 countries around the world on five continents. Russia has its own plant in the Leningrad region, in the city of Tosno (since 2000).

For more than 85 years, Caterpillar Inc. has been It seeks significant progress and contributes to positive changes around the world. Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel engines and engines working on natural gas, industrial gas turbine plants and electrodesome oil locomotives. Sales and revenues of the company in 2011 amounted to $ 60.138 billion. Caterpillar is also a leading service provider through the company's divisions: Caterpillar Financial Services, Caterpillar Remanufacturing Services and Progress Rail Services.

History and success of Caterpillar

The coordinated counterattack of French and British troops in September 1914 became a turning point in the first battle of Marne and the end of a carefully planned German offensive. The opposing armies turned on both sides of the front line, a long-term bloody and meaningless trench war began. Over the next two years of hostilities, the Western Front line has shifted only on any ten miles. The command of the Entente and the German imperial headquarters were fragile looking for a way to change the situation. The most recent technical developments went into the course. The Germans made a bet on aircraft and chemistry, running in the production of airships and poisoning gases. The authorship of the British recipe victory is attributed to the Colonel Ernest Swinton, the author of the popular military fiction. It was he who put forward the idea of \u200b\u200ban armored crew, which would be driven by the internal combustion engine, moved with the help of the tracks, was invulnerable to machine-gun fire and managed with a wire border without difficulty.

For the first time, combat vehicles on the tracked move were used in 1916 in the battle of Somme. But the real triumph of a new type of weapon took place on August 8, 1918 in the battle at Amiene, when avalanche of 456 tanks broke through the German front. General Erich Ludendorf, Assistant Supreme Commander Powl von Hindenburg, called this day by the Black Day of the German Army. The trench war came end. And when the German Higher Command announced in October 1918, that the victory is impossible, the appearance of tanks was indicated as the main reason.

After the completion of World War II CATERPILLAR began expansion outside the United States. In 1950, the first foreign division of Caterpillar Tractor Co. was founded in the UK. Ltd. The main reason was trade barriers to the company's products. European countries who survived the war were too tight about the development of their own engineering, therefore increased tariffs were established to import imports. The penetration of American products also prevented a significant dispensation in currency courses: the prices in American dollars turned out to be heavy for European customers. The problem of the problem was the creation of assembly industries in Europe, the first of which was the British factory.

The same tactics were used by the company to penetrate the Asian markets. In 1963, Caterpillar and Mitsubishi Heavy Industries created one of the first joint ventures in post-war Japan. The new plant in the city of Sagamyhar near Tokyo began the production of products in two years. Renamed in 1987 at Shin Caterpillar Mitsubishi, this enterprise is now the second largest manufacturer of heavy construction equipment in Japan.

As a result, by 1987, the company's assortment doubled and reached 150 items. However, the staff had to shorten (compared with 1982) another 40%. The gradual growth of the yen course was played by the Caterpillar's position in strengthening Caterpillar. Competitors from Komatsu no longer had unconditional advantages. By 1988, the dollar prices for the equipment of the Japanese company increased by more than 20%, while Caterpillar prices have increased by only 9.5% over the same period. Nevertheless, the leadership was decided on a root restructuring of Caterpillar business.

Despite the promise of managers avoid mass layoffs, the new Caterpillar strategy has not to taste the United Auto Workers union, who again announced a strike. The fierce struggle that lasted with varying success for several years, nevertheless ended the victory of the company's management. The secret of Fights's success was simple: before the start of the strike in the warehouses managed to accumulate multi-month stocks of finished products. According to researchers, the patience of strikers ended almost simultaneously with "supplies". If the strike was dragged, the company would be waiting for serious problems. However, trade unions then could not know about it and agreed to the conditions proposed by the managers.

Another important factor that ensured the stability of the enterprise in this difficult period was a huge network of dealers, each of which had its own product reserves. Caterpillar has long been selling its tractors and excavators only through the dealer network. The cumulative turnover of dealers around the world twice the turnover of Caterpillar itself (in the mid-1990s - $ 27 billion per year against $ 14 billion). Partnerships with dealers provided Caterpillar and the main competitive advantage - the ability to replace any part at any point of the globe within 24 hours. In addition, dealers know about customers more than Caterpillar, and therefore the company saves substantially in marketing research.

Cars

The Caterpillar range has over 300 models, defines the standards of the industry, paying increasing attention to the client. We plan to continue to hold the leading position and continue to help you with your needs, supplying our equipment, constantly introducing new and upgrading manufactured products, possessing best system Implementation and support for products in any industry, which is engaged in the overhaul.

Caterpillar is the leading global manufacturer of diesel and gas pipelines, as well as power plants based on them. In addition, the company is widely known as the manufacturer of energy and industrial gas turbine plants under the Salar Turbines brand.

Engines and power installations Caterpillar Applied on trucks and buses, sea ships and yachts, in installations for oil production and drilling, in electrical generator units of our own production, as well as in many other machines and mechanisms. Electric generator sets produced by the company can be used as sources of both reserve and main energy supply of various industrial consumers, as well as objects of the social sphere and housing and communal complex. Power plants Caterpillar provide energy to oil platforms and mines, cities and villages, hospitals and schools, airports and business centers ...

The alternatives offered by the CAT dealers include cars that were used different times, certified used Cat equipment, financing and extended services maintenance.

Benefits of used Caterpillar equipment:

Careful inspection and verification with the help of new technologies

Complete knowledge of Cat machine design

Unrivaled product quality and product support

Additional extended service services

Documenting the machine maintenance data

Cat dealer network does not have equal service and support. The Caterpillar world dealer network provides a full range of services, from fast delivery of parts to an effective malfunctional analysis.

Career work on the extraction of bulk materials

Client tasks

Performance for different customers has a different expression. It can be measured by the volume of material transported per day, the versatility of the possibilities of technology or daily fuel consumption. For any set of Caterpillar requirements, it will help to increase productivity and profitability through modern resources for managing machine park, new technologies, comprehensive maintenance and support programs, as well as to facilitate the largest network of dealers.

Task Performance Cost Control

Increase profits

Improving the accuracy of commercial applications and cost estimates

Optimization of the load of the machine park and personnel