Nissan began his birthday long before the announcement of the name of the official brand. In 1914, Kwaishinsha Co., which had industrial shops in Tokyo, created a passenger car that was subsequently called "Dat" (the first letters of the car's creators - Kenjiro Den, Rokuro Aoyama, Meitaro Takeuchi).
The history of the birth of Nissan Corporation
The DAT car had a two-cylinder engine with a capacity of 10 hp The name of the car has become meaningful - after all, in Japanese the word "DAT" means " promotional, alive" The creators of the car did not stop at the achieved, and in 1915 the light saw a new model of the car "Dat-31", and the DAT-41 model was released in 1916.
Thanks to the success associated with the release of successful cars, in 1916 the company Kwaishinsha Co. Joined LilaAnd as a result of the merger, a large industrial corporation was formed, which began to work in Osaka. Mostly, this industrial enterprise was engaged in the development and release of large trucksAs required realities of time.
In 1919, another company was born, which subsequently joined the slender ranks, the United Nissan Corporation - it was enterprise JITSUYO JIDOSHA Co., Ltdwhich was engaged in the release of exclusive models of three-wheeled cars. These cars for the company developed an engineer William Gorham, an American. JITSUYO JIDOSHA Co., Ltd has turned well in the Japan market, she offered not only three-wheeled cars, but also spare parts for them, materials for their production, sold new technologies, tools, while while the most successful and rapidly developing in the automotive industry market.
In 1926, a rather unexpected, but very promising merge companies JITSUYO JIDOSHA CO., LTD and KWAISHINSHA CO. New company called Dat Jidosha Seizo Co.
In 1931, there was another merger of this company with the enterprise Tobata Casting, which was formed at the time of Yoshisuke Aikawa. New company got a name TOBATA / IMONO.. It was after this merging that the historically significant decision was made to produce passenger cars, and soon the world saw the first car of this company - Datson, the name of which is literally translated as the "son of the date". Later in the title changed the letter "O" to "U", and it began to correspond to the symbol of Japan - the Sun, because it sounded "" ("Sun" in Japanese - "Sun"). This car enjoyed in great demand in Japan and in other countries, the release of cars of this brand has lasted until 1983.
Nissan - Triumphant World Conquest
On December 26, 1933, an event occurred in the history of the automotive industry, and was the birthday brand Nissan.. Then the largest companies of Japan were connected - tobata / iMono and Nihon Sanyo, and June 1, 1934 This new Jidosha Seizo Corporation announced its new name - Nissan Motor Co. Ltd. This company continued the release of the Datsun cars of the predecessor company, only changing them, improving and modifying them.
Since 1950, Nissan has launched the development and production of engines for missiles, installations for their launch. Soon, due to successful production, the company also assumed the production of engines for ships.
In 1958, Nissan began to supply its cars and engines in the United States. In 1964, Nissan has already entered the top ten largest importers companies in the United States. FROM
1962 Cars companies have become supplied to European countries.
Since 1959, Nissan has opened production areas to assemble its cars in another country - in Taiwan. By the way, Currently, the Nissan brand cars are collected in 20 countries of the world.
The Nissan's own fleet has made it possible to export its cars around the world, which, in turn, has very stimulated modernization and further development of production. Already in 1976, Nissan became the largest global exporter of own cars.
The development of the Nissan brand is progress and difficulties. Creating a Union Renault - Nissan.
In 1981, Nissan concluded an agreement with Volkswagen, in which the conditions for cooperation in the production, sale of cars of a passenger type in Japan were coordinated. At the same time, the company expands its production by opening industrial bases - Nissan Motor Manufacturing Corp. In the United States (1980) and Nissan Motor Manufacturing (UK) Limited in the UK (1984). In 1982, Nissan won Safari Rally for the fourth time, which only approved the world in the undisputed world leadership of this company.
By the mid-1990s, the first global crisis was competed in the company, which made the controlling stake in the French company RENAULT. The debt of creditors, calculating 40 billion dollars, made the company's global reorganization to avoid full financial collapse. From now on Renault belonged to 44.4% of Nissan shares, and Nissan belonged to 15% of Renault shares.
The birth of the new Auto Industrial Alliance Renault-Nissan has a positive effect on the development of both companies. Already soon after this event, thanks to the active work of the head of the corporation of Carlos Gon, the company came out of the crisis and began to recruit turns. The Renault-Nissan Alliance Union has already released more than 4 million cars in 1999. From this time, the company has been developing new engines, first launched the production of cars with automatic transmissions "Extroid CVT" of the new generation, developed a test drive for cars produced. IN last years Nissan develops steadily, in the 21st century it entered the solid base and the latest technologies. Since 2010, Nissan has been developing and manufacturing electric vehicles.
History of the brand Nissan in Russia
In 2004, Nissan came to the Russian industrial market, creating the company Nissan Motor Rus LLC. The newly created production had 100% of the capital, the company's general director - Francois Gupil de Buy.
In Russia and previously enjoyed demand cars of the Nissan brand, as one of the most modern, economical and ergonomic, relevant to Russian climates and roads. In 2004, Nissan sold about 28 thousand cars, in 2005, more than 46,000 cars were sold on the Russian market, in 2006 - 75 thousand cars. In 2006, the president of Nissan with the Ministry of Economic Development of Russia signed a historical agreement for the construction of a Nissan car industry for the auto industry. This enterprise was decided to build in the industrial zone of Kamenka, which is located near the city of St. Petersburg. The construction of the plant was started in 2007, the volume of investments in the enterprise reached 200 million dollars. About 750 people work at the enterprise Nissan Motor Rus.
In 2009, a test assembly of cars was launched at the new plant, soon the solemn opening of this enterprise was also, with a capacity of up to 50 thousand cars for the year. At the beginning of production, the plant produced two brands of cars - it is Nissan Teana and Nissan X-Trail. In 2012, the production of the Nissan Murano model was open. In 2012, the test release was also launched, and then the mass production of the car of the new development Nissan Almera. At the AvtoVAZ plant, located in Tolyatti.
The history of Nissan begins with the opening of the Kwaishinsha Co. car plant, created in 1911 by the discoverer of the Japanese automotive industry Mr. Mashimoto (Masujiro Hashimoto) in the Azabu-Hiro area of \u200b\u200bTokyo. In 1914, a small, like a box was released, a passenger car of his own design, which in a year debuted on the market called Dat Car. Its maximum speed was 32 km / h. The name DAT is an abbreviation of the first letters of the names of the three main pomezzentes Mr. Hasimoto: Kengiro Dan (Kenjiro Den), Rokuro Aoama (Rokuro Aoyama) and Meitar Takeuchi. In addition, the name DAT in Japanese means "alive, prompt".
JITSUYO JIDOSHA CO. Ltd., another predecessor Nissan was founded in 1919 in Osaka and produced a tricycle car in the style of Gorham, the design of which was created by the American engineer William Horfam (William R. Gorham). The company was engaged in the import of mechanical machines, components and materials from the United States, and thus was recognized as one of the most modern automotive plants.
In 1926, Kwaishinsha Co. was merged. and JITSUYO JIDOSHA CO. And the company Dat Jidosha Seizo Co. was formed, which in 1931 became a subdivision of Tobata Casting, previously created by Mr. Aikawa.
But the official date of creation of Nissan Motor Co., Ltd. It is December 26, 1933, when the predecessor company Jidosha Seizo Co., Ltd. was formed. with authorized capital at 10,000,000? The president of the company was appointed Mr. Yoshisuke Aikawa (Yoshisuke Aikawa). Division Tobata Casting Co., Ltd. Given Jidosha Seizo Co., Ltd. Production of the first cars Datsun. And in 1934 the construction of the first plant Nissan Yokohama Plant was completed.
On June 1, 1934, the company name was changed to Nissan Motor Co., Ltd. The export of first cars Datsun in Asia, Central and South America in the amount of 44 cars began. Mr. Yoshisuke Aikawa, President of Mr. Yoshisuke Aikawa, was a brilliant leader. He pecked high hopes for the development of the Japanese industry through the automotive industry, built huge plans for an increase in production to 10,000-15,000 cars per year and practically achieved such results.
The first passenger car Datsun came down from the Yokohama plant conveyor in April 1935. T. nissan time It turned to the use of Japanese components only and installed the press for the production of body panels, thereby putting the end of the handling of metal sheets. These changes overnight allowed Nissan and the Japanese automotive industry to step far ahead.
In May 1935, an emphasis was focused on the development of the Nissan brand, which had a huge impact on the company's marketing policy. The first corporate symbolism was adopted: the circle of red symbolized the rising sun, blue color - heaven. The slogan of that time is "sincerity brings success."
In 1935, exports of cars in Australia began. In those days, Datsun cars symbolized the fast-growing advantage of Japan in modern industrialization, and, as evidence, a motto appeared: "The ascending Sun is a flag, Datsun - a car that is chosen."
In 1939, after successful sales on the Dat Nissan car market, it began to create large-sized cars Nissan Type 70, Nissan Type 90 buses and Nissan Type 80 buses.
In 1943, the construction of the Yoshiwara Plant plant was completed and the production of cars began. At the end of 1943, in the midst of World War II, the production of cars and trucks was completely discontinued. In September 1944, the head office of Nissan Motor Co. moved to Tokyo, Nihonbashi (Nihonbashi), and the company name has changed to Nissan Heavy Industries, Ltd.
In 1945, Nissan resumed the production of trucks, and in early 1946 - the head office returned to Yokohama again. Studies began and the development of textile machinery. In 1947, the production of Datsun passenger cars was again launched.
Restoring its position after the forced stagnation of the Second World War, in 1950, Nissan acquired shares at Minsei Diesel Motor Co., Ltd and two years later signed a technical cooperation agreement with Austin Motor Co., Ltd. (United Kingdom), released the first Austin from the conveyor after a year.
In 1951, Nissan celebrated the birth of Patrol - the first all-wheel drive SUV with a 6-cylinder engine.
In 1953, Nissan Motors Union was created - a new trade union organization. This union was aimed at creating modern relationships between workers and managers based on the principle of mutual trust and respect.
In 1958, Nissan Motor Co. Began export of passenger cars in the United States. In September of the same year, two Datsun 210 cars took part in the Australian Mobil Gas Trial Rally, one of the most difficult rally in the world, and won the champion title in its class.
Nissan was the first car manufacturer in Japan, which in 1960 received the 10th "Prize of the Year" for excellent indicators in industrial engineering. And during the whole period, Nissan persistently created a strong organization as a foundation for rapid and successful growth in the future.
Having received the recognition of buyers in Japan, Datsun brand became synonymous small cars High Quality. The motorization process continued its victorious procession in the Japanese market, and in August 1958, Nissan released a high-end car Datsun Bluebird from the conveyor created for personal use. While domestic cars It was considered less practical than imported, as they demanded a lot of effort during braking. One remarkable feature of BlueBird was the application for the first time by Japanese manufacturers of front brakes with an amplifier, which allowed even fragile women to slow down to a slightly pressed on the pedal. The first generation of BlueBird has embodied the features of a reliable, attractive and durable car.
In 1960, a new model of a large car was developed - Nissan Cedric. The name of the car was invented in honor of the main character of the famous story of Little Lord Fauntleroy, who is read throughout the world.
Bluebird 1959 and Cedric 1960 conquered the hearts of Japanese buyers and accelerated the motorization process in Japan.
From the very beginning, Nissan created production abroad, speaking in 1959 with the initiative of creating assembly production based on Yulon Motor Co., Ltd. in Taiwan; In 1961, she organized Nissan Mexicana, S.A. DE C.V. and Nissan Motor Manufacturing Co. in Australia.
On the eve of the liberalization of capital investment laws in Japan, Nissan has built two factory from scratch: Oppama Plant in 1962 and Zama Plant in 1965. A year later, Nissan swallowed Prince Motor Co., Ltd., resulting in a model nissan series Replenished with new models of Skyline and Gloria, as well as a single highly qualified team of engineers who continued the glorious tradition of Nakajima and Tuchiki aviation companies previously producing high-class aviation engines.
Anticipating the advent of the era of high-speed cars, the Gloria model was equipped with one of the most powerful engines that time. The car also provided magnificent comfort when driving. In May 1964, during the LL Rally Grand Prix in Japan, two cars Gloria Super-6 from the very beginning of the race captured the leadership and with a huge margin came to the finish line first, won the champion title.
Cedric - a medium-sized car - became the result of the enormous effort of the company. He introduced an embodiment of the latest Japanese technologies of that time. At that time, being the most large car In Japan among medium-sized machines, the model was different spacious salon and comfortable control, which was characteristic of large sedans. The luxurious CEDRIC case was decorated with double headlights, and with impressive dynamic characteristics, the fuel consumption was as small as the small car. Cedric was an exceptionally durable car and equipped with modern equipment. At the Olympic Games of 1964 in Tokyo Nissan Cedric was chosen by a car on which the Olympic Fire from Greece to Japan was transported.
In September 1963, the beginning of the production of a second-generation car was announced, and in November 1963, the car appeared in the Japanese market. This model has gained a small, comfortable family car, simple and reliable in management and maintenance.
The engine of the car was a guarantee for 2 years of operation or 30 thousand mileage kilometers. The chassis did not require lubrication for 30 thousand kilometers. Materials used for the manufacture of ball supports, repelled dirt and dust, which increased the durability of parts. For this car received the highest " Technical award From the Society of Automobiles. "
Subsequently, in February 1965, a Skyline 2000GT-B car was released. Despite the fact that the model was positioned as sports, Skyline 2000GT-B became mass carproviding high sales. Standard equipment included three manufactured Weber carburetor manufactured in Italy, having the world's best characteristics. Even the most sophisticated drivers could not not evaluate the excellent characteristics of the car. The popular model Skyline S54B won in the Rule in Japan and won everything without exception, bypassing all the most famous foreign sports car analogs.
Appeared in the market in 1966, Sunny car announced the offensive in Japan Era " own car"What was a huge driving force against the background of the rapid growth of small cars.
In 1966, the trend of persistent increase in the number of people with sufficient time to rest began to be traced to enjoy the ride on a personal car. Despite the fact that Nissan Bluebird remained a popular family car, for the price it was unavailable for young employees. In response to the current situation, Nissan developed and released the Datsun Sunny 1000 to the market in order to provide high quality customers at an affordable price. Being a CD-class car (absolutely new at the time category), Sunny has become the most popular in the process of universal motorization of Japan. The name of the car was absolutely suitable for his image, which was defined as "full sunshine", "bright, lively and young".
In 1966. car Nissan. Prince R380 ranked 3rd in the Japanese Rally "Grand Prix", competing with the legendary Porsche 906. And in the same year, Nissan Bluebird won in his class in XIV Safari Rally. For the first time a Japanese car won.
In 1967, the first limousine Prince Royal was developed for the Japanese imperial family with a V8 engine with a volume of 6373 cm3; The length of the vehicle was 6.155 mm, the width is 2,100 mm and the height is 1,770 mm.
In January 1968, the company's headquarters moved to a new building in the city of Ginza Tokyo. In the same year, the new car Fairlady 2000 was released on the market, which was helped by Nissan to win enormous popularity in the international market.
In 1969, the dynamic Datsun 240Z rear-wheel drive car with independent suspension, front disk brakes and a 6-cylinder engine, recognized by the most sold sports car in the world in the 70s, appeared on the market. 500,000 Datsun 240Z cars were sold in less than 10 years.
Year of year increased sales and by 1969 total export deliveries reached 1,000,000 cars. In early 1970, Lambda 4S-5 has made a successful launch of the first Japanese satellite Oshimi. In those years, Nissan was engaged in the development and production of rocket engines and launching installations. In the same year, the company began to expand the production sphere, also engaged in the production of engines for the shipbuilding industry.
In 1970, Nissan won Safari Rally thanks to the magnificent performance of the Bluebird car, and in 1971 the Datsun Fairlady 240Z won the victory.
An increase in the number of cars on the roads was the cause of the increase in the number of accidents and environmental pollution. In 1971, Nissan has developed the first experimental safe Experimental Safety Vehicle (ESV), applies more than ever the number of technologies to improve its safety. To prevent further air pollution, Japan has led exhaust emission standards in accordance with the Muskie Bill document installed in the US ("Act of Air Purification"). Despite the fact that in reality, these standards were practically impracticable, they, nevertheless, were allowed to successfully implement a system of 3-level catalytic neutralization of spent gases - the very avant-garde technology of that time. Thus, considerable steps were made along the way of improving the production of automotive electronics and component materials.
The two energy crisis of the 70s marked the beginning to the rapid increase in the export of small Japanese cars known due to their excellent fuel economy and excellent quality. In the tests of fuel economy held by the American Environmental Protection Agency in 1973, defeated the Sunny car, thereby gaining enormous popularity in the United States during the Datsun economy advertising campaign.
At that time, American manufacturers were not in the forefront of the creation of small cars, and their low sales led to closure of factories and mass dismissals of employees. As a result, social differences arose, which caused the strengthening of protectionist sentiment and requests for the establishment of quotas for importing Japanese cars. For Japanese companies, this entailed the opening of factories in the United States.
In March 1971, the construction of the TOCHIGI Plant plant was completed.
By 1972, the total Japanese production in the entire history of Nissan exceeded the mark of 10 million cars, and after three years, sales in Japan reached the number of 10 million cars.
For many years, Nissan carried a high reputation as a manufacturer of high-quality cars and pioneers in creating various kinds of avant-garde technologies. In order to improve savings fuel Nissan. Created different kinds Materials allowing to reduce the weight of the car, such as highly elastic sheet steel for the body panels, and also developed advanced engine control systems to control the combustion process. In addition, Nissan also became a discoverer in the design and use of CAD / CAM systems (car design systems with computers and industrial robots).
In 1974, the sale of 10,000 Nissan Patrol SUVs for the year was announced.
In 1977, the total production from the moment of the founding of Nissan has already exceeded 20 million pieces.
Putting great importance to the domestic market, in 1977, Nissan opened the Kyushu Plant plant, and in 1992 - another IWAKI Plant, introducing the most modern automatic technologies. Later, IWAKI Plant began producing new V6 engines. In 1987, Nissan released the BE-1 car to the market, and in 1988 - CIMA, thus creating new segments of the automotive market.
In 1981, Nissan began to promote its cars around the world under the Nissan brand, which was part of the company's new corporate strategy. In November 1981, the Nissan Technical Center was opened.
Then in the 80s. Nissan has created two strategic production bases abroad: in 1980 - Nissan Motor Manufacturing Corp., U.S.A. In the USA and in 1984 - Nissan Motor Manufacturing (UK) Limited in the UK. The first Datsun pickup came up from the conveyor of the plant Nissan Motor Manufacturing Corp., USA in June 1983, the first Sentra car (Sunny) - in March 1985.
In 1983, Nissan Motor Iberica, S.A. The production of the Patrol SUV (Safari), which in 1984 won the Paris-Dakar rally.
1985 became significant for Nissan for many reasons: she acquired a share in Yulon Motor Co., Ltd. (Taiwan), and foreign business college Nissan was opened. In 1986, Nissan expanded the range of 4? 4, adding absolutely new model Nissan Terrano, thus responding to the growing need of buyers in a family vacation car, while maintaining this market positioning and until today.
In 1988, the Nissan Silvia Q car conquered "Grand Prix for Best Design", And next year he received a reward" Japanese car 88-89 years. " In the same year, a CIMA sedan was released to the Japanese market.
In April 1989, Nissan Europe N.V. was established in Holland, a regional head office responsible for operations in Europe, as well as Nissan Distribution Service (Europe) B.V.
In the same year, Nissan division was created in the United States, Infiniti Division of Nissan North America, producing luxury cars that make up Mercedes, BMW and Lexus competition. In November 1989, the famous Infiniti Q45 model appeared on the market.
In 1990, Nissan North America, Inc. was established in the United States, a regional head office for controlling the activities of North America. In the same year, 300ZX model won the 1990 import car in the USA. In November 1990, Nissan acquired a stake in Siam Motors Co., Ltd., (Thailand).
In the same year, the Nissan R390 GT1 sports car received the 5th place in Le Mans Rally - the highest of all Japanese manufacturers involved in these serious competitions.
Total production reached 50 million cars in January 1990.
In 1991, a new Distributor Company Nissan Motor (GB), Ltd. was created in the UK.
In 1992, Nissan Motor Manufacturing Corporation, USA began production of Altima (BlueBird), and Nissan Motor Manufacturing (UK) Ltd. The Nissan Micra (March), who immediately received the European Award "Car of 1993", which immediately received the European Award "Car of 1993", developed by the famous Japanese designer of Mr. Tokuchirio Hosaka The car March won the Japanese car in 1992-93. and "New car 1992-93" in Japan.
In 1993, Nissan Motor Iberica, S.A. released a new one all-wheel drive model - TERRANO II SUV for the European market.
In February 1994, a successful launch of the first H-II rocket equipped with a solid fuel jet engine (SRB) created by Nissan was performed. By that time, the cumulative production of Nissan cars exceeded 60 million.
In the same year, Nissan received the Global Environmental Award premium for a significant contribution to the environmental protection system and the environment.
In 1994, the sale of the car Maxima QX new generation was started in Europe, and in 1995 - Almera car.
In June 1995, Nissan has identified a global restructuring policy, which has affected the promotion of local production bases and expanding the imports of parts around the world.
Nissan vigorously worked on environmental issues, which recently began to cause more close attention. Environmental Protection Efforts include creating purified power supplies for cars and extensive activities to reuse natural resources. In 1997, Nissan developed a hybrid electric car (Hybrid Electric Vehicle Hev), working on both gasoline and electricity.
Since 1997, Nissan has produced one model by another, equipped with gasoline fuel injection engines and direct injection diesel engines (presage in 1998). Nissan also actively expanded the use of transmissions with continuously variable gear ratio Hyper CVT, which provided greater fuel economy. In 1997, Nissan began selling PRIMERA AND BLUEBIRD cars with the Hyper CVT system.
In 1998, the updated PRIMERA was released and immediately according to EUROPEAN NEW CARS ASSESSMENT PROGRAM was recognized as the safest car in case of an accident.
In the same year, the Nissan team became the only one who adequately performed in the complex 24-hour LE MANS Rally on 10 positions in all 4 cars. In 1998, a new Patrol GR appeared with a 6-cylinder turbodiesel engine with a volume of 2.8 liters.
In 1999, the prototype of the new car Almera Tino was introduced at the Geneva Motor Show, which in September 2002 was on sale in the European market.
Cumulative exports of cars achieved in July 1999 on March 30, March 27, 1999 Nissan and French company Renault SA signed an agreement on the creation of the World Alliance to achieve profitable growth of both companies. Carlos Ghosn (Mr. Carlos Gon) was appointed Director-General (CEO) of Nissan.
In November 1999, Nissan introduced an Extroid CVT system on Cedric / Gloria sedans, for the first time in the world, applying a CVT system on rear-wheel drive models equipped with large volumes, thus reducing fuel consumption by 10% compared to automatic transmission. CEDRIC / GLORIA cars received award "Best Car 1999-2000". The Extroid CVT system has received the 1999-2000 GG reward. In the first quarter of 2000, Nissan has released a Tino Hybrid car and a two-bed electric car NYPERMINI.
In 1999, 7 main Japanese plants and a group responsible for the planning and research of the product obtained the ISO 14001 certification document for the use of systems that preserve the environment.
On October 18, 1999, Nissan announced the Renaissance Plan (NRP), a plan of comprehensive reorganization, created to achieve long-term profitable growth of the company at the global level. The objectives and objectives of the Renaissance of Nissan were performed earlier - by the end of the 2000th fiscal year.
Thanks to the Renaissance plan, Nissan has been made confident steps to increase the attractiveness and competitiveness of products, while costs and debt have been reduced.
In addition, in 2000, Nissan began selling an ultra-small car EV Hypermini, as well as a car with an ultra-low level of harmful substances (SULEV) Sentra in California. In November 2000, 1.8 liters of the Bluebird Sylphy QG18DE engine received the "Technology of the Year" award.
In 2002, for the fourth time in 10 years, Nissan received a prestigious Red Dot Award for high-quality design from the German Nordrhein-Westfalen design center. This Annual Award was awarded new Nissan. Primera in 1993, 1996 and 2002.
In 2002, the Nissan Altima car received the "Car of the Year of North America" \u200b\u200baward.
Since April 2002, the company continued to move forward, approving the new business plan "Nissan 180", the purpose of which was the achievement of additional sales in the amount of 1 million cars around the world for 3 years, achievement of 8% of operating profit and zero automotive debt .
In the same year, Nissan acquired 13.5% of Renault shares, and then increased its share to 15%.
In 2002, Nissan Motor Co., Ltd. And Dongfeng Motor Corporation signed an agreement on strategic partnership in China. Each Party will be the owner of a 50% stake in a new company, which, in addition to the full model range, Nissan will also produce buses, cargo and commercial cars Dongfeng companies. By combining a joint venture, Dongfeng and Nissan intend to become the first Sino-Japanese company-producer of a model range of freight, commercial and passenger cars. The new company was named Dongfeng Motor Co., Ltd.
At the end of 2002, Nissan Motor Co. announced the development of a seat belt, which is stretched already at the moment of sharp braking. It is designed to mitigate the bruise in the event of a collision. This new limitation system determines the moment of a possible collision, based on the power of the brake pedal by the driver, and pulls the belt in advance to secure the driver. If the accident is inevitable, the seat belt limiter helps maximize the efficiency of other car safety systems. This system will be applied in the new luxury model, which will appear on the market in 2003-2004.
For more than 10 years from 1992 to 2003, all European Nissan models were created at the Nissan design center of Munich, which in January 2003 was moved to London - the heart of the European Designer Industry.
In March 2003, Nissan Micra was awarded the "For European Automobile Design 2003" award.
In 2002, Nissan produced 2,761,375 cars, which is 10.5% more than in 2001. In the domestic market in Japan, the Company has released 1,444,344,344 cars from the conveyor, which is 13.5% more compared to the previous year. The production of cars abroad increased by 7.5% and amounted to 1,317,061 pieces.
Today, Nissan Motor Co. It is an excellent example of a fast-growing company building its success on the principles of strong positioning and strategies that are expressed in the global mission of the company: produce unique and innovative cars and services that are the highest values \u200b\u200bfor buyers, employees, dealers and suppliers.
At the end of April 2004, a new three-year-old business plan Nissan Value-Up (Nissan: Increased value) was published, which came into force in April 2005.
The new three-year business plan of the company is aimed at growing, achieving high profitability and payback of investment. According to the new plan by the end of the 2007 fiscal year, we are going to achieve a sales level of 4.2 million cars per year, maintain the amount of net profit from the main activity at the level of leading world automakers, as well as maintain a payback rate at a level of at least 20%.
The Nissan Value-Up plan will expand the company's presence in the world. High hopes are assigned to the promotion of Infinity Brand (Infiniti): it will be positioned as a global luxury brand "first order". In support of the strategy of a significant geographical expansion of the company's presence in the global market, 28 absolutely new nissan models and Infiniti intended for different countries.
Now Nissan Qashqai. The second generation (index j11) is collected in Russia, side by side with the older X-Trail model. Along with the local regime, Qashqai received changes under our operating conditions.
For comparison, we rolled on our Cashki and in English, and then they drove them on the lift - and poured as questions from the Senior Engineer of the Technical Unit of the Russian Branch of Nissan Philippe Dyakov. No mysterious stories in style "came to me in a dream Karlos Gon himself and broadcast that it is necessary to increase the tank tank for Omivaki," Philip did not told, but now we know how the process of "Russification" is underway.
Development decision takes at the very top, taking into account the costs of implementing ideas. Usually a list of changes are quite wide, and our operating conditions are dictated. When around dirt, snow and bad roads, no one will give up the full drive and great clearance. And Russian customers react sharper to the quality of plastic, the width of the gaps, on the sketches - they want a maximum comfort.
Philip is engaged in this case for the second decade. The technical center of the technical center is located in Europe, the Russian branch of nine people is headed by the Russian branch of nine people. All of them with higher car education, with experience in the company Nissan, and many have started with the fact that they turned the nuts with their own hands. Of course, employees are taking practice and training in the European Center. In their competence, the assessment of the driving and consumer qualities, on the basis of which the engineering department issues recommendations about constructive changes. But work on the collection of information is largely larger.
One to one?
The list of changes begins to form when the model starts. As part of the AUTO LAUNCH SURVEY procedure already consisting potential buyers We are divided by your opinion about the car, marketing surveys are conducted, the masters of the dealer centers collect comments. All data systematize marketers, and we get final information. As a rule, as a result challenges Noticeably change: if American models differ in the smoothness of the course, but they have a bad thing, and the suspension has been shifted, then we have to compromise.
Philip assures that it was also with Casca. Even the cars supplied to us from England have already different from those selling in Europe, and when setting to St. Petersburg conveyor, Qashqai was transformed even stronger.
This is a good exclusion from the rules. More often the ability to fix the accumulated comments is tied to the subsequent restyling, which should be waiting for three or four years, and then there has been a chance to improve the car literally a year after the start of sales. On Cashkaya russian assembly We used the front and rear subframes from X-trail - they are attached through the silent blocks and will not stand for an English car, because the mortgage elements are located otherwise. I do not know why Europeans did not immediately do it right away. Thanks to this solution slightly reduced the level of vibrations. The subframe pulled the levers, the semi-axes - as a result, the river rose by 20 mm in front and 30 mm at the rear. Because of this, it was necessary to change the arches on the arches so that they cover the wheels, it was the lining that are a faithful sign of Kashka Russian assembly.
Even during the improvements, the clearance was increased by 10 mm (up to 200 mm). Filippe grumbling, which before everything was fine - to any border Qashqai climbed without problems, so the lip of the front bumper remained unchanged. But since it became possible to trump increased road lumen, I used it.
On all versions of Russian kashkayev there is a unified fuel tank, its capacity of 60 liters (at the "British" the volume depends on the modification).
Increased engine shield noise insulation. Rear suspension for everyone russian cars Multi-type - from half-dependent on weaving crossovers refused not to lose in comfort and manageability. That up to the conditionally greater reliability of the beam and simplicity of its service, then Nissanovs offer not to worry about multi-dimensions: a three-year warranty applies to it, like on the entire car.
Shock absorbers supplied by Tenneco - with more comfortable settings. And the electric power steering wheel is also recalibrated. Mottling several hundred kilometers in British and Russian versions, I confirm: the differences are noticeable! And I am more like "European". It is a little more details asphalt relief, but perceived more collected during active ride and more accurately reacts to the steering wheel. But ready to admit that most drivers are more important comfort. And St. Petersburg Qashqai on the broken roads is softer - even despite the wheels with tires 215/45 R19 against tires 215/60 R17 on the English car. And it is a pity that it was not possible to personally evaluate the properties of summer tires Pirelli scorpion. Verde, who are staffed by our casca. According to Philip, they appeared in the localization process and perfectly showed themselves on coupling properties and driving comfort.
"Greater Troika" (Japanese rating of automotive companies) can not be submitted without Nissan cars. Now with the plants of this manufacturer, powerful sports cars, expensive and simple and affordable models that are split around the world are produced. Is the story of Nissan always been successful and cloudless? By no means.
Nissan manufactures a wide range of sports cars to SUVs.
Successful confluence of circumstances
No one might think that from a small company, in the assortment of which there was one model of the passenger vehicle, the Great National National Company will succeed. But about this a little later, and now let's see how the history of the creation of the Nissan brand has developed in gradually.
This little plant began its activities in 1911. After 14 years, the management attempted to change the name with Kwaishinsha Motor on Dat Motorcar Co. The name has changed, but the company continued to produce its only car DAT car and replenish the market for his country trucks. But the only passenger car gave a name for the future of the Datsun brand, which was included in the product range of Nissan.
This small automotive company could continue to remain inconspicuous, and in the future and to get lost among automotive giants, if Nippon Sangyo did not pay attention to it. Nothing reminds? Brokers were more convenient to call her Nissan, however, as in the future and the whole world.
Total year and the automotive sphere of production represented a separate direction of the company's functioning. This unit had the usual and known name for Nissan Motor.
Favorable cooperation
The history of Nissan may not have become so rapidly developing without the opportunities that were provided by the European company Austin. This cooperation has significantly accelerated and facilitated the motor elements. It took quite a bit of time so that the designer team can release Nissan-Austin A50. This model has become the result of two different countries cooperation, which work on a common matter.
Prince Motor Company became a profitable acquisition for Nissan. It happened in 1966. Together with the new company, the company received an invaluable bonus - the team of experienced and very capable specialists. Under their beginning, Skyline and Gloria were released - cars that the whole world admired.
Exit to international arena
It is quite logical that the company seriously conceived about international markets. Most of all the interest of America, Europe and Australia. On this occasion, decisions were made in the mid-fifties. For this, the plant in the American territory itself was founded. Just in this production, work was carried out to create roadster, which were legends for every motorist - Datsun Fairlady Z.
The crisis associated with the oil production has adversely affected sales levels. America it touched the most. The world demanded from automakers economical ,. The history of Nissan at that time somewhat changed and began to develop in another direction. Want to make sure that? Take a look at Maxima, X-Terra, Pathfinder, Altima. These cars differ from all previous creations.
For almost 10 years, the joint work of Nissan and Ford lasted. As a result, many successful cars were released, which were in demand, repeatedly received awards and diverged by millions of parties to many countries. Compact Nissan. Quest, a powerful Ford Maverick, for which there was no insurmountable barriers. The list can last long, but you probably remember these beauties.
Difficulties that have brought success
The difficulties faced with the company forced to join their strength with French Renault. It was an unusual agreement or cooperation agreement, and the real alliance. He was headed by an experienced leader Carlos Gon, who managed to achieve impressive results. Thanks to this person, he passed a heavy and protracted crisis, and the history of the company Nissan continued to develop. Sales indicators increased twice as compared with 1998. The leader managed to earn $ 12.5 million, which allowed him to become the highest paid ones from all Japanese top managers.
In the spring of 2010, the Alliance created earlier, which already entered Renault and Nissan, joined Daimler AG. This solution was necessary to give impetus to the development of a car with a hybrid type drive. Nissan soon was able to abandon the development of Toyota and replace them with their concepts.
Motorsport is not the same without the participation of Nissan
The joining Prince Motor to the Nissan family (mid-60s) opened before the concern of the door to motor racing. Only one fact that this company began to produce serial models with turbocharged. The last achievement in this area is called with overclocking up to a hundred km in 2.7 s.
A good help for a company that sought to the championship was the creation of a separate unit whose work is to develop elements for tuning. The range of their developments consists of bodies with aerodynamic properties, disks made of light metal alloys, devices for increasing the power indicators of the car. This unit is functioning since 1985, it is called Nismo.
Using the work of the team of specialists, you can work wonders with cars. Not only transform them appearance, but also to endow some indicators that are characteristic of sports cars.
The Nismo division works not only over the release of unique spare parts. Many serial engines and even some cars pass through the hands of this team of specialists. If the car passed such an upgrade, "SPEC" is added to his name.
Machines that are especially remembered
If you are seriously interested in the world of cars or follow the sporting events in the world, then you should not remember nissan machine Cedric. The company spent a lot of strength on his creation, but the result was worth it. The average dimensions of the car did not interfere with the designers make the salon spacious, and the management process is comfortable. The car has entered the market in 1960, and after 4 years it was used to transport the Olympic flame to Japan.
Athlet with a body type of a coupe is Nissan 300ZX. Although, if you visit Japan, let's meet another name of the same model - Fairlady Z. The manufacturer provided its customers with a choice of several modifications, each of which is interesting.
The real beast on the road is Nissan Patrol. Its production began in a distance of 1951 and until the hints of His completion. The power and possibilities of this line of cars are highly appreciated by the Irish government and the UN, which buy these SUVs for use within the state and for the transport of peacekeeping forces. The design of this car is not much different from what we used to see in the machines of this class: the continuous bridges are installed on both sides, the all-wheel drive system and blocking functions. So it was until 2010, when the model of the sixth generation was released. The manufacturer removed from it the inter-axis differential and added a suspension with a spring-lever mechanism.
Among the compact vehicle, the Sunny model definitely wins. In Japan, the production of this "kid" is no longer carried out. But the countries of Africa, America and Asia continue to buy it.
Particular attention to Infiniti
In the field of luxury cars, Nissan is not simply present, but it does not know if not first place. Well, who did not hear about the infiniti cars, the release of which dates back to 1989. Each model is compared with the work of art, all cars are unique, exclusive, very expensive and status. The history of Infinity models deserves a separate article. You can speak forever, for example, about the luxury models from Nissan.
Successes companies in Russia
Nissan was rapidly entered into the territory of Russia. It happened in 2004: the basis of the Nissan Motor Rus company and the construction of the plant near St. Petersburg (industrial Zone Kamenka). This production is focused on a full cycle with the possibility of producing 50 thousand cars in one year. After only 5 years, this production gave its first results, even if only tests first. But two years later, Russians could acquire Murano, Teana, X-Trail. One company plant seemed little, because another production was launched. Now in Togliatti.
Statistics show that 6 cars from the Japanese manufacturer are bought in Russia during each hour. Half of this number become residents of Moscow. To collect one car, 43 minutes of average indicators are required.
What other sources will not tell
In mid-1935, the company focused on the development of its marketing policy. During this period, the first character was created. He consisted of a red circle that embodied the sunrise, and blue, symbolizing a clear sky. The future success of the leadership saw in sincerity and openness.
Executive cars Nissan paid special attention. Among the heads of state were popular to buy a prestent model with special numbers on the bodies. The first car, which, even in the body room, a championship is displayed, was ordered by Prime Minister from Japan. The second copy went to Brezhnev.
It is difficult to forget the true Russian SUV Niva, who flooded the hearts of Russians and the country's roads. In Japan, there was its National SUV Rasheen. If you translate this word, we will get an arrow from the compass. This Japanese SUV could not displace the Niva and take her place.
The future of the company is clearly planned, all strategies are aimed at successful development, capital extension and expansion of representation. The concern can be compared with a large mechanism in which everything works well and clearly interacts with each other. The objectives of the company are understandable to everyone: the release of unique models, creating innovation, the development of services, which are highly valued by suppliers, customers and dealers.
Nissan Motor (Nissan) is one of the largest Japanese corporations, which specializes in the release of passenger cars, buses and trucks.
All manufacturer models are known excellent quality Assembly, high levels of security systems, efficiency and original sports design of its cars. Specifications of Nissan models correspond to European and international standards for cars and commercial.
The history of the Nissan car begins with the 30s of the last century. December 26, 1933 is considered the official date of creation of the company NISCAN. On this day, Jidosha Seizo Co., Ltd., was created, Ltd., His leader became Yoshisuk Aikawa. The company concluded an agreement with Tobata Casting, which worked in the field of metallurgy, and became its division for the production of first cars Datsun.
In 1934, Jidosha Seizo Co., Ltd was renamed Nissan Motor Co., Ltd. In the same year, the Nissanocar model was released at the new Nissan Yokohama Plant plant. Next year, the Nissan Datsun car was created at the same factory, who had all the components were exclusively Japanese production. This car was the first exported to Australia.
Before the beginning of World War II, the company has released three new models: the overall car Type 70 car, the Type 80 cargo van and the Type 90 bus. In the war years, Nissan produced trucks, but not long. The main office of the company moved from Yokohama to Tokyo, and returned back in 1946, she again changed her name, now on Nissan Heavy Industries, Ltd.
The postwar years were complicated not only for Nissan, but also for the entire industry of Japan. The release of trucks in small volumes was in 1945, and the release of cars began only since 1947, the first was the Datsun car.
In 1950, the company sought to restore his position in the market, she bought part of the shares of Minsei Diesel Motor Co., Ltd, and in 1952 he signed a cooperation agreement with the English company Austin Motor Co., Ltd. Together, these companies have created austin car in 1953.
Another significant event in the history of the company occurred in two years earlier, the first SUV was issued on sale with open body Patrol. In those days, he possessed a unique power - was equipped with a 6-cylinder engine.
In 1958, the company began selling passenger cars in the United States. In the same year, the Datsun Bluebird model was released. This car has become widely popular in the middle class segment. 1958 was very successful for the Japanese automaker, Nissan debuted in motor racing, and two models of Datsun 210 won in the prestigious Australian rally.
In 1960, the average sized Cedric sedan was released, he had a luxurious design and was equipped with a variety of technical innovations of the time. In 1964, Cedric car was awarded to transport the Olympic Fire from Greece to Japan to the next Olympic Games.
In 1962, a famous model Skyline appeared. She found a small glory, but comfortable car For family trips, also simple and reliable in managing and maintenance. Skyline 2000GT-B sports model appeared in 1965, it also became popular with a mass consumer. Victory in all tours of Japan's automotive races in 1965 brought the model Skyline S54B.
In 1966, Nissan released a compact model of Datsun Sunny 1000, which became one of the most popular in Japan. In the same year, the automaker purchased Prince Motor Co and released the Gloria car. In the 6th and 11th Rally, Japan defeated the Nissan team with the Gloria Super car, which was most powerful in those days by the Japanese engine.
In 1967, the Prince Royal car was released specifically for the imperial family. The royal limousine was equipped with a 8-cylinder engine of 6.4 liters and reached a length of 6.1 m.
In 1969, the Nissan model range was replenished datsun car 240Z, he had a 6-cylinder engine and an independent suspension. Datsun 240z is the most-selling sports car in the world in the 70s.
In 1971, was released more safe car Experimental Safety Vehicle (ESV), and in 1973 - the most economical Sunny.
In the early 80s, the company actively promoted its cars in the world market: strategic production bases were created in the United States (Nissan Motor Manufacturing Corp., U.S.A. and Nissan Motor Manufacturing (UK) Limited) and the United Kingdom, where the Bluebird model was produced. In 1982, the first minivan Prairie was developed. The Patrol Safari appeared in two years brought the company to the Retrol Paris - Dakar.
In 1986, the TERRANO all-wheel drive SUV was released, and in a year the CIMA business class sedan, who later had a luxurious modification of President.
In 1989, the Japanese automaker appears a new Infiniti car, the Infiniti Q45 model soon after its appearance became the brand's sales leader.
In 1992, the MICRA model debuted, which was awarded the European Award "Car of 1993" and received many awards in Japan.
In March 1999, the Japanese company Nissan began to cooperate with the French company Renault, the first joint development was the Fusion car. Nissan company has brought many prestigious awards for the first years of the new century: for high quality, excellent design, safety while driving, technical innovation, etc.
In 2005, the production of the Note model was started, and in 2006 - Nissan Qashqai. One of the latest developments of the company is the compact crossover Nissan Juke, he was presented in March 2010 at the Geneva Motor Show.
In 2013, the premiere of the updated hatchback Nissan Micra was presented in the automotive salon in Bangkok. And on November 22, 2013, a presentation of a new sports youth car is planned.
On the site AUTO.DMIR.ru you can see the models directory, where the most complete line of the manufacturer is presented, including a detailed description of each of the models. Also on our site you will find the most latest news Stamps, as well as be able to take part in interesting discussions on the forum.
