Sales of new cars in November. AEB sales statistics: the market crashes the shoulders

KIA car sales growth in November 2016 compared with November last year in the markets North America (58,050 cars; + 15.7%), China (80,805 cars; + 12.8%), Asian countries (except South Korea and China), Africa, Middle East, Central and South America and the Asia-Pacific Basin ( 45,069 cars; + 9.3%) and Europe (50,830 cars; + 8.2%).

For the year, professional analysts in the field of transport are conducting accounting and schedules of sales of cars of various brands around the globe. Such statistics are vital for monitoring consumer demand, an adequate assessment of the realizability of each model and summing up the total outcome of the sales motor vehicles For a certain period. Despite the rapidly growing crisis, the number of motorists with each month only increases, which cannot but rejoice. And although the car has long been no longer a luxury, but a means of movement, more and more consumers prefer to acquire business class models, which is confirmed by the facts: in the first half of 2016, sales of premium cars, the cost of which exceeds several millions, increased almost 4%. The overwhelming number of Russians is forced to contact the bank for a loan to afford to become the owner of the roads. This explains the fact that average cost Cars that have found new owners in Russia in 2016, amounted to 700-900 thousand rubles. The most popular is invariably used brands with world name - Hyundai, Kia, Lada, Renault and some others. Let's focus on this in more detail.

All-selling cars in 2016

The past year did not surprise analysts automotive market His unpredictability. The leadership intrigue was kept until December, since the sale of popular models did not decrease, but on the contrary, increased closer towards the end of the year. According to the Committee of Auto Producers, only during the period from January to May was sold about half a million new cars, the implementation of which was carried out through official dealers. Of course, this amount is unevenly distributed by regions Russian Federation: Moscow and the nearest Moscow region remains an unchanged leader in the number of acquired cars from salons, but the regions deleted from the capital make focus on the purchase of second-hand cars. Despite the rather impressive figure, they still have to talk about the fall of the market for the sale of cars in Russia in 2016, since the figures of the previous 2015 were much more positive.

Lighting the sale of cars in Russia 2016 Statistics shows that in the first half of 2015 it was sold by almost 20% more carsThan in the same period of time in 2016.

Be that as it may, December has already ended, and the difficult year is finally over, which allows you to sum up and analyze the sales of cars in Russia (based on the data in one month):

1. The winner's laurels after a difficult struggle went to Hyundai Solaris - the classic sedan, whose sales exceeded 2015 indicators: it was sold 8130 times.
2. Honorable second place in Top-10 is updated model Kia. Rio. Her maneuverability, efficiency, attractive appearance And the decent filling was estimated by 7018 buyers, also by breaking the record of the previous year.
3. In the top three, the top leaders managed to get a domestic manufacturer. Lada Granta. It still conquers the confidence of motorists, however, with much less success compared with 2015 (sales of this sedan decreased almost half).
4. But the famous Frenchman Renault Duster, on the contrary, is actively gaining momentum and conquers the market: more than 4,000 units have found new owners in the outgoing year, while 2015 was marked by selling less than 3,000 pieces per month.
5. Confidently entered the top leaders classic, and at the same time the unusable Volkswagen Polo. The brainchild of the German car industry faced 3226 people.
6. A large-scale breakthrough managed to make a compact and elegant toyota crossover RAV4. If, a couple of years ago, his sales barely managed to exceed the threshold of 1300 units, then in 2016 for the month it was purchased more than 3000 times.
7. At the seventh place the top rating is again found domestic car Lada. Recent invention russian manufacturers - Vesta model, gained almost 3,000 new owners.
8. Sales of new cars LADA 4x4 - 2600 units have significantly fallen compared to 3900 for the previous period. Obviously, the Russian car industry needs serious rebranding.
9. Consistently holds at 2500 sales per month powerful sUV CHEVROLET. Niva, the implementation of which occurs for the most part in areas with difficult roads.

Less sold, but still popular russian car Lada Largus. Confidently acquires just over 2,000 owners in 30 days.

To summarize the general indicators for the sale of new models of one manufacturer according to data in December 2016, it turns out such an interesting picture:

• lada has already traditionally come to first place
• with a significant margin of domestic brand inferior to Hyundai
• honorable third place is occupied by KIA, the implementation of which is growing every day
• with a minimum margin from a competitor follows Renault
• closes the top five sold cars according to the results of December Toyota

Statistics for sales of new passenger cars in Russia for 2016

Models of new passenger cars in Russia, which used the greatest demand Buyers in 2016

What does the car market expect in the future?

As we can see, the sales dynamics varies literally every day, but no significant changes in the top ten leaders are usually observed. The fact that the products of the Chinese car industry are small in demand among citizens of the Russian Federation remain amazing. Obviously, this is due to the abnormal attitude of Russians to the production of residents of the Middle Kingdom. Although it is worth noting that most models differ quite competitive technical characteristicsAnd at the same time they are relatively cheap compared to popular Korean, French and German options. What products are invariably growing market demand? Judging by the trend of the past year, the future behind Korean manufacturers and domestic brands. However, it is worth noting that the preferences of motorists are still foreign product, which is explained by their reliability and accessibility, while brands like Lada have to more only the second indicator. This is a serious reason for reflection by manufacturers russian cars: Making such a expensive purchase, the client has the right to count on good quality assembly, durability and power, that at the moment, unfortunately, in domestic cars Practically absent.

You can already sum up the sales of new cars in Russia in November 2016.

The fact that all car lovers and automotive experts So long waited from December 2014. For the first time in two years, the Russian market of new cars has demonstrated a small, but growth. Sales of new cars in November 2016 compared to the same period in 2015 and in quantitative terms amounted to 13,2346 units. This is reported in the press release of the Association of European Businesses.

It is not necessary to say that everything is well in the market of new cars in the Russian Federation. A rather large number of automotive manufacturers in November of the current year demonstrated a solid drop in sales. And among them such monsters like Mercedes-Benz, Nissan, Volkswagen and others.

The coming month December was always good in terms of car sales. For this there is one weighty reason - to give yourself or a loved one new car under New Year. That is why the appearance of a positive trend on russian market New cars can be judged only after analyzing sales in February-March next year. Then the entire postpracker hype will end, and the real weekdays of sellers of new cars will begin.

Sales of new cars in premium segment in November 2016

The best automotive manufacturer in the premium segment of the Russian market of new cars in November of the current year has become japanese Mark. Lexus. It demonstrates a month after a month a stable sales growth. This time, in November sales of new car Lexus Rose by 22% compared with November 2015 and in quantitative terms amounted to 2014 units.

But the sale of the German car manufacturer Mercedes-Benz November of the current year fell below the mark of 3,000 units and amounted to 2082 new cars. This led to a drop in sales of new mercedes-Benz cars In November 2016, by 14% compared to the same period last year. Second German manufacturer BMW. He managed to sell 2328 new cars in the last month. This means that its sales growth in Russia amounted to 3%. This is quite a bit, but still it is positive dynamics. Third premium car manufacturer from Germany company Audi. Demonstrated a sharp drop in sales of new cars by 32% in November of this year. In quantitative terms, sales for November is 1486 units. Another German manufacturer of Porsche managed to increase sales of new cars for as many as 29% in November of this year. In quantitative expression, its sales amounted to 463 units. The premium segment has become French car Mark. SMART that releases compact cars. Its sales growth in November 2016 amounted to 352% or 141 new cars sold.

Sales of new cars in the middle segment in November 2016

It is worth noting that in the middle segment of the Russian new car market disappeared strong sales decals in minus 50 - minus 80 percent for some automotive manufacturers. In November of this year, only the Japanese car manufacturer Mitsubishi distinguished himself, which showed a drop in sales of 30% compared with November last year. In quantitative terms, Mitsubishi managed to sell only 1,400 units of new cars. The most popular foreign automotive brand Toyota in Russia last month sold 8081 units of new cars. And its sales increased by 7% compared with November last year. Czech automotive manufacturer Skoda managed to sell 4801 copy of the new car in November of this year. His sales increased by 3%. Again went to the growth of the car manufacturer Ford. In November, he was able to sell 3822 units of cars. His sales increased by 7%. The best sales growth rate of new cars demonstrated the Japanese car brand Subaru - 45%. In quantitative terms, sales amounted to 576 units of new cars.

Sales of new cars in the budget segment in November 2016

Still in budget segment The Russian market of new cars pleases the domestic brand of Lada. It in November of this year increased by 18%. In quantitative terms, sales amounted to 25507 units. In second place in the budget segment there is Korean car brand Hyundai. Sale brand Hyundai.like I. kIA manufacturerIn November, increased by 4%. Only Hyundai managed to sell 15779 units of new cars, and Kia - 14651 units. Unusually high demand in November was on a new compact crossover Hyundai. Creta, which divided into 4814 units. Hyundai Creta ranked 5th in the absolute ranking of car models in the Russian market November 2016.

So, it happened: the press release of the European business associations lit the news feeds headlines "sales of new cars grew for the first time since December 2014." And although this growth is expressed by a very poor coefficient of 0.6%, its main merit is that it is real - this is a real increase in absolute sales in pieces, and not a pseudo-speaking attack against the background of the weak indicators last year. Sales, accounted for quite steadily fluctuated in the range from 115 to 125 thousand cars per month, if they did not break through, then slightly pinched the stretch ceiling at 130 thousand, and with the result of 132,346 units installed, finally, a positive result of the month.

P omensumes, cut into the mountain and build rows to the parade should not - say that the long-awaited crucial moment, obviously early. In addition, December may well pick up thanks to the pre-New Year shares and special offers, and on this "doping" may even be held the beginning of the year. More importantly will find out what will be sales in February-March, when festive moods will end, and the market will again come out "for self-sufficiency."

Yorg Schreiber, Chairman of the Committee of Auto Producers AEB: "It's good that, in the end, there is a reason to say about it, but too early to draw conclusions about the trend change." Mr. Schreiber also mentioned the chances of preserving the trend next month: "Now all the attention is riveted by December, who has the potential to demonstrate that the market continues to move in the right direction" Well, after the New Year holidays, we will get the opportunity not only to know whether these cautious assumptions will come true, but also take the results of the year. Now is the time to see who made the greatest contribution (and received the greatest profit) in the formation of the current positive result.

Premium segment

In the Lexus premium segment, it continues to prove that stability is one of the departments of success (if this stability means sales, of course). A month for the month selling a little more than two thousand cars, the Japanese level statistics against the background of the shadow last year. In November, for example, 2,014 cars were sold, which is 22% more than last year's 1 653.

The leader of the segment, Mercedes-Benz, on the contrary, for some reason, slow down the pace at the end of the year. If before this machine with a three-beam star was diverged every month from three thousand and higher, which made it possible to hold the indicator "relative to the APPG" (similar period of the previous year) on the okoloneal mark, then in November, sales slightly slip - up to 2,02 copies. This means -14% in the relative column, but, of course, does not mean prerequisites for changing the leader. Although someone came to him pretty close.

This someone is BMW (remember the passage about Jaguar B). The Bavarians last month went around not only Audi, but also Lexus, which was usually the second in the segment, and in the "Common Start" they separated from the leading Mercedes only Chevrolet Niva. In a barn expression, the difference is noticeable - half a thousand cars: BMW implemented them 2 328, which is 3% more than 2,577 last November.

Audi is lagging behind not only from BMW, but also from himself last year, on average selling about one and a half thousand cars per month. In November, the exact figure was 1,486, which is 32% less than 2,89 per APPG. But their compatriots from Porsche, on the contrary, slightly raised sales up to 463 pieces, which on the background of the light of last year's decline gave a solid + 29%.

Other representatives of the "second train sales" of growth have not shown: Land Rover with 744 SUVs lost 23%, Volvo with 536 cars - 37%, and Infiniti with 395 copies - 14% relative to the APPG.

However, there are those who are torn from the conditional third echelon of sales in the second: this is a Jaguar with an increase of 265% by last year's 69 cars, which means 252 in this November. And if the gigantic relative indicator is not always true, then consistently growing sales are a much more real sign of success. What to say - over the past month, jaguars were sold more than Peugeot! Not tired of repeating the mantra on the role in this success, we state the positive dynamics and move on.

Cadillac is another "low-pass" premium player who moves in the right direction. Adding 2% to 131 last year's car, the Americans completed the month with an indicator of 134 cars. In addition to them, it is worth mentioning the Korean beginners from Genesis: starting your way with 11 cars in October, they implemented 21 copy in November. There is nothing to add to this statistics - we continue to observe.

Well, the traditionally final review of the SMART premium seems to have bitten some radioactive fly: what else can I explain the 141 microcar and 352% of the increase relative to the APPG? However, no explanation is why justify the "great successes of small cars."

Medium segment

The main good news here can be considered the absence of large recessions regarding last year: if earlier the numbers in minus 50-80% were rather norm than the exception, then in November, perhaps, only the result of Mitsubishi in -30% can be mentioned as noticeably modest. The Japanese implemented 1,401 car that, of course, less than 2,003 a year earlier, but rather stable from the point of view of current sales.

Test drives / comparative

Careerist: Evolutionary test Drive Skoda OCTAVIA five generations

Nota Bene: If you are very honest, then there were three generations from Oktavia. But we have increased the number of tested cars up to five due to two restyled versions - because there are significant differences between ...

10944 2 0 10.10.2016

The rest of the representatives of the "middle class" is still better. Toyota, which traditionally occupying the fifth line in the "Common Start", was stuck to last year's 7,572 more cars another 7%, after graduating with a result of 8,081 cars. Once again in plus Skoda.: 4 801 The car is 3% more than 4,663 last November. Raised the nose and Ford: after the wonderful beginning of the year and a small decline in early autumn, the past month ended with an indicator of 3,822 cars and + 7% relative to the APPG. Another "good luck" was SUBARU: using the weak indicators of last year, the brand demonstrated as much as 45% of the growth with 576 sold cars against 398.

The remaining players, although they cannot boast an improvement in statistics, were somewhat recalculated in relative terms. Nissan, for example, made sales up to 5,998 units, which is 18% less than behind the APPG. Chevrolet, as we mentioned, just 11% worsened the result of last year, implementing 2,725 cars. Even less - 10% - lost Mazda with 1,795 cars in the asset, and their compatriots from Suzuki with 312 sold cars "seen" twice as much as 20%.

The French from Citroen and Peugeot, selling 270 and 211 cars, respectively, lost 14 and 34 percent - the result, though not too joyful, but still not so killer, as minus 60-70% in other months. And even Honda, exactly not among the "hyperactive sales shops," practically remained with their own, selling 188 cars, which is only 5% less than a year earlier.

Frankly insufficient result can be considered perhaps the results of November from SsangYong: Koreans seemed to be going to market new model And start restoring lost, but in reality it resulted in 5 cars sold and -97% regarding APPG. However, we still mention about them later.

Budget segment

In the most "folk" segment, a successful performance of the largest domestic brand can be noted: sales Lada. They also increased in relative terms (by 18%), and in absolute figures, even compared to September-October. Solid 25 507 cars issued by buyers again brought out the separation from a silver winner to ten thousand units.

Choosing a car

Sparkles: test Drive Hyundai Creta.

With an accusatory bias, if so, then to light up to her or fade away in the spurs of Altai. Where the plain is replaced by a picturesque gorge, cutting turquoise waters of the Katun River, passes the exemplary ...

76446 6 11 09.09.2016

This silver medalist was as expected to be the Korean brand - this time Hyundai. Czechhard continues, and Kia with Hyundai changed themselves in the overall standings, which, however, did not affect their confident separation from Renault. Judge for yourself: both korean manufacturer I added 4% on the APPG, but Hyundai sold 15,779 cars, and KIA - 14,651, while the French stopped at 11,631 cars, although it is 13% more than a year earlier. By the way, it is quite obvious, with what Hyundai managed to move to the second place: their Creta took the fifth line in terms of sales on models, disperse a circulation of 4,814 pieces. Thoroughly for a car, which a few months ago did not exist in any statistics ...

UAZ seems to have robbed some special trick, allowing a month for the month to keep sales exactly the same as a year ago. Judge for yourself: In August, Ulyanovsky showed the result in + 3% on the APPG, in September it was + 2%, in October + 1%, but now, in November, this is the output "in zero" with 4,642 sold SUVs against 4,637 a year earlier. They had this year, of course, more vivid numbers (+ 50%, for example), but even the retention of sales at last year's level is worthy statistics that, as we see, do not undermine many.

To be accurate, practically no one from the remaining: Volkswagen, selling 6,973 cars, 8% lagged behind last year's 7,557, Datsun improved the relative indicator to -16%, issuing customers 1,838 cars, and Ravon with the total of 420 cars while performing wherever More modest than before, when Daewoo is a year ago, I implemented 1,634 cars.

Chinese brands try to keep the brand, but it is possible to do it only in two. The leading Lifan is only 5% behind last year's result with 1 805 cars who left dealer centers. Chery, infinitely far behind him, on the contrary, dropped 10% for the weak November 2015, selling 307 cars.

All other "Chinese" do not convert ambitions in sales. For example, the potential is not yet reflected in the cars implemented: in the last month there were only 203, which is 80% less than 1,002 per APPG. Here, however, it is worth noting that the global sales of the brand show a directly reverse trick - in November they again became.

The remaining brands from the Middle Kingdom in November are a dense group with sales of several dozen pieces: Dongfeng implemented 58 cars (-64% on APPG), Changan - 54 (-41%), FAW - 38, Zotye - 37 (the results of both are not yet with What to compare), and Brilliance - 29 (-79%). On the background complete absence Sales at Haima and Great Wall All this may seem sad - but we know well that the Chinese retain a positive attitude in spite of everything.

What we have acquired

That we lost

As if compensating for the lack of the prime minister, November spared and model rows Automakers: Over the past month, we have lost only a pair of models, the absence of which, besides, only enthusiasts will notice. So, in Suzuki sold out the remnants crossovers Grand. Vitara, the termination of the supply of which was reported long before. Another Japanese brand, Mitsubishi, derived a hybrid version of the Outlander crossover, which carries the PHEV console. Thus, practically "remaining with their own", we go to the December finish line, where they still have to see a couple of Russian prime ministers.