Mrka Hyundai was not even mentioned that evening - the official Russian presentation of the Genesis brand took place in Barvikha in a chamber, solid manner and without any references to the name of the parent company. Koreans distance themselves from their mainstream brands in every possible way and assure that Genesis is something truly new and completely unique.
Why do you need a new brand?
First attempt to enter the car market top class Koreans undertook in 1999 when they introduced front wheel drive sedan Equus (in Europe - Centennial) 5.1 m long with V6 and V8 engines. The car was created in collaboration with Mitsubishi and was positioned on domestic market as a competitor to Mercedes-Benz S-class and BMW seven. However, it was only ten years later that it was possible to truly enter the prestigious segment with a second-generation rear-wheel drive model. own development... Even then, in some markets, Koreans began selling a sedan under the Equus brand without mentioning Hyundai. Almost at the same time, the rear-wheel drive business sedan Hyundai Genesis entered the market, which was supposed to give battle already Mercedes-Benz E-class and BMW 5-Series. In 2013, Genesis changed a generation, and soon it was decided to finally separate the luxury models into a separate brand, so as not to confuse customers with the mention of the mass brand Hyundai. Instead of Equus, the Koreans chose the more sonorous Genesis as the brand name, and the models themselves were given alphanumeric indexes in the manner of Infiniti cars. In the fall of 2015, Genesis Motors was spun off from Hyundai Motors.
Who is responsible for the styling and development of the vehicles?
In January 2016, the American Manfred Fitzgerald, the former director of design and development of the Lamborghini brand, became the head of the Genesis brand. As Senior Vice President, he is responsible for the design and implementation of brand strategy and marketing policy. The stylist of the brand is the famous Dutchman Luc Donckerwolke, who for many years in a row was the chief designer of various branches of the Volkswagen group. He worked on looks Skoda Octavia and Fabia of the first generations, and also painted the current Seat Ibiza. He also had a hand in the style of almost all Lamborghini models from Diablo to Murcielago and Gallardo, drew Bentley Flying Spur and Bentayga. Since the beginning of 2016, Donckerwolke has been working in the same team with Hyundai-Kia Chief Designer Peter Schreier. Finally, the technical part is in charge of the German Albert Biermann, who since the spring of 2015 has headed the Department of testing and development of highly efficient hyundai cars Motor Group. Previously, the specialist was Vice President of BMW M and BMW Individual, where he was mainly involved in the development of sports models.
What models will be produced under the Genesis brand?
The first Genesis car and the brand's flagship officially became the G90 sedan - in fact, the third generation Equus, world premiere which took place in Detroit in January, and the Russian one - on September 22 in Barvikha. Next to our market will be the G80 business sedan - the successor of the Hyundai Genesis, which has already been shown at the auto show in South Korean Busan. Next year, Koreans will unveil the G70 sports sedan, which will enter the segment Mercedes-Benz C-class and BMW 3-Series. Finally, by 2020, Genesis will feature two crossovers and a sports coupe - a total of six models with rear-wheel drive architecture and V-shaped engines, or compact turbo engines.
Will the G90 flagship compete with German sedans?
In addition to the dimensions and space in the cabin, the flagship sedan has a completely modern chassis, a lot of service electronics and electric drives of everything and everyone. The media system is controlled by a puck on the tunnel; there are two sites for wireless charging of phones nearby. Behind there are individual monitors and control panels for the media system and climate control. Finally, instead of a solid rear sofa, you can order a version with separate armchairs. Two engines will be offered. First, the new V6 3.3 T-GDI turbo engine with 370 horse power... Secondly, a 5.0-liter naturally aspirated V8 with 425 hp, which will serve as the flagship. Drive - rear or full. But the G90 will not have air suspension even for a surcharge. The Koreans assure that the rejection of pneumatic elements is due to reasons of reliability and the desire to keep prices.
Will there be longer versions?
As with the Equus, the G90 comes in a long wheelbase with a 290mm insert. According to statistics, in Russia up to 3% of the sold Equus sedans were sold in long wheelbase versions, so the long G90 will also be brought to us. Moreover, Korean Pullman will be offered only in maximum configuration and only with a five-liter V8 engine, all-wheel drive transmission and separate rear seats with electric adjustments and ottomans - retractable footrests.
What is known about the G80 sedan?
The new business sedan is the fruit of a thorough reworking of the second generation Hyundai Genesis, which received a more aggressive design and a retuned suspension. The sedan is powered by a 3.8-liter V6 petrol engine. Engine power is 315 horsepower. In addition, the novelty will be offered in a "charged" Sport modification. This version was equipped with a 3.3-liter biturbo engine. Engine power is 370 hp. and 510 Nm of torque. Drive - rear or full, transmission - eight-speed "automatic". Finally, customers will be offered an adaptive suspension with electronically controlled shock absorbers.Genesis Motors is the luxury transportation arm of the South Korean car manufacturer Hyundai Motor Group. Initially proposed along with a new plan luxury sedan Hyundai Hyundai Genesis in 2004, the Genesis brand was officially declared a standalone brand on November 4, 2015.
Genesis car: the history of the brand
Hyundai unveiled the Concept Genesis in March 2007 as a “progressive interpretation of the modern sports sedan with rear wheel drive". The idea for the development of Genesis was conceived in 2003. The development of the body design took three years, and the total cost of the program to develop the new car was more than $ 500 million, and took just over 23 months in time.
Chris Hosford, Hyundai's US representative, gave three main reasons why Genesis is a brand in its own right:
- Successful seven-year payback in the luxury car market.
- Ranking of the Genesis sedan in the top three sellers in its segment.
- Consumer demand for the Genesis brand.
Genesis has announced the launch of its first model, the G90 (EQ900 in South Korea) December 9, 2015. The G90 will also be the brand's flagship model. Genesis launched in the US at the end of 2016, with the G80 and G90 on sale. Initial dealerships are a subset of existing Hyundai dealerships with dedicated Genesis space in dealer showrooms.
The third Genesis G70 was unveiled on September 14, 2016 in Namyang, South Korea. The vehicle was introduced to the US market on March 28, 2018 at the New York Auto Show.
Genesis car: elaborations for 2018
The Genesis G80 has received many updates for 2018. Most notable is the new sporty trim, which features unique suspension and steering tuning, improved brakes, special styling and a turbocharged V6 engine.
Remaining G80 models get fuel economy and a slight styling update alongside new available (and mostly standard) content including LED headlights, pedestrian detection for automatic brake system, driver inattention monitor, wireless smartphone charging and an additional USB port. There are also some improved internal elements interior trim.
Genesis car: standard features and parameters
Premium Package 3.8 ($ 47,700) adds LED fog lights, panoramic sunroof, front and rear parking sensors, ventilated front seats, heated rear seats, rear sun visor, manual rear sun visors, larger instrument cluster display, wireless smartphone charging, and a 14-speaker Lexicon sound system with Clari-Fi digital music enhancement technology.
The full package ($ 52,800) adds adaptive LED headlights, a MultiView parking camera, redesigned leather upholstery, a matte wood trim option, a 9.2-inch touchscreen interface with redundant center console controller, and a 17-speaker Lexicon sound system.
The G80 5.0 ($ 58,000) includes all package contents in a 3.8 plus a V8 engine, 19-inch wheels and a microfiber suedecloth headliner.
G80 Sport ($ 56,200), also includes the standard 3.8 package plus turbo V6, unique 19-inch wheels, special exterior and interior details, sports adaptive suspension, upgraded brakes, 3-spoke sports steering wheel, black microfiber subwoofer and carbon fiber interior. also in configuration Sport added a heated steering wheel.
Genesis car: plans for the future
By 2020, it is expected that the brand will have sports coupe and two SUVs. This will bring the number of Genesis models to six. The brand will use an alphanumeric naming convention, car models will be named by combining the letter G with a number (70, 80, 90, etc.), while SUVs and crossovers will be named by combining the letters GX with a number. Genesis is initially sold in South Korea, China, the Middle East, Canada and the United States, followed by Europe and the rest of Asia.
Having spun off the premium brand Genesis from Hyundai's parent brand, the Koreans have never hidden their strategy of expanding into global markets. Korea first, then the United States and the Middle East, and the next foothold is Russia! Back in the days of the Moscow Motor Show, I managed to shoot in the parking lot of the Crocus Expo exhibition center flagship sedan Genesis G90 with Russian numbers, in which the company's management arrived at the premiere of Crete. And now the official presentation of the Genesis brand in Russia has taken place.
With machines new brand Autoreview readers, so now the strategy of their promotion in Russia is the most interesting. Cars for our market will be assembled from SKDs at the Avtotor Kaliningrad plant. The first to come out executive sedan Genesis G90, which replaced the well-known in our country hyundai model Equus. Sales will begin in October and will be handled by carefully selected Hyundai dealerships: according to preliminary data, there will be about thirty. The creation of separate show rooms is still only in the distant plans.
The complete sets are already known, and they are specific for Russia. For example, we will be supplied only with HTRAC all-wheel drive vehicles. The base version will be the Premier version with a V6 3.8 engine (309 hp), nine airbags, bi-xenon headlights, adaptive suspension, leather interior, heated and electrically adjustable rear sofa, navigator, rear view camera, door closers and Lexicon audio system.
The Elite trim adds adaptive LED headlights, surround-view cameras, head-up display and second-row entertainment. Moreover, such a car can be bought both with the aforementioned aspirated 3.8, and with the newest V6 3.3 T-GDI biturbo engine with a capacity of 370 hp. The same engine, along with the flagship "eight" 5.0 (413 hp), will be available in the richest Royal configuration with separate second-row seats, automatic braking and lane control systems.
Electronic assistants can also be installed on the first two versions for a fee. And at the top of the range is a modification extended by 290 mm, which the Koreans call a "limousine". But, strictly speaking, a car without a partition between the rows is just an elongated sedan. However, this is unlikely to stop buyers: the long-wheelbase version of the Ekus in previous years accounted for up to 10% of sales, although in 2015 there were only six buyers.
Pricing for the G90 will be announced at the same time as sales begin. Don't expect cheap premium sedans, however. Most likely, compared to the Hyundai Equus model (from 3.4 million rubles), prices will rise by about a third. This means that you need to navigate around 4.5 million! Although it is still cheaper than the Mercedes S-class, which now costs from 5.9 million rubles.
What's next? A business sedan, that is, a restyled Hyundai Genesis with an expanded set of equipment, will appear with us in early 2017. A year later, the Genesis G70 sedan the size of a BMW three-ruble note will arrive in Russia - it was shown at the last auto show in New York. And then, in full accordance with the global, a large and compact crossovers plus a two-door that replaces the discontinued Hyundai Genesis Coupe. But these models do not even have names yet, and their market launch is scheduled for the end of the decade.
The International North American Auto Show, held in January 2016, became the site of the world debut of the "firstborn" in lineup Genesis - Hyundai's premium sub-brand - in the face of the full-size sedan G90, which was first presented back in December 2015 in Seoul under the South Korean name "EQ900".
The car, which replaced the Hyundai Equus limousine, embodied the design concept “Athletic Elegance”, “prescribed” under its hood powerful motors and received rich functionality that is in no way inferior to eminent competitors.
Genesis G90 looks full order - the Korean sedan looks beautiful, aristocratic and imposing. The frowning front of the car is enlivened by the graceful plastic of LED headlights and a powerful chrome blade of the radiator grille, and its monumental stern is crowned with spectacular lanterns and a pair of trapezoidal exits exhaust system... Yes, and in profile, the four-door did not disappoint, demonstrating a stylish and status look.
According to their overall dimensions "G-ninety" meets the F-class standards for european classification: length - 5205 mm, height - 1495 mm, width - 1915 mm, wheelbase - 3160 mm. Depending on the modification, in the "stowed" form, the premium three-volume weighs from 2420 to 2595 kg.
The interior of the Genesis G90 is built in perfect harmony with appearance - inside the car, weighted and solid style is combined with natural materials and the highest level of workmanship. An exemplary and informative instrument cluster accommodates arrow indicators and a color screen of the on-board computer, and the steering wheel, in addition to the status view, carries a high functional load.
The respectable center console is crowned with a multimedia center display (diagonal from 8 to 12.3 inches) and a stylish climate control panel, and an analog clock adds nobility to it.
Genesis G90 front seats are focused on comfort - they are equipped with a good profile, heating, ventilation and electrically driven numerous adjustments. In the rear of the cabin, the full-size sedan has luxury apartments with a well-thought-out sofa and plenty of space, and in the "top" versions - with separate seats, individual "climate" and optional multimedia system tablets.
The luggage compartment of the "Genesis G.-ninetieth" is not a record among the "classmates", but it is quite spacious - its volume is 484 liters.
In a niche under the raised floor near the car there are spare wheel and a set of necessary tools.
Specifications. The Genesis G90 engine palette combines three gasoline power units that work in tandem with an uncontested 8-speed automatic transmission.
- The basic modification of the Korean flagship is equipped with a V-shaped atmospheric "six" GDI with a volume of 3.8 liters (3778 cubic centimeters) with a direct fuel supply and a 24-valve timing, developing 315 "mares" at 6000 rpm and 397 Nm of peak thrust at 5000 rpm minute. Together with rear or all-wheel drive, it accelerates the car to "hundreds" after 6.9 seconds, allows it to gain 240 km / h and provides fuel consumption of 8.2-8.7 liters in mixed mode.
- A notch higher declared 3.3-liter (3342 cubic centimeters) six-cylinder t-GDI engine with a V-configuration, turbocharger and direct power, which peaks at 370 horsepower at 6000 rpm and 510 Nm of torque at 1300-4500 rpm. With such a “heart” (both the back and four-wheel drive) the three-volume vehicle changes 100 km / h in 6.2-6.4 seconds, fits within 240 km / h and “eats” no more than 7.8-8.5 liters of gasoline in the “city / highway” cycle.
- Under the hood of the "top" version is "hidden" an atmospheric V8 GDI unit with a volume of 5.0 liters (5038 cubic centimeters) with direct injection fuel, producing 425 "heads" of 6000 rpm and 520 Nm of possible thrust at 5000 rpm and accompanied only by an all-wheel drive transmission. Such a sedan "shoots" from zero to "hundreds" in 5.7 seconds, its capabilities do not exceed 240 km / h, and fuel consumption is within 7.2-7.3 liters in combined conditions.
The Genesis G90's all-wheel drive solutions feature the HTRAC transmission, developed in conjunction with Magna Powertrain, with an electronically controlled multi-plate clutch in the front axle drive. During normal travel, the torque goes mainly to the rear wheels, but if necessary, 30 to 40% of the thrust is automatically transferred to the front, depending on the situation.
The Genesis G90 uses an extended version of the rear-wheel drive platform. hyundai sedan Genesis with independent front and rear undercarriage configuration - double wishbone and four-link architecture, respectively (both with conventional shock absorbers and springs). For a surcharge, the car is available with a GACS suspension with adaptive dampers, electronically controlled.
In construction load-bearing body For a full-size sedan, high-strength steels are widely used (they account for 51.5%), but there are practically no light-alloy materials in it. All wheels of the Korean flagship have ventilated discs of the brake system with a bunch of electronic "gadgets", and its steering gear is supplemented electric amplifier with progressive characteristics.
Options and prices. On russian market The Genesis G90 in 2017 can be purchased with three petrol engines and three levels of equipment - Premier, Elite and Royal (in addition, a long wheelbase option is available).
The "simplest" three-volume configuration is estimated at 4,475,000 rubles, and its functionality is formed by nine airbags, leather interior, bi-xenon headlights, a Lexicon audio system with 17 speakers, an advanced multimedia complex, and all electrically adjustable seats , heated and ventilated. In addition, the "base" includes adaptive suspension, ABS, EBD, ESP, Brake Assist, blind spot monitoring technology and a bunch of other equipment.
For a "top" car, you will have to pay a minimum of 5,675,000 rubles, and its features are considered to be separate rear seats, adaptive LED headlights, an entertainment center for rear passengers, panoramic cameras, a projection display, as well as a complex of electronic assistants (lane tracking function, system automatic braking, etc.).
Well, the gamut of modifications is crowned by the G90L sedan with an extended wheelbase - its cost starts from the "bar" of 5,975,000 rubles.
In 2008, the South Korean company Hyundai presented a novelty to the world - the Genesis car. In short, this is a business class car, which is characterized as a premium sports sedan. True, a coupe was also created on this basis. Since 2014, a new generation of this model has been released, and that's exactly what I would like to talk about.
Design
The Genesis car was originally a good car. But technology does not stand still, because the new models, produced since 2014, have become even more modern and sophisticated. First of all, the specialists improved the strength of the body - and all thanks to an increase in the proportion of high-strength steel (used in the structure) to 51.5 percent. Due to this, control and sound insulation have improved. After all, this material dampens even the slightest vibration. By the way, I would like to tell you more about this. Noise and vibration isolation in this model is maximum - even engine and road noise is practically inaudible. And all thanks to the partition that the developers placed in engine compartment... And, of course, a lot has been achieved through the use of effective
Engine
Now it is worth talking about how power unit equipped with a Genesis Hyundai car. The first proposed option is the 3.8 GDI with D-CVVT system. This is a modern engine with a capacity of 315 horsepower (at 6000 rpm per minute) and a maximum torque of 397 Nm (rpm: 5000 rpm).
There is one more engine - 3.0 GDI. In everything except torque, volume and horsepower, it is identical to the above. By the way, its capacity is 249 liters. from.
Specifications
Engines work in tandem with an 8-speed "automatic". It was already possible to understand that Genesis is a car in which the developers of the concern have implemented many technological achievements. And here are just a few of them: hydraulic torque converter, block solenoid valves (equipped with direct control), improved gearbox housing made of aluminum, as well as built-in wiring and sensors.
Multi-link suspension system electronic control (ECS) is also worth noting. Thanks to this design, the degree of shock absorption is regulated. It depends on the driving mode and road conditions... In addition, ECS ensures maximum driving comfort. There are, by the way, three modes - normal, eco and for driving in the snow.
Control
The Genesis car boasts many more features besides a powerful engine. Special attention should be paid to the rack and pinion steering, equipped with an electronic amplifier. The system is remarkably stable and responsive. Driving is easier than ever. Moreover, this system reduces fuel consumption by up to three percent. This is the advantage of an electronic amplifier over hydraulics.
Learn more about the principles of work. With a small steering angle, the steering wheel turns the wheels very slowly and smoothly. If the angle is increased, then the effect will be appropriate. That is, the wheels will turn much faster and sharper. Therefore, driving a car brings the driver only pleasure - both when parking and when driving at high speeds.
And by the way, due to the rear-wheel drive layout, the mass of the car is distributed in the most practical and optimal way. This also plays a role.
Salon
Naturally, a few words should be said about the interior. Genesis car looks luxurious from the outside as well as from the inside. The large display and the laconic horizontal layout are immediately striking. The switches are located in a very practical way - due to this, the most comfortable control is provided, since there is no need to be distracted by anything. The analog clock is placed in order from bottom to top, and then the monitor, climate control and multimedia system. Everything looks very laconic, harmonious and stylish. As an option, by the way, it is offered with a hatch. This is a peculiar highlight of the Genesis model.
The car, the photo of which is provided above, is good in all respects. Its interior is magnificent, because only high-quality expensive materials were used in the finishing process. By the way, the chairs are offered in several versions (you can choose the skin of the color you like more). Even in the salon, natural wood and aluminum trim parts were used. Everything in the interior of this car is thought out - even the (front) PSV Genesis looks very stylish and modern.
Details such as illuminated door sills and a roof console adorn the interior.
Optics
The Genesis Coupe (like the sedan) features high quality modern optics. Ahead installed xenon headlights with built-in LED daytime walkers. They provide very bright and accurate lighting. And besides, these optics are very economical! It consumes a minimum of energy. Even when a car approaches another car, the intelligent system high beam automatically switches to near. There are also LEDs at the back. By the way, optics have a very stylish shape. The headlights perfectly emphasize the exquisite appearance of the car. This is clearly demonstrated by the photos presented above.
Options
Potential buyers are also offered the option of electric door closers. These are sensors integrated into the door locks, thanks to which the miniature electronic motors... In other words, these devices completely close the doors (in the event that those leaving the car did not completely cover them).
Another option is the automatic opening of the tailgate. In the event that the owner stands behind the car with a smart key for more than 3 seconds, the trunk ... opens by itself. Very modern and convenient function... After all, the driver in this case does not have to put his luggage on the ground and then pick it up again.
LED foglights are also available as an option. Their light can break through a very dense, seemingly impenetrable fog. And it is worth ordering this option - for security reasons.
And one more option - aEB system... Or, in other words, autonomous emergency braking... The desired function. If the system notices that the distance of the car has suddenly decreased to the driving / standing car in front, then it instantly reacts - applies the brakes. This happens due to the constant reading of the radiator signal (the SCC system works here - cruise control), as well as the analysis of the image coming from the camera equipped with a road marking tracking system. In general, it is advisable to order such an option.
Exterior
What can you tell about Genesis? The Hyundai car brand has always been famous for the attractiveness of its cars. And if conventional sedans look pretty, then what to say about such a premium model as "Genesis".
Draws attention Very interesting shape. Customers are also offered either a silver chrome finish or black. An elegant emblem flaunts on the hood, emphasizing the exclusive appearance of the brand new Hyundai.
Much more noticeable make the car repeaters "turn signals" placed on the rear A emit a bright red light. Due to this, the car becomes more visible in fog, and in snowy or rainy weather.
Another highlight is the shark fin-shaped antenna. A practical detail is the illumination of the space around the door. It is activated at the moment when Genesis approaches another machine. This function makes it easier to open the door.
Finally, disks. Light alloy, stylish ... There are three options: 17, 18 and 19 inches.
Safety
Another important topic that cannot be ignored when talking about the Genesis car. The Hyundai logo is itself a definition of safety and quality. And this is actually the case.
Genesis is equipped with nine airbags. There are rear, front, knee and even curtains. Protection from all sides, in other words.
There are also belts with pre-Safe system Belt. True, this is an option. But smart belts are worth ordering. Indeed, in the event of an accident, the pretensioners are activated, the person is “fixed” as tightly as possible in the chair.
Well developed and active systemprotecting pedestrians in the event of an accident. The bonnet absorbs the impact - it rises, and even if a collision occurs, the person's head is the least damaged.
And as an add-on, there is HTRAC. Or, in other words, intelligent four-wheel drive. It is activated if the car notices bumps or slippery road surface... At the same time, the front axle of the car is simply connected, the control becomes simpler and safer.
Modern equipment
The Genesis car, the characteristics of which have been described in great detail above, has a very rich package. Take the concept of intuitive controls, for example. Thanks to her, a person drives a car without hesitation. The interface is very simple, it combines everything: the steering wheel, the dashboard, as well as the seat adjustment and the center console.
The car also has an all-round visibility system, three-zone climate control, electric seat adjustment (equipped with built-in memory for 2 drivers), a premium audio system and a color head-up display located on the windshield. Plus there is a driver information system.
But that is not all. TO useful functions it is also worth mentioning the electromechanical "handbrake", parking sensors, seat ventilation system (there is also heating), as well as a key card and a rain sensor. In general, as you can see, "Genesis" has everything that can be needed. And this is what makes this car so popular and in demand.
The cost
The new Genesis model will cost about 2,330,000 rubles. The cost may differ depending on which salon a person plans to purchase a car in. By the way, if you want to save money, you can look for used options. The car will be in excellent, almost new condition, but with mileage, and this is usually given a substantial discount from the previous owner. For example, a 2014 model with a range of 36,000 kilometers can be purchased for only one and a half million rubles. And this, compared to the original price, is very cheap.
The first generation, however, will cost even less. Approximately 700 thousand rubles. But there the engine is weaker (2.0, 213 hp), and the equipment is more modest. In general, it is up to the person who wants to buy a car for himself.
