Types of the Toyota brand. Toyota history

Toyota Motor Corporation (Toyota) - the world's largest Japanese automotive corporation, which is part of the financial and industrial group Toyota.

The first Toyota car appeared in 1936 and was called Model AA. The history of the company began in 1935, then at the Toyoda Automatic Loom Works, which was engaged in the creation of machines for the textile industry, it was decided to create its own department for the production of cars using American technology. But already in 1937, the automobile department separated from the plant and became a separate company, called Toyota Motor Co., Ltd.

During World War II, the company mainly produced trucks for the Japanese army. First a car in the post-war years it was released in 1947, it was called Model SA. In 1950, the company experienced a severe financial crisis and the only strike by its workers. After that, a decision was made to restructure the company, resulting in the formation of Toyota Motor Sales, a subsidiary that was involved in product sales.

In 1952, when the period of dawn began for the company (extensive research was carried out, the development of its own designs, the expansion of the model range of cars), the creator of Toyota Kiichiro Toyoda died. During this period, the company's management sets a high goal for itself and creates the legendary SUV Land cruiser, which was published in 1954. Two years later, the Crown model car was released, which was first exported to the United States in 1957. The experience turned out to be very successful, and the company's management set a goal for itself: to organize the supply of its cars to all parts of the world. And by the mid-1960s, cars Toyota brands could be purchased in Europe, Africa and Asia.

In 1961, the Publica was launched and quickly became popular for its economy. 1962 became a jubilee year - the millionth Toyota car was produced.

In 1966, the company released a car that became a calling card Japanese company for many years - it bore the name Corolla. The first generation of Corolla cars was equipped with 1.1 liter engines. and rear wheel drive system. Until 1997, this car remained the best-selling car in the world. By the mid-2000s, Corolla sales exceeded 28 million units.

In 1967, the company took over Daihatsu Motor, which significantly expanded its capacity. And in 1970, the Celica made its debut, which received the title "Car of the Year 1976". The Celica car was distinguished by an extraordinary design, amazed by the abundance of sharp corners and edges. In the 70s, several more Toyota car models were produced: Sprinter, Carina, Mark II, Tercel. latest model became the first front-wheel drive Japanese car.

The new Camry model was released in 1983. This car was built on the basis of the Celica model, it was focused on automotive markets USA and Japan. The Camry is a luxury sedan-class car that has an attractive exterior and a cozy interior.

In the late 1980s, the Corolla II, Corsa and 4Runner models were released. But the main event of the 80s in the history of Toyota was the founding of a subsidiary Lexus which produced luxury cars for the American buyer.

1990 was marked by the opening of its own design center Tokyo Design Center. In 1994, the RAV4 car was created - the founder of the crossover segment. This Toyota model was relatively lightweight, manoeuvrable and all-rounder, so the RAV4 quickly gained fame as a functional city car.

In 1995, Toyota was actively involved in scientific and technical development. The engine with variable valve timing (VVT-i) was introduced this year. In 1996, production of a four-stroke gasoline engine, which had direct injection fuel (D-4).

The end of the 20th century was rich in new models. In 1997, the Prius was released, which became the first Japanese car with hybrid engine, which was developed under the protection program environment... These engines were later equipped with the Coaster and RAV4 models. In the same year, the Raum model with a minivan body was released, and in 1998 - the Avensis model and the Land Cruiser 100 SUV. 1999 was the year of the 100 millionth Toyota car.

In the new millennium, the Japanese manufacturer received the Truck of Year 2000 award for the 1999 Tundra model. In 2002, the Toyota team took part in the Formula 1 races for the first time.

In 2007, the company took a leading position in terms of sales and production of cars worldwide. In 2007 the model was released Toyota Auris based on the Corolla, and the Land Cruiser 100 replaced Land car Cruiser 200.

In 2007, the Pruis hybrid engine was recognized the best motor among hybrid power plants, and the company itself, according to the rating of Business Week magazine, became the most expensive brand of the year. In 2008, the Yaris was named Greenest Car of the Year.

In 2011, Toyota released a new car generation Toyota Camry XV50. The car is offered in three versions: for the European, American and Japanese markets. Models differ from each other appearance and interior fittings.

By 2030, the company plans to transfer all the lineup cars for hybrid technology. Today Toyota Motors is the largest and largest auto giant in the Japanese market, and Toyota is one of the three leaders in the European ranking of world automakers.

Japanese Toyota cars attract motorists around the world not only with a high level of safety systems and excellent technical characteristics, but also with the original exteriors of their models.

On the website auto.dmir.ru you can see the catalog of models, where the most complete line of the manufacturer is presented, including detailed description each of the models. Also on our website you will find the most latest news brands, and you can also take part in interesting discussions on the forum.

All 2019 Hatchback Body Models: Car Range Toyota, prices, photo, wallpapers, specifications, modifications and equipment, reviews Toyota owners, history of the Toyota brand, review Toyota models, video test drives, archive of Toyota models. You will also find here discounts and hot offers from official dealers Toyota.

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History of the Toyota brand

Toyota Motor is the largest Japanese automotive corporation, part of the Toyota Group, headquartered in the city of the same name ( central part Honshu Island). The company was founded in 1935 at a textile machine factory, which was owned at that time by the entrepreneur Sakichi Toyoda. His son Kiichiro Toyoda started car production in 1930. This decision was made after a trip to Europe and the United States, where he got acquainted with the automotive industry. The firstborn of the brand was car Model A1, which appeared in 1936. In the same year, four G1 trucks were exported to China. In 1937, the company was separated from the plant and received the name Toyota Motor Co., Ltd. In 1947, the Toyota Model SA car rolled off the assembly line. Export to the United States Toyota cars Crown takes place in 1957. In 1959, Toyota cars began to be produced in Brazil.

In 1961, a small 3-door Toyota sedan Publica with economical consumption fuel. The company produces the millionth car in 1962. In 1966, the famous car model Corolla, which successfully rolls off the assembly line to this day. In 1970, three new models were developed - Sprinter, Celica and Carina. In 1972, the company celebrates the release of its 10 millionth car. The Tercel, the first front-wheel drive model, was born in 1978. Mark car II is being developed towards the end of the seventies. The legendary first-generation Camry sedan hits the market in the early eighties. In 1986, the company produces its 50 millionth car. Two years later, Toyota created the premium Lexus sub-brand for luxury models. At the end of the 80s, Corolla cars II, Corsa and 4Runner. In 1990, the company's own design center was opened. The Toyota concern is actively developing at this time, expanding its presence in many markets.

In 1996, the company has produced 90 million vehicles since its inception. In the same year, the production of the D-4 engine developed by Toyota, which has direct injection of gasoline into the cylinders, begins in Moscow. In 1997, the Prius is born, equipped with a hybrid engine. A year later, the production of the Avensis passenger model starts and legendary SUV Land Cruiser 100. In 1999, the company celebrates the release of the 100 millionth car. In 2001, the 5 millionth Camry is sold in the United States. On the territory of Russia, the official activity of the company began in 2002 with the formation of Toyota Motor LLC. In 2005, the company began construction of its plant in Shushary (St. Petersburg), two years later, the first car of localized assembly rolled off the assembly line of the enterprise - it was the Toyota Camry sedan (V40). In 2016 on Toyota plant production of the popular RAV4 crossover began near St. Petersburg. Toyota is currently the world's largest and reputable automobile manufacturer.


Toyota - brand history:

Toyota Jidosha Kabushiki-gaisha, or simply Toyota for short, is the largest automaker in the world. The history of this company, like most others, began not at all with cars, but with weaving looms. Only in 1933, the son of the founder of Toyota, Kiichiro Toyoda, decided to build his first car, going to Europe.

The government approved such a bold and adult decision, as it badly needed good inexpensive cars for use in the war with China. In 1933, Toyota Motor Company created its first engine, the Type A, which was then installed in the A1 passenger car and the G1 truck.

During World War II, Toyota went about making trucks for the army, and it was only the early end of the conflict that saved the company's factories in Aichi from a planned Allied bombing raid. After the war, Toyota resumed production, but achieved great success only thanks to the production trucks and buses, not cars. In 1947, Toyota released the SA model, also known as the Toyopet.

A good success was achieved by the SF model, which had an engine of 27 Horse power... The more powerful RH model, which already had 48 hp. with., was soon released from the factory. By 1955, Toyota was producing more than 8,000 vehicles a year. In the same year, Toyota launched the luxury Land Cruiser Jeep.

In 1957, Toyota introduced its cars to America for the first time and built its first plant in Brazil in 1959.

In the 70s, due to sharply raised gas prices, Toyota had to switch to the production of small cars. Toyota Corolla- became the best car of this class and gained immense popularity in America.

In the 80s, car sales in America began to decline and then it was decided to create a new company Lexus, which made luxury cars.

By the beginning of the 90s vehicles Toyota has become synonymous with the words "reliability" and "low cost of maintenance" and gained immense popularity around the world. Especially for a younger audience, the MR2 and Celica models were released.

Now, Toyota has focused on creating an environmentally clean engines and almost all of her energy was thrown into the creation of electric motors, Toyota Plug-in HV is the tentative name of this car.