The history of Nissan begins with the opening of the Kwaishinsha Co. car plant, created in 1911 by the discoverer of the Japanese automotive industry Mr. Mashimoto (Masujiro Hashimoto) in the Azabu-Hiro area of \u200b\u200bTokyo. In 1914, a small, like a box was released, a passenger car of his own design, which in a year debuted on the market called Dat Car. His maximum speed accounted for 32 km / h. The name DAT is an abbreviation of the first letters of the names of the three main pomezzentes Mr. Hasimoto: Kengiro Dan (Kenjiro Den), Rokuro Aoama (Rokuro Aoyama) and Meitar Takeuchi. In addition, the name DAT in Japanese means "alive, prompt".
JITSUYO JIDOSHA CO. Ltd., another predecessor Nissan was founded in 1919 in Osaka and produced a tricycle car in the style of Gorham, the design of which was created by the American engineer William Horfam (William R. Gorham). The company was engaged in the import of mechanical machines, components and materials from the United States, and thus was recognized as one of the most modern automotive plants.
In 1926, Kwaishinsha Co. was merged. and JITSUYO JIDOSHA CO. And the company Dat Jidosha Seizo Co. was formed, which in 1931 became a subdivision of Tobata Casting, previously created by Mr. Aikawa.
But the official date of creation of the company Nissan Motor Co., Ltd. It is December 26, 1933, when the predecessor company Jidosha Seizo Co., Ltd. was formed. with authorized capital at 10,000,000? The president of the company was appointed Mr. Yoshisuke Aikawa (Yoshisuke Aikawa). Division Tobata Casting Co., Ltd. Given Jidosha Seizo Co., Ltd. Production of the first cars Datsun. And in 1934 the construction of the first plant Nissan Yokohama Plant was completed.
On June 1, 1934, the company name was changed to Nissan Motor Co., Ltd. The export of first cars Datsun in Asia, Central and South America in the amount of 44 cars began. Mr. Yoshisuke Aikawa, President of Mr. Yoshisuke Aikawa, was a brilliant leader. He laid high hopes for the development of the Japanese industry due to automotive industry, I built huge plans for the increase in production to 10,000-15,000 cars per year and practically achieved such results.
The first passenger car Datsun came down from the Yokohama plant conveyor in April 1935. T. nissan time It turned to the use of Japanese components only and installed the press for the production of body panels, thereby putting the end of the handling of metal sheets. These changes overnight allowed Nissan and the Japanese automotive industry to step far ahead.
In May 1935, an emphasis was focused on the development of the Nissan brand, which had a huge impact on the company's marketing policy. The first corporate symbolism was adopted: the circle of red symbolized the rising sun, blue color - heaven. The slogan of that time is "sincerity brings success."
In 1935, exports of cars in Australia began. In those days, Datsun cars symbolized the fast-growing advantage of Japan in modern industrialization, and, as evidence, a motto appeared: "The ascending Sun is a flag, Datsun - a car that is chosen."
In 1939, after successful sales in the Dat Nissan car market, it began to create cars of large nissan sizes Type 70, Nissan Type 90 buses and Nissan Type 80 vans.
In 1943, the construction of the Yoshiwara Plant plant was completed and the production of cars began. At the end of 1943, in the midst of World War II, the production of cars and trucks was completely discontinued. In September 1944, the head office of Nissan Motor Co. moved to Tokyo, Nihonbashi (Nihonbashi), and the company name has changed to Nissan Heavy Industries, Ltd.
In 1945, Nissan resumed the production of trucks, and in early 1946 - the head office returned to Yokohama again. Studies began and the development of textile machinery. In 1947, production was again launched passenger cars Datsun.
Restoring its position after the forced stagnation of the Second World War, in 1950, Nissan acquired shares at Minsei Diesel Motor Co., Ltd and two years later signed a technical cooperation agreement with Austin Motor Co., Ltd. (United Kingdom), released the first Austin from the conveyor after a year.
In 1951, Nissan celebrated the birth of Patrol - the first all-wheel drive SUV with a 6-cylinder engine.
In 1953, Nissan Motors Union was created - a new trade union organization. This union was aimed at creating modern relationships between workers and managers based on the principle of mutual trust and respect.
In 1958, Nissan Motor Co. Began export of passenger cars in the United States. In September of the same year, two Datsun 210 cars took part in the Australian Mobil Gas Trial Rally, one of the most difficult rally in the world, and won the champion title in its class.
Nissan was the first car manufacturer in Japan, which in 1960 received the 10th "Prize of the Year" for excellent indicators in industrial engineering. And during the whole period, Nissan persistently created a strong organization as a foundation for rapid and successful growth in the future.
Having received the recognition of buyers in Japan, trading mark Datsun. became synonymous small cars High Quality. The motorization process continued its victorious procession in the Japanese market, and in August 1958 year of Nissan Launched from the conveyor a high-class car Datsun Bluebird, created for personal use. While domestic cars It was considered less practical than imported, as they demanded a lot of effort during braking. One remarkable feature of BlueBird was the application for the first time by Japanese manufacturers of front brakes with an amplifier, which allowed even fragile women to slow down to a slightly pressed on the pedal. The first generation of BlueBird has embodied the features of a reliable, attractive and durable car.
In 1960, a new model was developed big car - Nissan Cedric. The name of the car was invented in honor of the main character of the famous story of Little Lord Fauntleroy, who is read throughout the world.
Bluebird 1959 and Cedric 1960 conquered the hearts of Japanese buyers and accelerated the motorization process in Japan.
From the very beginning, Nissan created production abroad, speaking in 1959 with the initiative of creating assembly production based on Yulon Motor Co., Ltd. in Taiwan; In 1961, she organized Nissan Mexicana, S.A. DE C.V. and Nissan Motor Manufacturing Co. in Australia.
On the eve of the liberalization of capital investment laws in Japan, Nissan has built two factory from scratch: Oppama Plant in 1962 and Zama Plant in 1965. A year later, Nissan was excavated by Prince Motor Co., Ltd., as a result of which the Nissan model range was replenished with new Skyline and Gloria models, and a single highly qualified team of engineers who continued the glorious tradition of Nakajima and Tuchiki aviation companies previously producing high-class aircraft engines was created.
Anticipating the advent of the era of high-speed cars, the Gloria model was equipped with one of the most powerful engines of that time. The car also provided magnificent comfort when driving. In May 1964, during the LL Rally Grand Prix in Japan, two cars Gloria Super-6 from the very beginning of the race captured the leadership and with a huge margin came to the finish line first, won the champion title.
Cedric - a medium-sized car - became the result of the enormous effort of the company. He introduced an embodiment of the latest Japanese technologies of that time. At that time, being the most large car In Japan among medium-sized machines, the model was different spacious salon and comfortable control, which was characteristic of large sedans. The luxurious CEDRIC body was decorated with double headlights, and with impressive dynamic characteristics fuel consumption was as small as little car. Cedric was an exceptionally durable car and equipped with modern equipment. At the Olympic Games of 1964 in Tokyo Nissan Cedric was chosen by a car on which the Olympic Fire from Greece to Japan was transported.
In September 1963, the beginning of the production of a second-generation car was announced, and in November 1963, the car appeared in the Japanese market. This model has gained a small, comfortable family car, simple and reliable in management and maintenance.
The engine of the car was a guarantee for 2 years of operation or 30 thousand mileage kilometers. The chassis did not require lubrication for 30 thousand kilometers. Materials used for the manufacture of ball supports, repelled dirt and dust, which increased the durability of parts. For this, the car received the highest "technical award from the Society of Automobiles".
Subsequently, in February 1965, a Skyline 2000GT-B car was released. Despite the fact that the model was positioned as sports, Skyline 2000GT-B became a massive car, providing high sales. Standard equipment included three manufactured Weber carburetor manufactured in Italy, having the world's best characteristics. Even the most sophisticated drivers could not not evaluate the excellent characteristics of the car. The popular model Skyline S54B won in the Rule in Japan and won everything without exception, bypassing all the most famous foreign sports car analogs.
Appeared in the market in 1966, Sunny car announced the offensive in Japan Era " own car"What was a huge driving force against the background of the rapid growth of small cars.
In 1966, the trend of a resistant increase in the number of people with sufficient recreation time began to be traced to enjoy the ride personal car. Despite the fact that Nissan Bluebird remained a popular family car, for the price it was unavailable for young employees. In response to the current situation, Nissan developed and released the Datsun Sunny 1000 to the market in order to provide high quality customers at an affordable price. Being a CD-class car (absolutely new at the time category), Sunny has become the most popular in the process of universal motorization of Japan. The name of the car was absolutely suitable for his image, which was defined as "full sunshine", "bright, lively and young".
In 1966, the Nissan Prince R380 car took 3rd place in the GRAND PRIX Japanese rally, competing with the legendary Porsche 906. And in the same year, Nissan Bluebird won in his class in XIV Safari Rally. For the first time a Japanese car won.
In 1967, the first limousine Prince Royal was developed for the Japanese imperial family with a V8 engine with a volume of 6373 cm3; The length of the vehicle was 6.155 mm, the width is 2,100 mm and the height is 1,770 mm.
In January 1968, the company's headquarters moved to a new building in the city of Ginza Tokyo. In the same year was released new car Fairlady 2000, who helped Nissan to win enormous popularity in the international market.
In 1969, a dynamic rear-wheel drive car Datsun 240Z with independent suspension, front disk brakes and a 6-cylinder engine recognized by the most sold sports car in the world in the 70s. 500,000 Datsun 240Z cars were sold in less than 10 years.
Year of year increased sales and by 1969 total export deliveries reached 1,000,000 cars. In early 1970, Lambda 4S-5 has made a successful launch of the first Japanese satellite Oshimi. In those years, Nissan was engaged in development and production rocket engines And settings for running. In the same year, the company began to expand the production sphere, also engaged in the production of engines for the shipbuilding industry.
In 1970, Nissan won Safari Rally thanks to the magnificent performance of the Bluebird car, and in 1971 the Datsun Fairlady 240Z won the victory.
An increase in the number of cars on the roads was the cause of the increase in the number of accidents and environmental pollution. In 1971, Nissan has developed the first experimental safe Experimental Safety Vehicle (ESV), applies more than ever the number of technologies to improve its safety. To prevent further air pollution, Japan led emission standards exhaust gases In accordance with the Muskie Bill set in the US ("Act of Air Cleaning"). Despite the fact that in reality, these standards were practically impracticable, they, nevertheless, were allowed to successfully implement a system of 3-level catalytic neutralization of spent gases - the very avant-garde technology of that time. Thus, considerable steps were made along the way of improving the production of automotive electronics and component materials.
The two energy crisis of the 70s marked the beginning to the rapid increase in the export of small Japanese cars known due to their excellent fuel economy and excellent quality. In the tests of fuel economy held by the American Environmental Protection Agency in 1973, defeated the Sunny car, thereby gaining enormous popularity in the United States during the Datsun economy advertising campaign.
At that time, American manufacturers were not in the forefront of the creation of small cars, and their low sales led to closure of factories and mass dismissals of employees. As a result, social differences arose, which caused the strengthening of protectionist sentiment and requests for the establishment of quotas for importing Japanese cars. For Japanese companies, this entailed the opening of factories in the United States.
In March 1971, the construction of the TOCHIGI Plant plant was completed.
By 1972, the cumulative Japanese production for the entire history of Nissan. exceeded the mark of 10 million cars, and after three years, sales in Japan reached the number of 10 million machines.
For many years, Nissan carried a high reputation as a manufacturer of high-quality cars and pioneers in creating various kinds of avant-garde technologies. In order to improve fuel economy, Nissan has created different kinds Materials allowing to reduce the weight of the car, such as highly elastic sheet steel for the body panels, and also developed advanced engine control systems to control the combustion process. In addition, Nissan also became a discoverer in the design and use of CAD / CAM systems (car design systems with computers and industrial robots).
In 1974, the sale was announced 10,000 sUV NISSAN Patrol for the year.
In 1977, the total production from the moment of the founding of Nissan has already exceeded 20 million pieces.
Putting great importance to the domestic market, in 1977, Nissan opened the Kyushu Plant plant, and in 1992 - another IWAKI Plant, introducing the most modern automatic technologies. Later, IWAKI Plant began producing new V6 engines. In 1987, Nissan released the BE-1 car to the market, and in 1988 - CIMA, thus creating new segments of the automotive market.
In 1981, Nissan began to promote its cars around the world under the Nissan brand, which was part of the company's new corporate strategy. In November 1981, the Nissan Technical Center was opened.
Then in the 80s. Nissan has created two strategic production bases abroad: in 1980 - Nissan Motor Manufacturing Corp., U.S.A. In the USA and in 1984 - Nissan Motor Manufacturing (UK) Limited in the UK. The first Datsun pickup came up from the conveyor of the plant Nissan Motor Manufacturing Corp., USA in June 1983, the first Sentra car (Sunny) - in March 1985.
In 1983, Nissan Motor Iberica, S.A. The production of the Patrol SUV (Safari), which in 1984 won the Paris-Dakar rally.
1985 became significant for Nissan for many reasons: she acquired a share in Yulon Motor Co., Ltd. (Taiwan), and foreign business college Nissan was opened. In 1986, Nissan expanded the range of 4? 4, adding an absolutely new model Nissan Terrano.Thus, responding to the growing need of buyers in a family vacation car, retaining this market positioning until today.
In 1988, the Nissan Silvia Q car conquered "Grand Prix for Best Design", And next year he received a reward" Japanese car 88-89 years. " In the same year, a CIMA sedan was released to the Japanese market.
In April 1989, Nissan Europe N.V. was established in Holland, a regional head office responsible for operations in Europe, as well as Nissan Distribution Service (Europe) B.V.
In the same year, Nissan division was created in the United States, Infiniti Division of Nissan North America, producing luxury cars that make up Mercedes, BMW and Lexus competition. In November 1989, the market appeared famous model Infiniti Q45.
In 1990, Nissan North America, Inc. was established in the United States, a regional head office for controlling activities North America. In the same year, 300ZX model won the 1990 import car in the USA. In November 1990, Nissan acquired a stake in Siam Motors Co., Ltd., (Thailand).
In the same year, the Nissan R390 GT1 sports car received the 5th place in Le Mans Rally - the highest of all Japanese manufacturers involved in these serious competitions.
Total production reached 50 million cars in January 1990.
In 1991, a new Distributor Company Nissan Motor (GB), Ltd. was created in the UK.
In 1992, Nissan Motor Manufacturing Corporation, USA began production of Altima (BlueBird), and Nissan Motor Manufacturing (UK) Ltd. Started produced by famous Japanese designer Mr. Tokushiro Hosaka (Tokuichiro Hosaka) car Nissan Micra. (March), who immediately received the European Award "Car of 1993". The car March won the Japanese car in 1992-93. and "New car 1992-93" in Japan.
In 1993, Nissan Motor Iberica, S.A. He released a new all-wheel drive model - TERRANO II SUV for the European market.
In February 1994, a successful launch of the first H-II rocket equipped with a solid fuel jet engine (SRB) created by Nissan was performed. By that time, the cumulative production of Nissan cars exceeded 60 million.
In the same year, Nissan received the Global Environmental Award premium for a significant contribution to the environmental protection system and the environment.
In 1994, the sale of the car Maxima QX new generation was started in Europe, and in 1995 - Almera car.
In June 1995, Nissan has identified a global restructuring policy, which has affected the promotion of local production bases and expanding the imports of parts around the world.
Nissan vigorously worked on environmental issues, which recently began to cause more close attention. Environmental Protection Efforts include creating purified power supplies for cars and extensive activities to reuse natural resources. In 1997, Nissan developed a hybrid electric car (Hybrid Electric Vehicle Hev), working on both gasoline and electricity.
Since 1997, Nissan has produced one model by another, equipped with gasoline fuel injection engines and direct injection diesel engines (presage in 1998). Nissan also actively expanded the use of transmissions with continuously variable gear ratio Hyper CVT, which provided greater fuel economy. In 1997, Nissan began selling PRIMERA AND BLUEBIRD cars with the Hyper CVT system.
In 1998, the updated PRIMERA was released and immediately according to EUROPEAN NEW CARS ASSESSMENT PROGRAM was recognized as the safest car in case of an accident.
In the same year, the Nissan team became the only one who adequately performed in the complex 24-hour LE MANS Rally on 10 positions in all 4 cars. In 1998, a new Patrol GR appeared with a 6-cylinder turbodiesel engine with a volume of 2.8 liters.
In 1999, the prototype of the new car Almera Tino was introduced at the Geneva Motor Show, which in September 2002 was on sale in the European market.
Cumulative exports of cars achieved in July 1999 on March 30, March 27, 1999 Nissan and French company Renault SA signed an agreement on the creation of the World Alliance to achieve profitable growth of both companies. Carlos Ghosn (Mr. Carlos Gon) was appointed Director-General (CEO) of Nissan.
In November 1999, Nissan introduced an Extroid CVT system on Cedric / Gloria sedans, for the first time in the world, applying a CVT system on rear-wheel drive models equipped with large volumes, thus reducing fuel consumption by 10% compared to automatic transmission. Cedric / Gloria cars received a reward " Best car 1999-2000. ". The Extroid CVT system has received the 1999-2000 GG reward. In the first quarter of 2000, Nissan has released a Tino Hybrid car and a two-bed electric car NYPERMINI.
In 1999, 7 main Japanese plants and a group responsible for the planning and research of the product obtained the ISO 14001 certification document for the use of systems that preserve the environment.
On October 18, 1999, Nissan announced the Renaissance Plan (NRP), a plan of comprehensive reorganization, created to achieve long-term profitable growth of the company at the global level. The objectives and objectives of the Renaissance of Nissan were performed earlier - by the end of the 2000th fiscal year.
Thanks to the Renaissance plan, Nissan has been made confident steps to increase the attractiveness and competitiveness of products, while costs and debt have been reduced.
In addition, in 2000, Nissan began selling an ultra-small car EV Hypermini, as well as a car with an ultra-low level of harmful substances (SULEV) Sentra in California. In November 2000, 1.8 liters of the Bluebird Sylphy QG18DE engine received the "Technology of the Year" award.
In 2002, for the fourth time in 10 years, Nissan received a prestigious Red Dot Award for high-quality design from the German Nordrhein-Westfalen design center. This annual award was awarded a new Nissan Primera. In 1993, 1996 and 2002.
In 2002, the Nissan Altima car received the "Car of the Year of North America" \u200b\u200baward.
Since April 2002, the company continued to move forward, approving the new business plan "Nissan 180", the purpose of which was the achievement of additional sales in the amount of 1 million cars around the world for 3 years, achievement of 8% of operating profit and zero automotive debt .
In the same year, Nissan acquired 13.5% of Renault shares, and then increased its share to 15%.
In 2002, Nissan Motor Co., Ltd. And Dongfeng Motor Corporation signed an agreement on strategic partnership in China. Each Party will be the owner of a 50% stake in a new company, which, in addition to the full model range, Nissan will also produce buses, cargo and commercial cars dongfeng companies. United in a joint venture, Dongfeng and Nissan intend to become the first Sino-Japanese company-producer of a model range of freight, commercial and passenger cars. The new company was named Dongfeng Motor Co., Ltd.
At the end of 2002, Nissan Motor Co. announced the development of a seat belt, which is stretched already at the moment of sharp braking. It is designed to mitigate the bruise in the event of a collision. This new limitation system determines the moment of a possible collision, based on the power of the brake pedal by the driver, and pulls the belt in advance to secure the driver. If the accident is inevitable, the seat belt limiter helps maximize the efficiency of other car safety systems. This system will be applied in the new luxury model, which will appear on the market in 2003-2004.
For more than 10 years from 1992 to 2003, all European Nissan models were created at the Nissan design center of Munich, which in January 2003 was moved to London - the heart of the European Designer Industry.
In March 2003, Nissan Micra was awarded the "For European Automobile Design 2003" award.
In 2002, Nissan produced 2,761,375 cars, which is 10.5% more than in 2001. In the domestic market in Japan, the Company has released 1,444,344,344 cars from the conveyor, which is 13.5% more compared to the previous year. The production of cars abroad increased by 7.5% and amounted to 1,317,061 pieces.
Today, Nissan Motor Co. It is an excellent example of a fast-growing company building its success on the principles of strong positioning and strategies that are expressed in the global mission of the company: produce unique and innovative cars and services that are the highest values \u200b\u200bfor buyers, employees, dealers and suppliers.
At the end of April 2004, a new three-year-old business plan Nissan Value-Up (Nissan: Increased value) was published, which came into force in April 2005.
The new three-year business plan of the company is aimed at growing, achieving high profitability and payback of investment. According to the new plan by the end of the 2007 fiscal year, we are going to achieve a sales level of 4.2 million cars per year, maintain the amount of net profit from the main activity at the level of leading world automakers, as well as maintain a payback rate at a level of at least 20%.
The Nissan Value-Up plan will expand the company's presence in the world. High hopes are assigned to the promotion of Infinity Brand (Infiniti): it will be positioned as a global luxury brand "first order". In support of the strategy of a significant geographical expansion of the company's presence in the global market, 28 absolutely new nissan models and Infiniti intended for different countries.
In 2001, a new excellent representative of crossover segments appeared on our market. It was then that the Japanese concern Nissan launched a compact parquet to serial production Nissan X-Trail. In the future, the car was restyled twice - in 2007 and 2010. Now our customers are provided with a model with a large grille of the radiator, LED head optics and wide bumpers. In the cabin you are expecting only modern gadgets, comfortable seats and comfort throughout the trip.
Buy this crossover usually self-sufficient people who love to rest with their family or a large company. And what is the main thing for such a person? Naturally, security. This factor directly affects the quality of the assembly. Therefore, let's consider with you where the Nissan X-Trail collects for our market and for other countries of the world.
Plants where Nissan X-Trail is done around the world only three. One of them is located in the UK in the city of Sunderland. There are models for the old light markets. For us to car salons, such copies practically do not fall, which is regrettable. After all, the British are distinguished by their scrupulousness and hard work.
Next, Nissan X-Trail is collected directly in Japan. There are several factories located in different provinces of the country. Until 2009, only crossovers of this assembly fell to our market. There were practically no complaints about them. The masters did an excellent chassis, an excellent body and a comfortable interior. Although, a few have suffered a driver's ears, because to call the Japanese assembly car is impossible.
Third who collects Nissan X-Trail is a plant in Russia.
As mentioned, Nissan X-Trail of the Russian and Japanese assembly falls on our market. We have already told about Japanese production in detail, therefore, proceed to the Russian.
Since 2009, Nissan factory has been built in St. Petersburg. Since then, there are more than 35% of all Nissan X-Trail models entering our market. The crossover of our production has not lost its popularity after our masters began to do.
This can be judged by the fact that from the huge rankings of Packs granted to our consumer, Nissan X-Trail takes not recent places for many years. Russian masters continued the trend of the release of the segment 4 by 4. The model practically did not lose as an assembly, nor in its beauty and practicality. It is worth mentioning that the car's salon Our masters make more refined and improved than the Japanese.
That the crossover began to collect in Russia, our consumers only won. After all, the car has become more accessible in value. Thanks to the Russian assembly, the model replenished the ranks of smart technologies and strokes that will make the life of the driver at times easier.
Unfortunately, after the first copies came out russian Nissan. X-Trail, the crossover lost some part of its customers. They are very and very unreasonably believe that our assembly is worse than Japanese. In general, where Nissan X-Trail collect, we told you, and choose the work of domestic masters or Japanese purebredness, to solve only you.
More than 20 countries are manufacturing facilities, research centers, design associations and engineering enterprises of this concern. Although countries are different, but it is clear that the roots of this structure are Japanese.
Program and structure of the Concern Nissan
Japan, where Nissan Almera is collected, always associated with such concepts as hard work, decency, honesty, and this has a huge team, which includes 224 thousand employees worldwide.
The union of the two most powerful giants of Nissan and Renault at the peak of the crisis in 1999 served as an impetus to economic growth, and the ratings of the corporation were deservedly rising steadily upwards. This was accompanied by new programs that were introduced on time and competently. They gave the concern with minimal losses to survive the crisis.
The program (Nissan Production Way) is the rod of the entire production process. Being a kind of set of rules for employees of the concern, it prescribes bringing to perfection the production of each car.
This program integrates the capabilities of materials, equipment and human resources, representing the consumer who is interested in products for it.
The NPW program prescribes to explore customer needs and, combining them with material opportunities, modernize production. Thanks to this program, product quality, regardless of where the manufacturer is located, always remains great, be it Spain, England, Russia or Japan itself.
On the Japanese Islands in Yokohama, the headquarters of the Nissan Concern, designer decisions are developed in the capital of Great Britain, in the English Center for Scientific Research, Kranfild provides design and introduction of new models of Nissan. Factory facilities for the assembly of new cars are also located in the United Kingdom, in the city of Sunderland with its seaport, very convenient for deliveries to the United States and European countries.
Nissan assembly enterprises
One of the main enterprises in Europe, which produces Almera is a plant located in England in the city of Sunderland. When the shipyard and coal mines located in the north-east of Great Britain were closed at the beginning of the 80s, and the unemployment rate was dramatically, then the government decided to cooperate with Japan. Representatives of the country of the rising sun did not lose, choosing the area with a well-developed infrastructure and rich industry. On Nissan Motor Manufacturing in Sunderland, 4,000 people work, in 2004, the first million car of this brand was celebrated.
If we talk about Nissan Almer Classic, the release of such a model is currently carried out only in Japan and Russia. The British Sunderland stopped her release and moved to a more promising model - Note. Earlier, from the production of Nissan Almera Classic in 2013, the South Korean company Samsung refused, explaining it by insufficient possibilities for the delivery of finished products and a high workforce price.
For Russia, this is quite significant, from such a reliable and relatively inexpensive car, our motorist is unlikely to refuse. Now in the Nissan lineup, this representative of the classic model remained in the singular.
Quite the budget price helped to move to the background our Lada Kalina and together with Renault Logan, the Chinese amulet and as if american Chevrolet. Lanos to lower the sales bar russian car. Such a permutation "helped" almeral immediately acquire an opponent in the face of Kia Spectra.
Change exterior appearanceJapanese designers gave him a certain avant-garde style, after having not so original, like the former almers, and the car began to resemble Volkswagen Passat B5 with the same structure of optics, hood and form of radiator grille. Despite the impression of such a change in appearance, style, as before, is faithful to its classic forms that they liked the Russian motorists.
Russian production capacity
In 2009, our country opened the company Nissan Manufekchuring Rus, which produces the model of the Nissan Concern, which have good demand in the Russian market. Located a plant near the village of Shushary near St. Petersburg and specializes only on the release of Teana, X-Trail and Murano.
At the Volga factory in Togliatti from 2013 produced an assembly of Almer Classic. After opening the production of Classic at AvtoVAZ concern, many motorists, knowing the quality of the assembly in domestic enterprises, assumed that cars will be issued with unfinished.
But our engineers were able to reverse this opinion by completing the assembly of better than British colleagues from Sunderland.
Even developed some changes that helped adapt Almeral Classic to Russian road realities.
Conclusion
All cars produced by the Japanese concern Nissan are beautiful and unusual cars. Even simple budget models are characterized by an excellent design, good comfort and high-quality material. This became possible, thanks to the pricing policy of the company holding its price tags lower than competing firms. Nissan Almer Classic made specially for Russia is characterized by technical perfection and high-quality assembly.
Nissan Motor (Nissan) is one of the largest Japanese corporations, which specializes in the release of passenger cars, buses and trucks.
All manufacturer models are known excellent quality Assembly, high levels of security systems, efficiency and original sports design of its cars. Specifications Nissan models correspond to European and international standards for cars and commercial.
The history of the Nissan car begins with the 30s of the last century. December 26, 1933 is considered the official date of creation of the company NISCAN. On this day, Jidosha Seizo Co., Ltd., was created, Ltd., His leader became Yoshisuk Aikawa. The company concluded an agreement with Tobata Casting, which worked in the field of metallurgy, and became its division for the production of first cars Datsun.
In 1934, Jidosha Seizo Co., Ltd was renamed Nissan Motor Co., Ltd. In the same year, the Nissanocar model was released at the new Nissan Yokohama Plant plant. Next year, the Nissan Datsun car was created at the same factory, who had all the components were exclusively Japanese production. This car was the first exported to Australia.
Before the beginning of World War II, the company has released three new models: the dimensional passenger car Type 70, cargo van Type 80 and the Type 90 bus. In the war years, Nissan produced trucks, but not long. The main office of the company moved from Yokohama to Tokyo, and returned back in 1946, she again changed her name, now on Nissan Heavy Industries, Ltd.
The postwar years were complicated not only for Nissan, but also for the entire industry of Japan. The release of trucks in small volumes was in 1945, and the release of cars began only since 1947, the first was the Datsun car.
In 1950, the company sought to restore his position in the market, she bought part of the shares of Minsei Diesel Motor Co., Ltd, and in 1952 he signed a cooperation agreement with the English company Austin Motor Co., Ltd. Together, these companies have created austin car in 1953.
Another significant event in the history of the company occurred in two years earlier, the first SUV was issued on sale with open body Patrol. In those days, he possessed a unique power - was equipped with a 6-cylinder engine.
In 1958, the company began selling passenger cars in the United States. In the same year, the Datsun Bluebird model was released. This car has become widely popular in the middle class segment. 1958 was very successful for the Japanese automaker, Nissan debuted in motor racing, and two models of Datsun 210 won in the prestigious Australian rally.
In 1960, the average sized Cedric sedan was released, he had a luxurious design and was equipped with a variety of technical innovations of the time. In 1964, Cedric car was awarded to transport the Olympic Fire from Greece to Japan to the next Olympic Games.
In 1962, a famous model Skyline appeared. She found a small glory, but convenient car For family trips, also simple and reliable in managing and maintenance. Skyline 2000GT-B sports model appeared in 1965, it also became popular with a mass consumer. Victory in all tours of Japan's automotive races in 1965 brought the model Skyline S54B.
In 1966, Nissan released a compact model of Datsun Sunny 1000, which became one of the most popular in Japan. In the same year, the automaker purchased Prince Motor Co and released the Gloria car. In the 6th and 11th Rally, Japan defeated the Nissan team with the Gloria Super car, which was most powerful in those days by the Japanese engine.
In 1967, the Prince Royal car was released specifically for the imperial family. The royal limousine was equipped with a 8-cylinder engine of 6.4 liters and reached a length of 6.1 m.
In 1969, the Nissan model range was replenished with a Datsun 240Z car, it had a 6-cylinder engine and an independent suspension. Datsun 240z is the most-selling sports car in the world in the 70s.
In 1971, a safer Experimental Safety Vehicle (ESV) was released, and in 1973 - the most economical Sunny.
In the early 80s, the company actively promoted its cars in the world market: strategic production bases were created in the United States (Nissan Motor Manufacturing Corp., U.S.A. and Nissan Motor Manufacturing (UK) Limited) and the United Kingdom, where the Bluebird model was produced. In 1982, the first minivan Prairie was developed. The Patrol Safari appeared in two years brought the company to the Retrol Paris - Dakar.
In 1986, the TERRANO all-wheel drive SUV was released, and in a year the CIMA business class sedan, who later had a luxurious modification of President.
In 1989, the Japanese automaker appears a new Infiniti car, the Infiniti Q45 model soon after its appearance became the brand's sales leader.
In 1992, the MICRA model debuted, which was awarded the European Award "Car of 1993" and received many awards in Japan.
In March 1999, the Japanese company Nissan began to cooperate with the French company Renault, the first joint development was the Fusion car. Nissan company has brought many prestigious awards for the first years of the new century: for high quality, excellent design, safety while driving, technical innovation, etc.
In 2005, the production of the Note model started, and in 2006 - Nissan Qashqai.. One of the latest developments of the company is compact crossover Nissan. Juke, he was presented in March 2010 at the Geneva Motor Show.
In 2013, the premiere of the updated was held in the automotive salon in Bangkok hatchback Nissan. Micra. And on November 22, 2013, a presentation of a new sports youth car is planned.
On the site AUTO.DMIR.ru you can see the catalog of models, where the most complete line of the manufacturer is presented, including detailed description Each of the models. Also on our site you will find the latest brand news, and you can also take part in interesting discussions on the forum.
For Russia, Nissan Cascais 2017 is one of the most popular cars, it has established itself with high quality available price. The manufacturer who wants to conquer the market and make their cars more accessible, always seeks to organize production in the territory of the country that actively purchases the goods. An exception is not a concern Nissan. So, where do the 2017 production cars produce?
History of the creation of the plant
Until 2008, Nissan was not released in Russia, the car was brought from abroad, but in 2009 there were own production - Nissan Manfechchuring Rus. The plant is located not far from St. Petersburg.
Production is under the strict control of the Japanese concern: quality is monitored, the new batches of machines are tested regularly.
However, in Russia, Cascais with the Russian assembly is not a monopolist. You can buy a car collected elsewhere: such a variety is explained by the fact that the capacity of the St. Petersburg plant is missing, the demand exceeds the proposal. If you wish, you can find a car collected in Japan, but its cost will be significantly higher, as it is necessary to pay the customs duty when importing.
Countries where Nissan is produced
The question of which Nissan Cascai is collected, interests many buyers, as it is believed that the quality of the car directly depends on this. However, it is worth noting that the models produced in Russia are not inferior to Japanese.
Nissani produced in the Russian Federation are only 35% of the total amount of this model sold in the Russian markets. Production has been established in the following countries: Japan, England, Russia. In addition to the corporate plant, Cascai is going to AvtoVAZ factories.
For russian market Two modifications are available, both have a gasoline engine, a volume of one - 1.6 liters, second - 2.0 liters. You can choose a version with the usual mechanical box Transmission or modern variator. The model with the variator appeared in 2016.
Is there any difference in quality?
Do in three countries, is there a quality assembly depending on where production is located? The concern intently monitors subsidiaries and plants on which the assembly is being built. The Japanese regularly test each batch, check for marriage.
Nissan, whose image is well known worldwide, demanding about quality, so you can buy any car. Russian will cost cheaper, as they do not have to customize them.
