Russian car market is still located, but many mass brands demonstrate sales growth this year. Contrary to the appropriate stabilization of demand, manufacturers of premium machines reduce the implementation in our country, although they have always been more resistant to crisis phenomena. So, following the first two months of 2017, the sales curve in general went into a minus zone by 4.5%, whereas in the premium segment, the fall was almost 2.5 times more significant. In the reporting period, Russia bought 18.2 thousand premium foreign cars, which is 10.5% lower than the annual limitation indicator. As a result, their market share decreased from 10.5% to 9.8%, according to the European Business Association (AEB). As market participants say, taking into account, which were offered in the first months of the coming year, some buyers preferred to acquire a mass foreign car in the "full mince" than the premium car in the minimum configuration.
According to the Director of the Sales Department of the Avtospets Center, Alexei Potapov, about the displacement of demand for mass market talk, of course, is not worth it, but premium versions of the mass segment are gaining some popularity. The decline in sales of premium cars The expert explains the total increase in prices in the car market, but in the premium segment the same 5-7% are already quite tangible amounts. Model update led to a significant increase average cost cars: new versions are more technologically advanced and modern, besides equipped, so much more expensive than their predecessors. In addition, at the beginning of the year, premium brands had some difficulties with the availability of certain models and completeations that are currently eliminated.
As noted by the head of the sales department of the AC "Belyaevo" GK "AUTOPER" Pavel Filippov, the market of car premium segments in previous years he has given less than average. This is due, among other things, with the fact that the rise in price of cars did not occur at one moment, but gradually both in a complex with a strong dumping because of the initially overestimated plans.
"Often, some premium models have intersected at cost with the models of the middle segment, which in turn led to the redistribution of the client flow in favor of the first. In addition, due to the strong and sharp devaluation of the ruble, there was a strong drop in the currency value of the premium-segment cars and a large number of cars sold abroad. At the moment, the ruble strengthened a little, the prices of premium cars have grown, and the skew disappeared. Now, against the background of the fall of common purchasing power, the inverse situation is traced - the transition of the client flow into the mass segment, which, in general, is natural, "the Pavl Filippov argues.
But in "Panavo" do not see changes in demand in favor of cars in maximum sets and class below. Statistics of sales of this dealer Mercedes-Benz shows that buyers' preferences in terms of categories and machine components remained the same.
Russia is cutting off quotas
Nevertheless, Stuttgart Brand Although it remains unconditional leader premium segment On Russian car market, sales of cars with a three-beam star on the radiator lattice are falling: by 23%, up to 5.1 thousand units for January-February 2017. Other representatives german Troika"- BMW and Audi - implemented 4.1 thousand (-11%) and 2.3 thousand machines (-14%), respectively. Demand for SUVs Land Rover. Fell by 19% - they were chosen 1.1 thousand. russian buyers. Porsche cars sold about 400 pieces - 45% less than a year earlier.
Sales of cars Premium-brands in Russia (data AEB)
| Mark. | January February | ||
| 2017 | 2016 | Change,% | |
| Mercedes-Benz. | 5067 | 6539 | -23 |
| BMW. | 4142 | 4669 | -11 |
| Lexus. | 2794 | 2536 | 10 |
| Audi. | 2285 | 2655 | -14 |
| Land Rover. | 1115 | 1381 | -19 |
| Infiniti. | 941 | 669 | 41 |
| Volvo. | 427 | 360 | 19 |
| Porsche. | 392 | 719 | -45 |
| Jaguar. | 342 | 101 | 239 |
| Jeep. | 222 | 223 | 0 |
| Cadillac. | 190 | 138 | 38 |
| Mini. | 173 | 174 | -1 |
| smart. | 50 | 24 | 108 |
| Genesis | 16 | 0 | - |
| Chrysler | 0 | 8 | |
| Alfa Romeo. | 0 | 6 | |
| Acura. | - | 80 | - |
| Total | 18 156 | 20 282 | -10,5 |
| Market share | 9,8% | 10,5% | |
On the first two months of the year, it is impossible to conclude about general market trends: a significant part of premium models is supplied from abroad, and the delivery time can reach up to three to four months and more, says Rolf Development Director Vladimir Miroshnikov. In addition, the limiting factor in the sales of premium is the quotas allocated for Russia.
For example, Volvo plants today are overloaded with orders, and in current economic realities than us. Therefore, in the conditions of production deficit, the Russian Volvo office is difficult to obtain a sufficient quota of cars to Russia to cover the existing demand. It is significant that last year the Swedish brand could be implemented in our countrymore than 2-3 thousand cars, which, in fact, did not have enough for a positive result of the year. However, in 2017, the company expects an increase in quota, despite the available production restrictions, and, accordingly, sales growth, which will partly contribute to market entry flagship sedan S90 and Universal increased passibility V90 Cross Country.
Dumping no longer saves
According to Pavel Filippov, in the coming years of sales growth in the premium segment is not worth waiting for, and the only way to maintain the yield of the dealer network is to reduce sales and create artificial deficit, return to the volume of implementation of 2006-2007. "Now the demand for this segment is much lower than the proposal, and dumping, in fact, the only, albeit is artificial, the method of maintaining volumes. But as the practice of the first two months shows, and this method no longer brings the necessary results, "the expert states.
However, some premium brands started this year quite successfully, demonstrating confident sales growth on russian market. First of all, this is the Japanese Lexus, which last year entered the top three leaders of the premium segment in our country and in 2017 only strengthens its position. In January-February, Russian brand dealers increased the implementation by 10%, up to 2.8 thousand cars, and RX and NX crossovers became leather locomotives. Her "Countrymen" from Infiniti in two months of this year was sold more than 940 cars, which is 41% more compared to last year. Russians use the greatest demand updated crossover QX50, the QX70 SUV, as well as the Q50 sedan. Swedish Volvo. I recorded in your asset about 430 cars implemented in Russia (+ 19%), and the main cashier of the brand is made by the XC90 SUV and the XC60 crossover. The best sales dynamics shows British Jaguar, the sale of 340 cars of which provided an increase of 3.4 times. This largely contributed to the marketing to the market last year a new generation Jaguar XF business sedan, appearance sports SUV. Jaguar F-Pace, as well as the start of sales of the All-wheel drive modification of Jaguar Xe.
"Lexus all the amount of implementation makes on three models, two of which are new, whose style came to the buyers. Sales Infiniti are low themselves, and could help them. In Volvo, the main volume-forming model is xc60, which, despite the old age, remains very beneficial in terms of price / quality ratio and is even more accessible to some competitors from mass segments. Jaguar is sold in very small quantities, and at the expense of a single new F-PACE model, the sales volume may increase at times, "Pavel Filippov comments.
Today in our country there are several dozen models foreign MarksAnd among them are represented brands from around the world - USA, Germany, Czech Republic, France, Japan, China, South Korea. In Kaluga, the production of prestigious Audi sedans has been established, in Kaliningrad - their main bMW competitors. In Cherkessk, they produce Chinese models Brilliance, Lifan and Geely, and in Naberezhnye Chelny - American Ford. On the other end of our country, in Vladivostok, the Japanese Mazda and korean SsangYong.. And this is only a small part of the extensive list. foreign modelsproduced on domestic land.
Advantages of buying a car manufactured in Russia
What gives a simple motorist the fact that the "foreign car" purchased to them was made in Russia? First, such models are sold in much more attractive prices - after all, the manufacturer does not have to pay very serious import duties. Secondly, the fact that the car was produced in our country guarantees a high level of service and uninterrupted supply of spare parts.
Advantages of buying a foreign car assembly in "Mas Motors"
In the car dealership official dealer "Mas Motors" is represented by most foreign carsproduced in Russia - from the prestigious German sedana Audi. A6 to BRILLIANCE Chinese brand budget models. In our salon, you can see all these cars with your own eyes, at the same time in one place, compare them and make sure that cars that are collected in Russia are not inferior to their foreign fellows, converging from conveyors of factories located on historical Motherland brand.
It's no secret that the more expensive the car, the more comfortable, luxurious and more powerful. But unfortunately, premium cars just as cheaper vehicles over time lose their price due to natural operational depreciation. But unlike ordinary cars, get cheaper much more and faster. Why is it going on? After all, logically than better car, the slower he must lose in price. But everything is wrong.
At first glance, a used luxurious and premium car is a tempting perspective for many potential buyers. Especially for those who sell their economy a car, I decided to add money to the machine more premium class. Also, the temptation to buy a premium car is connected with the fact that the pricing of used premium cars in the market develops in such a way that many are not very old luxury cars in just a few years cheap up to 50 percent of the initial price. Agree, to resist the temptation to buy a fairly unstable premium car very, very hard.
That is why every year thousand people in our country buy a lot of used premium cars, but subsequently faced with huge spending related to their content and repair. Believe me if 80 percent of the owners of premium used cars would have known in advance about their huge expenditure costs, most would not bought such vehicles.
The reason is that many drivers believe that maintaining and contain a premium used car is not very expensive compared to the usual not expensive machines. Yes, naturally, many understand that the cost of possession of a premium car is definitely more. But believe me, no one assumes that owning a used luxury by a car is actually an incomplete luxury for 80 percent of the population of Russia.
First, as usual in our country, even on the used market, most used customers buy them either for the last money (or on one of the latter) or on credit. But unfortunately, when buying premium cars on the used market, you need to remember that for the last money, the purchase of a luxury car carries unnecessary risk. Especially if you make a purchase on credit. Remember to own a premium car, even in perfect condition, you need to have a permanent and a certain amount of money. The thing is that the more expensive and the premium car model is the more expensive service and the cost of spare components.
That is, if you are going to buy a premium, then you should easily and without regretful, if necessary, part with a huge amount of money for the planned or necessary car repair.
In addition, in addition to the great cost of ownership, expensive models of cars very quickly lose their market value on the market. For example, in the first year after purchasing a premium car in the car dealership, the car may depreciate in just 1 year to 30-35 percent. And in 2-3 years some suite cars are usually cheaper up to 50-55 percent.
Why are luxurious cars depreciate so fast?
One of the factors is of course the balance of demand and supply in the market. We all know that the more expensive the car on the market, the less the demand for this model on the market. The same story concerns the power of the machine that affects the cost-effectiveness and the size of the annual property tax. After all, as a rule, most luxurious cars have a rather big power. Unfortunately, not all motorists can afford to purchase similar powerful carsSince their family income does not allow spending a lot of money on fuel and on the annual luxury tax.
That is why demand for 2-3 year olds premium cars Of course, no such vehicles in an inexpensive price segment on similar years.
In addition, as a rule, after 2-3 years, many premium cars end factory guarantee And their owners begin to exhibit used cars for sale in the second market. As a result, the market of demand / supply balance is observed on the market and the market value of luxurious cars begins to go down, which leads to a serious devaluation of such cars in a rather short period of time.
But this is not the only reason for the fall in market prices for premium cars. The fact is that as we have already briefly told above, the so-called premium cars need more expensive servicethan ordinary non-luxury vehicles. Why is the service more expensive? Everything is very simple. As a rule, more innovative design developments are used in premium cars. Naturally all components in expensive cars There are much more than similar spare parts for inexpensive cars.
But thanks to more complex designs of car suites, the automaker provides its customers with maximum comfort in expensive vehicles. And everyone knows that the comfort needs to pay.
It is also necessary to remember that even within the same brand, all models of the company require absolutely different costs For their content. So, for example, the maintenance is much cheaper than, for example, the cost of the content of the 5-series or 7-series BMW.
That is, each premium brand has an initial level. model Rowwhich costs the process of ownership is not as expensive compared to older models. The thing is that as a rule, more expensive senior models of any premium brand are equipped with more premium standard factory and additional featureswho are not found on more junior vehicle models.
A good example of such a function is a pneumatic suspension, the advantage of which is obvious only on paper. Yes, we have nothing against the pneumatic suspension, which allows you to make an unforgettable level of comfort in the car. But the pneumatic suspension works perfectly only while the car is new. Then not even very old second-hand cars with a pneumatic suspension begin to experience problems with her work. As a result, due to the rapid wear of some components of the pneumody, owners of used premium cars begin to stack with huge spending on its repair.
Recall that the pneumatic suspension is such in which instead of steel springs and hydraulic or gas shock absorbers are used by special pneumatic bullons (pneumoprops), which pump compressed air. This type of suspension allows you to adjust the comfort level while driving, as well as automatically change the clearance of the machine.
Pneumatic suspension is the most complex system in the automotive industry. As a result, due to the complexity of the design and the specifics of the system, many components of the pneumatic suspension wear out quite quickly. So in the design pneumatic suspension enters the air compressor, aerial cylinders For each wheel, hoses, special connectors and electronics, which manages the entire system. The main enemy of the pneumatic suspension is mechanical malfunctions, such as the failure of the compressor or pneummobalon. Remember that even enough fresh car with a small mileage, the pneumatic suspension can easily fail. Unfortunately, the work is on the repair of such a suspension system is a time consuming and expensive. Plus should not forget that the cost of pneumatic suspension components in many times exceeds the cost of spare parts for the conventional suspension system.
Insurance costs
As you already realized that the possession of a premium car is not very cheap pleasure even if the car is not breaking. But the cost of service, tax and cost of spare parts is not all that affects the final cost of ownership of the luxury by a car. For example, if you acquire a luxury car, your insurance costs will be much more in contrast to ordinary car Economy class or middle class.
This is especially true for used premium cars, an insurance rate for which can be even higher than on a new premium car.
Be reasonable and cool when buying a car
Deciding to buy a car ,. You need to know exactly whether the selected model is suitable for you, and you can also cast spending on the maintenance of the car.
If all my life wants to own a premium car, and you have the opportunity to purchase a similar car on the second-hand market, then you should not be happy. Evaluate your financial capabilities to be comparable to the cost of the luxury of the car. Remember that on the maintenance and repair of the expensive car model you should always have money.
Also, you must soberly assess and realize that by buying a luxury car he will depreciate in a short time. Are you ready to lose money in exchange for high comfort car?
As you already understood any premium used car, this is a potential risk of high costs for repair and maintenance (even if you serve the car is not from an authorized dealer and acquire unoriginal Chinese counterfeit parts).
Unfortunately, in our country, many people are financially not competent and often make mistakes acquiring expensive models on used car market without appreciating their future financial spending.
Remember that the purchase of any premium car is not only an overpayment when purchasing it, but also take over the unnecessary risks of future potential problems in the process of ownership by the vehicle.
So buying a used, or used Lexus or Mercedes, should not become a risky solution for you and your family budget.
Therefore, keep your mind and do not give in to weakness and emotions, looking for premium cars. Remember that the purchase of an expensive premium car is almost always guaranteed to break your wallet on rather big money. So if you earn enough and you have no place to spend money (although we doubt it), then buy a car luxury. But if your incomes are not constant and not largely large or in the country there are big inflation, then you must think about a thousand times before purchasing a luxurious used car.
Over the past decade, the number of brands producing premium cars has increased significantly. Most companies seek to take a place in the market of expensive cars to get a high reputation. At the moment almost every large manufacturer It has a ruler or a side brand of Class F ". The main difference of premium models from is to market, aesthetics and luxury - the technological parameters of such machines differ in different countries, but on high quality Service and presentable body and interior design The buyer can always count on.
In the Premium segment, the main rate goes on the feeling of the owner. Having spent a rather large amount of funds, he wants to become part of the car elite, driving a beautiful and comfortable car. Salon of vehicle class "F" is decorated with expensive materials, and the body has impressive dimensions compared to the city models. In addition, premium cars have advanced features. Also in the package of purchase includes full support - a long-term warranty, repair by producer and other services that allow you to feel an important client.
The emergence of the class "F" and positioning in the market
As noted earlier, the premiumness of a car is rather a marketing stroke. The first extended services for an additional fee began to provide german companies. BMW, Mercedes-Benz and Audi responded to calls important customers who reported that they had an accident or need any help. The company's specialists quickly went to the scene, solving the driver's problem. Their car was repaired in place or evacuated to the workshop. In the second case, the client received a temporary replacement of his car in the form of another model. From this you can understand that the "premium" is a service package, rather than the equipment of the car, so the class is rather a formality.
Classifications technical characteristics For premium cars depend on the country. So, in Europe and America, this category can be represented by a sedan, hatchback or crossover, and the dimensions of the model do not have. The blurred borders of the class "F" provoke situations in which these models at a price sometimes bypass luxury. Some criteria that are used to determine the premium machine (they are not generally accepted):
- Body length from 5 meters;
- The width of the wheelbase from 1.8 meters;
- The number of seats is only 4 or 5;
- Cost from 2.5 to 13 million rubles.
Premium cars emphasize the status of their owners
At the dawn of the formation of the class "F" demand for cars increased by artificial way. Following the example of German Cadillac and Lincoln colleagues began to implement cars with extra package Services. Toyota even launched a side brand called Lexus. Each Mark sought to take a place in the new market.
How to choose a premium car
Sales statistics shows that most drivers who change their middle-class cars for premium, still intuitively seek to save. The leaders in the number of purchases are the most affordable models, "opening" segment. It turns out that some motorists are just one name with a tint of elitism to feel an important person. Recently, the number of purchases in this class falls - the financial crisis is marked. Everything more drivers Prefers medium or economy class models.
Choosing in the catalog or, the driver many cars seem very attractive. As a rule, in practice, it justifies not every model. The most reasonable option is the test drive of the machine, which immediately allows you to cut off uneven. The trial ride makes it possible to understand whether the control of a particular car "Premium" sensations gives.
Test drive is usually made in the salon of the dealer. Premium machines typically have a more affordable testing system. Managers immediately show potential buyer The highest level of approach to the client, trying to sell the car from the threshold. Seving behind the wheel, the driver will quickly set up the priorities of a particular model, appreciating the comfort, interior design and exterior, challenges and functionality B. field conditions. Comparing with his ideas about the price, he will be able to take the right decision.
Rating of the Ten Best Premium Cars for 2015
Opens a dozen one of the classrooms of the class, this German car has a luxurious appearance And great running quality. The S is the flagship line - it includes only those cars that are able to demonstrate the prestige of Mercedes. Most of the series models quickly diverged in the market. There is always enough buyers on the car with a refined interior, a wide functionality in a variety of configuration and range of engines with a volume of 3 to 5.5 liters.
Seventh series BMW Combines two qualities at once, talking about the status of the owner - at the same time daring and executive design, which is complemented by a well-thought-out comfortable interior. So, the seven is a dynamic and solid car. Not each manufacturer managed to combine these features. The latest version has a choice between gasoline and diesel engines Volume of 3 to 6 liters, as well as 8 automatic transmission.
Another model comes from Germany. Audi, like BMW, stood at the sources of premium class, before all in the market offering a special approach to the client for an additional fee. Among the three-part-party car, this is the youngest - the first representative came out in 1994. The most modern versions are equipped with an engine with a volume of 3 to 6.3 liters and an eight-step box.
Seventh place in the ranking of the best premium cars receives a Toyota brand. Compared to German classic models, Lexus has a greater demand due to the application modern technologies. Also important factor is the price - these cars are more accessible than BMW and Audi. The Japanese became the first to bring the direction of Hi-Tech into mechanical engineering, so their products are so functional. Ls has 16 complete sets, which allows the client to pick up best model. The quality of these premiums does not cause complaints.
The car has an image of calm, reliable and presentable vehicle. The classic design of the body and interior almost does not cause emotions - the choice of major drivers. Four configurations provide sufficient range. Most powerful engine Has a volume of 4.2 liters. The most expensive version costs only five million rubles, which is an order of magnitude less than the prices of competitors.
In the face of Höndai went to the premium market in 1999. Ecus has two configurations with 3.8 and 4.6 liters engines. The salon is trimmed with taste and at the highest level, but does not have excesses in terms of functionality - multimedia system, touchscreen display and navigation (oddly enough, the last two options are available only in a cheap configuration). There is also a limousine ecus, which has a minibar and massage seats.
Maserati has already released five generations of their premium ruler. The latter of which has a 4.7-liter engine and 440 horsepower, which allows you to quickly gain speed (overclocking up to hundreds in 5.3 seconds) and maintain it confidently. Spacious salon Includes all the necessary options. Above the latest version of the car worked by the PinInfarina Atelier. The work done allowed the car to take a position in the niche of Italian premiums and the fourth place in the ranking.
Premium car from the British brand of Jaguar stands out among the whole class. The model has classic elongated headlights, a massive hood and a sloping roof - features that make body a serious and presentable. As for the cabin, experts endowed it with a special atmosphere of convenience and ergonomics. 13 complete sets allow the driver to choose a model for yourself.
Second place goes to one of the most high-speed cars premium class. Since the launch of the line in production in 2009, each copy had to buy it somewhat. The car has classic traits of Porsche, which is a sign of a good taste in the society of drivers. The model is equally good in terms of solidity and sound characteristics. The aerodynamic body and the engine with a volume of up to 4.8 liters make it possible to reasonably spend fuel.
British car, which is perhaps the most vivid premium representative. Manual assembly with control at each stage ensures maximum quality. The salon has a stylish finish with wooden inserts from rocks, which are specifically grown for Bentley. Six-liter engine with 625 horsepower is able to compete not only in the class "Premium", but also "Sport" - the car develops speed up to 320 km / h, gaining a hundred in 4.6 seconds.
Conclusion
Premium Class cars - an excellent choice for those who want to demonstrate their taste around them, as well as experience emotions from special service from the manufacturer. Machines category "F" have relatively, allowing many drivers to count themselves to the aristocracy.
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In the US, brands called, whose cars break less frequently. American Research Company J.D. Power published a rating of the most reliable car brands.
Experts analyzed the reliability of 2017 models. The study covers more than 30 brands. You can see his results in our material :.
What is there to say, if Jeremy himself Clarkson praised Volvo in a recent test drive, which you can find. The only thing that was dissatisfied with the British journalist is the engine. Diesel engine Not impressed by the legendary leading.
In just three breakdowns, Land Rover was less discovered. Actually, what is surprised: the British brand is part of one holding with Jaguar, which, in turn, belongs to the Hindu. Accordingly, the quality of two stamps is about the same.
Five premium outsiders closes Audi with 115 breakdowns per 100 cars.
The most reliable premium brands
The luxury list of reliability leaders is headed by Genesis. This is a premium division korean Hyundai.which was founded in 2015 specifically for the release of exceptionally expensive models. Genesis has discovered 77 breakdowns per 100 cars.
In second place - Porsche. And although the company is a related relationship with Audi (both brands enter the Volkswagen group), Porsche cars break significantly less frequently: Americans counted 78 breakdowns per 100 "pole."
Third place - at BMW. Bavarian cars have 10 more than their "colleagues" from Porsche. The most reliable "boomers" were recognized by BMW 2 Series, BMW 4 Series and BMW X6.
In fourth place, Lincoln is located, from which 92 breakdowns per 100 cars.
Five leaders closes another American - Buick - with 95 breakdowns on a hundred cars.
Top 10 reliable premium car brands
According to the results of the 2017 models.
| № | Mark. | Breakdowns * |
| 1 | Genesis | 77 |
| 2 | Porsche. | 78 |
| 3 | BMW. | 88 |
| 4 | Lincoln. | 92 |
| 5 | Buick. | 95 |
| 6 | Lexus. | 98 |
| 7 | Chrysler | 102 |
| 8 | Mercedes. | 102 |
| 9 | Acura. | 103 |
| 10 | Cadillac. | 105 |
* The number of breakdowns per 100 cars.
