What was the name of the Audi before World War II. Audi history

Full title:	Audi
Other names:	Audi AG
Existence:	1909 - today
Location:	Germany: Ingolstadt
Key figures:	August Horch
Products:	cars
The lineup:	Audi a5 Audi a6 Audi RS Q3 Audi Q3 Audi r8 Audi a7

Maybe, car brand "Audi" did not come into being if August Horch had a more flexible character.

It was he who created the now world famous brand. But this was preceded by litigation between the designer-inventor and the people who invested in his inventions.

August Horch was born on 10/12/1868, his father was a blacksmith. The family did not live well, so the boy had to leave his studies and start work at the age of 13.

At the age of 20, August decided to get an education and entered the school. After graduation, he got a job at a foundry. Later, the young Horch became an employee of the design bureau of a shipbuilding company. There he was directly related to the engines of torpedo boats.

The KB was in Leipzig, where August saw the Benz Velo. This car impressed the young man so much that it literally turned his whole life upside down.

The energetic Horch, without hesitation, wrote a letter to Karl Benz (the designer of the car he saw) and offered his services as an engineer. The proposal was accepted, and for the next three years, August was engaged in the creation of cars. Due to Horch's quarrelsome nature, he parted with Benz in 1899.

In the same year, August found a sponsor and started his own business.

Horch and Company

The new firm began to bear the name of its founder. The company was doing well. She launched the first Horch car just a year later. Every year the products became more advanced. At that time, Horch's plant produced the most modern vehicles in Germany.

By the end of the first decade of the 20th century (by 1909), the company put on wheels 307 cars with 22 hp engines. One of these solid machines was acquired by the Sultan himself from the skeleton of Java.

Bad luck overtook Horch in 1909. His new invention - a six-cylinder engine did not live up to expectations. Companions wanted profits, and August new achievements. A conflict of interest has led to the severance of partnerships.

Horch was expelled from the firm. Just a month later, he formed a new company, giving it the name of the old one. Former partners through the court demanded a change in the name of the new company of August. Having lost the case, Horch was forced to choose another name for his brainchild. The solution was found quickly. The old name "Horch" was translated into Latin. This is how the Audi brand appeared.

Pre-war history of "Audi"

Audi-A was the firstborn of the new firm. It came out in 1910. The next one was Audi-B. This model raced in Austria. The track, 2.5 thousand km long, passed through the Alps. In 1912, in Auto Alpenfart (as the Austrian races were called), the Audi-S proved itself to be excellent. This model was later called "Alpenziger", which means "Conqueror of the Alps".

Financial problems began with the company in the twenties. First she merged with the other, then both became the property of Jorgen Skafte Rasmussen. The same problems forced small producers to create the Auto Union concern in 1932. It included, among others, both companies created by Horch. True, by this time he himself had not been involved in production for a long time (since 1916).

The concern produced two front-wheel drive models equipped with Wanderer motors. They were in demand and sold well until the war broke out.

Audi after the war

At the end of the war, the Auto Union concern was nationalized. A major reform took place in 1949, when the main rights of Auto Union were transferred to Mercedes-Benz. Then the controlling stake was transferred from one firm to another several times. The Audi brand disappeared for several years.

The Audi name reappeared only in 1965, when Volkswagen took over the shares. Four circles assigned by Audi since the merger of the four firms (1932) flaunt on the hoods of all models of this car.

By 1968, Audi was introduced to the markets in a wide range. Its sales have grown steadily.

Being a "daughter" of the famous Volkswagen, Audi has gained worldwide fame largely thanks to the "Audi Quattro" model. This car had a "sporty appearance" and four-wheel drive. It was distinguished by its lightness, speed and amazing stability. Few people could compete with the Quattro, which was confirmed by the results of several car races.

Since 1958 the company has been called Audi AG. The German car manufacturer is part of the Volkswagen Group, one of the world's most powerful concerns.

The production of cars is increasing from year to year. Since the 10th year of our century, it has exceeded 1 million pieces.

Audi's lineup is very extensive. It is also represented by machines executive classand racing cars, and supercars and crossovers.

Due to its excellent technical characteristics, Audi is very popular, including in Russia. It should be noted that not only new cars are in demand here. The sale of the model is also excellent at secondary car markets. And to especially ardent fans of German cars, you can recommend special gadgets for your computer, such as

This now world famous company was born in 1910 by a court decision. Prosecution case pending August Horch (August Horch) by his former colleagues from the company Horch. As a result of disagreements with partners, the wayward Horch was forced to leave his own company, which he founded in the city of Zwickau in eastern Germany in 1899. After some time, he created a new company in the same city, naturally, giving it his name. Two firms with the same name existed for a short time in one small town: by a court decision, the second was given a new name Audi, which in Latin means the same as Horch in German - “ listen».

First Audi was equipped with a 4-cylinder engine of 2612 cm 3, similar to the previous designs Horch created for the company Horch. But soon it was followed by new motors with a working volume of 3562, 4680 and 5720 cm 3. All had so-called symmetrical valves: the inlet was at the bottom, and the outlet was strictly above it "upside down".
The persistence with which August Horch exhibited his cars in various competitions was rewarded only in 1911, when his Audi B with a 2.6 liter engine in the Alpine Cup race in Austria, he covered the entire distance without penalty points. Taking into account all the shortcomings of the "B" series in 1913 was developed new model Audi C, equipped with a 4-cylinder 3.5-liter engine, in which the crankshaft rotated on three bearings and was slightly offset to the side of the cylinder axes. The conventional tapered clutch had a leather friction surface. The wooden body on a chassis with a base of 2900 or 3200 mm was open with an elongated and pointed rear end, which, according to its creators, provided better streamlining and gave a swift appearance. In 1912-1914, this car achieved significant success in the competition for the Alpine Cup. Therefore it is known as Alpensieger - "Conqueror of the Alps".

Before the war, another small car of the type was created. "8/28" with a 2071 cm 3 motor, which continued to be produced after the establishment of peace. But the most popular in the 20s was the 50-strong "Audi-K" with an overhead valve engine of 3.5 liters. The first 6-cylinder was "Audi-M", released in 1924. Its working volume was 4655 cm 3, and the camshaft was moved up for the first time. The crankshaft had 7 bearings, and the cylinder block was made of aluminum alloy, although the cylinder liners remained steel. The overhead camshaft directly acted on the valve stems. The brakes of all wheels were equipped with a vacuum booster. The maximum speed of the car reached 120 km / h.
First 8-cylinder engine in 4872 cm 3 appeared in 1928 on the car of the "R" series, which received the big name Imperator. She turned out to be the last design of her own Audi, which was soon joined by another car firm DKW.

Jorgen Skafte Rasmussen (Jorgen Skafte Rasmussen), founder DKW, decided not to create for the new range Audi own engines, and bought all its equipment and developments from the ruined American company Rickenbacker. Regular models Audi appeared in 1929. These were 6-cylinder Dresden and 8-cylinder Zwickau. In 1931 in the gamut Audi light model entered "R" on chassis DKW with a 4-cylinder Peugeot engine of 1122 cm 3.
In 1932, 4 German firms DKW, Audi, Horch and Wanderer merged into an automobile concern Auto Union. The first result of joint work for Audi became a front-wheel drive series Front with a 6-cylinder Wanderer overhead valve engine in 2257 cm 3, followed by a rear-wheel drive Audi 920 with a 6-cylinder Horch engine of 3281 cm 3.

The front-wheel drive Audi Front has become a "collective product" of all members of the concern Auto union firms: idea front drive for mass cars belonged to the founder DKW Rasmussen, his 6-cylinder engine was designed to Wanderer and was released on Horch, and the finished car wore a brand Audi. Despite the difficulties of mastering the new design, the car worked well and was produced until 1938. The front suspension was on wishbones and a transverse spring and in many ways resembled the Alvis design. Unlike most front-wheel drive subcompact cars, the Front belonged to the middle class. The vehicles were equipped with various multi-seat bodies and developed a speed of over 105 km / h. At the 1937 Berlin Motor Show, the elegant three-seater sports version of the Front was presented.

After the war, the territory of Germany, where the city of Zwickau was located, became part of the GDR. Former factory Audi was nationalized and produced equally well-known cars Trabant. Brand Audi temporarily disappeared, since after the war the company Auto union produced only cars DKW. Only in 1957 did the only model appear under the name Auto Union 1000. Next year Auto union came under the control of the company Daimler benz, and in 1964, when the transition to the production of front-wheel drive cars began to be planned, it became the property of the Volkswagen concern. In 1965, the brand Audi revived. Front-wheel drive was shown at the Frankfurt Motor Show Audi 1700 with a highly economical engine developed by Daimler Benz with a compression ratio of 11.2 and a power of 72 hp.
In 1969, Auto Union and NSU merged - the new company became NSU Auto Union. The last organizational change took place in 1984, when NSU Auto Union was renamed to simply Audi.
Curious things have happened throughout the firm's 104-year history. So, after its absorption by the Volkswagen concern in the mid-60s, the brand almost disappeared altogether: all the potential Audi decided to throw on mass production "Zhukov". And only the successful development of our own model - secretly from the management of the concern - made it possible to preserve the identity Audi.

We are ours, we will build a new brand.

The latest period in the history of the company covers the last quarter of a century. After joining Volkswagen for many years Audi was perceived in Germany as an ordinary folk brand. This continued until the early 80s, when cars with four rings on the radiator again began to stand out with innovative solutions. All-wheel drive modifications created in 1980 "Quattro" have repeatedly achieved success in international rallies, which brought the brand Audi high authority.
Initiated the production of all-wheel drive cars Audi was an engineer Ferdinand Pich (Ferdinand Piech), who considered this process to be as natural as switching from only setting the brakes to rear wheels to the brakes on all wheels. The emergence of mass-produced four-wheel drive Audi is considered a revolutionary stage in the development of the automotive industry. The basis for the all-wheel drive modifications were standard vehicles with front-wheel drive. In the block with the gearbox, a transfer case with a differential was installed, which distributed the torque almost equally to both axles. At first there was also an on / off mechanism. rear drive... The first all-wheel drive Audi were designed primarily for sporting events, where the reliability of new designs could be tested. They were powered by powerful turbocharged 5-cylinder engines. Influenced by 4WD Audi a new direction was laid in the creation of serial cars for both sports and ordinary use.

Since then, the creation of a new brand image began, which became even more relevant by the early 90s - the fall of the European market forced the Volkswagen management to reconsider their approaches to business. Three options were considered: leave the brand Audi in the mass segment, just transfer it to the "premium" segment or swing at the "premium progressive". We chose the latter and started building our own marketing strategy Audi - after all, until then, the brand did not even have its own salons, cars were sold together with Volkswagen models. Moreover, until 1994, the brand's lineup amazed everyone with its scarcity: it had only two cars - Audi 80 and Audi 100, which caused obvious dissatisfaction from customers and criticism of specialists.
Today's brand image is based on four principles: the use of high technology, emotionality, sportiness and global ambition. Each of them performs a specific task, and together they all pursue the main goal: in the next five to six years, at least double sales, equal in terms of global sales and perception with the main competitors - BMW and Mercedes-Benz.
However, at headquarters Audi AG these principles are also called the tools with the help of which quite specific tasks of capturing markets are solved. So, the company was the first to make all-wheel drive in a sedan, and this attracted new customers: if in 1995 about 50 thousand such models were sold, then in 2002 - four times more. Almost seven years Audi was the only one who used direct fuel injection on diesel engines. This made it possible to reduce the noise of the engine, increase the environmental friendliness and speed of cars. As a result, the sales of such machines in the same seven years grew from 100 thousand to 300 thousand per year. And the production of large series of cars with aluminum bodies generally influenced the development of the entire world auto industry.

We made a bet on brand emotionality when we left the image mass machine. « In the segment « premium» the very atmosphere surrounding the client is very important- says the head of the department of global communication strategies Audi AG Graeme Lisle. - By purchasing an expensive model, a person first of all buys emotions. He wants to feel the exclusivity of the car and attitude towards himself, so everything needs to be done at the highest level". First of all, the product itself must correspond to this level: its quality, specifications, design. How seriously the company takes this can be judged by today's development. lineup... Since 1995, one or two new models began to appear annually. Starting with A4, the Germans issued A3 and A4 Avant, business model A6, station wagon A6 Avant and TT Coupe. In the next four years, TT Roadster and off-road Audi allroad quattro, compact A2 and already new A4, limousine A8 and new A4 Avant, convertible A4 and second generation A8. Finally, in 2003 appeared a new version model A3 and three completely innovative concepts - Pikes Peak, Nuvolari and Le Mans, submitted between January and September. This "rate of fire" is especially impressive considering that the creation of each model takes about five years and up to two billion euros.

Following the general concept of the brand, the company endows all new products sporty character. This is reflected in excellent dynamic characteristics, powerful engines, suspensions, cars and interior design. Moreover, apart from basic models sports modifications with the S index and supersport RS are produced. RS6, for example, it is impressive: its 450 horsepower literally provokes rapid jumps and lane changes, and on the Autobahn only the electronic speed limiter did not allow to jump out beyond the 250 km / h mark. But marketing policy requires an even more aggressive fueling of the sporting spirit, and Audi actively sponsors competitions in alpine skiing, golf, sailing, supports two famous European football clubs. All this works for the fourth tenet of the company, which sounds like this: Audi is one of the largest players in the world market. To do this, dealer networks are expanding in various regions of the planet, joint ventures are being created to work in the promising Chinese market, and its share in Europe is expanding, where the German brand now owns 3.6% of the market. Jurgen De Grave, a specialist in business and finance, tried to explain the general level of the company's aspirations with a specific example: “ In the US, we sell eighty-five thousand cars a year, and BMW sells a quarter of a million. We intend to first equalize our sales figures, and then push out competitors».

Thanks to their high-quality assembly, Audi cars are among the most reliable used cars. The company has a very memorable logo consisting of four rings. Two companies are competing - BMW and Mercedes Benz". The feud began in 2006 with the release of a congratulatory video by BMW on the victory of an Audi car in the category "Best Car in South Africa".

History

The Audi company was born in 1909, ahead of its main competitors. The headquarters of the concern is located in Ingolstadt.

The cars currently being produced were originally produced under the Auto Union brand. The rise of the company took place after the Second World War thanks to the purchase of all shares by Daimler-Benz AG. In 1964, Auto Union became a subsidiary of Volkswagen. Thanks to their joint activities, the concern has produced many cult cars, such as "Audi-100" (popularly called it a cigarette), "Audi-80", "Audi-Q7" and many others.

The company is still not losing ground in the automotive market, producing more and more premium cars, an example of which is the new Audi A8.

Where is Audi assembled?

Volkswagen manages all production tasks as it is the parent company. Auto production from Germany is scattered all over the world. Today it is located in more than 10 countries.

Germany. It houses the headquarters of the company. Is an main country assembly "Audi", a production and design center. There are more than 10 workshops, as well as engineering centers.
Argentina. Manufactures vehicles for the South American automotive market.
China. Many components are manufactured at factories in China (engine, suspension, body).
USA. The largest production and design complex is located here.
Brazil. There are five car factories for the South American Automotive Industry.
South Africa. For the African car industry, almost all models are produced here.
Slovakia. Many design work is carried out in this country.
India. Here is a production facility that produces certain models. Most of them are cheaper than German cars.

The production of cars from Germany under the Audi brand is carried out in accordance with all the canons of German assembly. The main features and principles of the design and production of Audi cars can be identified:

the best quality and complete exclusion of the possibility of defective parts;
constant testing of cars for safety, passability, technical quality and much more;
production is fully automated, manual assembly is not present at any Audi plant;
production is controlled by experts with many years of experience;
the ability to choose options for interior decoration, car functionality, technical characteristics and much more;
constant development of production, adjustment to modern technologies.

Model range and prices for "Audi"

For 2018, the company produces cars of different price categories, functionality and technical characteristics. List of the latest model range and prices for "Audi":

"Audi-A7" Sportback: sports sedan with a rounded rear, updated optics. Popular colors: blue. The cost depends on the configuration: 4,300,000 - 5,000,000 rubles.
"Audi-RS4" Avant: the station wagon of the RS line, which received an updated design and technical components. The cost of a car is 5,400,000 rubles .;
"Audi-A8": a premium class sedan, received a new interior and exterior design. The most noticeable change is the radiator grille. The price varies from 6,000,000 to 7,140,000 rubles, depending on the configuration.
Audi Q7: A premium SUV with new LED optics, a radiator grill and an updated interior. The price ranges from 3,870,000 to 5,200,000 rubles.

New cars "Audi"

To date, all Audi models are produced no more than five years, then they are replaced by new ones. The interior design has been completely redesigned in cars over the past three years. Since 2018, the interior has received more interactive touchscreen displays, as, for example, in the Audi-A8, where one display is responsible for the interior functionality, the second for navigation, multimedia, and the third for the dashboard.

Also, a new model in the PC line appeared - "Audi-PC6", which received a matte gray design, and also became one of the most powerful and fast cars of the "Audi" company.

The new A8 received an updated appearance, interior, functionality and technical characteristics. Now this car is not inferior to premium cars of the seventh series "BMW" and S-class "Mercedes".

Also in 2019, it is planned to release a new Q8, which should be presented to the public in Germany, where Audi is assembled.

The most popular cars "Audi"

The popularity of the Audi company was brought by many cars, as well as the fact that even twenty-year-old cars are reliable and serve the car owner without serious breakdowns... The most popular models were "Audi-100", "Audi-80", "Audi-Q7", as well as new models: "Audi-A8", "Audi-R8", and "Audi-RS6", which turned out not only an ordinary station wagon, but also a great sports car.

The most popular cars on the roads of Russia are "Audi-A6" 1996-2002 in the station wagon.

After an increase in demand for a coupe, "Audi" updated the A6 version, dividing it into a sedan, a station wagon and a coupe, the version of the latter was called "Audi-A5".

Assembling "Audi" in Russia

Audi car production is located in many countries. In Russia, where Audi is assembled for the Russian market, there are also production workshops.

Only one model is produced in Kaluga - "Audi-Q7". Before russian assembly "Audi" was produced in large lineup, but production decreased due to a small demand for these cars for russian market, as well as due to the depreciation of the ruble.

Models such as A1, P8, A8, TT and convertibles of the third and fifth versions were withdrawn from production in Russia due to the new requirements of Russian legislation, according to which new cars must be equipped with the ERA-GLONASS system. But, due to Audi's policy, this is not possible.

Today Audi is one of the most famous companies Europe, which has been producing non-commercial passenger cars for about 100 years. The history of Audi is very interesting and eventful. In 1910, the company was founded by August Horch, who had by that time been a shareholder of the company named after him (Horch Werke), but due to internal disagreements had to leave it. Horch didn't have to think long about how to name the new company. His surname translates from German as "listen", which is why he decided to use its Latin version

After the founding of the company, the designers began to actively work on its activities, which were associated with the production of cars. The history of the Audi brand began in 1910, when the company produced the first car created by Horch and his employees, the Audi-A. The history of the creation of the car "Audi A" is unknown. Over the next few years, the company gained a lot of popularity in Germany, producing several more cars. In 1911, in major competitions that took place in Austria, the Audi-B car was even able to win. Each version of Audi became more powerful, more solid and beautiful.

However, the glory of the company's developments was the release of Audi-K and Audi-M cars in the 20s of the last century. And if the first, with a 50-horsepower 2.1-liter engine, was very popular among the citizens of Germany and Europe, then the second, with a 6-cylinder 4.7-liter unit installed on it, was at that time one of the fastest cars in the world, developing a speed of 120 km / h. That's why audi-M price did not allow an ordinary middle-class citizen to buy a luxury car.

History of creation and development.

Audi, a German company specializing in the production of passenger cars. Part of the Volkswagen concern. The headquarters is in Ingoldstadt.

The Audi company was founded in 1909 by August Horch. Its roots go back to the now defunct, but no less famous in the past company Horch ("Horch"), which shone in the German horizon during the Third Reich. In 1899, the talented inventor August Horch founded Horch and Company in Mannheim, which moved to Zwickau four years later.

In 1909, he built a very unsuccessful new 6-cylinder engine, which almost brought the company to the brink of bankruptcy, which greatly angered his partners, who decided to crack down on the zealous inventor and expel him from their own company. But Horch immediately founded another company nearby, which, of course, also bore the name “Horch”. His former partners, sensing a strong competitor in the young firm, filed a lawsuit against Horch demanding to change the name of the firm.

According to the decision of the court, the new enterprise for the production of cars could not bear the name Horch, and August Horch turned to the Latinized version of the previous name: the word horch, meaning “listen” in German, became audi. So in 1909 the famous trade mark and no less famous company "Audi" was born.

The first car called Audi-A was produced in 1910. The following year was followed by audi-B model... Horch exhibited three such cars in June 1911 at the first Auto Alpenfart races in the Austrian Alps, about 2500 km long, which replaced the famous races for the prize of the German Prince Heinrich.

In 1912, the most famous model - Audi-S. In the same year, its first samples underwent a serious test at the next Alpine races and achieved good results, for which the cars of the C series were called "Alpenziger" or "Conqueror of the Alps".

In the 1920s, Audi was on the brink of bankruptcy. She had to merge with another firm.

In 1928 the company was acquired by the German DKW (DKW), by Audi owner became Jorgen Skafte Rasmussen.

In 1932, the economic crisis prompted a number of German firms to create the Auto Union concern ("Auto Union"). It includes, along with DKW and Wanderer ("Wanderer") former rival firms "Horch" and "Audi". The concern released two models equipped with front-wheel drive and Wanderer engines. The cars sold well until the outbreak of World War II.

After World War II, Audi and other Auto Union partner firms were nationalized. They were transformed into a division of the Association of People's Enterprises for the Production of Cars.

In 1949, Auto Union was reformed by attracting a majority of the shares of Mercedes-Benz (Mercedes-Benz).

In 1958, Daimler-Benz AG acquired a controlling stake in Auto Union, but then sold them to Volkswagen. After the transfer in 1965 of a controlling stake to Volkswagen ("Volkswagen"), the name Audi was again used. Shortly after this event, new car front-wheel drive, and by the end of 1968 Audi had returned to the market with a good range of models and excellent sales statistics. Four circles have been retained as the emblem, symbolizing the merger of the four companies in 1932.

The model "100", which appeared on the market in 1968, as well as its successors, including the famous Audi Quattro, featured a sporty profile and four-wheel drive, which was a new milestone in automotive industry Germany. It was the Quattro model, which appeared in 1980, that gave a powerful impetus to the development of the automotive industry and brought Audi, a Volkswagen subsidiary, worldwide fame. It was easy fast car Gran Turismo with excellent stability, rally car type. It was difficult for competitors to compete with this rally Quattro. The model has performed exceptionally well in several auto races.

In 1969, Volkswagen bought the Neckarsulmer Automobilwerke (NSU Automobile Plant in Neckarsulm). As a result, the name of the company changed, the company became known as Audi NSU Auto Union, and in the summer of 1985 the name of the company was transformed again into Audi AG.

Since 1970, extensive export of Audi to the United States began. At first, exports to the US were limited to the Audi Super 90 (sedan and station wagon). as well as the new Audi 100.Since 1973 they were joined by the Audi 80. which, unlike the European version, existed as an Audi 80 station wagon (in fact, a VW Passat Variant with a higher equipment level). Later, Audi models received their own designations in the US market: Audi 4000 for the Audi 80. Audi 5000 for the Audi 100. However, repeated cases of manufacturer liability violations for their products since the mid-1980s led to a decline in Audi deliveries to the USA.

In 1980 all-wheel drive sports coupe attracted a lot of attention at the Audi stand at the Geneva Motor Show. For the first time, a lightweight four-wheel drive high-performance vehicle was offered as an Audi quattro with an all-wheel drive concept, which until now has only been used in trucks and SUVs. The idea of \u200b\u200bsuch a car came up in the winter of 1976/77 during test drives on the VW Iltis SUV being developed for the Bundeswehr. The excellent behavior of this car when driving on ice and snow led to the idea of \u200b\u200bintroducing the VW Iltis all-wheel drive in the serial Audi 80. An increased power option was also developed - a five-cylinder 2.2-liter turbo engine with 147 kW / 200 hp, presented in autumn 1979. from.

In 1982, the Audi 80 quattro launched the large-scale production of permanent all-wheel drive. Gradually the quattro concept was also offered for other series audi models.

On the basis of the Audi 80, a sports coupe (Audi Coupe) was produced, which debuted at the end of 1993. The cabriolet version was first introduced in Geneva in 1991. This veteran of the Audi family was discontinued in mid-2000. Since 1992, about 72 thousand pieces have been produced.

In December 1990, the new Audi 100 (internal designation C4) was presented, which for the first time in the company's history was also offered with a V-shaped six-cylinder engine. The compact (128 kW. 174 hp) powerful unit with a displacement of 2.8 liters was the shortest and lightest in its class.

The Audi A4 is the successor to the Audi 80 from 1986-1994. It was first presented in October 1994. In 2001, the A4 Avant station wagon and the A4 Cabrio coupe-cabriolet were released, which will receive a folding hard top (as Mercedes-Benz SLK) and, obviously, will be assembled at the Karmann plant.

Audi A8 flagship of the Audi lineup was first shown in February 1994

In May 1994, the public was presented with a five-seater RS2 Avant with a 2.2-liter 315-horsepower turbo-injection engine.

The Audi A3 is based on the Golf IV platform. The first show of the model took place in June 1996. The production of the Audi A3 began in 1997.

The Audi A6 was first presented as a sedan at the Geneva Motor Show in 1997. In February 1998, the A6 Avant was introduced with a station wagon. All models of the C4 platform were discontinued in the summer of 1997 in connection with the development of the completely new A6 (4B-type).

From the moment the concept Audi A2 was shown in the fall of 1997, to the start of mass production (early 2000) of the A2 model, a little more than two years passed. This is how Audi has a new family of passenger cars in the European size class B.

AUDI S4 / S4 Avante / RS4, high performance sports modification of the Audi A4 with 2.7-V6-Biturbo engine. It was first presented at the Frankfurt Motor Show in 1997. In 1999, a modification of the RS4 Avante with a 2.7-V6-Biturbo engine (380 hp) was presented.

In the fall of 1996, the S6 / S6 Avant "sports" configurations appeared.

The Audi TT sports car with a coupe body was first presented in Geneva in September 1998, with a roadster body in August 1999. The prototype model was presented at the 1995 Frankfurt Motor Show.

AUDI S3, a sports modification of the Audi A3 with a 1.8 20V turbocharged engine and an all-wheel drive transmission with high power. It was first introduced in March 1999.

AUDI S8, high performance sports version of the Audi A8 with 4.2 V8 engine and all-wheel drive. It was first shown in early 1998.

Audi allroad, an off-road model based on the A6 Avant, was first introduced in February 2000.

Currently, Audi, which is part of the Volkswagen concern, is experiencing a boom. Such success became possible thanks to new developments of the company.

History of creation of Audi - M

Audi-M replaced the Audi-K model. It was on this car that the "Audi unit with the globe" logo was first used. The engine, as before, used a six-cylinder with a working capacity of 4700 cc. see and he had a capacity of 70 horses. The crankshaft had 7 bearings, the camshaft was removed upward. The cylinder block was assembled from an aluminum alloy. The brake system was equipped with a vacuum booster and acted on all four wheels of the car. notice, that maximum speed this car reached 120 km / h.

1928 - a very important, one might even say, a turning point in Audi, history german company will refer to it more than once. It was then that the first car of the completely new "R" series appeared on the German market, which had an engine unsurpassed at that time. The popularity of the Audi-R had no boundaries, since an 8-cylinder unit was first installed on this car, the volume of which was 5.0 liters.

But even creating such a popular model did not help the company avoid bankruptcy. The financial situation deteriorated every day, so August Horch was forced to sell his brainchild to DKW. And four years later, Audi, DKW, and Horch joined the Auto Union concern. Wanderer has also joined these companies.

The war hit the German economy hard and bankrupted many companies that operated in the state. However, the Auto Union concern was one of the few exceptions, even despite the fact that in the early 50s, the corporation, which was on the verge, was acquired by one of the then largest automobile concerns in the world, Daimler-Benz AG. And the history of Audi has moved on to a new stage.

It would seem that the prospects for Auto Union became visible, but already in 1965 the concern was gone. Daimler-Benz AG sold a controlling stake in Volkswagen Corporation, after which Auto Union regained its former name - Audi. Since then, the history of the creation of Audi has lost its independence.

History of the car Audi 100

The model was first shown to the public in early 1990. This car is also known as the C4 model. It was here that the V-shaped six-cylinder engine celebrated its debut. Small (128 kW. 174 hp) powerful engine with a working capacity of 2.8 liters, it was the smallest and lightest in its range.

Later, Audi conquers the United States market. In 1970, an active export of cars produced under the "flag" of the company founded by August Horch began. However, in the middle of the next decade, the level of car deliveries to the United States declined, after which the company produces cars exclusively for the European market.

After the release of the first serial cars "60", "75", "80" and "100", which managed to gain popularity all over the world in the 70s of the twentieth century, the designers of Audi concentrated on developing audi car Quattro. All-wheel drive modifications of this car, actively created in the 80s of the last century, were not only popular in Europe, but also won various competitions more than once.

History of the car Audi A4

AUDIA4 is a middle class car with a longitudinal engine. Equipped with a front or all wheel drive system. Became the heir to the Audi 80, which was produced from 1986-1994. The debut of the new Audi A4 family took place in the fall of 1994, and serial production began in November. The body is made in a more rapid shape with a rounded roof design characteristic of the new VW-Audi style. The salon is quite comfortable and has a bright unique design.

In 2002, the branches of the world famous automakers Lamborghini and SEAT became part of the Audi AG corporation, thanks to which the popularity of the products manufactured by the German automotive giant has significantly increased. The fans of the Audi AG concern could not get enough of the acquisition of Lamborghini, as they dreamed of acquiring a reliable sports car that is distinguished by true German quality.

Today, the main production facilities of Audi AG are concentrated not only in Germany, but also in several other countries. For example, in the Bosnian Sarajevo, in the Slovak Bratislava, as well as in the Hungarian Gier.

The number of Audi models that pleasantly surprise the public is increasing every year. A2, A3, A4, and A6 shocked motorists. Many became fans of the concern after the release of the S3, S6 and S8. Well, the most sophisticated potential buyers We took great pleasure in the appearance on the market of the all-wheel drive SUV Audi Q7, the Audi Allroad crossover, as well as the updated coupe Audi TT and Audi R8. By the way, the history of Audi models is very interesting, and Audi R8 is a legend car!

New items audi In the 2000s, not only Europeans and Americans, but also representatives of Asia, including the Japanese, fall in love more and more. Why is this not a justification for the rapid development of the corporation? New developments of the company, combined with unrivaled production capacity and high professionalism of employees, are the best weapons that help Audi AG to rapidly conquer the modern automotive market in the world.

History of the Audi logo

I think everyone knows what the logo of the German brand looks like, but who knows what the four rings on the Audi emblem mean? And they talk about the merger of 4 companies - "Audi Werke", "August Horch Automobile Werke", DKV and "Wanderer", the merger of which took place in 1934. Initially, the Audi emblem was installed exclusively on racing models. And serial samples were decorated with their own unique nameplates.

Audi's story is a gripping and eventful narrative, with the beginnings of automobiles and engines dating back to the 19th century. Here are the most important milestones in the company's history:

1899: First chapter audi stories associated with the name of August Horch, the founder car company Horch & Cie. Motorwagenwerke. Ten years later, he founded another car manufacturer in Zwickau - Audi Automobilwerke.
In 1921, Audiwerke AG astounded the automotive world with the new 50 hp Audi K 14/50, the first German left-hand drive vehicle.
1932: The four rings symbolize the merger of the four Saxon automakers - Audi, DKW, Horch and Wanderer - into a single venture, and the creation of Auto Union AG, the second largest car manufacturer in Germany.
1969: The parent company Volkswagenwerk AG merged Auto Union GmbH and NSU Motorenwerke AG in Neckarsulm. The new company was named Audi NSU Auto Union AG. In 1971, a new Audi slogan appears - "Superiority of high technology".
In 1985, the company changed its name from Audi NSU Auto Union AG to AUDI AG. Since then, the company and the cars it produces have been bearing the same name. The head office was relocated to Ingolstadt again. Audi's subsequent success is closely linked to a number of technical innovations. Among them: fully galvanized body, perfect aerodynamic design, widespread use of turbocharged gasoline engines, economical diesel engines with technology direct injection, aluminum body, hybrid drive, gasoline engines with direct injection technology, heavy-duty eight- and twelve-cylinder engines.

Guided tours of the Ingolstadt plant

Guided tours of the Ingolstadt plant are an exciting opportunity to see everything from the inside. Explore the Audi brand in every possible way: in an Audi museum, in production, on a sightseeing tour or on a specially designed program.

The choice of programs is as diverse as the requests of our visitors. We organize tailor-made tours or complementary travel and children's programs, perfect for class events and children's birthdays.

Sightseeing tour "Compact production"

See in person the entire Audi production process. You will learn interesting Facts about all the places where Audi is made, as well as about the main plant in Ingolstadt. In the blacksmith shop, you will see the metal forming process; in the body shop, you can watch a delightful ballet performed by welding robots. Witness the "marriage" - when the drivetrain and body are joined together in the final assembly process. Test stations - along the route.

Individual visitors

Dates:

monday to Friday: 10.30 am, 12.30 pm and 2.30 pm in German;
monday to Friday: 11.30 am in English.

Prices:

adults: 7 euros;
seniors, students, schoolchildren: 3.50 euros;

Groups

Languages: German, English, other languages \u200b\u200bon demand.

Duration: 2 hours.

Band size: maximum 30 people.

Group price: 80 euros.

For seniors, students and people with physical disabilities: 40 euros.

Dates: on demand.

Body shop TT: "Steel and Aluminum"

Experience the perfect interplay of aluminum and steel on a tour of the Audi TT's body shop. The components are joined using the most modern technologies such as joining, riveting and laser welding. Watch the breathtaking bodybuilding process undergoing a complete restructuring. The most important thing in the excursion is the structural changes in the body made of steel and aluminum of the Audi TT hybrid.

Languages: German, English.

Duration: 2 hours.

Band size: maximum 20 people.

Group price:

Dates: on demand.

A3: "A journey into the future of bodywork"

You will be able to see how metal parts are delivered, move through the cutting and pressing department to the spare parts warehouse; and also learn about the latest technologies metal forming. After that, you will be able to visit one of the most modern body production facilities in the world, where the body of the Audi TT is produced with 98 percent automation.

Languages: German, English.

Duration: 2 hours.

Band size: maximum 30 people.

Group price: 80 euros (excluding bus travel).

Dates: on demand.

Paint shop: "More than just paint"

Before donning protective clothing for a tour of the paint section, you will receive basic information about surface protection and paint structure. You will also get an idea of \u200b\u200bthe structure and organization of work in the paint shop, the methods of manual and automatic painting, as well as how custom painting is performed. And, of course, about important aspects of environmental technologies. Finally, you will visit the final line where the paint job is finalized.

Languages: German, English.

Duration: 1,5 hour.

Band size: maximum 10 people.

Group price: 150 euros (excluding bus travel).

Dates: on demand.

Audi Forum Ingolstadt: “Get to know the brand in person”

A walk around the square will introduce you to the basic architectural principles of the Audi Forum in Ingolstadt. You will see how the unique architectural philosophy continues in the mobile museum and the Market and the Shopper building. A visit to the sales center, where you will find out how and what cars are sold, concludes this interesting excursion.

Languages: German, English.

Duration: 30 minutes.

Band size: maximum 30 people.

Group price: 60 euros.

Dates: on demand.

Environment compact: "The environmental side of production"

Environmental protection is the main theme of this factory tour. You will visit the press shop, body shop, information stand in the paint shop and the assembly shop. The main focus of the tour is to inform visitors about modern environmental protection measures, especially with regard to limiting harmful emissions in atmosphere. Also, you will be presented with an overview of the environmental principles of water and heat circulation at the Ingolstadt plant.

Languages: German, English.

Duration:2 hours.

Band size: maximum 30 people.

Group price: 100 euro.

Dates: on demand.

Intensive environment: "Basic facts about environmental protection at the Ingolstadt plant"

You will learn interesting details on the principles of combining heating, energy and water supply systems at the plant. The latest eco-friendly car painting techniques will also be shown.

Languages: German, English.

Duration: 2 hours.

Band size: maximum 30 people.

Group price: 150 euros (excluding bus travel).

Dates: on demand.

Guided tour of the production facility for children: "How are cars made?"

Let your child get to know the fun process of making cars on their own. The 90-minute program includes a shorter guided tour of the press and forge shop, body shop and assembly shop. "Drivers of the future" will receive full overview all important stages of production.

Languages: German.

Duration: 2 hours with a break.

Band size: maximum 20 people.

Group price: 40 euros.

Age: from 6 to 10 years old.

Dates: on demand.

Excursion for children to the mobile museum: "Under the sign of the four rings"

Designed especially for children, the tour introduces young visitors to the history of the automotive industry and the history of the brand in our mobile museum. Through interactive elements and group activities, children will learn about the history of the four brands since the beginning of the last century, as well as learn how the four rings brand came about. They will find out who built the fastest, most expensive and smallest model. In the second part of the tour, children will learn about the company's success story in the post-war period and about the new location in Ingolstadt.

Languages: German.

Duration: 1 hour.

Band size: maximum 20 people.

Group price: 30 euros.

Age: from 6 to 10 years old.

Dates: on demand.

Design studio: "What does my dream car look like?"

Starting at the mobile museum, this program provides children with an insight into the automotive history of the last century. The focus is on automotive shapes and design as well as interactive exhibitions. Then the task for the children: under the supervision of an expert, they can draw up the shape and design of their car themselves. And you will never know which of these pieces could be the future of the automotive industry.

Languages: German.

Duration: 2 hours.

Band size: maximum 20 people.

Group price: 100 euro.

Age: from 6 to 10 years old.

Dates: on demand.

What cars are made of: "So from what?"

The tour begins at the Mobile Museum with an overview of the history of the automotive industry and the main materials used to make cars. Then the fun begins: our new experts, under the supervision of specialists, can make their own models out of wood, aluminum and steel, and then proudly bring them home as proof of their experience.

Languages: German.

Duration: 2 hours.

Band size: maximum 20 people.

Group price: 100 euro.

Age: from 6 to 10 years old.

Dates: on demand.

Motor sports: "From 0 to 100 in 3 seconds"

A fascinating journey into the history of motorsport: why do people race? How fast are they going? Motor sports legends such as "The Alpine Winner" or "Silver Arrow" are explored in detail, showing children the differences between race cars of the past and present. The rally victories of the Audi Quattro are discussed. Then the children will get acquainted with interactive exhibitions dedicated to motor sports, try themselves at various experimental stations, and take part in their own race.

Languages: German.

Duration: 2 hours.

Band size: maximum 20 people.

Group price: 100 euro.

Age: from 6 to 10 years old.

Dates: on demand.

Children's week: Open excursions and educational programs

The first full week of every month is held at the Audi Forum Ingolstadt "children's week". Individuals can take part in open tours of the museum and production facilities.

Paint the World: "All About Paint"

In the mobile museum, you will get an overview of the progress in car painting since the 1980s and learn about the different stages of the painting technique. Then, in one of the most modern paint shops in Europe, you will be introduced to the latest in manual and automatic painting techniques and paint structure for Audi. The tour is popular - please reserve in advance.

Languages: German, English.

Duration: 2 hours.

Band size: maximum 10 people.

Group price: 200 euros (excluding bus travel).

Dates: on demand.

Perfect logistics: "Economical, fast, efficient"

Logistics is part of the Audi production system. The excursion is based on complex tasks faced by effective logistics management and modern solutions these tasks at the Ingolstadt plant. You will learn impressive examples of the interaction between suppliers and production, as well as become familiar with the concept of production optimization.

Languages: German, English.

Duration: 2 hours.

Band size:maximum 30 people.

Group price: 200 euros.

Dates: on demand.

Hi-tech and not only: "Audi A3 production"

On this tour, you will be able to attend the production process of the Audi A3 from the supply of metal panels to the sales center. This one-day program begins at the northern end of the plant, where the press and body shop is located. A visit to the paint shop concludes the first part of the tour. After lunch at the Audi Forum, you will visit further stages of production and final assembly, as well as get acquainted with the process of delivering the car from the sales center.

Languages: German, English.

Duration: 6 o'clock.

Band size: maximum 10 people.

Group price: 350 euros (not including bus ride and lunch).

Dates: on demand.

Mobile Museum - history and development

The impressive story of the Audi brand, together with the story of human mobility as a whole, is presented with true realism - informative and entertaining. Presentations using images, reconstructed scenes and multimedia elements are arranged in numerous exhibitions, demonstrating historical and contemporary contexts.

Open mobile museum daily from 9.00 to 18.00.

You can book an excursion by phone: +49 841 89-37575

Working hours booking service: